Starbucks will begin selling coffee from vending machines in the United Kingdom. The vending machines, called "Starbucks On The Go," will offer 280 drink combinations and be ready in under a minute. They will first launch at 4 Sainsbury stores and all petrol stations. If successful, Starbucks plans a countrywide rollout of the machines. However, some worry the machines could diminish the premium Starbucks experience and take jobs away. Main competitor Costa Coffee already successfully uses vending machines.

1. Social Media Assignment:
Starbucks To Start Selling Coffee From
Vending Machines
Presenters: Abhi Ayri, Skye Boyd, Kevin Laranja, Natalie Magaletta, Mike Pastyr

2. Coffee Industry
o The coffee industry is continuously growing
o Specialty coffee locations are increasing at a
rapid pace and seem to be available at almost
every corner you turn to
o Starbucks success in this
industry is related to their
convenience, customer
service and quality products
offered with a smile

3. The Launch
o Following the launch of their home coffee-
making machines, Starbucks will be
introducing vending machines on the
streets of the United Kingdom
o “It is a response to a clear need. The most
common thing I hear from customers is that they
want a Starbucks closer by.”
– Ian Cranna Vice President UK marketing

4. The Launch
o Expected release date was in mid-
September, however a confirmation has not
been made yet
o Week 1 Launch:
Will appear at 4
Sainsbury stores
o Week 2 Launch:
Will appear at all
Petrol Stations
o If successful, a countrywide roll-out will commence

5. The Machine
o Titled “Starbucks On The Go”
o Offers 280 different drink combinations
o Touchscreen interface
o Can play a quick game
on the machine while
waiting for order

6. The Machine
o Freshly steamed milk o Freshly ground fair
trade coffee beans
o Will be ready to go in less than a minute

7. Cost
o Inexpensive compared
to barista-made coffee within the stores
o All extras, such as extra coffee shots and syrups will
be free of charge versus the charge of 35p in stores.
o Tall ₤ 2.10
o Grande ₤ 2.40

8. Opportunity
o Creating the Starbucks Vending Machine
has helped to expand the companies
product line to meet a broader range of
customer needs
o Some needs can be
classified as
convenience, speed, varie
ty and quality
o Expanding within a
successful
geographic market

9. Threats
o May be hard to convince consumers that the coffee
made in these vending machines have the same
freshness and quality of those service in store
o Having the vending
machine placed at Petrol
gas stations will
associate the brand with
your “morning commute”
instead of the premium
experience that many
admire when visiting a
Starbucks location

10. Threats
o Known for in-person
interaction. Quick and
intimidating for those not
used to the Starbucks pace
and environment, but it’s
always been about person-
to-person contact
o Machine automation means fewer job
opportunities and higher unemployment rates

11. Competition
o Starbucks main competitor in the UK
is Costa Coffee
o Costa Coffee has been selling coffee through
vending machines successfully for years

12. Video

13. Links to Group Pages
o Facebook Page: o Twitter Page:
http://tinyurl.com/8eeuofs http://tinyurl.com/8j9a3z2
o Pinterest Page:
http://tinyurl.com/8v73b36
Links to Articles/Blogs
o Taxi: o AG Beat:
http://tinyurl.com/c8a9eco http://tinyurl.com/9gxfp4x
o Daily Mail UK: o Branding Magazine:
http://tinyurl.com/cxfkk3j http://tinyurl.com/8utaoxx
o Brand PhD: o SlashFood:
http://tinyurl.com/8nxojn4 http://tinyurl.com/2suqqk

14. Twitter Hashtag
#MKTGstarbucks

15. The End
Thank
you