This document outlines the syllabus for a Principles of Marketing course. The 3-credit course introduces students to the marketing function and teaches key elements of developing a marketing strategy. Over 14 weeks, students will learn about topics such as the marketing environment, consumer behavior, market segmentation, and the marketing mix (product, price, promotion, and distribution decisions). Evaluation will be based on exams, a term paper, and class participation. The goal is to equip students with knowledge and skills to analyze marketing problems and make evidence-based recommendations.