This document provides instructions for a team assignment to analyze the impact of external and internal influences on consumer behavior and marketing strategies for a selected product or service. Students are asked to write a 1,750- to 2,100-word paper identifying three external influences, three internal influences, and environmental factors that influence consumer perception; and cite at least two assigned readings and outside references using APA format.

1. MKT 435 Week 4 Team Assignment External
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Select the same product or service that your Learning Team
chose for your Segmentation, Targeting, and Positioning Paper.
Write a 1,750- to 2,100-word paper in which you analyze the
impact of external and internal influences on consumer behavior
and marketing strategies. Address the following in your
analysis:
Select three external influences and analyze the impact that these
influences have on the marketing strategy for your selected product or
service.
Select three internal influences and analyze the impact that these
influences have on the marketing strategy for your selected product or
service.
Identify environmental factors that may influence consumer
perception of the marketing message associated with your selected
product or service.
Cite the assigned reading and at least two outside references in your
paper.
Format according to APA standards