30) which of the following statements about consum 29) the attitudes and behavior patterns of people 28) the observing method in marketing research: 27) focus groups: a. always do a good job of so the research questions may not be answered. d 26) one of the major disadvantages of the focus gr 25) marketing research which seeks structured resp 24) a ______________ is an organized way of contin 23) ________________ ________________ utilizes qua 22) procedures that develop and analyze new inform 21) the process of naming broad product-markets an 20) clustering techniques applied to segmenting ma 19) ______________ is the process of naming broad 18) good marketing strategy planners know that: in contrast to mass marketing a. ignores markets that are large and spread out 17) target marketing target 16) marketing strategy planners should recognize t and procter & gamble are too large to aim at clear 15) which of the following is part of a complete m 14) a marketing plan is: a. a marketing strat 12) the ______ area of the marketing mix is concer 13) the main difference between a marketing strate and its own internet site. the marketing mix varia 11) hewlett-packard sells personal computers throu electronics superstores inc. wants to offer customers televisions in addit 10) dell 9) product is not concerned with: a. wholesal 8) which of the following is true? a. the pro 7) a firm's marketing mix decision areas would not 6) which of the following statements regarding mar and a firm is likely to get a competitive advantag famous amos added its own line of extra chunky pre 5) to compete more successfully with its many comp 4) professional dental supply has been successfull and has developed strong customer relations. when professional dental supply will most likely look f 3) which of the following statements best describe accounting and financial services within a firm. b. the j estimating how many competitors will make electric a new firm that makes an electric sports car is: a. a production activity. b. one of t 2) for tesla marketing means: a. selling. b. much more 1) according to the text
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