This marketing strategy was applied to our service providing to students living on campus in colleges and universities. Techlog offers a smart and modernized service which helping staffs and students in receiving and sending packages without worrying about time, carrying without transportation
3. Introduction to
Techlog
TECHLOG’S GOALS & MARKET DEMAND
Techlog Incorporation is a new start-up in the postal
delivery service industry.
● A pioneer in this type of service industry
● Project to contribution a 5% to the market
share in the first two year, then double it in the
next following years.
● Become a “unicorn” in the postal delivery
service.
● Create more jobs for students.
Target market: SUNY system and other universities
COMPETITORS
However, we are a new startup so there is limited
capital for us to expand our business quickly.
Otherwise, UPS, DHL, or FedEx will be willing to jump
into this type of service and hedge our business by
spending its deeply huge budget.
3
4. How Our Service Works
COLLECT
PACKAGES
DISTRIBUTE
CUSTOMERS
PICK UP
PACKAGES
4
6. WEAKNESSES
● Lack of capital
● Lack of
reputation
SWOT ANALYSIS
STRENGTHS
● Convenience
● Uses the
advancements
in technology
to its
advantage
● A blue ocean
strategy
6
THREATS
● Big companies
jump in with a
huge budget
● Is raised
against the
pricing strategy
OPPORTUNITIES
● The first in the
market
● Catch the trend
of 4.0
technological
industry
● Little or no
competitors
● Weather
7. Value Proposition &
Critical Issues
VALUE PROPOSITION
● Bring customers
convenience
● Unique experience
● Chance to interact with
the 4.0 industry
● We are “cheaper”
CRITICAL ISSUES
● Human resources:
management - staffing
and teams
● Sustainability
● Legal
● Collection policy
8. Marketing
● Enhance brand
awareness to customers
● The best services in
universities
● Being the first choice in
postal delivery service of
SUNY system in the
short-term
● Being worldwide and
the “unicorn” in the
long-term
OBJECTIVES
Financial
● Breakeven in the first
year, then earn target
profit in the following
years
● Contribute 10% to the
market share
8
9. PRICING STRATEGY
Our Research
● 60% are willing to pay for the service fee, whereas the rest said
“NO”
Our Strategy
● Annual service fee: $50, collect for the entire school year
● Charge through the Student Association Fees, which are
collected at the beginning of each semester
12. PROMOTION
❏ Sponsor an annual
APICS case
competition related to
supply chain.
❏ Hold annual
competition for college
students.
12
Techlog
13. Marketing Strategies (cont’)
SALES PROMOTION
❏ Monthly prizes for
customers that
frequently use our
service.
❏ Discounted services
for freshmen that
frequently use our
services.
PUBLIC RELATION
❏ Through every
orientation with the
help of Orientation
Leaders.
❏ 20% of our revenue
will go to Student
Association to fund
more clubs activities.
13
CUSTOMER SERVICE
❏ Rate the service
based on their
satisfaction through
the app.
14. Website & Social Media Plans
75% digital marketing &
25% traditional marketing
14
Social Media
We will focus primarily on Facebook and Instagram
MARK
-Who we are?
-Goals
-Create jobs for students on campus
Huong
SCREENSHOTS
Huong
Scott
By: khoa
4.0 industry, do ton nhan cong voi lai giai quyet cong viec nhanh hon tiet kiem thoi gian
Block chain de quan ly thong tin, bao mat thong tin khach hang tot , chinh xac va tin cay ⇒ chat luong dich vu
Collection policy
By: Khoa
Goals
Financial: as we have market share cua fedex, ups, and us.
khoa
HUONG
Mark
Mark
Other social media platforms: LinkedIn, Twitter, Facebook
Scott
However, during the first-year business, we anticipate a loss of $22,000. But that is acceptable since the fixed cost is significantly high while we’re only launching our business in one location.
Scott
To cover the fixed cost and increase our net income, we will allocate our fixed cost and increase our sales revenue, which we will then plan to expand our business to other colleges and universities in the Suny system.
Scott
In expanding our business, this is an example of applicating our service to other Suny schools. With that said, if we expanded to oswego, our operating income from that school alone will be 99,512, and if we expanded to buffalo the operating income from that school would be 114,212.
Scott
Since we are a startup with limited budget, we are calling for an investment of 300,000 for a 20% stake in our in order to a quickly expansion as we plan. We will use this money for buying transportation, equipment, human resources,...
Scott
We will conduct a Rate-performance evaluation every time somebody is using our app. Students are also encouraged to rate on our website for a monthly giveaway.
We believe one of the most credible and economically enhancing ways for our performance evaluation and other researches will come from the result from the annual competition held by our company.
