MJBD Pvt. Ltd. is a service industry company that provides rentals of cars, equipment, and services to hotels and event companies. The presentation discusses MJBD's growth rate from 2010 to 2012, employment breakdown with the majority working in departments, and results of branding and employee referral programs. Issues discussed include attraction, selection, and attrition of employees. Suggestions are provided to management such as building an employer brand, managing generational differences, creating an engaging culture, and implementing good ideas regardless of the source.