Sreyas's MIT GEB Pitchdeck

1. Career PriΔm
We help students make an informed career decision

2. Problem of Interest
Students often end up in streams that don’t fit them at all
The Current Education system in India does not provide room for
students to explore and discover their strengths and weaknesses
Most often , students don’t make their own career decision

3. Market Size
213710 + INR* 8250 M
55 M+
*Estimate from Secondary School Education statistics for India : http://mhrd.gov.in/statist
STUDENTS
SECONDARY & SENIOR
SECONDARY SCHOOLS POTENTIAL
*100 INR = 1.5 USD

4. Solution
LEARNING BY
DOING
Exposure to different streams
through collaborative
projects
GUIDED SELF
DISCOVERY
Interactive Workshops
covering various career
options
EXPLORATIVE
FREEDOM
Self Diagnosis through
Quizzes, Educative content
and repository of all possible
career options
Workshops DIY Kits Mobile App
A unique and holistic approach to self discovery through collaborative projects and
active exploration.

5. Self Discovery Exercises
DiagnosticsCareer Tree
Digital Wireframe

6. Validation
• Surveyed a group of 120 students from 5 schools in Chennai, India
• Plan to extend to 1000+ students by February,2017
Market Study
• Career Quizzes/Psychometric tests and Career Counsellors are the only available options today.
• All solutions are transactional and lack prolonged engagement
• Active exploration of interests and diagnostics are missing
• Students enrol in long term Test preparation courses and pay high costs which ranges from
INR* 80,000 to INR* 2,50,000
• Family, Peers and faculty are instrumental to a student’s career decision
Points of Intervention
• Senior Secondary Stream choice (11th Grade in School)
• College stream Choice
*100 INR = 1.5 USD

7. Market Capture
Phase I
• B2B Model
• Target Private Schools for adoption in 5 south India States ( Tamil Nadu, Andhra Pradesh, Telangana,
Karnataka , Kerala) and Union Territory of Pondicherry
• This segment constitutes 22.94 % of Private schools Nationwide.
Phase II
• Explore the possibility of utilising government schemes such as Skill India Initiative and expand market to
Public Schools
• Expand to Central and Western parts of India
• Introduce Product Variants and Expand target Market from Secondary Schools to College students and
Working Professionals

8. Module Pricing in
INR*
Type Comments
Self
Discovery
Application
500 One time
DIY Kits 1000-5000 One time Group-use
kits
Workshops 1000 Recurring
Counselling 500 Need based Hourly basis
*100 INR = 1.5 USD
SUBSCRIPTION
BASED
INR* 1000 M
Revenue Potential in
5 Years
Revenue Model

9. Key Differentiators
• Scalable
• Paradigm Shift: No more force fits. Fit careers to people rather than people to careers
• Redefining Self Discovery : Structured , accessible and affordable
• Broad Spectrum : One solution for all
• First Integrated Player in the market
ASPIRATION APTITUDE
CAREER PRISM

10. • How do I identify potential team members?
• How do I divide the solution of the problem into manageable modules and yet keep the
implementation simple?
• How does this problem appeal to a global audience? Emergence of a global solution?
• Validation and Fresh perspective on problem
• Learn how to deal with challenges in Market Capture and Fund raising
Expectations from the Bootcamp