This PPT talks about the common mistakes that brand make on twitter while marketing with examples.

1. Krishna Raman www. krishnar.info
Samridhi Agarwal www.samridhiagarwal.com
Amruta Jagtap www.amrutajagtap.com
Mamta Singh www.singhmamta.com
Yashwant Sharma www.yashwantsharma.com

2. Twitter – some interesting facts

3. Common Mistakes
Using difficult Account Ids
Getting the tone wrong
Not following the customers back
Not responding to complaint tweets
Talking too much about oneself
Hashtags Going Viral For the Wrong Reasons

4. Mistake #1
Twitter Id
Making more than
one account.
Using difficult
account id’s.
Example
Vodafone has two ids on twitter – VodafoneIN and Vodafone Zoozoo

5. Mistake #2
Getting the tone wrong
• Resist the urge to use your Twitter to just ‘sell, sell, sell’
• Add enough value in to your content so no one minds you sometimes
trying to sell them things
Example – BetfairPoker account
• Uses (somewhat surreal) humour to cultivate a large following
• Strategy allowed BetfairPoker to establish a large following (15,000 as
opposed to 1,000 for LadbrokesPoker)
• Earned the right to slip in a few promotional tweets here and there
without turning off its followers

6. Mistake #3
Not following the customers back
• Customers should feel that they are being followed
• It ensures that the Brand listens to the customers
• But don’t follow too many – difficult to keep track
Example – Samsung India Mobile

7. Mistake #4
Not responding to complaint tweets
• A customer facing poor service may go to Twitter and put a comment
about it using the brand’s or brand owner’s handle (#tag)
• (S)He gets irritated further when there is no reply for the tweet
• When a customer receives poor service in an airline, he tweets and sees
no reply – he gets irritated and spreads negative WoM about the incident

8. Mistake #5
Talking too much about oneself
• Customers expect to know the value that they get
• Brands tend to talk too much about their achievements
• Recommendable to talk about offers, attractive product/service features

9. Mistake #6
Hashtags Going Viral For the Wrong Reasons

10. Thank You!