SlideShare a Scribd company logo
http://Mirrorable.org
francesca@fightthestroke.org roberdan@fightthestroke.org
Roberto D’Angelo
CEO
(+20ys in Microsoft)
Information Science Mdegree + MBA
Linkedin: Roberdan
Twitter: @roberdan
Facebook: @fightthestroke
Francesca Fedeli
Linkedin: FrancescaFedeli
Twitter: @la_franci
Facebook: @fightthestroke
WHO WE ARE
President
(+20ys in Barilla, Nestlè Kids, Amex, Ing)
Agricult. Economics Mdegree + MBA
THE STARTING POINT
Watch it online at: https://www.ted.com/talks/roberto_d_angelo_francesca_fedeli_in_our_baby_s_illness_a_life_lesson
FIGHTTHESTROKE.ORG
• General Awareness
and Open Medicine
• Family support
• Co-creation
• Ability Lead in Intl
tables (UN approved)
1. RELEVANCE 2. PREVENTION 3. EARLY
DIAGNOSIS
4. ACUTE
THERAPY
• Maternal health
supplements
• Research on Placenta
• Predictive analysis
(genetics +
neuroradiology)
• Neonatal Screening
and Wearable
devices
• Health Professionals
Training
• First Pediatric
Stroke Center
in Italy
• Guidelines for
children
emergency
treatments
5. LONG TERM
THERAPY
• First motor
skills rehab
toolkit based
on Mirror
Neurons
5
A huge problem. The lack of evidences.A weak solution.
The stroke
23/01/2011
0
1
2
3
4
5
Empathy
driver
Family
engagement
Data
gathering
At Home
Availability
Peer learning
Children
tailored
Scientifically
proven
Doctor
Relevance
THE NEED
KID’S PERSPECTIVE
• We want to play as any kid
• Need to learn motor skills
• Normality (have a daily routine)
• Moment to build Self-confidence
• Connection with other kids (be
treated as any other kid, play with
other kids)
PARENT’S PERSPECTIVE
• Time to manage the situation with their overall life
• Cost of the rehabilitation is high and hardly not
subsidized
• No transparency on the overall care plan
• Emotional support coming from other families
• Hard to keep positive mindset towards the kid and
towards challenges
• Control: feedback loops that enable them to check
how the situation is going
DOCTOR’S PERSPECTIVE
• No need to share the care with parents
• Limited time and slots for the visit and the
therapy
• No tools to track the improvements of the kids
• Intentional lack of collaboration,
communication and interaction with parents
SOCIALMEDICAL
Therapist
Logopedist
‘Whichdoctors’
Kid
Family CommunityNeuropsychiatrist
Physiatrist
Payer
While there are many actors on the
medical side,
the family is considered as a passive
actor, providing no social support to
parents.
IT’S A COMPLEX SYSTEM
Sources:Design Sprint, Frog Italy 2016
Sept 2016 Oct-Dic 2016 Jan-April 2017
Design Development Pilot
First Results: 45 kids enrolled, 280 therapies, 169h of
analysed data (video, emotions, motor), 100%
adherence, 100% thinks it’s easy to use
THE SOLUTION
• Scientifically proven and based on latest
Neuroscience findings and Artificial Intelligence
matching system
• Available at home (standard hardware PC/Kinect)
while collecting all data in the cloud and connecting
remotely with the «real» best buddy
• First ever measurement of kinematics – compliance
– empathy indicators
• Inclusively Designed: from social stigma to social
pride
FRICTION-LESS EXPERIENCE
EXPERIENCE IN THE
ASSESSMENT
EXPERIENCE IN THE
TOOLKIT
EXPERIENCE IN THE
USABILITY
NEUROSCIENCE + ARTIFICIAL INTELLIGENCE KPI
MOTOR SKILLS ENGAGEMENTADHERENCE
Marco
Tempest
Wizard
Mary Kay
Ballasiotes
President of the
International Alliance
for Pediatric Stroke
Maria Cristina
Ferradini
Vodafone
Foundation
Pietro Avanzini e
Maddalena Fabbri
Destro
Researchers
Gualtiero
Dragotti
DLA Piper
Partner
BoardofFighters
Coreteam
THE TEAM
Francesca Fedeli
President & Co-Founder
Roberto D’Angelo
CEO & Co-Founder
Stefania
Marcoli
Designer
Michela Matteoli
Director of
Neuroscience -
CNR
Giacomo
Rizzolatti
Neuroscientist
Andrea
Guzzetta
Child
Neuropsychiatrist
Odoardo
Picciolini
Physiatrist
Luca
Ramenghi
Neonatologist
Guido Tirloni
KPMG Advisor
Bert van Meurs
Philips
Neurodiagnostic
MARKET SIZING
( United Nations - Department of Economic and Social Affairs; United States – Census; National Center for Biotechnology Information; One World Nations Online; International Telecommunication Union / eMarketer ProSources:
1
2
We envision a whole new world of people
learning or re-learning motor skills, simply while observing.“ “
VISION
http://mirrorable.org
Mirrorable® is a product solution developed by
www.fightthestroke.org
Advocating for young stroke survivors.

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Mirrorable intro july 2017

  • 2. Roberto D’Angelo CEO (+20ys in Microsoft) Information Science Mdegree + MBA Linkedin: Roberdan Twitter: @roberdan Facebook: @fightthestroke Francesca Fedeli Linkedin: FrancescaFedeli Twitter: @la_franci Facebook: @fightthestroke WHO WE ARE President (+20ys in Barilla, Nestlè Kids, Amex, Ing) Agricult. Economics Mdegree + MBA
  • 3. THE STARTING POINT Watch it online at: https://www.ted.com/talks/roberto_d_angelo_francesca_fedeli_in_our_baby_s_illness_a_life_lesson
  • 4. FIGHTTHESTROKE.ORG • General Awareness and Open Medicine • Family support • Co-creation • Ability Lead in Intl tables (UN approved) 1. RELEVANCE 2. PREVENTION 3. EARLY DIAGNOSIS 4. ACUTE THERAPY • Maternal health supplements • Research on Placenta • Predictive analysis (genetics + neuroradiology) • Neonatal Screening and Wearable devices • Health Professionals Training • First Pediatric Stroke Center in Italy • Guidelines for children emergency treatments 5. LONG TERM THERAPY • First motor skills rehab toolkit based on Mirror Neurons
  • 5. 5 A huge problem. The lack of evidences.A weak solution. The stroke 23/01/2011 0 1 2 3 4 5 Empathy driver Family engagement Data gathering At Home Availability Peer learning Children tailored Scientifically proven Doctor Relevance THE NEED
  • 6. KID’S PERSPECTIVE • We want to play as any kid • Need to learn motor skills • Normality (have a daily routine) • Moment to build Self-confidence • Connection with other kids (be treated as any other kid, play with other kids) PARENT’S PERSPECTIVE • Time to manage the situation with their overall life • Cost of the rehabilitation is high and hardly not subsidized • No transparency on the overall care plan • Emotional support coming from other families • Hard to keep positive mindset towards the kid and towards challenges • Control: feedback loops that enable them to check how the situation is going DOCTOR’S PERSPECTIVE • No need to share the care with parents • Limited time and slots for the visit and the therapy • No tools to track the improvements of the kids • Intentional lack of collaboration, communication and interaction with parents SOCIALMEDICAL Therapist Logopedist ‘Whichdoctors’ Kid Family CommunityNeuropsychiatrist Physiatrist Payer While there are many actors on the medical side, the family is considered as a passive actor, providing no social support to parents. IT’S A COMPLEX SYSTEM Sources:Design Sprint, Frog Italy 2016
  • 7. Sept 2016 Oct-Dic 2016 Jan-April 2017 Design Development Pilot First Results: 45 kids enrolled, 280 therapies, 169h of analysed data (video, emotions, motor), 100% adherence, 100% thinks it’s easy to use THE SOLUTION • Scientifically proven and based on latest Neuroscience findings and Artificial Intelligence matching system • Available at home (standard hardware PC/Kinect) while collecting all data in the cloud and connecting remotely with the «real» best buddy • First ever measurement of kinematics – compliance – empathy indicators • Inclusively Designed: from social stigma to social pride
  • 8. FRICTION-LESS EXPERIENCE EXPERIENCE IN THE ASSESSMENT EXPERIENCE IN THE TOOLKIT EXPERIENCE IN THE USABILITY
  • 9. NEUROSCIENCE + ARTIFICIAL INTELLIGENCE KPI MOTOR SKILLS ENGAGEMENTADHERENCE
  • 10. Marco Tempest Wizard Mary Kay Ballasiotes President of the International Alliance for Pediatric Stroke Maria Cristina Ferradini Vodafone Foundation Pietro Avanzini e Maddalena Fabbri Destro Researchers Gualtiero Dragotti DLA Piper Partner BoardofFighters Coreteam THE TEAM Francesca Fedeli President & Co-Founder Roberto D’Angelo CEO & Co-Founder Stefania Marcoli Designer Michela Matteoli Director of Neuroscience - CNR Giacomo Rizzolatti Neuroscientist Andrea Guzzetta Child Neuropsychiatrist Odoardo Picciolini Physiatrist Luca Ramenghi Neonatologist Guido Tirloni KPMG Advisor Bert van Meurs Philips Neurodiagnostic
  • 11. MARKET SIZING ( United Nations - Department of Economic and Social Affairs; United States – Census; National Center for Biotechnology Information; One World Nations Online; International Telecommunication Union / eMarketer ProSources:
  • 12. 1 2 We envision a whole new world of people learning or re-learning motor skills, simply while observing.“ “ VISION http://mirrorable.org
  • 13. Mirrorable® is a product solution developed by www.fightthestroke.org Advocating for young stroke survivors.