The Minter Group is a full-service market research company based in Sydney, Australia that was founded in 1981. It conducts qualitative and quantitative research for global clients through in-house telephone and online surveys in countries across Asia and South America. The company prides itself on high quality customer service, data security, and adherence to research standards. Clients praise Minter Group for its efforts, capabilities across languages, and ability to complete projects on tight deadlines.

1. The Minter Group
Professional & quality market research for global clients
“Presentation went well and we got the sign off to develop more
plans for Japan and the region. Thanks again to you and your
team really working hard to get it done in time. I really do
appreciate it”. (July 2016 Global IT client)

2. 2
Minter Research – Customer Service Monitors
The Minter Group Pty Ltd is based in Sydney Australia.
•Independent, privately owned
•All projects are completed in-house in Sydney with no sub-contracting
•Founded in Sydney in 1981 as Minter Research providing full services to
Australian and global clients
•Data collection for global clients in Australia & APAC since 1988

3. 3
Minter Research
Geoff Minter founded this full service
market research company in 1981 to
deliver a unique combination of
marketing and market research to
Global Clients & Agencies.
Our CATI Centre operates a cost
effective quality service using native
born interviewers and moderators in
Australia and Asia.
It supplements our Online Panels to
reach Business, Healthcare and
Consumer audiences.

4. 4
Customer Service Monitors
Customer Service Monitors
(acquired in 1998)
specialises in customer
satisfaction research,
including qualitative and
quantitative studies for
major clients including
Toshiba, Microsoft,
Sheraton, Intel, Australian
Tax Office
Over 50,000 interviews in
APAC & South America
over 10 years for a major
IT client

5. 5
Phone
CATI Interviews
Depth Interviews and Recruitment
Panel Building and Verification
Web
Online Surveys
F2F – AUS & NZ only
FGDs/Diads/Triads
IDIs
Data Collection

6. 6
Methodologies
Online CATI COW TDIs FGDs
CATI
from
clients
lists
Australia x x x x x x
New Zealand x x x x x x
China x x
Japan x x
Korea x x
Taiwan x x
Singapore x x
Indonesia x x
Malaysia x x
India x x
Brazil x x

7. 7
•Fully trained
interviewers who
are fluent in
English and
his/her native
language are
employed on an
ongoing basis for
research that we
conduct each
week outside
Australia
Asia Pacific Region

8. 8
Our Minter Advisory Panel now has over
35,000 HCPs in Australia & New Zealand
This ensures that quantitative
healthcare research has a
representative sample.
Australia
•Qualitative – focus groups,
Individual Depth Interviews,
telephone depth interviews
(TDIs), face-to-face
•2 experienced moderators (we
do not recruit for other
moderators)
•Quantitative – CATI, CATI-
over-web and online
•All trained in Adverse Event
reporting
Healthcare Panel

9. 9
• Strict quality control and data security
• All fieldwork and data analysis is completed in-house to protect this
quality and security to ESOMAR standards
• Privacy regulations are adhered to in each country

10. Call Centre Facilities
All employees undergo extensive training, have appropriate educational
qualifications and are thoroughly briefed on specific projects or products.
A specific training program is set up for new projects and staff with the relevant
skills would be employed.
The benefits include:
•thorough reporting and feedback on inbound and outbound call management
•nationally representative samples are drawn (Minter Research was consultant
to the Australian Population Census)
•expected improvements in response rates

11. 11
Client Feedback on The Minter Group
“This is a testimonial of the excellent field and research capabilities of Minter
Research of Australia, under the leadership of Geoff Minter.
I have worked with Mr. Minter and his capable staff for over 12 years.
They have conducted qualitative and quantitative research and data collection
for our company on behalf of our clients which includes major international
pharmaceutical companies.
With their excellent resources in several in-country interviewers and
translators, Minter Research is capable of collecting data in several languages
regardless of duration of interviews and methodology.
Mr. Minter’s leadership and capable staff are able to collect and manage hour-
long interviews in the native languages of several Asian countries and
beyond.” (USA Client)

12. 12
More Client Feedback
“The study went
very well and I
appreciate your
efforts.”
“Fabulous job for us, thank you
for putting in the extra effort and
getting us out of this problem.”
“Looking forward to
working with you again.”
“It has been a pleasure
to work with you and
many thanks again for
your excellent work.”
“Thanks for all your efforts!”
“All quotas have
been met. Nice job!”
(new client from New York)
(UK Client)
(UK Client)

13. Geoff is a psychologist with extensive experience in market research over
more than 25 years, across the wide range of research methodologies and
techniques. He is personally involved in the management of projects and adds
his marketing and psychological experience to add further value to the
research process.
His background in senior marketing positions with major US and British
companies (Cadbury Schweppes and General Foods), as well as Lend Lease,
adds marketing insights to the research results. All studies have marketing
and business recommendations with thorough analysis and insights.
Geoff is a long term member of the Australian Market & Social Research
Society, ESOMAR (“The World Association of Research Professionals”) and
presents research papers at conferences and educational courses including
ESOMAR conferences in New York and Rome, delivering papers on research in
Asia and Australia. Regular attendance at international conferences and
seminars updates the knowledge of new methodologies and research issues.
Owners are Geoff & Annette Minter
Geoff’s LinkedIn Profile
https://au.linkedin.com/pub/geoff-
minter/2/91/41b0

14. 14
Email us for an itemised Quote
The Minter Group spent a number of years
designing the MinterAutoquotes app to enable:
Itemised quotes delivered within 24 hours to regular Clients to
access prices so they can have fast, accurate quotes
The ability to run 'what if' scenarios on LOI, sample sizes etc.
to fit the project cost into the client's budget
Providing maximum feasible sample sizes for Australian
projects to be identified as part of the cost, again saving time
and resources

15. 15
Further details at www.minter.com.au
Annette Minter email: annetteminter@minter.com.au
Geoff Minter email: gminter@minter.com.au