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This document presents an integrated brand promotional strategy for Mini Cooper targeting millennial audiences. It includes a SWOT analysis of Mini Cooper, outlining strengths like its iconic brand recognition but also weaknesses such as stereotypes about Mini drivers. The overall strategy is centered around the theme "Your MAX experience in a MINI" to showcase how the small vehicle can provide big experiences. A variety of promotional programs are proposed targeting millennial values like social sharing of experiences. Effectiveness will be measured through various metrics to evaluate the strategy.
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Marketer's writing 송세진 creative planner
마케터, 글쓰기로 각을 잡다!
I. 보고서 및 기획서의 글쓰기
-목표를 표현하라
-중요한 건 의사소통이다
II. 공지문, 게시글 쓰기
-제목이 반이다
-문장을 끊어라
-단어의 반복
-전문용어의 사용
III. 카피라이팅
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MINI - IMplan
Assignment: Develop an IMplan for MINI brand, implementing at least 4 media channels.
IMC - NYU - SCPS
MINI Cooper IBP Campaign
This document presents an integrated brand promotional strategy for Mini Cooper targeting millennial audiences. It includes a SWOT analysis of Mini Cooper, outlining strengths like its iconic brand recognition but also weaknesses such as stereotypes about Mini drivers. The overall strategy is centered around the theme "Your MAX experience in a MINI" to showcase how the small vehicle can provide big experiences. A variety of promotional programs are proposed targeting millennial values like social sharing of experiences. Effectiveness will be measured through various metrics to evaluate the strategy.
Mini - Anatomy of a Brand
A masstige (mass+prestige) branding assignment on MINI. I created this while on exchange at ESSEC business school in Paris. The prof requested we submit our final assignment as a Powerpoint presentation, instead of a written document.
Marketer's writing 송세진 creative planner
마케터, 글쓰기로 각을 잡다!
I. 보고서 및 기획서의 글쓰기
-목표를 표현하라
-중요한 건 의사소통이다
II. 공지문, 게시글 쓰기
-제목이 반이다
-문장을 끊어라
-단어의 반복
-전문용어의 사용
III. 카피라이팅
-소비자 언어를 찾아라
-소비자 이익을 찾아라
-읽어라
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This document provides an integrated marketing communications plan for The Home Depot. It includes background on the company, their core values, mission statement, financial status, products/services, and current marketing strategies. It then discusses competitors, a SWOT analysis, target audience, campaign objectives, and integrated strategies for paid, earned and owned media. Measurement tactics are also outlined to evaluate campaign effectiveness. The overall goal is to increase sales, customer base, brand awareness and loyalty for National Home Improvement Day through a campaign targeting 30-32 year old DIY consumers.
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The document discusses MINI Cooper's goals to establish itself as an iconic brand in North America through an unconventional marketing campaign. The campaign aimed to increase awareness and sales beyond projections through generating buzz using traditional and non-traditional media. As a result, MINI Cooper's awareness quadrupled and it exceeded sales expectations by 50% while being named North American Car of the Year in 2003.
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[메조미디어] 2015 상반기 업종분석 자료 - 자동차
2015년 상반기
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소비자 및 광고비 집행 분석까지!
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Print Ads
The document provides guidelines for print and outdoor advertisement design and layout. It discusses key elements like headlines, body copy, photos and logos. It recommends keeping designs simple with a focal point. Design strategies include using symmetry/asymmetry, contrast, emphasis and grouping related items. Color, typeface and formatting tips aim to maximize readability and legibility from a distance for outdoor ads. The goal is to clearly communicate the core message with simplicity and intrigue to engage viewers.
Rayban - Creative Brand Analysis
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YDM MONTHLY REPORT.
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YELLO DIGITAL MARKETING GROUP
Please contact : ydm_insights@yellomobile.com
Facebook : https://www.facebook.com/yellodm
(global) https://www.facebook.com/yellodmg
Homepage :
http://yellodm.com
Newsletter Subscriptions :
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Why wikibrands micro seminar
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This document provides an integrated marketing communications plan for Home Depot to target millennial homeowners. It begins with an overview of Home Depot's history, products, services, values and current marketing strategies. It then discusses the target market of millennial homeowners and their characteristics. The objectives of the campaign are to increase sales, social media engagement, DIY workshop attendance and brand loyalty among millennial homeowners. Key strategies include engaging customers through social media, improving the online DIY resources and projects section, and increasing DIY workshop offerings.
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This PowerPoint was designed as part of an assignment for University. I had to come up with a campaign proposal for a client.
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This document presents an IMC plan for Kmart to target young urban families. It analyzes Kmart's background, strengths, weaknesses and competitors. The target audience is identified as minority moms aged 18-35 and their children. The plan proposes running advertising campaigns during The Voice TV show featuring celebrity apparel lines. It also suggests in-store contests, improving online shopping lists, and capitalizing on back-to-school uniform sales. Measurement of success includes online sales, social media engagement, store traffic and sales. The plan aims to position Kmart as the go-to store for urban families over the next 50 years.
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Verizon FiOS Integrated Marketing Campaign Proposal
Verizon FIOS is launching a marketing campaign to persuade customers of other cable and internet providers to switch to FIOS. The campaign will have three phases focused on awareness, engagement, and consideration. The first phase uses the message "break up with your current provider" through OOH, TV, and digital ads depicting unsatisfying relationships. The second phase aims to engage prospects by showcasing FIOS benefits through print, OOH including an interactive mood board, social media, and event sponsorships. The third phase encourages consideration through in-store marketing. The goal is to increase awareness, engagement, and get prospects to actively consider FIOS.
IMC 636 Capstone
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Mini Cooper: Bigger Than You Think
The document outlines an advertising campaign for Mini Cooper aimed at combating perceptions of Minis being small and unsuitable for some lifestyles. The campaign's key message is "Bigger Than You Think" and will show through print and TV ads as well as guerrilla marketing tactics that Minis can accommodate more cargo than expected. The target audience is primarily 20-45 year old professionals who value style and efficiency. The goals are to position Minis as perfect cars for all needs and expand their appeal beyond stereotypical views of being just small, European vehicles.
Integrated Marketing Communications Proposal
Inspiring and Engaging Millennials to Join Make-A-Wish Michigan's Wish Granting Mission with an Integrated Marketing Communication Campaign. Created as a final Master's capstone project at West Virginia University.
Print Advertisement
This document provides an overview of print advertisements, including definitions, forms, types, elements, and layouts. It defines advertising and the two main forms of print advertising: promotional and institutional. The three main types of print ads are newspapers, magazines, and direct mail. Effective print ads usually contain four key elements: a headline, image, signature/logo, and copy. Headlines aim to grab attention while copy expands on the product. Images complement the words. Slogans and signatures help build brand recognition. Most ads follow a basic "Z" layout to guide the reader's eyes through the content.
[메조미디어] 2015 상반기 업종분석 자료 - 자동차
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The document describes an integrated marketing campaign created by Crispin Porter Bogusky for the Mini Cooper automobile brand. The campaign's big idea was "Let's Motor" and it aimed to reintroduce the Mini Cooper brand to the US market in a unique, non-traditional way. Rather than traditional advertising, the campaign focused on magazine placements, outdoor advertising, and the brand's website. It used bold, minimalist design and portrayed the brand in a fun, cheeky voice. The campaign included sticker cards, a roof design generator on the website, and small print ads to bring the big idea to life across multiple channels. The goal was to make Mini a cultural icon and attract influential early adopters.
Print Ads
The document provides guidelines for print and outdoor advertisement design and layout. It discusses key elements like headlines, body copy, photos and logos. It recommends keeping designs simple with a focal point. Design strategies include using symmetry/asymmetry, contrast, emphasis and grouping related items. Color, typeface and formatting tips aim to maximize readability and legibility from a distance for outdoor ads. The goal is to clearly communicate the core message with simplicity and intrigue to engage viewers.
Rayban - Creative Brand Analysis
Ray-Ban was founded in 1937 in the USA and is now owned by Luxottica Group. It was commissioned by the US Army Air Corps to create protective sunglasses that also looked stylish. This led to the creation of the iconic Ray-Ban Wayfarer and Aviator styles. Ray-Ban is known for its authentic and unique DNA focused on individuality and self-expression. It targets fashion-conscious individuals aged 20-50 seeking status and style. Notable marketing campaigns include viral videos in the 2000s and a "Legends" campaign celebrating icons from each decade who embodied the brand's spirit.
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[Ydm] dmajor 효과적인 디지털콘텐츠 마케팅을 위한 생각의 출발점
YDM MONTHLY REPORT.
Dmajor 효과적인 디지털콘텐츠 마케팅을 위한 생각의 출발점
YELLO DIGITAL MARKETING GROUP
Please contact : ydm_insights@yellomobile.com
Facebook : https://www.facebook.com/yellodm
(global) https://www.facebook.com/yellodmg
Homepage :
http://yellodm.com
Newsletter Subscriptions :
(Kor.) http://goo.gl/M15OFu
Why wikibrands micro seminar
1. Why Wikibrands?
1-1. 마케팅의 현실
1-2. 소비자의 진화
2.위키브랜드로의 변화
2-1. 마케팅 방법론에 대한 새로운 통찰
2-2. 새로운 마케팅 문화
2-3. 위키 브랜드의 이점
[Ydm]adqua 광고회사가 가져야할 10가지키워드 ydm_monthly_dec
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Please contact : ydm_insights@yellomobile.com
Facebook : https://www.facebook.com/yellodm
(global) https://www.facebook.com/yellodmg
Homepage :
http://yellodm.com
Newsletter Subscriptions :
(Kor.) http://goo.gl/M15OFu
디지털&소셜 커뮤니케이션 메카니즘 이해 에스코토스
디지털& 소셜 (마케팅) 커뮤니케이션의 핵심 메카니즘을 이해하기 위해서 우리는 네가지의 키워드에 집중해야 한다. 첫째 고객경험, 둘째, 공유될 수 있는 것 셋째, 사람간의 네트워크 마지막으론 맥락의 개념이다.
미디어자몽 MCN 광고/제휴/제작 제안서
미디어자몽의 MCN 크리에이터 광고 상품 소개서입니다.
미디어자몽은 MCN기업협회 회원사로 다양한 MCN기업들과 관계를 맺고 있으며 국내 대부분의 크리에이터 리스트 DB와 인사이트를 파악하여 브랜드와 제품에 맞는 오피니언리더를 추천해 드릴 수 있습니다.
올바른 콘텐츠 제작을 위해 제작 가이드와 방향제시가 가능합니다.
미디어자몽은 국내 최초 MCN 미디어 '자몽' 과 MCN 팟캐스트 플랫폼 '몽팟' 그리고 제작 스튜디오인 '몽팟스튜디오'를 함께 운영하고 있습니다.
효율적인 광고 집행이 가능한 MCN 크리에이터 광고를 진행해보세요.
문의전화 070-7766-8812
이메일 zamong@artpr.kr
어느 광고대행사의 고백 - 제 1회 ‘새 광고’ 컨퍼런스
㈜나인후르츠미디어는 새로운 디지털 시대의 광고를 선도해 온 지난 십여 년의 경험 을 기반으로, 이 시대에 반드시 필요한 대안적 광고 마케팅을 펼치기 위해, 새로운 광고 대행사 ‘고백’을 시작합니다.
‘고백’이 지향하는 광고는 소비자와 브랜드 사이에 공감과 신뢰를 구축하는 솔직하고 투명한 커뮤니케이션 활동이며, ‘고백’이 추구하는 기업의 마케팅 활동은 브랜드 고유의 가치와 기능으로 시장과 사회의 문제 해결에 적극적으로 참여하는 활동입니다.
광고 대행사, ‘고백’은 첫 시작 활동으로, 먼저 가치 기반의 광고 마케팅생태계 구축을 위한 지식 공유 컨퍼런스를 계획하였습니다. 3일간 펼쳐지는 컨퍼런스에서는 현재 광고 시장의 가장 뜨거운 주제들과, 우리 사회가 처하고 있는 주요 문제들, 그리고 과연 광고가 사회 문제를 해결하는 활동이 될 수 있는지를 생각해보는 주제들을, 세션 강의와 키노트, 대담과 다큐멘터리 영화 등 다양한 포맷을 통해 다루게 될 것입니다.
광고, 마케팅이 욕망을 다루는 것이 아니라 가치를 다룰 수 있음을, 사회와 시장에 불필요한 소음을 더하는 것이 아니라, 문제 해결 활동이 될 수 있음을, 함께 상상해 보고픈 분들의 많은 참여를 기대합니다.
글로벌 MCN 그룹 제다이 메뉴얼 - Global MCN XEDY
1. MAX Summit이 선정한 2015 7대 MCN 기업
2. 국내 유일의 어른들(구매력 있는 소비자)의 MCN
3. 창립 첫 프로젝트로 글로벌 프로젝트 스타워즈: 깨어난 포스 MCN 캠페인 진행
4. 국내 최초의 SF MCN 포맷 나빠쑈 제작/배급
5. 뮤지션 그룹, 연기자 그룹, 댄서 그룹 크리에이터 약 70명
6. 현직 의사, 기자, 과학자, 아나운서, 피규어 매니아 등의 전문가/매니아 크리에이터 그룹 약 30명
7. 사단법인 한국MCN협의회 이사사
Branding in Social Media Era
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w/ 2010 Cannes International Festivals Winners Case Study
Creative Inspiration for 굿네이버스
본 슬라이드는 2013년 5월 30일, 국제구호개발 NGO인 ‘굿네이버스’에서 진행했던 강연 내용을 담은 것입니다.
(대상: 나눔기획팀, 사회공헌협력팀, 미디어팀, e-나눔팀, 홍보팀, 온라인제작팀, 영상제작센터, 회원서비스팀, 회원만족팀, 결연관리팀)
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- 4. 소셜시대, 미디어는 공평해졌습니다. 미디어가 공평해졌다라는 것은 컨텐츠의 중요성이 더 커진것을 의미합니다. 매체의 노출량만으로 브랜딩 되던 시기는 지났습니다. 공평해진 미디어 세상은 더 재밌는 일들로 가득 차고 있습니다. 그렇다면 우리의 광고는 더이상 광고로 머물러선 안됩니다. FACEBOOK YOUTUBE TWITTER
- 5. 새로운 광고가 필요한 이유가, 미니버타이징이탄생된이유입니다. 미디어의 접점 채널은 다양해졌지만 그안에 생명력 있는 컨텐츠는 찾아보기 힘듭니다. 새로워진 매체에 적합한 새로운 광고가 필요합니다. 미니버타이징은 추구하는 광고는 놀라움이며 관계이며 하나의 사건을 만들기 위해 탄생했습니다. THE NEXT IS .
- 6. 하나의 아이디어를 두고 프레임부터 다양하게 접근합니다. 디자인팀과 컨텐츠팀, 바이럴무비팀, 개발팀이 유기적으로 컨버전스 되어 아이디어가 필요한 형태로 디지털 캠페인, 바이럴영상, 인포그라픽 모바일앱으로 각각의 매체에 적합한 컨텐츠를 제작합니다. 우리가 만드는 프레임과 컨텐츠는 새로움이지만 소비자가 기억하는 것은 즐거움일 것입니다. DESIGN TEAM CONTENT TEAM PRODUCTION TEAM TECH TEAM 크리에이티브 대행사는 많습니다. 그러나 미니버타이징을 선택해야 하는 이유는 분명합니다.
- 7. MINI IS BIG. MINI IS ORIGINAL. MINI IS FUN. 작을 수록 크리에이티브는 날카로워 집니다. 그래서 때론 크다고 표현합니다. 비본질적인 것을 덜어내다보니 작아졌습니다. 독창적입니다. 작은 즐거움 모여, 브랜드를 세상을 변화시킵니다. PHILOSOPHY
- 8. FACEBOOK CAMPAIGN WEBSITEVIRAL&TUTORIAL FILMONLINE PROMOTION SERVICE 바이럴 필름 브랜드 홍보 필름 브랜드 페이지 운영 컨텐츠 제작 페이스북 광고 집행 페이스북 앱 페이지 제작 웹사이트 구축 반응형 웹 구축 모바일 웹 구축 워드프레스 사이트 제작 프로모션 기획 / 제작 캠페인 컨셉 카피라이팅 온라인 배너 제작 MINI IS ORIGINAL. 디자인 제작과 PD프러덕션 서비스를 통합해 커뮤니케이션 기획부터 최종 제작까지 토탈서비스를 제공합니다.
- 9. CONTACT www.minivertising.kr 856-1 Bangbae-dong, Seocho-gu, Seoul 02-532-2475 02-532-2493 WEB ADDRESS PHONE FAX
- 10. THANK YOU MINI IS BIG. MINI IS ORIGINAL. MINI IS FUN.