This is an innovation

1. Mini project
on
H2O-Fi
Submitted by
Aanchal kumari(2301002)
MBA(2023-2025)
Submitted to
Jaipuria institute of management, Indirapuram,
Ghaziabad, India
Water water everywhere, try to save it, if you care

2. About project
Vision, mission and objectives
Product
SWOT analysis
Competitors analysis
Marketing plan
Operational plan
Financial plan
Human resource plan
Conclusion

3. About project
• Reverse Osmosis or RO water purification is one of the most popular and promising
methods for purifying water.
• RO purification is known to remove even the minutest of the impurities from water, while
turning high TDS (salty tasting) water into sweet tasting potable water. There are multiple
benefits of using an RO water purifier
• lately there have been a lot of questions about the water wastage during the purification
process and beneath the tap whatever water is there also get wasted because they are
not get purified.
• My idea is to turn that useless water into battery water by applying some methodology
and technique.
• For every 1 liter of filtered water, an average RO water purifier wastes approximately 3
liters of water. While the purifier has numerous advantages, it wastes water due to its
membrane technology, which necessitates the use of additional water to clean the filter,
which is then discarded.

4. • We will collect these all wastewater beneath the tap , by applying the chemical formula of charge
removing methodology, we can make water chargeless which is also called distilled water further we
can use this distilled water for battery water
• Although we know that many purified company says that you can use this wastewater for planting
trees or cleaning utensils but 80% of the population does not apply this formulas in their practical life
• we know that “Every drops count” and we are facing scarcity of water so, by applying this method
we can save million drops of water
• After that making of alkaline water is the second new thing in RO and mineral water simultaneously
by comparting both kind of waters.
• Making reverse osmosis water alkaline is possible through various methods, such as using mineral
remineralization filters, alkaline pitchers, drops, tablets, or electrolysis machines.
• Basically, this is my idea and some innovation under RO purifier.

5. Vision, Mission and Objectives
• To save water
• alkaline water is needed, because we are living in most polluted time
and somehow whatever we are eating or drinking is contaminated or
harm our body,
• so, benefits of alkaline water are Alkaline water has a higher pH level
than that of plain tap water. So, proponents say that it can neutralize
acid in your bloodstream
• alkaline water can help prevent disease, such as cancer and heart
disease, pro-aging properties(via antioxidants that absorbs more
quickly into the human body), colon-cleansing property, immune
system support, hydration, skin health, weight loss and other
detoxifying properties.

6. Contd…
Mineral water
• Due to its carbonation and mineral
content, mineral water is known to
provide multiple health benefits,
including:
1. Contributing to Heart Health
2. Lowering Blood Pressure
3. Relieving Symptoms of
Constipation.
Distilled water
1. Normal water leads to the battery
working much harder than it
should resulting in a higher internal
temperature and faster evaporation.
2. Using distilled or deionized water is
recommend because it is free from
additional minerals you would find in
water
3. Distilled water is ideal for when purity is
important. Common uses
include: Medical tools and procedures.
Hospitals clean equipment with it to help
avoid contamination and infections

10. Product
• It will be a RO purifier machine where, this machine will have three compartments
• One for mineral water by reverse osmosis process, one for alkaline water by
electrolysis and the last for distil water which will be beneath of the tap
• Process of making of distil water will be adding a small machine which will
contain electrode(anode cathode) it will separate the charges from H2O TO
H2+&O2- further it will be removed and finally water will become chargeless that
is distil water
• Disposure tap for this water will be from bottom of the RO machine

11. Contd…
• From normal tap water to electrolysis of potable source water, which
results in separate alkaline and acidic (pH below 7.0) streams of water.
Alkaline drinking water can be produced
• Ofcourse machine will be doing so many tasks simultaneously, for that
coolent will become the necessity of this machine
• 3 separate buttons we will provide for these three kind of water
• 1 button for on/off

13. SWOT analysis
Strength:-
Combination of three
machine in one with
coolent feature, filter
paper will also be the
part of filteration, cost
feasibility
01
Weakness:-
maintaining
manufacturing cost
will be difficult for the
start
02
Opportuni
ty:-For fitness freak
kind of peoples, who
likes to do social work,
wants to be fit and live
healthy life, who do live
in polluted cities, it will
make their immunity
strong
03
Threat:- pure
it, aqua purifier these all
are well established
companies, they can
easily become thread for
that uniqueness in this
product is much required
04

14. Competitors analysis
• Identifying companies:-
1.AO Smith Z5 Water Purifier, Baby Safe Water with 8-Stage Purification
2.Urban Company Native M2 Water Purifier
3.KENT Supreme
4.V-Guard RequPro
5.Havells
• Offerings:-
1.Mineral water
2.Good efficiency and life
3.Capacity and storage

15. Contd….
• Pricing :-Available from minimal price range to maximum price
range
• Product analysis:- there are so many competitors which
promises to be eco-friendly, but can not be, they use kit under
machine, For every 1 liter of filtered water, an average RO
water purifier wastes approximately 3 liters of water.
• No purifier till date can give these three kinds of water through
same machine

16. Marketing
plan
• Campaign
• Pamphlets
• Tele-calling
• Advertisement(mass media, social media)
• Giving offers
• Giving gift vouchers, gifts and exchange offer
• Customer care service and post-purchase
service and feedback
• Will apply three types of price strategies that
is:-
1. break-even strategy 2. full cost strategy 3. cost
plus strategy

17. Operational plan
• Survey
• CRM(customer relationship management and marketing)
• Connecting users
• Personalization-communication-special treatment benefits-
reward
• Channels of distribution(from producer/manufacturer to
consumer)
• 1.market research-2.marketing communication-3.product
promotion-4.after sale service-5.customer support

20. Financial
plan
The water-based businesses offers
high profit margins
• Investment:-
• On medium scale- 40-50 lakhs
• On large scale- around 60-80
lakhs(expected profit:-90k-2L)
• Expected profit margin-15%to35%
• 1000sq feet area required, rent- 70k-80k
per month
• Labors:- 30-35
• Labor cost:-12k-15k, CCE-15K-20K,
Technically skilled:- 25k-35k, sweepers,
guards
• Public funding, business loan, fund raise
• Government license
• TOTAL COST:- Around 90L to 1cr

21. Human resource plan
Recruitment of right candidates for specific works
Assist sales team
Quality check
Giving incentive to get motivate
Promise of promotion according to their performance

22. Conclusio
n
1. Healthy body, healthy mind and vice-versa
2. Ultimately body is made up of 60%-70%
with water
3. Acidity becoming most common in India
due to excess consumption of
tea(flavonoids and casein), which is very
dangerous
4. However, our body require minerals which
we are not getting in todays world, by this
innovation we aim to give that
5. At last, but not the least, our focus is on
scarcity of water, we are making
wastewater reusable
6. Drip, drop, drip, drop, this clock must be
stop