Mind Your Life
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#MindYourLife is an awareness project aimed to spread the culture of safety in the workplace. It is also a cross-media platform that offers the opportunity for everyone to share their own experiences. The goal is to combine offline and online experiences to reach the greatest number of people. This project was realized through techniques of guerrilla marketing and developed through the course of Social Psychology of Communication in Groups and Organizations at The Catholic University of the Sacred Heart in Milan.
