Where millennials want to go in 2016!

1. The Millennial Destination Desirability
Index
Brought to you by:
& Professor Damien DuChamp

2. A Note About Methodology
1. 20 Critieria
2. 4 Categories (Green-Friendly, Liveable,
Meeting People, Seeing Cool Sh*t)
3. Weighted Points Based on Student Survey
4. Research Reports & Instagram
5. Removed NY, LA, London

3. Most Green-Friendly Cities
1. Amsterdam, Netherlands
2. Seoul, South Korea
3. Berlin, Germany
4. Kuala Lumpur, Malaysia
5. Rome, Italy

4. Not only is Amsterdam known
for it’s love of the “green
stuff”, but according to
MDDI, it’s the most eco-
friendly city. It’s bike-
friendly, is one of the most
water-conservative cities in the
world, and has a high
concentration of eco-friendly
hotels.

5. Best Cities for Volunteering
1. Seoul, South Korea
2. Santa Ana, California,USA
3. Grand Rapids, Michigan, USA
4. Nairobi, Kenya
5. Chicago, USA

6. Volunteering in Seoul

7. Best Places to See Cool Sh*t
1. Mexico City, Mexico
2. Istanbul, Turkey
3. Washington D.C., USA
4. Tokyo, Japan
5. Las Vegas, USA

8. Best Place To See
Cool Sh*t :

9. Best Cities for Skydiving:
1. Prague, Czech Republic
2. Dubai, Emirates
3. Daytona Beach, USA
4. Miami, USA
5. Corpus Christi, USA

10. Highest Selfie Frequency
1. Moscow, Russia
2. Wroclaw, Poland
3. Dubai, Emirates
4. Poznan, Poland
5. Santiago, Chile

11. Most Beards
1. Istanbul, Turkey
2. Sao Paolo, Brazil
3. Chicago, USA
4. Milan, Italy
5. Berlin, Germany

12. Most Liveable Cities
1. Manila, Philippines
2. Noida, India
3. Seoul, South Korea
4. Tel Aviv, Israel
5. Copenhagen, Denmark

13. What Makes Manila So Liveable?
- Known for it’s amazing and affordable spas
- You can afford a household staff, maids, drivers, etc.
- All around affordable
- Friendly, welcoming locals
- Amazing food

14. Where to Meet People Easily
1. Lisbon, Portugal
2. Prague, Czech Republic
3. Bucharest, Romania
4. Amsterdam, Netherlands
5. Melbourne, Australia

15. The Social Scene in Lisbon
- Stay out til dawn in Bairro Alto
- Street art
- Villa rentals in nearby trendy beach towns
- More affordable than more “popular” European
cities

16. Most Couchsurfers:
1. Lisbon, Portugal
2. Bogota, Colombia
3. Melbourne, Australia
4. Hiroshima, Japan
5. San Jose, Costa Rica

17. Highest Hipster Concentration:
1. Brooklyn, USA
2. Madrid, Spain
2. Bangkok, Thailand
3. Moscow, Russia
4. Berlin, Germany

18. Best Cities for Craft Beer
Tasting
1. Philadelphia, USA
2. San Diego, USA
3. Hamburg, Germany
4. Portland, Oregon, USA
5. Asheville, USA

20. Most Tinder-Friendly
1. Rio De Janeiro, Brazil
2. Brooklyn, USA
3. Austin, USA
4. Sao Paolo, Brazil
5. Hamburg, Germany

21. Dating in Rio De Janeiro
- Known for it’s extremely casual dating scene.
- Confident, direct approach
- Sexualized culture

22. Top 10 Cities Overall
1. Amsterdam, Netherlands
2. Mexico City, Mexico
3. Manila, Philippines
4. Tokyo, Japan
5. Istanbul, Turkey
6. Seoul, South Korea
7. Copenhagen, Denmark
8. Hong Kong
9. Brussels, Belgium
10. Toronto, Canada

24. Reasons Millennials Love Amsterdam
1. Legal marijuana
2. Lowest cost of living of all European capitals
3. “Small town charm”, it’s only 219 square kilometers
4. People prefer bikes to cars
5. Most citizens speak English!
6. World class museums, restaurants
7. Amsterdam Airport Schiphol is consistently voted one of the world’s best airports.

25. #Travel is most
associated with:
1. Rome, Italy
2. Berlin, Germany
3. Istanbul, Turkey
4. Dubai, Emirates
5. San Francisco, USA

27. Why Millennials Love Rome
1. Italian hospitality
2. Pizza and Pasta. Obviously.
3. Incredible historic and art culture
4. Photogenic
5. Endless wine
6. Romantic

28. Cities Mentioned Most Frequently
1. Tokyo, Japan
2. Amsterdam, Netherlands
3. Rome, Italy
4. Brussels, Belgium
5. Washington D.C., USA

30. Why Millennials Love Tokyo
1. Easy to get around (fantastic subway system)
2. Sushi, noodles, and sake. Tokyo has more Michelin Stars than any
city in the world. “Tiny food” is a huge trend happening in the
Japanese food scene. Also, Japan is essentially paradise for
Vegans.
3. High fashion
4. Super high-tech
5. “Weird” factor, from fashion, to food, and museums.
6. Massive baseball following
7. Cat cuddling cafes. This one goes without saying.
8. Most bars per square meter

31. Most Geo-tagged on Instagram
1. Sao Paolo, Brazil
2. Melbourne, Australia
3. Berlin, Germany
4. Rio De Janeiro
5. Bangkok, Thailand

33. Why Millennials Love Sao Paolo
1. Futebol!
2. Amazing Brazilian food
3. Buzzing art scene
4. Exciting nightlife

34. Thank You!
Brought to you by:
& Professor Damien DuChamp