The document discusses marketing tourism in Mildura, located 500km northwest of Melbourne, Victoria. It notes the current marketing bodies promoting Mildura and describes how marketing has traditionally relied on physical materials but must now utilize digital media like social media. The document outlines Mildura's attractions, including historical sites, the Murray River, indigenous sacred sites, food and wine, and its outback region. It identifies families, older couples, watersport enthusiasts, outback explorers, and food/wine connoisseurs as Mildura's target tourist markets.

1. MILDURA

2. LOCATION
Located 500km NW of Melbourne, Victoria

3. Current Marketing Bodies
 Mildura Tourism Board
 Mildura Rural City Council
 Individual Businesses
 Tourism Victoria
 Tourism Australia

4. Traditional Physical Methods
 Marketing has always been a very paper
based process
 Lots of pamphlets, brochures,
newspaper/magazine advertisements,
travel guides & other generic tourism
marketing media.
 In addition to TV, radio, WOM & P.R. events

5. Today’s Generation
 Digital Media is the new age
 Much better at reaching wider audience
 To keep up to date, Mildura must
continue its use of social media but
make it an effective and cost efficient
process.
 Existing social media attempts – not
making the cut.

6. What’s on Offer
 Historical &
heritage sites
 Murray River
 Indigenous sacred sites
 Extensive local food produce
 Excellent wine producing area
 Outback region

7. Target Tourist Market
 Families
 Older couples
 Water sporting enthusiast
 Outback explorers
 Wine & food connoisseurs