Motion, the Fourth Dimension of Design explores how digital and physical design are converging through concepts like "phygital". Installations at Milan Design Week highlighted this trend with products combining digital and tactile elements. Some created immersive spaces using mirrors, lights and materials that invited physical interaction beyond simple observation. Motion was also represented through time-based changes in lights, colors and aging of materials. Overall the exhibition showed how movement and transformation are becoming integral to innovative design.

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DGI OPINION
MILAN DESIGN WEEK 2016
© DESIGN GROUP ITALIA Time is time” installation, Citizen, photo credits@simona.sagripanti

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Summary
Motion, the Fourth Dimension of Design
Nothing new, everything new.
Motion, in its expressive dimension, is born from the melding of digital formats
and the physical, tangible world.
Frame, the Amsterdam magazine that carefully explores this side of design,
coined the term 'Phygital '.
Robert Thiemann, editor and director, said : "In our industry you see a constantly
increasing degree of cross-pollination between digital services and physical
objects, and the impact on product and spatial design is significant."
This edition of the design week installations has highlighted the tendency Phygital
with new product concepts and reflections on materials and their processing.
Anaglyph, Söderberg Mills, photo credits@Devin Lund© DESIGN GROUP ITALIA

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Summary
Motion, the Fourth Dimension of Design
This can be seen in environments where it was difficult to navigate and where the
illusion of infinite was given by mirrors – a surprising effect with the feel of a 3D movie.
In other situations, the relationship with objects was not limited to observation,
but imposed a physical action and contact, to cross the outer fringes of the surface
and cross borders to discover another world contained within them. The level of
engagement is rising: we are not just spectators, we are all a part protagonist.
© DESIGN GROUP ITALIA COS x Sou Fujimoto installation, photo credits@riccardo.dubitante

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Summary
Motion, the Fourth Dimension of Design
And then there's time: there is no way to live the movement without a
temporal narrative. Lights, colors and materials invite us to stop, reflect
and discover transformations.
Sometimes the changes are rapid, fleeting, like the colored reflections of light,
others are as slow as oxidizing metals, or aging wood. But they are always
magical and surprising.
The acquired shape takes on a higher dimension and expresses
the transformation:
as the freeze-frame of a video that alludes to a before and after.
The physical image of an instant in time.
Trace clock, Studio Ayaskan for Lexus Design Awards, photo credits@studio.ayaskan

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Parallel spaces
Report / Milan Design Week 2016
1. Light and shadow, Studio Nendo, Marsotto, photo credits@gabriele.zanon 2. “Time is time” installation, Citizen, photo credits@simona.sagripanti
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Mirror effect
1. COS x Sou Fujimoto installation, photo credits@riccardo.dubitante 2. Toyota Setsuna concept, exhibit at Milan design week, photo credits@toyota
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3. Frame, “What’s the matter” exhibition, at La Posteria, photo credits@studio.laviani
Report / Milan Design Week 2016

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Unexpected views
1. Ecal, Exposition “When object dream” , “Tabula rasa” T. Faucheux & A. Moscatelli, photo
credits@simona.sagripanti
2. Ecal, Exposition “When object dream” , “Headlight” A. Geiser & A. Ramirez Aburto, photo
credits@simona.sagripanti
3. Moroso showroom, installation for 25 years of collaboration with Ron Arad, photo
credits@stefania.perenich
4. Parabola, Söderberg Mills, photo credits@Devin Lund
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Report / Milan Design Week 2016

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Optical illusions
1. Deadline mirrors, Ron Gilad for Cassina, photo credits@cassina
2. Lexus, An encounter with anticipation, Formafantasma,
photo credits@simona.sagripanti
3. “Stanze” exhibition at Triennale, Alessandro Mendini’s room,
Photo credits@stefania.perenich
4. “Print in motion”, fashion collection, Anouk Van De Sande,
Photo credits@anouk,van.de.sanke
5. A millions time installation, Humans since 1982 for Victor Hunt,
photocredits@Tim Meier
6. Reality or illusion, Foscarini at spazio Brera,
photo credits@simona.sagripanti
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Report / Milan Design Week 2016

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Geometric R-evolution
1. Nike, Nature of motion exhibition, photo credits@simona.sagripanti
2. Nike, Nature of motion exhibition, photo credits@stefania.perenich
3. Design Without Borders, 3D wall panels Wing ARSTYL®, Mac Stopa for INTERNI press-office,
credits@stefania.perenich
4. Shape shifter, Angelene Laura Fenuta for Lexus Design Awards, photo credits@lexus
5. XI, studio One more dimension, by Jim Hu, photo credits@zi.yu
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Report / Milan Design Week 2016

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Colors in motion
1. Wonderfluoro lights, Rachel Harding Studio, photo credits@rachel.harding
2.“Print in motion”, fashion collection, Anouk Van De Sande,
Photo credits@anouk,van.de.sanke
3. Vescom print, Frame’s exhibition.
4. Nike, Nature of motion exhibition, photo credits@simona.sagripanti
5. Trace clock, Studio Ayaskan for Lexus Design Awards, photo credits@studio.ayaskan
6. Nature of motion, Nike Lab experiments, photo credits@nike
7. Nike, Nature of motion iexhibition, photo credits@simona.sagripanti
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Report / Milan Design Week 2016

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MetaLmaterials
1. Abide Vessel, Resin and copper lidded boxes, Studio TrulyTruly,
photo credits@TrulyTruly
2. La Cornue, oxidized texture by Lex Pott, photo credits@lacornue
3. Copper Nim table, plaster and resin with powdered copper, studio Pinch, photo
credits@studio pinch
4 Serial Planks, Brozification by Francesco Faccin, Fonderia Artistica Battaglia, photo
credits@delfino sisto legnani
5. Rainbow, oxidized mirror, Fritz Hansen, by Studio Roso.
6. Zinc cabinets, limited edition for Rossana Orlandi, by Jan and Henry,
Photo credits@martin chum
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Report / Milan Design Week 2016

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Dichroic effects
1. Mirror shaping colour, Germans Ermičs, photo credits@studio germans ermičs
2. Prism collection, Atelier Swarovski, by Tomas Alonso,
photo credits@atelier swarovski
3. Urban Tree lounge_ Materials Village_Stefano Boeri architects,
photo credits@materialsvillage
4. Prismania chair,Elise Luttik, photo credits@LisaKlappe
5. Sloveig, Sebastian Jansson’s sculpture, photo credits@beacon helsinki
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Report / Milan Design Week 2016

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Summary
Volumes and Voids
Volumes and Voids is a pair of languages that tell of the desire for balance and
freedom of expression.
There is no primacy bet ween the two​​.
We interpreted this contemporary exhibition of contrasting styles as a creative
wealth and a prelude to a search for the new in all directions.
The lightness of lines and absence of the material lets us imagine spaces,
shapes, and objects: freedom and fantasy abound.
Solid materials, heavy and dense, amaze us for their formal dynamism;
even here, unexpectedly, movement finds its own dimension.
© DESIGN GROUP ITALIA ALBUM "a collection of 10 photos“, SET Architects for Florim Ceramiche, photo credits@Simone Bossi

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Light Frames
1. Mogura, pendant lamp, Nendo design, DePadova, photo credits@archiproducts
2. Ixorbe, Artifact collection, JCP design, photo credits@jcp
3. Poetic sculpture, Design Academy Eindhoven/Hozan Kangana, photo
credits@wallpaper
4 Edge, experimental frame, Gustavo Martini supported by Citterio,
photo credits@gustavo.martini
5. Wireframe sculpture, Land Rover, photo credits@stefania.perenich
6. Hanger, OFFECCT products, Neri & Hu design, photo credits@offecct
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Report / Milan Design Week 2016

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Solid compositions
1. Geoluxe’s Pyrolithic Stone, Naoto Fukasawa’s sculpture.
2. Dolmen Console, Ginger & Jagger design, photo credits@g&j
3. Kapital series, side-table/stool, Oeuffice design for Carwan Gallery, photo
credits@carwan.gallery
4. Coin corner cupboard, Ferruccio Laviani for Emmemobili, photo
credits@emmemobili
5. “Curved” Hotel reception desk, Wonmin Park design,Testi production for
Wallpaper* Hotel exhibition., photo credits@wonmin.park
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Summary
Stories of colors, never color
We know that the colors are endless. Instead, what is much smaller is the set
of 'names' to describe color.
And even fewer are the ways in which we can refer the chromatic harmonies
without falling into doubt.
But we will have to coin new and significant terms, because as we have known
for some years that which makes a color interesting and innovative is the
creation of a new identity, an interesting harmony that exalts it, a theme that
put it in the foreground.
Season after season, a significant number of wonderful and rich palettes and
harmonies alternate and conquer the primacy of color trends.
This year, for the first time, Pantone presented the color of the year 2016 in
the form of a smooth gradient from Rose Quartz to Serenity Blue:
not a color but an emotional story.
Colours describe environments and styles, they tell stories.
ROSE QUARTZ & SERENITY, PANTONE 13-1520 & PANTONE 15-3919

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Green forests
1. Plumage, ceramic tiles, Cristina Celestino for Bottega Nove,
at “Ladies and Gentlemen”, photo credits@mattia.balsamini
2. Masami wallpaper, Vito Nesta design for Texturae, photo credits@texturae
3. Via col vento wallpaper, Wall & Decò, photo credits@wall&decò
4. Gimme Shelter Natural Orgy sofa, Successful living From Diesel
with Moroso.
5. Malmaison Guimauve, Maison Christian Lacroix for Mooi, photo credits@mooi
6. Dimorestudio new collection, photo credits@paola.pansini
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Exotic atmospheres recalling Art Nouveau style. Interiors with blue-green tones that evoke shaded gardens and intricate paths between the wet foliage.
Report / Milan Design Week 2016

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Pink powder
1. Gun Rugs at Salone del Mobile, photo credits@yellowtrace
2. VALUVA, from Luonnoskirja - The Sketchbook, Reeta Ek, photo credits@reeta.ek
3. Plumage, ceramic tiles, Cristina Celestino for Bottega Nove, photo credits@claudia.zalla
4. KUKKAPUSKA,from Luonnoskirja - The Sketchbook, Reeta Ek, photo credits@reeta.ek
5. HAY at La Pelota, photo via: victor design agency
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A new vision of the complementary harmony between red that turns into a powder pink and green that turns to warm tones.
The pale pink inspires serenity and balances the natural predominance of green.
Report / Milan Design Week 2016

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Weaving pastels
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1. Porcelain sheets, Christina Peel design, photo credits@ Anders Bergersen
2. Bobina Chair (cotton yarns reinforced with a bio-based resin), Studio Nito design,
photo credits@studio.nito
3. Paola Lenti new colors, photo via: edilportale
4. Table flower, Iittala X Issey Miyake Collection, photo credits@iittala
5. Concreatone Tile (Concret, Pigment), Kazuhiko Hayakawa design,
photo via:experimental-creations
Not only colors, but also and above all patterns and surface complexity. Innovative textures made ​​from a playful palette of light colors.
Report / Milan Design Week 2016

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Water colors
1. Cassina showroom, Concept by Patricia Urquiola, photo credits@gabriele.zanon
2. Creatone, Experimental Creation, photo credits@experimental.creation
3. Liquid lampshades series, Meyers and Fügmann design,
photo credits@Meyers. Fügmann
4. Dye Lines, Emma Buckley design, photo credits@ Emma Buckley
5. Herringbones exhibition, Raw Edges design, photo credits@designboom
6. A polarized-glass wall shelf, Daisuke Kitagawa design, credits@ design.for.industries
7. Herringbones exhibition, Raw Edges design, photo credits@raw.edges
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Color in motion through matter generates random decorative scenarios with which new languages are explored​. The colors are diluted, washed and transparent.
Report / Milan Design Week 2016

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