2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
조기원 발표자표 Mike she svm 을 이용한 충주댐 유역 홍수유출 모의
1. MIKE SHE – SVM 을 이용한 충주댐 유역
홍수 유출 모의
Flood Runoff Sumulation for Chungju Dam Basin
Using MIKE SHE - SVM
Cho, KI Won
Department of Civil Engineering
Graduate School
Kyung Hee University
2013.06.05
2. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
목차
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
모형 적용
결과 비교
결론 및 고찰
2
3. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
1
배경 및 목적
Graduate School
Kyung Hee University
배경 및 목적
배경 및 목적
모형 이론 및 소개
모형 적용
결과 비교
결론 및 고찰
Advantage
SVM
Disadvantage
MIKE SHE - SVM
MIKE
SHE
분포형 수문모형
기계학습 모형
연계모형 모형
통합적인 수문해석
단일 목적 해석
단일 목적 해석
물리식 기반 (수문성분 포함)
패턴, 논리 기반 (수문성분 결여)
물리적 패턴, 논리 기반 (수문성분 포함)
수문인자 파악 시간, 노력
입, 출력 인자 파악
수문인자 파악 시간, 노력 감소
모형 이해와 적용 어려움
개념적 이해, 쉬운 적용
간단한 수문모형 적용
수문인자의 불확실성 내제
입력변수 불확실성 내제
수문인자, 입력변수 불확실성 상호 보완
상호보완적인 효과를 갖는 연계모형을 모의
3
4. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
2
모형 이론 및 소개
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
모형 이론 및 소개
모형 적용
결과 비교
결론 및 고찰
2.1 MIKE SHE MIKE SHE – MIKE 11 Integrated model
MIKE SHE- MIKE 11
INTEGRATED
MIKE SHE- MIKE 11
INTEGRATED
4
5. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
2
Graduate School
모형 이론 및 소개
Kyung Hee University
배경 및 목적
모형 이론 및 소개
모형 이론 및 소개
모형 적용
결과 비교
결론 및 고찰
2.1 MIKE SHE MIKE SHE – MIKE 11 Integrated model
Finite Difference Method
Gauss-Seidel method
MIKE
SHE
Saint Venant Equation
Continuity Equation
Momentum Equation (Fully dynamic Equation)
마찰경사
하상경사
정수압 이송가속도 국지가속도
Diffusive wave approximation
측방유입
Stricker / Manning Equation
5
6. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
2
모형 이론 및 소개
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
모형 이론 및 소개
모형 적용
결과 비교
결론 및 고찰
2.1 MIKE SHE MIKE SHE – MIKE 11 Integrated model
MIKE 11
Saint Venant Equation
routing coefficients
Continuity Equation
Momentum Equation (Diffusive wave approximation)
마찰경사
하상경사
Muskingum – Cunge method
Wedge storage wieght
Storage coefficient
정수압
Convective diffusion equation
Muskingum method
Finite Difference Method
전파 속도 계수
수리확산 계수
유입수문곡선, 초기유출량
6
7. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
2
모형 이론 및 소개
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
모형 이론 및 소개
모형 적용
결과 비교
결론 및 고찰
2.2 SVM Support Vector Machine
SVM
SVM(Support vector machine)은 기계학습 방법에 속하
며, 지지 벡터를 사용하여 초평면(Hyper plane)을 찾는
방법으로, 자료의 패턴과 논리를 찾는 학습 모형
LIBSVM Chih-Chung Chang, Chih-Jen Lin (2010)
Objective
Constraint
7
8. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
3
모형 적용
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
모형 적용
결과 비교
결론 및 고찰
3.1 대상유역
8
9. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
3
Graduate School
모형 적용
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
모형 적용
결과 비교
결론 및 고찰
3.2 홍수사상
관측지점
영춘관측소
홍수 사상
사상
종료시간
(년/월/일/시)
지속
시간
(hour)
첨두
유량
(cms)
유량총량
(cms)
총
강우량
(mm)
1
2003/08/27/ 10
2003/08/30/14
77
3227
0.319
2004/08/17/23
2004/08/20/22
72
4541
0.488
2005/06/30/08
2005/07/03/06
71
4455
0.339
100.74
4
2010/09/21/05
2010/09/24/05
73
5379
0.381
Event No.04
129.25
3
Event No.02
81.01
2
Event No.01
Event No.03
No
사상
시작시간
(년/월/일/시)
118.21
수위-유량 관계곡선
이용년도
2003
2004
2005
2010
적용범위
수위유량관계곡선식
Q:m³/s H(h):m
영점표고
(EL.m)
H<3.22
H≥3.22
1.66≤H<4.03
4.03≤H≤11.83
1.77 ≤ h < 2.30
2.30 ≤ h ≤ 6.23
-0.27≤h≤2.21
2.21<h≤21.15
Q=63.5467(H-1.1190)2
Q=14.9746H2.5047
Q=56.5130(H-0.9892)2
Q=16.4342H2.4713
Q=15.247585(h-0.584)3.645
Q=43.883949(h-0.746)2.074
Q=Q= 1.234(h+0.274)5.017
Q=Q= 8.490(h+0.405)2.742
159.971
159.971
159.971
159.971
0.584
0.584
1.6
1.6
9
10. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
3
Graduate School
모형 적용
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
모형 적용
결과 비교
결론 및 고찰
3.3 MIKE SHE 구성
MIKE SHE Module
Land Use
출처 : 환경부
DEM
Rainfall data
출처 : 국가수자원관리종합정보
출처 : 국가수자원관리종합정보
조도계수 산정
박상식(2005) P23 <표 3.2>
Grid Size : 500m, 1000m
1500m, 2000m
1999-2006 Rainfall Observation 26
2006-2010 Rainfall Observation 43
10
11. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
3
Graduate School
모형 적용
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
모형 적용
결과 비교
결론 및 고찰
3.4 MIKE 11 모형 구성
MIKE 11
하천 중심선
출처 : 국가수자원관리종합정보
하천 단면
출처 : 하천정비기본계획서
하천 단면
임의단면
Manning M 30
평균하폭 300m
11
12. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
3
모형 적용
3.5 SVM 모형 구성
SVM
Graduate School
Kyung Hee University
배경 및 목적
입려 변수
모형 이론 및 소개
연구 방법
모형 적용
결과 비교
결론 및 고찰
영춘= f( 영월1, 영월2, 옥동)
입력 변수 지체시간선택
지점 별 평균 교차상관계수(Cross-Corelation)
교차상관계수(Cross-Corelation)
f ( 영춘 실측 유량, 각 지점 계산 유량 )
12
13. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
3
모형 적용
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
모형 적용
결과 비교
결론 및 고찰
3.6 모형평가 및 검증
ERROR
Cross Validation
PEP (Percent Error in Peak)
case
학습 사상 No.
검증 사상
No.
case 1
3
4
1
case 2
1
3
4
2
case 3
1
2
4
3
case 4
P-W RMSE (Peak-weight root mean square error)
2
1
2
3
오차값
4
평균 오차값
RSqr (R-Squared statistic : Coefficient of Determination)
13
14. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
3
모형 적용
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
모형 적용
결과 비교
결론 및 고찰
3.7 최적화
유전자 알고리즘
유전자 알고리즘(Genetic Algorithm)은 전역 최적화 방법으로서
진화과정에 기초한 계산 모델 이며, 어떤 목적함수 Y = f(x)를 최적
화하는 결정변수 x를 찾기 위한, 진화를 모방한(Simulated
evolution) 탐색 알고리즘
Cross Corelation
Objective Function
P-W RMSE
One – degree grid Search
Decision Variable
14
15. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
3
Graduate School
모형 적용
Kyung Hee University
배경 및 목적
모형 이론 및 소개
3.8 모형 적용 정리
연구 방법
모형 적용
결과 비교
결론 및 고찰
Optimization
Genetic Algorithm
자료 흐름
최적화
모형 연계
Rainfall data
(Input)
MIKE SHE -11 Integrated
MIKE SHE
SVM
Overland flow :
Finite Difference Method
MIKE 11
Channel Routing :
Muskingum-Gunge Equation
Inlet
Discharge
Observed
Outlet
Discharge
15
16. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
4
Graduate School
결과 비교
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
결과 비교
결과 비교
결론 및 고찰
4.1 입력변수 개수 선택에 따른 모의 결과
교차상관계수 순위 입력개수에
따른 모형오차
Case
PEP
A1
A2
A3
A4
A5
A6
A7
A8
A9
A10
A11
A12
A13
A14
A15
A16
A17
A18
A19
A20
A21
A22
A23
29.3
27.7
21.9
18.0
16.3
17.6
16.7
17.3
16.1
14.7
14.8
13.4
15.4
15.5
16.1
16.6
16.4
17.1
19.1
18.6
11.7
12.5
13.0
P-W R
MSE
732.5
694.9
695.7
705.8
667.7
675.6
679.2
665.3
658.2
676.8
668.0
625.6
678.2
701.6
705.2
699.1
695.2
734.2
736.5
730.5
700.7
699.3
714.4
영월1,영월2,옥동 지점의 지체시간
별
교차상관계수 순위표
RSqr
순위
관측소
지체
시간
교차
상관계수
0.83
0.85
0.85
0.85
0.86
0.86
0.86
0.87
0.87
0.87
0.87
0.88
0.86
0.85
0.85
0.85
0.85
0.84
0.84
0.84
0.84
0.84
0.83
1
영월2
10
0.825933
2
영월2
9
0.820627
3
영월2
11
0.804605
4
영월1
11
0.790911
5
영월1
10
0.790812
6
영월2
8
0.788534
7
영월1
12
0.76687
8
영월1
9
0.763441
9
영월2
12
0.760968
10
영월2
7
0.735664
11
영월1
13
0.723417
12
영월1
8
0.709414
13
영월2
13
0.701093
14
옥동
9
0.6822
15
옥동
8
0.673442
16
옥동
10
0.672921
17
영월2
6
0.668248
18
영월1
14
0.665406
19
옥동
7
0.648643
20
옥동
11
0.647617
21
영월1
7
0.631512
22
영월2
14
0.629436
23
옥동
12
0.608925
24
옥동
6
Decision Variable
0.606745
Case 별 입력자료 구성.
A1 : 영월2(t-10), 영월2(t-9)
A2 : 영월2(t-10), 영월2(t-9), 영월2(t-11)
A3 : 영월2(t-10), 영월2(t-9), 영월2(t-11), 영월1(t-11)
16
17. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
4
결과 비교
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
결과 비교
결과 비교
결론 및 고찰
4.1 입력변수 선택에 따른 모의 결과
Decision Variable
Case.A12 모형 유출곡선
교차상관계수 순서의 입력변수 개수 선택에 따른 P-W RMSE
17
18. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
4
Graduate School
결과 비교
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
결과 비교
결과 비교
결론 및 고찰
4.2 입력변수 선택 지점에 따른 결과비교
Case
선택 지점
선택 지체시간
PEP
P-W
RMSE
RSqr
B1
영월1
영월1[ 9 10 11 12 ]
28.06
876.14
0.76
B2
영월2
영월2[ 6 8 9 10 11 12 13 ]
19.41
598.79
0.88
B3
옥동
옥동[ 8 9 10 11 ]
18.95
1035.5
0.62
B4
영월1,영월2
영월1[ 13 ], 영월2[ 6 8 9 10 11 12 13 14 ]
10.86
584.10
0.90
B5
영월1,옥동
영월1[ 9 10 11 12 ], 옥동[ 10 11 12 13 ]
17.58
943.79
0.75
B6
영월2,옥동
영월2[ 6 7 8 9 10 11 12 ], 옥동[ 11 12 13 ]
15.23
571.71
0.88
B7
영월1,영월2,옥동
영월1[ 9 10 11 12 ], 영월2[ 6 11 12 13 ], 옥동[ 9 10 ]
11.78
575.13
Decision Variable
0.89
18
19. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
4
Graduate School
결과 비교
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
결과 비교
결과 비교
결론 및 고찰
4.3 유전자 알고리즘 최적화 방법에 따른 결과
No.
결정변수 특성
결정변수
경우의 수
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
입력변수 선택 1
입력변수 선택 2
입력변수 선택 3
입력변수 선택 4
입력변수 선택 5
입력변수 선택 6
입력변수 선택 7
입력변수 선택 8
입력변수 선택 9
입력변수 선택 10
입력변수 선택 11
입력변수 선택 12
입력변수 선택 13
입력변수 선택 14
입력변수 선택 15
입력변수 선택 16
입력변수 선택 17
입력변수 선택 18
입력변수 선택 19
입력변수 선택 20
입력변수 선택 21
입력변수 선택 22
입력변수 선택 23
입력변수 선택 24
입력변수 선택 25
입력변수 선택 26
입력변수 선택 27
영월1[ lag time 6 ]
영월1[ lag time 7 ]
영월1[ lag time 8 ]
영월1[ lag time 9 ]
영월1[ lag time 10 ]
영월1[ lag time 11 ]
영월1[ lag time 12 ]
영월1[ lag time 13 ]
영월1[ lag time 14 ]
영월2[ lag time 6]
영월2[ lag time 7]
영월2[ lag time 8]
영월2[ lag time 9]
영월2[ lag time 10]
영월2[ lag time 11]
영월2[ lag time 12]
영월2[ lag time 13]
영월2[ lag time 14]
옥동[ lag time 6 ]
옥동[ lag time 7 ]
옥동[ lag time 8 ]
옥동[ lag time 9 ]
옥동[ lag time 10 ]
옥동[ lag time 11 ]
옥동[ lag time 12 ]
옥동[ lag time 13 ]
옥동[ lag time 14 ]
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
Include / Not include
28
Cost Parameter
C
29
MIKE SHE-11 계산 유량
격자크기
Decision Variable
500m, 1000m, 1500m, 2000m
Objective Function
P-W RMSE
Mutation Function : Mutation adapt feasible function,
Crossover Function : Crossover intermediate
Elite percentage : 10%
Generation : 25
Population : 50
19
20. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
4
결과 비교
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
결과 비교
결과 비교
결론 및 고찰
4.3 유전자 알고리즘 최적화 방법에 따른 결과
Optimization Approximation
Event1 PEP : 5.256 , P-W RMSE : 184.788 , RSqr : 0.965
Event2 PEP : 14.029 , P-W RMSE : 686.252 , RSqr : 0.941
Event3 PEP : 9.629 , P-W RMSE : 189.614 , RSqr : 0.982
Event4 PEP : 1.284 , P-W RMSE : 956.871 , RSqr : 0.750
지체시간에 따른 입력변수
영월1
영월2
옥동
8,12,13,14
11,13,14
10
격자
크기
2000m
PEP
-9.221
최적해에 따른 모형평가 오차
7.54
P-W RM
SE
503.61
RSqr
0.909
20
21. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
4
결과 비교
Graduate School
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
결과 비교
결과 비교
결론 및 고찰
4.3 최종 모형 평가
Feature 1 : 영월1(t-8)
Feature 2 : 영월1(t-12)
Feature 3 : 영월1(t-13)
Feature 4 : 영월1(t-14)
Feature 5 : 영월2(t-11)
Feature 6 : 영월2(t-13)
Feature 7 : 영월2(t-14)
Feature 8 : 옥동(t-10)
지체시간에 따른 입력변수
영월1
영월2
옥동
8,12,13,14
11,13,14
10
격자
크기
2000m
PEP
-9.221
최적해에 따른 모형평가 오차
7.54
P-W RM
SE
503.61
RSqr
0.909
21
22. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
4
Graduate School
결과 비교
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
결과 비교
결과 비교
결론 및 고찰
4.3 최종 모형 평가
지체시간에 따른 입력변수
영월1
영월2
옥동
8,12,13,14
11,13,14
10
격자
크기
2000m
PEP
-9.221
최적해에 따른 모형평가 오차
7.54
P-W RM
SE
503.61
RSqr
0.909
22
23. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
5
Graduate School
결론 및 고찰
Kyung Hee University
배경 및 목적
모형 이론 및 소개
연구 방법
결과 비교
Advantage
결론결론 및 고찰
및 고찰
Disadvantage
MIKE SHE - SVM
MIKE SHE
SVM
분포형 수문모형
기계학습 모형
연계모형 모형
통합적인 수문해석
단일 목적 해석
단일 목적 해석
물리식 기반 (수문성분 포함)
패턴, 논리 기반 (수문성분 결여)
물리적 패턴, 논리 기반 (수문성분 포함)
수문인자 파악 시간, 노력
입, 출력 인자 파악
수문인자 파악 시간, 노력 감소
모형 이해와 적용 어려움
개념적 이해, 쉬운 적용
간단한 수문모형 적용
수문인자의 불확실성 내제
입력변수 불확실성 내제
수문인자, 입력변수 불확실성 상호 보완
상호보완적인 효과를 갖는 연계모형을 모의
최종 결론
기계학습에 있어, 입력변수 조합은 무수히
많기 때문에, 최적입력 변수에 의한 최적치
를 찾기 위해선 유전자 알고리즘과 같은 최
적화 방법을 사용해야 한다.
물리식 기반의 수문인자 예측 불확실성과
기계학습 방법의 입력변수 선택의 불확실
성을 보완할 수 있다고 판단된다.
향후 과제
MIKE SHE 단일 모형, SVM 단일 모형과
비교해 본다.
다른 기계학습을 적용해 보거나, 기계학습
방법에 있어, 다른 입력변수 선택 방법을
시도한다.
23
24. Flood Runoff Sumulation for Chungju Dam Basin Using MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
Graduate School
Kyung Hee University
감사합니다
Flood Runoff Sumulation for Chungju Dam Basin Using
MIKE SHE – SVM
Cho, KI Won
Department of Civil Engineering
Graduate School
Kyung Hee University
24