2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
4. SBS 6 // Familie, dichtbij, laagdrempelig, betrokken, spraakmakend
“
SBS 6 heeft een lastig jaar achter de rug. Volgend
jaar denken we marktaandeel terug te winnen door
opnieuw de focus te leggen op Nederlands product
in combinatie met het genre coach tv. Afvallers
XXL, Het zullen je ouders maar zijn en The Fairy
Jobmother zijn hier sprekende voorbeelden van.
Ook zullen vertrouwde successen als Sterren
Dansen op het IJs, Groeten Terug en Hart in Aktie
terugkeren in de programmering.
• iets vrouwelijker / bds (55%)
• leeftijdprofiel vergelijkbaar met TV-totaal
“
• relatief meer C dan TV-totaal
Pascal van Meerten, zendermanager SBS 6
GROETEN TERUG HUIZENJACHT THE FAIRY JOBMOTHER
5. SBS ZENDERS MEEST DUIDELIJK
GEPOSITIONEERD
Imago 10 grote TV zenders (doelgroep 20-49 jaar)
Bron: InSites okt. 2009
6. SBS 6: EMOTIONEEL, FAMILIAAL
EN GEZELLIG
Is aardig
Is aantrekkelijk 250 Komt enthousiast over
Is stoer Is succesvol
200
Is stijlvol Is betrokken
150
Is spraakmakend Is sociaal voelend
100
Is spiritueel Herken ik mezelf in
50
Heeft een jonge uitstraling 0 Is emotioneel
Doet me wegdromen Is geschikt voor iedereen
Zet me aan het denken Is familiaal
Leer ik iets van bij Is ''feel good"
Is écht Hollands Maakt me vrolijk
TV gem
Is hip Vind ik gedurfd
SBS 6
Vind ik gezellig
Bron: Insites Consulting, oktober 2009, doelgroep 20-49 jaar, n = 585,
7. ECHTE MENSEN
Gezellig
Familie en Huiselijk
Nederlands
8. ECHT, DICHTBIJ,
BETROKKEN, GEZELLIG
SBS 6 is breed Entertainment op SBS 6
35-49
150 kdh 20-49 kdh bds + kind
Oudere ouders V20-49 19,5
100
16,4
50 TotalTV
12,8
Ouder koppel Bds + kind
SBS 6 10,4
0 9,6 9,8
8,9 8,3
13+
V35-49 Bds 20-49
V20-49 M35-49
Guido Weijers Staatsloterij Oud & Popstars Popstars (finale)
(oudejaarsconference) Nieuw feest
Kijker vindt SBS 6 emotioneel betrokken
• Voor 14% van de mensen tussen 20-49 jaar (met een favoriete
zender) is SBS 6 de meest favoriete zender. Door 25% zou SBS
6 het meest gemist worden als die er niet meer zou zijn
• 26% van alle mensen tussen 20-49 jaar identificeert zich in
sterke mate met SBS 6. Dat leidt tot een positieve toon in
conversaties over de zender (door 40% van de mensen)
• SBS 6 wordt het sterkst geassocieerd met:
Maakt me aan het lachen / Emotioneel / Is succesvol
Bron: SKO, 01 jan t/m 31 dec 2009, 18:00-24:00u
9. SBS 6: ALTIJD VOOR IEDEREEN
Nieuw Amusement Terug in het voorjaar
Coming To Holland: The Undercover Prinsen De Afvallers XXL
10. PROFIEL VAN DE SBS 6 KIJKER
Geslacht Leeftijd
100% 100%
Vrouw 13+
65+
80% 80%
Man 13+ 50-64
60% 60%
35-49
40% 40%
20-34
20% 20%
13-19
0% 0%
populatie TotalTV SBS 6 populatie TotalTV SBS 6
Sociale klasse
100%
D 13+
80% • Iets vrouwelijker
C 13+
60%
• Leeftijdprofiel vergelijkbaar met TV-totaal
B2 13+
40%
B1 13+ • Relatief meer C dan TV-totaal
20%
A 13+
0%
populatie TotalTV SBS 6
Bron SKO, aug ‘09 t/m jan ‘10
12. Format
SBS 6 brengt binnenkort humor, entertainment, spanning en veel gezelligheid in de
Nederlandse huiskamers met de nieuwe show Mijn Man Kan Alles.
In dit spelprogramma gaan vier koppels de strijd met elkaar aan. De vrouwen krijgen opdrachten voorgelegd
die hun man moet gaan uitvoeren. Ze bepalen vooraf, zonder overleg met hun man, hoe goed hun
wederhelft het er vanaf gaat brengen en zetten daar op in. De vrouwen mogen tegen elkaar
opbieden en elkaar aftroeven. Wanneer hun man de verwachtingen niet waarmaakt, gaat de
inzet naar de overige deelnemers. Mijn Man Kan Alles is een internationaal succes format en zal
vanaf dit voorjaar bij SBS 6 te zien zijn.
De mannen en hun vermeende kwaliteiten zijn onderwerp van de inzet. Zonder dat hun man daar
invloed op kan uitoefenen, maken de vrouwen een inschatting van de (on)kunde van hun man. Hoe
goed kennen zij elkaar echt? De spellen die door de mannen moeten worden uitgevoerd zijn snel,
grappig en uitdagend en moeten vaak binnen een strenge tijdslimiet worden uitgevoerd. Welke man
kan de meeste bedden opmaken binnen drie minuten of binnen een minuut de meeste chilipepers
opeten? De opdracht wordt uitgevoerd door de partner van de vrouw die het hoogst inzet. Wanneer de
man de belofte van zijn wederhelft niet kan nakomen, verliest het koppel hun inzet aan de overige
deelnemende paren. Uiteindelijk strijden twee koppels in de finaleronde om de winst.
Mijn Man Kan Alles is van oorsprong een Duits format dat inmiddels al aan 39 landen is verkocht. In
Duitsland is na de succesvolle eerste reeks een tweede seizoen besteld. De presentatie van de
Nederlandse versie wordt in een later stadium bekend gemaakt.
13. Programmagegevens
• Titel programma: Mijn Man Kan Alles
• Zender: SBS 6
• Periode: Voorjaar 2011
• Genre: Entertainment
• Doelgroep: 20-49 M/V
• Lengte: ntb.
• Frequentie: Wekelijks
• Aantal afleveringen: 8
* programmagegevens onder voorbehoud van eventuele
wijzigingen.
15. VAN PRODUCT NAAR
CONTENT FOCUS
Door een grote spelshow te sponsoren, en daarmee de focus op content
te leggen, koppelt u emotie aan uw merk door relevant en verrassend te
zijn, en kunt u een belevenis rondom uw merk creëren.
Chase the consumer Chased by the consumer
Direct Promo’s Film / Music
Marketing Marketing
Product Outdoor Sponsorship Content
Tele TV Ad Funded
focus focus
Sales Spots Events Programming
Interrumperen Aansluiten
Bron: SRM
16. Sponsoring groot entertainment
De grote shows van SBS 6 worden bekeken door het
hele gezin. De hoogste scores worden behaald in de
doelgroep boodschappers met kind. Het grote bereik
biedt steevast hogere naamsbekendheid
voor adverteerders en biedt deze de mogelijkheid om
een product op natuurlijke wijze te laten zien.
De shows zijn uitermate geschikt om producten te
promoten welke geschikt zijn voor het hele gezin en
daarmee doelstelling op het gebied van
merkbekendheid te realiseren.
17. MERKBELEVENIS DOOR TV
SPONSORING
• TV Sponsoring is ideaal voor adverteerders om merkbeleving te creëren
en duidelijk te maken waar uw merk voor staat.
• Naast dat TV een massa medium is met een groot bereik, is de kracht van
sponsoring dat het merk meelift op (de emotie van) het Umfeld.
• Daarnaast bieden relevante programma’s passende gebruiksmomenten.
• Diverse onderzoeken wijzen uit dat sponsoring significant effect heeft op:
• Vergroten (TOM) naamsbekendheid
• Imago versterking / wijziging
• Merkvoorkeur
• Gedragsintentie
• (Aankoop-)gedrag
18. DICHTERBIJ DE KLANT
BRANDCARE®
TELEVISIE
PRINT INTERNET
DIRECT
SBS CREATIVE MARKETING
TELETEXT
OFF AIR
PUBLISHING, LICENSING,
PROMOTION MERCHANDISING
RESEARCH
19. TELEVISIE
Non spot mogelijkheden
In program sponsoring Billboarding Prize giving
'In’ programma
Advertiser funded programma
Een programma waarin het merk of product in de kern van het format is verankerd.
In program participatie
Via in-program participatie is het product aanwezig binnen een sterk en relevant umfeld.
Billboarding
‘om’ programma
Dit programma wordt mede mogelijk gemaakt door…
Cromo’s & bromo’s
Via cromo’s en bromo’s attenderen we de kijkers niet alleen op het programma, maar geven we ook een
positieve bevestiging voor de keuze van het product.
Prize giving
Een sterk instrument voor iedereen die op zoek is naar directe activatie.
20. PUBLISHING, LICENSING &
MERCHANDISING
Extra exposure buiten het programma
Om de zichtbaarheid van een product of dienst
te vergroten op het moment van aankoop bieden
wij de mogelijkheid om deze te koppelen aan
een van onze programma’s of zendermerken.
Publishing Licensing Merchandising
Vergroot de herkenbaarheid en het onderscheidend vermogen van de boodschap
Bij een commercial of andere uiting
geproduceerd door SBS Creative,
kan er vanuit de SBS
muziekuitgeverij een speciaal
muziekstuk gecomponeerd worden.
Voor de nieuwe commercial van
Kijkshop heeft onze Het programma format van De Afvallers
XXL is doorgevoerd in een uniek boek.
muziekuitgeverij naar aanleiding
van de wensen van de klant, een
stuk gecomponeerd.
21. INTERNET
www.mijnmankanalles.nl
SBS zal een speciale website hosten;
www.mijnmankanalles.nl . Op deze site kan de kijker o.a.
het volgende beleven:
• Programma Gemist
• Live streams backstage en de studio
• Alle afleveringen bekijken
• Informatie over de kandidaten
en presentatoren
•etc.
22. INTERNET
Platform voor activatie en conversie
De website van Mijn Man Kan Alles biedt u de kans om van onze Tv-
kijkers ook uw consumenten te maken!
Dat kan bijvoorbeeld door:
• het organiseren van een prijsvraag (Internet & Win)
• het plaatsen van een speciale quiz
• het aanbieden van exclusief (video)materiaal
• etc.
En uiteraard kunnen we ook aanhaken bij uw bestaande acties!
23. INTERNET
Internet exposure mogelijkheden
Naast activatie leent www.mijnmankanalles.nl zich uitstekend voor
een opvallende online branding campagne gericht op een betrokken
en enthousiaste, relatief jonge doelgroep. Dit kan bijvoorbeeld
d.m.v.:
Streamspots
Programma Gemist is met ruime 3,7 mio videostreams het populairste
onderdeel van de site. En rondom deze videostreams is volop plaats voor
streamspots. Een streamspot is een (tv-)commercial van maximaal 15
seconden die zowel voor, tijdens als na de video kan worden geplaatst (pre-,
mid- en postroll).
In-video overlay
De “in-video overlay” is een nieuwe manier om uw merk en actie te integreren
in de videostreams van SDohI. Uw boodschap verschijnt op een door u te
bepalen moment over de videostream heen en bevat een link naar
bijvoorbeeld uw eigen website. Ideaal voor activatie van uw campagne!
24. INTERNET
Internet exposure mogelijkheden
Bannering
Als onderdeel van uw crossmediale propositie is er op de Mijn Man Kan
Alles uiteraard ook plaats voor allerlei vormen van online display
advertising, zoals leaderboard, (wide) skyscaper, rectangle of
webcommercials. Uiteraard af te rekenen op gegarandeerde impressies!
Site-sponsoring
We bieden adverteerders ook de mogelijkheid om op de site aanwezig te
zijn middels:
• Advertorial (in de vormgeving van de site: hoge conversie!)
• Vaste sponsor button (incl. link)
• Tekstlinks