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3‐11‐2009




Er was eens …




                       1
3‐11‐2009




Het begon allemaal met een droom




            We're happiness merchants, giving people
                the opportunity to dream like children




            Het is 2006 …




                                                                2
3‐11‐2009




… als we deze vraag krijgen


    Komen tot een toekomstgericht, integraal 
  belevingsconcept voor Dierenpark Emmen met als 
     essentieel onderdeel een bijzonder theater.




   Een weg naar een blauwe oceaan
         g




                                                           3
3‐11‐2009




   De kracht van verbeelding




                                           Het gaat niet zozeer om kennis,
                                           maar vooral om verbeeldingskracht




   De sprong naar een next level
                                     Re‐Connect




                                                                 Re‐Create
           Rationele analyse

Huidige                    Incrementele            Next level                Visie, missie 
situatie                    vernieuwing           vernieuwing                 & concept




                                                                                                     4
3‐11‐2009




Visie & missie

• Visie
   – De ‘er op uit consumens’ wil samen een 
     plezierige, verrassende en verrijkende 
     ontdekkingsreis beleven


• Missie
   – Het beleven van unieke ontmoetingen met 
     natuur en cultuur.




Het belevingsconcept

                           Belevens
                           Belevens‐
                            theater
               Waterig                   Vochtige
                Nat                      Warmte
                           Ontmoeting

                  IJzige                 Hete
                   Kou                  Droogte


                            Overgang




                                                           5
3‐11‐2009




Het nieuwe Dierenpark Emmen




De Ontmoeting als kloppend hart




                                         6
3‐11‐2009




Horeca in de Ontmoeting




Theater als creatieve broedplaats




                                           7
3‐11‐2009




De wereld van de Vochtige Warmte




De wereld van Hete Droogte




                                          8
3‐11‐2009




De wereld van de IJzige Kou




   De toekomst biedt volop kansen
         k     b d     l k




                                           9
3‐11‐2009




Alles is mogelijk …




Als je durft …




                            10

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