This document is an application and contract for exhibitors at the 2011 EXPO Latino convention in Long Beach, California. It outlines the details of booking exhibit space, including payment amounts and deadlines. Exhibitors must provide information about their company and products to be displayed. The contract also lists regulations such as keeping the exhibit space staffed, obtaining proper permits, and only displaying products relevant to the salon industry.

1. EXHIBITOR APPLICATION AND CONTRACT 2011
LONG BEACH CONVENTION CENTER, CALIFORNIA
SUNDAY (9:00 a.m.-6:00 p.m.) & MONDAY (10:00 a.m.-5:00 p.m.), OCTOBER 23-24, 2011
1. TO APPLY FOR A BOOTH SPACE 4. PRODUCTS TO BE EXHIBITED
We are applying for square feet of exhibit space in EXPO Latino 2011 at the appliances brushes and combs
Long Beach Convention Center. W e understand that all exhibit space will be assigned
business resources books and magazines
on a first-come, first served basis. Availability of booth choices is not guaranteed.
Space will be assigned only when application is accompanied by proper payment, as computer cosmetics/make-up
outlined in #2 below. clubs/organizations depilatory/waxing
2. TOTAL SPACE COST education extension ethnic
furniture hair accessories hair care
Fe e s : single corner single aisle
Exhibit space to include 10 x 10 booth, pipe and drape decoration, exhibitor signage, hair color jewelry nail care perms
1 draped table, 2 chairs, wastebasket and electrical. salon retail salon attire skincare
(Additional items extra.) Refer to floor plan for exhibit space number(s) and location(s) sundries salon/school recruitment
and enter choices below. If requesting classroom or multiple spaces please write
spa equipment re-texturizing wigs
“classroom” or list multiple spaces as one choice.
1st Choice 2nd Choice other
Please List your Competitors:
3rd Choice 4th Choice
Corner Pkg @ $1500 QTY # Balance – Due 60 days prior
Aisle Pkg @ $1300 QTY # to show date. Exhibit space
Would you like to be near them?
Other = cannot be held or reserved
without deposit. Deposit Yes No Does Not Matter
Early Bird Discount =
Total = towards exhibit space are Please contact me regarding Advertising
50% Deposit Enclosed = non refundable. opportunities with EXPO Latino.
(Exhibitor must provide print ready digital ad
Method of Payment: Credit Card Company Check (payable to EXPO Latino)
materials and/or images by June 15, 2011)
#
Money Order Cash All fees are non-refundable. Yes! We are interested in pre-selling
Expo Show Tickets.
Credit Card Type: VISA M/C Credit Card # List contact number ( )
Exp. Date: 3 Digit AVS Credit Card Code:
3. EXHIBITOR INFORMATION Please Return Original To:
Please Print Legibl y or Type. The address below is where all correspondence will be sent. EXPO Latino
Company information as listed will be used in promotional material. 14211 Lambert Rd.
COMPANY Whittier, CA 90604
MAILING ADDRESS
CITY STATE ZIP TEL: 562.802.7471
COUNTRY Español: 310.713.0139 • FAX: 562.789.4068
SHOW CONTACT info@expolatino.com •
TITLE www.international-beautyexpo.com
TELEPHONE FAX
E-MAIL FOR EXPO LATINO
WEBSITE ADDRESS OFFICE USE ONLY
AUTHORIZED REPRESENTATIVE
TITLE Date application received:
AUTHORIZED SIGNATURE Booth assignment:
RESALE ID#
Tickets #
A Resale Permit number for each business exhibiting must be held on files.
This signature implies that the company is bound by all EXPO Latino rules, regulations and terms and agrees Deposit $ Date:
to receive all communications on the event including fax, phone, e-mail, or mail. Payment $ Date:
Payment $ Date:
PAYMENT MUST ACCOMPANY THIS FORM.
MAKE CHECK PAYABLE TO: EXPO LATINO Payment $ Date:
U.S. DOLLARS DRAW N ON A U.S. BANK. Specs:
SEE BACK FOR TERMS AND CONDITIONS WWW. International-beautyexpo.com

2. EXHIBITOR REGULATIONS AND CONTRANT TERMS 2011
LONG BEACH CONVENTION CENTER, CALIFORNIA
SUNDAY (9:00 a.m.-6:00 p.m.) & MONDAY (10:00 a.m.-5:00 p.m.), OCTOBER 23-24, 2011
APPLICATION AND PAYMENT: EXHIBITOR INFORMATION:
1. Exhibit space will not be assigned without signed application 15. Exhibitors must provide (E.L) with proof of insurance and
accompanied by a 50% deposit. Balance must be paid by July sellers permit documentation.
22, 2011. Exhibitor manuals, exhibitor passes and model passes 16. Products, education or services provided in exhibit space must
will not be distributed until exhibit space is paid in full. relate to the salon and spa industry, professional or student.
2. If payments are past due, exhibitor forfeits deposit and EXPO 17. Exhibitors may sell, demonstrate, educate and
Latino (E.L.) reserves the right to reassign exhibit space. distribute items within their assigned exhibit space
3. (E.L.) reserves the right to decline any application for exhibit only.
space. 18. Exhibitor must keep exhibit space staffed during regular
show hours.
EXPO SERVICE AGREEMENT: 19. (E.L.) must approve all exhibitor displays and presentations
4. A show coordinator will be available to assist exhibitors in and May, at its discretion, reassign exhibit space, alter the show
show planning procedures and an exhibitor manual with all floor plan and/or reschedule presentations.
necessary service order forms, contact and show information 20. Use of PA (public announcement) equipment is permitted
will be available in August. with written approval by (E.L.). (E.L.) reserves the right to
5. (E.L.) will provide, upon payment, a Standard Exhibitor turn down, turn off or eject exhibitors whose PA systems
Package: I - 10 X 10 exhibit space with pipe and drape are disruptive to surrounding exhibitors.
decoration, I -500 watt electrical outlet, one draped 8 ft. table,
two chairs, waste basket, exhibitor sign, staff and model passes. TICKETS:
6. (E.L.) contracts with exhibition, drayage, utility, 21. (E.L.) is a ticketed event. Pre-sale tickets will be sold via
telecommunication and audio-visual companies to provide official ticket outlets for $25, tickets will be $30 at the
added exhibitor services. All services contracted via these door.
companies, except those services included as part of Standard 22. Exhibitors interested in pre-selling tickets may contact
Exhibitor package (see item #5), must be arranged by and paid (E.L.) show management for details. Participating
for by the exhibitor. EXPO Latino assumes no responsibility companies will be listed in advertising material (deadline
for additional services. for inclusion in ad material is May 15, 2011).
7. Shampoo bowls and an adjacent model prep area will
be available for use by all exhibitors. CANCELLATION AND REFUND:
8. This year's show colors: Black and Red. Show hours will be 23. Deposits are non-refundable. Cancellations made prior to
Sunday (9 a.m. to 6 p.m.) and Monday (10:00 – 5:00 p.m.) July 22, 2011 will be subject to a cancellation fee. No
October 23-24, 2011. refunds issued after July 22, 2011.
9. SET UP AND BREAKDOWN INFORMATION:
10. Schedule for exhibitor set up on Saturday October 22, 2011 is OTHER INFORMATION
from 7:00 a.m. - 11:00 p.m. Displays may be dismantled 24. Exhibitors and attendees shall not hold (E.L.) responsible
Monday October 24, 2011 from 6:00 p.m. to 11:00 p.m. and for any personal claims, loss, damage or personal injury
Tuesday October 25, 2011 from 8:00 a.m. - 12:00 p.m. incurred during the show nor shall (E.L.) be held
11. Exhibitor displays between booth sidewalls cannot exceed 4 ft responsible for failure to provide or perform under
and, unless approved in writing by (E.L.). contract due to acts of God or for any reason or cause
Exhibitors occupying end caps may not block adjacent booths beyond its control.
and must limit height on back wall to 8 ft in height. 25. Photos and images of the EXPO Latino show, exhibits,
12. Exhibit space and adjacent aisles must be clear of all boxes and models and artists are property of EXPO Latino.
debris during run of show and cleared by close of show. Photos/images may be used for future Expo advertising
13. Exhibitors may not use any tape, staple, nail, or glue on the and promotion materials.
walls, floors, columns or other property within the exhibit hall 26. Interpretation of Show Contract is at the sole discretion of
for hanging signs or display materials. (E.L.) show management. No promise, agreement or
14. Exhibitor will be responsible for any additional charges relating arrangement shall be assumed by exhibitor unless in
to the set up, dismantling of, alterations to or damages of the writing by (E.L.) show management.
exhibit space and/or surrounding area. 27. By signing application, exhibitor acknowledges they have
read, understand and agree to the terms of this contract.
Please enjoy the show!