MicroAd is an online advertising company headquartered in Tokyo, Japan that was established in 2007. It offers services including audience targeting, retargeting, social media ads, and campaign monitoring and management. MicroAd's advertising platform accesses data from over 32 million online users across Vietnam to target ads across many categories based on users' online behaviors and interests. It also uses lookalike modeling and dynamic retargeting to engage potential customers. The document includes a case study of a successful two-month motorbike advertising campaign on MicroAd's platform with a cost of $8,000 and average cost per click of $0.11, below the goal of $0.20.

1. MicroAd VIETNAM
Powered by MicroAd BLADE

2. Company Overview
Headquartered in Tokyo, Japan
Established in 2007 MicroAd Viet Nam
HMC brand since
2012
HN brand since
2014

3. MicroAd carries out the
AD PLATFORM AND AD NETWORK BUSINESSES
in the field of online advertising.

4. WHAT WE OFFER?
RETARGETING
(RT) & DYNAMIC RT 3 2
1
REACH
AUDIENCE TARGETING
(AT)

5. REACH

6. AT:
CUSTOMIZATION
Cell
phones TravelShopping
Beauty &
SpasAutomotive Technology
Medicine Entertainment
Home
appliances
Based on
ONLINE BEHAVIORS
of >32 million unique visitors,
BLADE puts into over
100 categories
AT:
LOOK
ALIKE
Unique visitors
(UVs)
BLADE stores their
cookies to
analyze their
online behavior
BLADE targets the
new UVs having
“look alike”
behavior.
BLADE serves the
ads to the new
users

7. RETARGETING
UNIQUE VISITORS
(UV)
UV interact with
LP
After UV leave LP,
BLADE considers
those UV as strong
leads, follow them
BLADE serves the
relevant ads for
the potential users
DYNAMIC
RT
! Serve potential customers with more products/
services based on their activities on the website
! Remind and encourage them to click through and
make purchases

8. WHAT ELSE WE OFFER?
SOCIAL
MEDIA
ADS
GOOGLE
ADWORDS
CREATIVE
DESIGN
MEDIA
BOOKING

9. DASHBOARD for campaign monitor

10. Motorbike client A in Vietnam
2013/07
/01-201
3/07/07
2013/07
/08-201
3/07/14
2013/07
/15-201
3/07/21
2013/07
/22-201
3/07/28
2013/07
/29-201
3/08/04
2013/08
/05-201
3/08/11
2013/08
/12-201
3/08/18
2013/08
/19-201
3/08/25
2013/08
/26-201
3/09/01
2013/09
/02-201
3/09/08
Cost $962.84 $1,151.25 $695.18 $788.94 $824.28 $550.12 $720.02 $610.21 $607.64 $1,026.66
CPC $0.15 $0.15 $0.10 $0.11 $0.11 $0.10 $0.11 $0.12 $0.10 $0.09
$0.15 $0.15
$0.10
$0.11 $0.11
$0.10
$0.11
$0.12
$0.10
$0.09
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
$0.00
$0.02
$0.04
$0.06
$0.08
$0.10
$0.12
$0.14
$0.16
Grosscost
Cost and CPC
■Case study ( Motorbike Client A)
! Campaign’s KPI : CPC (the number of Clicks)
! Term : 2 months
! Cost : $ 8,000
! Goal CPC : $ 0.2
! Actual CPC : $0.11 *Total Impressions : 97,348,623
! Actual CPM : $0.08 *Total clicks: 69,797

11. Over 200 clients
have experienced with MicroAd platform products

12. CONTACT US
Ho Chi Minh Office:
Address: Maritime Bank Tower, Floor 16, 180-192 Nguyen Cong Tru,
Nguyen Thai Binh Ward, Dist. 1, Ho Chi Minh City, Vietnam
Tel: +84-8-3914-6282 - Fax: +84-8-3914-6285
Website: www.microad.vn
Email: info@microad.vn
Ha Noi Office:
Address: 19th Floor, Thang Long Building, 98 Nguy Nhu Kon Tum, Thanh
Xuan District, Ha Noi
Tel: +84-4-3553-8561 - Fax: +84-4-3553-8562

13. THANK YOU!