Micro Market Analysis of Two cafes
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Micro market analysis of St. Marc Cafe and Cinnabon in Mega Fashion Hall in SM Megamall. Head to head observational comparison. Group assignment in Medical Entrepreneurship in MBAH course
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1. research
The target audience for the client's local shop is primarily people in the ABC1 socioeconomic category based on the assistant's primary research. Secondary research was difficult given the shop's local scale. Most customers are between 25-40 years old and those spending the most are over 30 with children. The two most common customer types are mainstreamers, who use the shop for groceries but not deli items, and succeeders, who primarily use it for specialty products.
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Frescito
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The original idea was an online marketplace for organic products, but surveys found consumers were hesitant to buy fresh produce online. After interviews, the idea was transformed into a mobile app that provides recipes, alerts users on needed grocery items, and suggests local organic shops and markets. The app users pay $2 to download, and organic retailers pay monthly fees to be included in suggestions. The global and European organic markets are large and growing rapidly, presenting an opportunity.
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1) 19th Avenue is a restaurant and bar located in West Jakarta that offers continental, Asian, and American cuisine as well as alcoholic and non-alcoholic beverages.
2) It analyzes its internal environment using the 4Ps of marketing - product, price, place, promotion. Externally, it considers competitive, political/legal, technological, social, and economic factors.
3) Key strengths include its member loyalty program, social media marketing, and relaxed atmosphere with friendly service. It faces competition from other dining establishments in the area and must adapt to changing regulations, technology, and economic conditions.
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Chipotle is a Mexican-themed fast casual restaurant chain founded in 1993 with over 1780 locations focused on "Food With Integrity". Their target demographic is millennials ages 18-34 who are looking for fast, customizable, high quality food. Their goals are to continue fast growth while maintaining sustainable practices and standards while addressing challenges like food costs and keeping customers interested. Their marketing strategies focus on social media engagement and word-of-mouth to raise awareness of their ethical sourcing and expand to new areas.
1. research
The target audience for the client's local shop is primarily people in the ABC1 socioeconomic category based on the assistant's primary research. Secondary research was difficult given the shop's local scale. Most customers are between 25-40 years old and those spending the most are over 30 with children. The two most common customer types are mainstreamers, who use the shop for groceries but not deli items, and succeeders, who primarily use it for specialty products.
Service environment of cafes industry
we surveyed few cafes of Jaipur ,Rajasthan.And tried to identify the service environment of cafes and what the consumer behaviour and prefrences through well organised questionnares for about 100 customers
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- Yordan Dimitrov | https://uk.linkedin.com/in/dimitrovy
- Anna-Mariya Ivanova | https://uk.linkedin.com/in/anna-mariya-ivanova-06b153105
- Olga Lipa https://uk.linkedin.com/in/olga-lipa-34b12410b
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by Loewen Kho, Mark Bacalla, Aurelin Castrence-Fernando, Carlito Galamlam Jr, Mark Bacalla, Stephen Condino
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The document discusses observational studies conducted at two coffee shops, The Coffee Bean and Tea Leaf and Starbucks Coffee, located in Rockwell Power Plant Mall. It provides details on the customer demographics, behaviors, menus, facilities, and estimated sales and earnings of each coffee shop based on observations made from 4-5:30pm on September 15, 2012. Limitations of the study included only observing customers and personnel without conducting interviews.
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This document provides a comparative study between Barista and Café Coffee Day, two prominent coffee chains in India. It begins with an overview of the global coffee café industry, how it evolved, and its growth in India. It then presents case studies on Barista and Café Coffee Day, examining their corporate profiles, marketing strategies, and human resource practices. A market survey of customers is also analyzed. The document concludes by identifying each company's areas of excellence and areas needing improvement, and provides recommendations. The purpose is to compare the two companies and suggest improvements for their future success.
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This document provides an overview of a proposed ethnic supermarket called Agha's. Primary and secondary market research was conducted to identify opportunities in the diverse London market. The supermarket will offer one-stop shopping for Pakistani, Chinese, and Afro-Caribbean foods and meals. Plans are to expand the concept into a chain to better serve non-local ethnic communities. Market research found demand for such an ethnic supermarket and for personalized service. The strategy is to penetrate the existing market through promotional campaigns using various channels.
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This document provides details on the proposed business model for Agha's supermarket, an ethnic supermarket in London. Primary and secondary research was conducted to understand customer needs and the competitive landscape. The business opportunity lies in London's diverse population and growing interest in ethnic foods. The strategy will be to penetrate the local market by providing a one-stop shop for South Asian, Chinese, and Caribbean ingredients and meals with personalized service. Market research found strong demand among locals for these offerings.
The Study of Coffee Shop: A Case Study of Taiwan
There are already many coffee houses in Taiwan, such as Taiwanese and independent coffee houses, and there is also a specialized coffee shop around the people of Taiwan. Taiwanese coffee houses occupy a significant share of the coffee market in Taiwan, which includes the main players Taiwanese, Costa, Starbucks, Caffe Nero and others. The coffee market in Taiwan is very competitive due to various methods, such as service, price of products, coffee quality, the atmosphere of coffee houses, etc., which will affect the buying behavior of customers. On the other hand, the external environment also has a small impact on the coffee market, however, regardless of a Taiwanese coffee shop or an independent coffee shop, there is still room for access to this market. Erdenebileg Myadagbadam | Serdamba Nemekhjargal "The Study of Coffee Shop: A Case Study of Taiwan" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29743.pdf Paper URL: https://www.ijtsrd.com/management/management-development/29743/the-study-of-coffee-shop-a-case-study-of-taiwan/erdenebileg-myadagbadam
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This report covers those establishments where coffee is the primary sales item or the main selling point to attract consumers. They are based on the European and North American coffee shop models, offering a wide variety of coffee drinks, eg cappuccino, latte, mocha, etc. Other items are usually on sale, such as pastries, pasta, tea, coffee beans etc. However, the food offer may be restricted
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- The document summarizes a post-launch survey conducted for Minute Maid Nimbu Fresh, a newly launched lemon juice drink, to gather consumer feedback and suggest promotional strategies.
- The survey found that 42% of consumers surveyed were health conscious and preferred juices to carbonated drinks, but there was a lack of awareness about juice drinks. The highest demand came from 21-30 and 31-40 year olds.
- While most consumers liked the taste of Minute Maid Nimbu Fresh, some areas still preferred the competitor 7UP Nimbooz due to lack of refrigeration and promotion of the new product.
- Recommendations included targeting colleges and workplaces through competitions and sampling,
marketing final project on coffee shop
This document presents a proposal for a new coffee shop. It discusses conducting market research through surveys to analyze demand. The surveys found that coffee is popular, especially among 18-30 year olds, and most people would pay Rs. 80-100 for a cup of coffee. The proposal recommends opening a coffee shop in the city center of Rahim Yar Khan near a popular hotel. It outlines developing coffee products like espresso and marketing the brand. The proposal concludes the coffee shop idea is viable and recommends further testing products and locations.
Service environment of cafes industry
The document analyzes the café industry in Jaipur, India through surveys of customers and café service providers. It finds that cafés are most popular in the evenings among students and professionals. Customers typically spend 1+ hours and Rs. 250-500 per visit and feel they receive reasonable value. Music and WiFi are most desired services. Service providers find word-of-mouth and promotions most effective. Both groups recognize cafés as important social spaces for youth. The analysis recommends cafés expand food options, add more services, and offer activities for customers.
finaltargetmarketproject_hc
This document provides an analysis of the specialty coffee shop market. It discusses trends in the industry such as the growth of specialty coffee and consumer willingness to pay more for high-quality drinks. Competitors in the market are identified as Dripp Coffee and The Night Owl. The document also outlines various factors affecting the industry like technology, regulations, social/cultural influences, and consumer behavior. The author concludes that entering the competitive specialty coffee market requires differentiating one's business and staying aware of shifting trends and customer preferences.
Insights & opportunities
The document summarizes observations from visits to several retail stores, including Aldo Shoes, GAP, La Baguette, Banana Republic, Apple Store, and Microsoft Store. Key insights noted for each store include customer and employee demographics, merchandising approaches, and operational details. The document also identifies potential hidden opportunities for each store, such as reducing staffing levels, improving product displays, increasing self-serve items, analyzing sales data, assessing available space, and providing fee-based services.
Insights & opportunities
The document summarizes observations from visits to several retail stores, including Aldo Shoes, GAP, La Baguette, Banana Republic, Apple Store, and Microsoft Store. Key insights noted for each store include customer and employee demographics, merchandising approaches, and operational details like staffing levels. Hidden opportunities are also identified, such as potentially reducing staff at Aldo Shoes, improving inventory displays at GAP, increasing self-serve items at La Baguette, analyzing the impact of sales events at Banana Republic, addressing crowding at Apple Store, and exploring fee-based services or right-sizing the store footprint at Microsoft Store.
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This document provides a summary of the history and evolution of local Chinese coffee shops in Malaysia, known as "kopitiams". It discusses how the Hainanese migrants introduced the kopitiam culture in the 1850s. It describes the traditional kopitiams as embracing culture and tradition, while modern kopitiams operate according to modern desires but retain some past traditions. The document contrasts the traditional family-run shops with newer branded chains, noting how traditional kopitiams served as social hubs while modern ones offer more amenities and menus to attract wider customers.
Integrated project report
Restoran Jing Quan is a local Chinese coffee shop in Puchong, Klang Valley owned by Mr. Chong Heng Loong for the past 13 years. Mr. Chong chose this location after researching the residential population and realizing there was only one competitor. He named the shop Restoran Jing Quan which translates to "well spring" to symbolize prosperity and wealth for his new business venture.
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Restoran Jing Quan is a local Chinese coffee shop in Puchong, Klang Valley owned by Mr. Chong Heng Loong for the past 13 years. Mr. Chong chose this location after researching the residential population and realizing there was only one competitor. He named the shop Restoran Jing Quan which translates to "well spring" to symbolize prosperity and wealth for his new business venture.
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This document provides an overview of the global coffee industry and key trends impacting various groups. It discusses the history and size of the industry, as well as the consumer demand for ethical and sustainable practices that is driving changes. The specialty coffee movement known as the "Third Wave" emphasizes quality and transparency and is influencing larger companies. Direct trade importers and roasters are also adapting to meet consumer values around ethics. The future of small farmers depends on improving their access to information and markets.
Marketing dịch vụ - Highland Coffee
Highlands Coffee aims to be the leading high-grade retail coffee brand in Vietnam. This report analyzes external factors affecting Highlands Coffee's strategy at one of its popular locations in Hanoi. It summarizes the shop's target customers as young professionals and foreigners, and customers' expectations of high quality drinks in a comfortable atmosphere. It also outlines the competitive coffee shop market and Highlands Coffee's positioning as a premium brand offering specialty coffee and ambiance. The report provides recommendations to improve service quality and address bottlenecks.
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Comparative analysis of kopitiams report
This document is a report comparing two local Chinese coffee shops located in different geographical areas of Malaysia that have been in business for 10 or more years. The report includes an introduction, methodology, history of local Chinese coffee shops in Malaysia, descriptions of the two businesses being analyzed, a comparative analysis of their competitive traits, conclusions, and recommendations. It also includes appendices with interview questions, documentation of site visits, and meeting minutes. The report aims to analyze the similarities and differences between Restaurant Jing Quan in Klang Valley and Restaurant Hillview in Ipoh, Perak.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
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This report covers those establishments where coffee is the primary sales item or the main selling point to attract consumers. They are based on the European and North American coffee shop models, offering a wide variety of coffee drinks, eg cappuccino, latte, mocha, etc. Other items are usually on sale, such as pastries, pasta, tea, coffee beans etc. However, the food offer may be restricted
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- The document summarizes a post-launch survey conducted for Minute Maid Nimbu Fresh, a newly launched lemon juice drink, to gather consumer feedback and suggest promotional strategies.
- The survey found that 42% of consumers surveyed were health conscious and preferred juices to carbonated drinks, but there was a lack of awareness about juice drinks. The highest demand came from 21-30 and 31-40 year olds.
- While most consumers liked the taste of Minute Maid Nimbu Fresh, some areas still preferred the competitor 7UP Nimbooz due to lack of refrigeration and promotion of the new product.
- Recommendations included targeting colleges and workplaces through competitions and sampling,
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This document presents a proposal for a new coffee shop. It discusses conducting market research through surveys to analyze demand. The surveys found that coffee is popular, especially among 18-30 year olds, and most people would pay Rs. 80-100 for a cup of coffee. The proposal recommends opening a coffee shop in the city center of Rahim Yar Khan near a popular hotel. It outlines developing coffee products like espresso and marketing the brand. The proposal concludes the coffee shop idea is viable and recommends further testing products and locations.
Service environment of cafes industry
The document analyzes the café industry in Jaipur, India through surveys of customers and café service providers. It finds that cafés are most popular in the evenings among students and professionals. Customers typically spend 1+ hours and Rs. 250-500 per visit and feel they receive reasonable value. Music and WiFi are most desired services. Service providers find word-of-mouth and promotions most effective. Both groups recognize cafés as important social spaces for youth. The analysis recommends cafés expand food options, add more services, and offer activities for customers.
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This document provides an analysis of the specialty coffee shop market. It discusses trends in the industry such as the growth of specialty coffee and consumer willingness to pay more for high-quality drinks. Competitors in the market are identified as Dripp Coffee and The Night Owl. The document also outlines various factors affecting the industry like technology, regulations, social/cultural influences, and consumer behavior. The author concludes that entering the competitive specialty coffee market requires differentiating one's business and staying aware of shifting trends and customer preferences.
Insights & opportunities
The document summarizes observations from visits to several retail stores, including Aldo Shoes, GAP, La Baguette, Banana Republic, Apple Store, and Microsoft Store. Key insights noted for each store include customer and employee demographics, merchandising approaches, and operational details. The document also identifies potential hidden opportunities for each store, such as reducing staffing levels, improving product displays, increasing self-serve items, analyzing sales data, assessing available space, and providing fee-based services.
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The document summarizes observations from visits to several retail stores, including Aldo Shoes, GAP, La Baguette, Banana Republic, Apple Store, and Microsoft Store. Key insights noted for each store include customer and employee demographics, merchandising approaches, and operational details like staffing levels. Hidden opportunities are also identified, such as potentially reducing staff at Aldo Shoes, improving inventory displays at GAP, increasing self-serve items at La Baguette, analyzing the impact of sales events at Banana Republic, addressing crowding at Apple Store, and exploring fee-based services or right-sizing the store footprint at Microsoft Store.
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Restoran Jing Quan is a local Chinese coffee shop in Puchong, Klang Valley owned by Mr. Chong Heng Loong for the past 13 years. Mr. Chong chose this location after researching the residential population and realizing there was only one competitor. He named the shop Restoran Jing Quan which translates to "well spring" to symbolize prosperity and wealth for his new business venture.
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This document provides an overview of the global coffee industry and key trends impacting various groups. It discusses the history and size of the industry, as well as the consumer demand for ethical and sustainable practices that is driving changes. The specialty coffee movement known as the "Third Wave" emphasizes quality and transparency and is influencing larger companies. Direct trade importers and roasters are also adapting to meet consumer values around ethics. The future of small farmers depends on improving their access to information and markets.
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Highlands Coffee aims to be the leading high-grade retail coffee brand in Vietnam. This report analyzes external factors affecting Highlands Coffee's strategy at one of its popular locations in Hanoi. It summarizes the shop's target customers as young professionals and foreigners, and customers' expectations of high quality drinks in a comfortable atmosphere. It also outlines the competitive coffee shop market and Highlands Coffee's positioning as a premium brand offering specialty coffee and ambiance. The report provides recommendations to improve service quality and address bottlenecks.
Phân tích sức hấp dẫn nghành tiêu thụ cà phê ở các thành phố lớn Việt Nam bằn...
Sử dụng mô hình Five Forces của M.Porter, để phân tích sức hấp dẫn nghành tiêu thụ cà phê, cụ thể là đối với các mô hình quán cà phê hiện đại như Starbuck, The Coffee House, Urban Station,...
Bài được nhìn nhận dưới góc độ chủ quan của tác giả
Người thực hiện: Chí.NĐ - FPT University Student
Chock standard licensee-presentation-2009v1
Chock full o' Nuts began in 1932 as a store in Manhattan selling nuts and dried fruit. It expanded to over 100 coffee shops by the 1960s. In the 1980s after the founder passed away, the company-owned stores were sold. The company has changed hands several times since then and is now owned by an Italian company called Massimo Zanetti Beverage. It offers licenses to operate Chock full o' Nuts cafes which provide high-quality New York style coffee and baked goods with a focus on customers on the go. The license provides support for planning, design, training, and marketing to help ensure the success of the cafe.
Comparative analysis of kopitiams report
This document is a report comparing two local Chinese coffee shops located in different geographical areas of Malaysia that have been in business for 10 or more years. The report includes an introduction, methodology, history of local Chinese coffee shops in Malaysia, descriptions of the two businesses being analyzed, a comparative analysis of their competitive traits, conclusions, and recommendations. It also includes appendices with interview questions, documentation of site visits, and meeting minutes. The report aims to analyze the similarities and differences between Restaurant Jing Quan in Klang Valley and Restaurant Hillview in Ipoh, Perak.
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Ethan Gipp- Survey of Coffee Industry (Senior Independent Study)
Phân tích sức hấp dẫn nghành tiêu thụ cà phê ở các thành phố lớn Việt Nam bằn...
Phân tích sức hấp dẫn nghành tiêu thụ cà phê ở các thành phố lớn Việt Nam bằn...
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
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Practical Progress from a Theory by Steven Kingpdf
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Micro Market Analysis of Two cafes
- 1. Micro Market Analysis Group 3: Emma, Mikee, Flo, Dom
- 2. Two Cafés Mega Fashion Hall SM Megamall
- 3. SM Megamall > is one of the largest shopping malls in the Philippines located at the Ortigas business center of Metro Manila > fronting the main highway of the Metropolis, the mall is along EDSA, and at the back of the mall is a business district that gives Megamall high foot traffic
- 4. SM Mega Fashion Hall > the Mega Fashion Hall is the newest addition to SM Megamall > the two (2) café being observed are the only stores that serve similar products that are coffee and bread in the upper ground floor St. Marc Café Cinnabon
- 5. St. Marc Café St. Marc Café is a specialty Japanese dessert café best known for its signature chocolate croissant and international choice of coffee and teas
- 7. Cinnabon Cinnabon is a chain of baked goods stores it specialized large cinnamon rolls Cinnabon chain and kiosk marks first in the Philippine market compared to St. Marc Café
- 9. Micro Market Analysis This analysis is only observational The group has tried both cafés The observation was done in July 1, 2016 in the afternoon that commenced at 2:00 to 5:00pm (simultaneous) The observation focuses on the physical structure of the store, its customers, and the product line/offers and staffing
- 10. Micro Market Analysis Areas of Comparison St. Marc Café Cinnabon Floor Area/ Store Area 2x bigger than Cinnabon 40 – 60 tables Occupy 2 stalls Small store in the area 15 tables Occupy 1 stall Product Line Offers bread, desserts and drinks Offers bread and drinks Number of Products Offered 75 24 Price Range For Bread: Php 55 –Php 180 For Drinks: Php 100-Php 180 Desserts: Php 150-Php 230 For Bread: Php 80-Php140 For Drinks: Php 75 – Php 145
- 11. Micro Market Analysis Areas of Comparison St. Marc Café Cinnabon Age Range of Customers 20 - 50 years old 25 - 60 years old Type of Customers (Class) Business/Working crowd Barkada/Friends who loved coffee and bread Class B to C Filipino and Foreigners (Korean) bread, desserts and drinks Shoppers More older clients (senior citizen) Dinners looking for desserts Filipino bread and drinks Number of Costumers (during the time of observation) 31 dine-in clients 15 dine-in clients Store Ambiance Stylish casual, small tables with couches Simple bright walling and lights
- 12. Micro Market Analysis Areas of Comparison St. Marc Café Cinnabon Store Amenities With Wi-Fi connection Common restroom With 6 electric outlet fro costumer used - 50 years old No Wi-Fi connection No restroom With 2 electric outlet for costumer used - 60 years old Number of Staff during observation 8 5 Customer Service All staff greet incoming costumers Greeting only start when you order
- 13. Micro Market Analysis: Conclusion After three (3) hours of observation, the data showed that St. Marc café cater more of yuppies or more younger costumers that are complement with their store ambience. While the Cinnabon cater more of older client as to compare with St. Marc Café ranging from 20– 50 years old. Also, St. Marc Café has foreigner costumers during the visit.
- 14. Micro Market Analysis: Conclusion During the observation the St. Marc Café has more clients catered that are usually as “dine-in costumers” who avail the free Internet connections. The clients of Cinnabon availed more of the “take-out” of their breads. Most of the “dine-in clients” are studying, have business meetings and some groups are having good times and enjoying desserts.
- 15. Micro Market Analysis: Conclusion When it comes to pricing, the Cinnabon offers cheaper bread and drinks compared to St. Marc Café at a range of Php 25 to Php 40 pesos. St. Marc Café offer more wider choices of bread from flavored croissant to sandwiches while Cinnabon only served different flavor of cinnamon. When it comes to drinks both served coffee and its variants in hot and cold types.
- 16. Thank you.