Entrepreneurship PPT PROJECT

1. Entrepreneurship assignment

2. Born: February 23, 1965
• Parents:
Father: Orthodontist
Mother: Stock Broker
• Education: Attended the University of Texas
• Married to Susan Lieberman in October 1989
2
.

3. EARLY HISTORY
Age 12 he begins his first part time job working at a
Chinese restaurant
• At this time he began a stamp collection, he sold this in
order to save up for an Apple IIE
• At 16 with his Apple IIE Dell worked at selling
subscriptions online
• His interest in business was evident at an early age

4. 4
• Dells parents had a strong desire for him to become a
doctor
• He was enrolled in premedical courses at the
University of Texas
• On the side during school Dell bought IBM and clone
computers from dealers, he would then upgrade and
sell them, this all took place in his college dorm room
• Influenced by his parents requests he put his
business on hold until the end of his first school year,
he continued in the summer and did so well he never
returned to school

5. 5
THE BEGINNING OF DELL
• The following August after his first year of school Dell
began his business again, he had sold $180,000 worth of
PCS by this time
• In 1984 Dell establishes “PC Limited”
• At the end of the following year Dell had earned an
estimated amount of $6 million One of these original
computers are now showcased in the Smithsonian
Institution’s National Museum of American History
Michael becomes the youngest CEO of a company ever
to earn a ranking on the Fortune 500.

6. 6
Strategy and Rejuvenation
• Dell then went on to pioneer “direct selling”,
with no third parties involved
• He believed selling computers through
“middlemen” was unwise
• In 1988 Dell renamed “PC Limited” to “Dell
Computer Corporation”

7. 7
THE CRASH
As soon as Dell’s company was beginning to rise he came crashing
down - in 1993 after 14 successful quarters he ran into trouble
• Dell had grown too large too fast, this causing inventory
management, accounting and product forecasting problems
• Dells ultimate mistake was not understanding the rapidly
developing laptop computer market

8. 8
Implementation
• In 1993 Dell introduced two experienced
managers
• Mort Topfer(former Motorola executive),
introduced as Vice Chairman
• John Medica(former apple powerbook
designer), introduced as head of Dells laptop
division

9. 9
THE REBIRTH OF DELL
In the final two quarters of 1993 Dell returned to black
holding its yearly loss to $36 million
• In 1994 Dell introduced the Latitude Series(improved
laptop-computer line)
• They announced a healthy $149 million that year • From
1995-1998 Dells growth resumed, the companies revenue
grew 50 percent per year indicating earnings between 80
and 90 percent a year
• Dell had captured 5 percent of the worldwide market

10. 10
THE REBIRTH OF DELL CONTINUED
• In 1996 the third assembly plant was built in Penang,
Malaysia
• At the end of 1997 Dell posted there annual revenues at
$12.33 billion, up to 59 percent from previous year
• At this point they had done very well in sales over the
Internet, something pushed by Michael Dell himself
• Dell entered the lucrative market for workstations and
servers

11. 11
Charity
• In 1999 Susan and Michael Dell set up a
foundation in their name
• The “Michael and Susan Dell Foundation” is
committed to improving the lives of children
• $650 million has been given to childrens
charities all over the world as of 2010

12. 12
Recent History
• In 1999 Dell published his partly autobiographical book
“Direct from Dell: Strategies That Revolutionized an
Industry”
• In 2004 Dell stepped down from his role as CEO
• He still remains the Chairman of the Board

13. 13
Awards & Achievements
"Entrepreneur of the Year" (at age 24) from Inc.
magazine.
• "Top CEO in American Business" from Worth magazine
. • “CEO of the Year" from Financial World, Industry
Week and Chief Executive magazines.
• Served as a member of the U.S. President's Council of
Advisors on Science and Technology.
• Serves on the Foundation Board of the World Economic
Forum
. • Dell's 1999 book, Direct from Dell: Strategies

14. 14
THANK YOU
DONE BY
19DM13 – R.S.Elavendan
19DM24 – B.Manoj