Presentation: Social Media @ Lincoln Financial Group: It’s All About Collaboration Presented by: Michael Arcaro, VP and Head of Corporate Communications, Lincoln Financial Group Lincoln Financial Group leads a robust social media strategy across Facebook, Twitter, LinkedIn and YouTube. A core tenet of the strategy is collaboration across the organization that helps drive integrated content, customer service response, crisis communications and engagement. Michael Arcaro, vice president and head of Corporate Communications for Lincoln Financial, will share perspective on the company’s approach.

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SOCIAL MEDIA @
LINCOLN FINANCIAL GROUP
It’s All About Collaboration
Michael Arcaro
VP and Head of Corporate
Communications
June 12, 2014

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OUR SOCIAL MEDIA MODEL
Compliance
Digital
IT Security
Business
Lines
Marketing
Ad/Brand
D&I/CSR
Corporate
Communications

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• Our collaborative team approach drives the following outcomes:
– Effective listening platform
– Efficient response to customer service issues
– Robust and diverse content
– Engagement of consumers
– Thought leadership
– Metrics evaluation
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THE END RESULT

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Thank You
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Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates. Affiliates
are separately responsible for their own financial and contractual obligations.