The document discusses the IE Brown Executive MBA program, a joint program between IE Business School in Spain and Brown University in the US. The program aims to develop leaders who are entrepreneurial, globally aware, and morally grounded. It combines an MBA with liberal arts education to help students gain a better understanding of societies, cultures, and markets. The blended program includes both online and in-person components to accommodate working professionals. The marketing plan outlines advertising, social media, events, and press coverage strategies to promote the unique program.