1. EXPERIENCE:
Freelance Graphic Designer & Production Artist
April 1997 ~ Present
• Design logo's, private label packaging, corporate collateral material, FSI's (free standing Inserts), coupons,
signs, brochures, catalogs, invitations, banners, business cards, stationary, magazines & newspaper ads
• Create clean pre-flighted mechanicals for printing
• Photo retouching
• Problem solving designs for printing restrictions & limitations
• Take an approved design & extend it to all products within that category.
For example: 16oz canned corn paper label & making a cohesive look for all sizes & flavors for the
rest of the canned vegetables category
Graphic Designer
January 1996 ~ April 1997 • Caldor Corporation, Norwalk, CT
• Designed creative signing from concept to release to printer
• Researched various print venders, material for printing & received price quotes from printers
• Casted & directed photo shoots, selected final film, proofed match prints & kept within a tight budget
• Met with managers from different departments to discuss strategy, marketing mandatories & demographics
• Instructed vendors on production
• Instructed 160 stores on how to use, hang and place printed signage
Senior Desktop Publisher
September 1994 ~ January 1996 • MicroWarehouse, Norwalk, CT
• Worked with Project Managers, Creative Director & Art Director
• Designed a monthly publication which contained full page ads for computer and software companies,
such as IBM, Toshiba, Microsoft & Dell
• Assisted Art Director in all aspects of management, which included client contact, the supervision of staff,
trained staff & solved problems
• Checked match prints, separations & did proofreading
Advertising Associate
July 1990 ~ March 1994 • Polo Ralph Lauren, New York, NY
• Designed logos, invitations, regional magazine & newspaper ads, posters, catalogs, packaging, direct mail
brochures, T-shirt designs
• Electronic mechanicals & paste-up mechanicals
APPLE COMPUTER SKILLS:
Adobe Creative Suite’s Photoshop, Illustrator, InDesign & Acrobat • Microsoft Powerpoint, Word & Excel
EDUCATION:
1985 ~ 1989:
University of Hartford, Hartford Art School:
BFA in Graphic Design, Advertising & Marketing References Upon Request
Nancy Smetana
44 Pine Rock Road
Southbury, CT 06488
203-598-1749
nsmetana@charter.net