“Africa is one of the first continents when first-hand users are testing the internet, phone-first. That's pretty new, which makes Africa the biggest continent for smartphones - bigger than China, bigger than India.”

1. mHealth and Africa
_ _ _ _ _ _ _ _ _ _ _ _ _ _
Access to Healthcare,
BuzzWords or Reality ?
Joseph Pategou
International Strategy and Influence
joseph.pategou@skema.edu

2. 09/09/2016
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou 2
SUMMARY
I. Africa
II. The Market for Mobile Phones
III. The mHealth Market
IV. Example of mHealth
Information about the author
Sources

3. Africa
3
Population, Economy…
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

4. Countries
4
Population
54
1,1
States
Billion
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

5. Economy
5
organization
Inequality of Growth
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

6. The Market for Mobile Phones
6
Africa has emerged as one of the fastest growing
markets for mobile phones in the world
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

7. 7
“Africa is one of the first continents when
first-hand users are testing the internet,
phone-first. That's pretty new, which makes
Africa the biggest continent for smartphones -
bigger than China, bigger than India.”
Mr. Eric Cador
President of Lenovo’s
Europe, Middle East and
Africa (EMEA)
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

8. 8
Users
910Million Users
910
CHINA
INDIA
APAC
A billion mobile phone subscribers in
Africa – 910 million to be exact
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

9. 9
Mobile-Phone Shipments
155Million in 2020
CHINA
INDIA
APAC
Smartphone Markets
Versus
Feature Phone
market from
2008-2020
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

10. Mobile OS* Market Share
10
Android Is Winning
*OS: Operating Systems
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

11. Countries
11
41. South Africa
2. Nigeria
3. Egypt
4. Morocco
Main Countries
"We believe in bringing technology closer to the African people
by providing world class products at competitive prices, the
business potential of our venure is enormous as we will be
meeting the rising demand for mobile handsets throughout
Africa in the coming years,"
Mr. Mohaammed Seedat
Managing Director of Zambia-based M-Tech
Mobile Communication
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

12. The mHealth Market
12
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

13. Ecosystem Players for
mHealth
13
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

14. Worldwide mHealth
Revenue
14
Africa
23US$ billion in 2017
5%Market Share in 2017
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

15. Revenues by mHealth
Categories
15
Mhealth Spend
1US$ Billion in 2017, in
Africa
in 2017
Each of the regions offers significant
revenue opportunities for various
Mobile Health players
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

16. mHealth by categories
in Africa
16
9Service Categories
in 2017
Diagnosis and Monitoring services are
expected to be the two largest opportunities
in the continent with market shares of about
60% and 29% respectively
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

17. Healthcare Workers
17
Prevention and
Awareness
75%
75% of current mobile health deployments
in Africa focus on improving the efficiency
of healthcare workforce and systems
Services that distribute prevention and awareness
messages aimed at reducing the spread of
infectious diseases and helping patients
constitute around 20% of total deployments20%
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

18. Countries
18
4
South Africa, Nigeria, Algeria, Egypt and Kenya lead African countries presently
in mobile health deployments.
Most of the applications in South Africa focus on improving the efficiency of
healthcare workers, whereas Kenya has witnessed a large number of
awareness/prevention solutions, especially around HIV/AIDS.
Uganda, Nigeria, Mozambique and Malawi have also witnessed a number of
mobile health deployments till date.
Main Actors
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

19. Main Issues regarding
mHealth
19
4 Issues
Governmet
Thrust
Regulatory
Support
Physician
Acceptace
User
Adoption
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

20. Example of mHealth
20
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

21. Mhealth Projets in Africa
21
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

22. mHealth Projets
22
mHealth and Africa: Access to Healthcare, Buzz Word or Reality – Joseph Pategou

23. 23
MTN Y’ello Health
MTN in Nigeria initiated a program together with Nigeria’s National Health
Insurance Scheme (NHIS) to provide affordable healthcare to its subscribers in
the country.
Called MTN Y’ello Health, the mobile service provider created an all-inclusive
health insurance scheme that will allow subscribers to gain access to pre-
defined treatments as well as selecting their own Health Maintenance
Organisation (HMO) and healthcare provider.
“At MTN, we believe that health insurance contributes to removing the
financial barriers to healthcare, thereby giving people unrestricted access to
good healthcare without having to pay out-of-pocket. More than bringing
flexibility and ease to paying for health care service, health insurance is also
a means of providing greater access to healthcare for larger segments of a
population. Indeed we believe health insurance is imperative for closing the
gap between the availability of health care service and the ability of the
citizenry to access it”
Mr Michael Ikpoki,
MTN Nigeria Country Manager
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

24. Hello Doctor
24
mPedigree
Currently available in 10 African countries, Hello Doctor provides free essential
healthcare information that is updated daily.
The app also provide access to healthcare advice, answers to health-related
questions in live group chat forums, confidential one-on-one text conversation
with a doctor (also in local languages), and the ability to receive a call back
from a doctor within 60 minutes.
mPedigree is a phone-based anti-counterfeit ICT software application which
allows pharmaceutical retailers and users verify the authenticity of a drug. This is
done for free by text-messaging a unique code found on the product to a
universal number.
mPedigree is not only helping poor people who are vulnerable to purchasing
fake drugs, it is also helping to restore confidence to the healthcare system.
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

25. MomConnect
25
Matibabu
Though maternal mortality rate is high in Africa, one app is helping weaken its
influence in South Africa.
MomConnect is a cellphone-based application that provides information and
advice for pregnant women in South Africa.
Malaria is one of the deadliest diseases in the world and the biggest health
problem in sub-Sahara Africa.
However, Code8 – a team of four young Uganda techies – created Matibabu,
a smartphone app that help to diagnose malaria without a blood sample.
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

26. MedAfrica
26
mRamadan
Launched by Kenyan developers, Shimba Technologies, MedAfrica acts as a
pocket clinic. It helps people in rural areas diagnose and monitor symptoms of
diseases.
The app also provides directories of Doctors and hospitals, gives advice on
treatment, validates doctors, authenticates possible counterfeit drugs and
direct users to the nearest hospital.
Launched during the Ramadan season in Senegal, mRamadan is an app that
helps diabetic patients manage their health while fasting.
Users receive free, daily text messages with recommendation before fasting
during the month of Ramadan.
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

27. Smart Health app
27
Sehatuk
Smart Health app focuses on providing accurate baseline information resource
on HIV/AIDS, TB and Malaria.
In the future, it hopes to include information on nutrition, Prenatal and Postnatal
mother care, and newborn health consultation.
The app is currently available in Tanzania,Nigeria, Kenya, South Africa,
Angola,Ghana, and Senegal and embedded in all Samsung phones, the
biggest smartphone manufacturer in Africa.
The Sehatuk, meaning “Your Health” in Arabic, provides a huge data base of
drugs available in Morocco, along with their prices and dosages.
It also provides useful information calling up an ambulance as well as news on
the medical insurance.
The app recently won the African Content Awards during the African Ministerial
Forum of Science Technology and Innovation in October.
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

28. Omomi (My Child)
28
DrBridge
Omomi (My Child) is an app that informs mothers and another relative on
immunization dates, baby’s growth pattern and general infant health tips.
Mostly in Egypt, can use this app to make appointments with a doctor online
via Vezeeta, an online appointment booking site.
Doctors on the other hand can use DrBridge to access a patient’s medical
records that have been stored online.
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

29. 09/09/2016
29
Information about the author
I am fascinated by healthcare and the
experience of many companies to develop new
types of drug with the aim of saving lives around
the world.
Main topics of passion in the healthcare:
- Strategy
- Digital
- Innovation
- Biosimilars
If you want to know more, please contact me:
joseph.pategou@skema.edu
M. Joseph Pategou
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

30. 09/09/2016
30
THANK YOU FOR YOUR
ATTENTION
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

31. SOURCES
31
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou

32. Sources
1. http://www.telegraph.co.uk/technology/2016/02/25/forget-india---lenovo-is-betting-on-africa-as-next-big-smartphon/
2. http://techcabal.com/2014/07/23/africa-os-marketshare-android-winning/
3. http://venturesafrica.com/10-apps-that-are-reshaping-healthcare-in-africa/
4. http://www.bbc.com/news/world-africa-15659983
5. http://www.telegraph.co.uk/technology/2016/02/25/forget-india---lenovo-is-betting-on-africa-as-next-big-smartphon/
6. http://uk.businessinsider.com/africa-smartphone-growth-good-for-local-businesses-2016-7?r=US&IR=T
7. http://www.htxt.co.za/2015/06/09/one-billion-african-phone-subscriptions-milestone-in-sight/
8. http://qz.com/451844/africas-smartphone-market-is-on-the-rise-as-affordable-handsets-spur-growth/
9. http://www.africa-business.com/features/mobile_phones_africa.html
10. http://www.pwc.in/assets/pdfs/telecom/gsma-pwc_mhealth_report.pdf
11. https://www.alliedmarketresearch.com/mhealth-2015-market
12. http://www.htxt.co.za/2014/07/28/health-insurance-comes-to-nigeria-through-mobile-phone-subscriptions/
32
mHealth and Africa: Access to Healthcare, BuzzWords or Reality ? – Joseph Pategou