The document discusses the changing dynamics of real estate buyers, highlighting a shift from traditional buyers who prioritize price and status to 'neo' buyers who seek unique experiences and personal connections. It emphasizes the importance of adapting sales strategies to understand and meet the diverse needs of these new buyers, particularly in the context of international real estate transactions. The document also outlines key statistics about international buyers in the U.S. market, their motivations, and how agents can engage effectively in this evolving landscape.

1. We invite you To look in to
your past
Analyze
your present
&
take advantage of
The opportunities
In your near future
You are about
To discover

2. “You can't do today's
job
with yesterday's
methods,
and be in business
tomorrow”
Henry Ford

3. The
Premium
Buyer has
Changed

4. They are not who
You Think They Are

5. Do you
speak their
language?
&
Do you
know how
to connect
with them?

6. PROBABLY
NOT
• Emotional
• Analytical
• Driver
• Visionary

7. A Powerful
sector of the consumers
will buy for reasons
beyond price and economy

8. Now the most important factor
influencing the purchase is
location, followed by price.

9. Now
consumers are
looking for
unique and
individual
ways
to enrich
their lives

10. THE NEW REALITY
In which planet you want to live in?
52% 48%
P
Planet TRADITIONAL Planet NEO
• Price • Experiences
• Status • Unique product
• Characteristics • Personalized attention

11. “Traditionals” buy for
3 main reasons:
1.- Price
2.- Features
3.- Status
They behave exactly
the way you think they do:
They dominated real estate
markets all over the world
for the last decade and
virtually every project
is geared towards them.
Planet traditional

12. When the economy tumbled,
traditional retreated,
no matter how much money
they had. Now, they are keeping
their wallets locked until they are
100% sure it is safe to buy again.
We are years away from a
traditional revival. The only way
they will buy today is if you give
them an exceptional deal that
they literally cannot turn down.

13. What have we done in the past?
Area Bedrooms Bathrooms
Now, it is not enough.
Client knowledge, uniqueness and surrounding information
is key in the decision process.

14. What do we know about
prospective buyers?
Interests needs and reasons vary dramatically

15. Today the 48%
Of prospect buyers
form part of the
New Economic Order,
or “NEO´s” :
Their purchase decisions
are made for
a far wider range of reasons
than those of
a Traditional buyer.
New Economic Order

16. NEO´s seek out people,
products and services
for rich and unique
Experiences.
NEO´s differ from the
rest, and are in favor of
the individual
and the authentic.
When they find it
they buy sooner and will
do so at a fairer price.

17. Today, 93% of “big spenders” are NEO´s.
NEO´s place value upon,
Seek, and need
to be sold to in a way
that is completely new
to the world of
Real Estate.

18. In order to sell
we must have clients

19. The world has become wealthier
during the last century

20. Consolidated Wealth
Based on International Trade
1.- United States 11.- Russia
2.- European Union 12.- India
3.- China 13.- México
4.- Germany 14.- Australia
5.- Japan 15.- Brazil
6.- France 16.- United Arab Emirates
7.- United Kingdom 17.- Indonesia
8.- South Korea 18.- Turkey
9.- Italy 19.- South Africa
10.- Canada 20.- Argentina

21. Consolidated Wealth

22. Accumulated Foreign
Direct Investment
1.- United States 11.- Switzerland
2.- France 12.- Italy
3.- United Kingdom 13.- Brazil
4.- Germany 14.- Australia
5.- Hong Kong 15.- México
6.- Belgium 16.- Sweden
7.- Netherlands 17.- Russia
8.- Spain 18.- Singapore
9.- China 19.- Ireland
10.- Canada 20.- United Arab Emirates

23. Country Accumulated Foreign direct investment

24. GDP of the America's
versus Inflation
Country GDP Inflation Growth Country GDP Inflation Growth
1.- Haiti 8.6 7.7 0.9 14.- Costa Rica 4.3 4.7 -0.4
2.- Peru 7.5 4.7 2.8 15.- Argentina 4.2 10 -5.8
3.- Panama 7.4 5.9 1.5 16.- Honduras 3.5 5.6 -2.1
4.- Argentina 6 10.9 - 4.9 17.- Nicaragua 3.5 9.0 -5.5
5.- Chile 5.9 4.4 1.5 18.- Ecuador 3.2 5.4 -2.2
6.- Paraguay 5.6 4.9 0.7 19.- Guatemala 3.0 6.2 -3.2
7.- Dominican Rep 5.5 5.5 0.0 20.- Canada 2.8 2.2 0.6
8.- Uruguay 5 8.6 - 3.6 21.- United States 2.8 2.1 0.7
9.- Surinam 5 6.3 -1.3 22.- El Salvador 2.5 5.1 -2.6
10.- Guyana 4.7 5.5 -0.8 23.- Grenada 1.5 3.2 -1.7
11.- México 4.6 3.7 0.9 24.- Jamaica 1.0 6.9 -5.9
12.- Colombia 4.6 3.8 0.8 25.- Venezuela 4.7 31.6 -26.9
13.- Brazil 4.5 6.5 -2.0 26.- Paraguay -1.5 5.0 -6.5

25. GDP Europe
1.- Belarus 6.8 14.- Luxemburg 3
2.- Georgia 5.5 15.- Bulgaria 3
16.- Norway 2.9
3.- Russia 4.8
17.- Hungary 2.8
4.- Lithuania 4.6
18.- Germany 2.5
5.- Armenia 4.6
6.- Ukraine 4.5 19.- Switzerland 2.4
7.- Poland 3.8 20.- Austria 2.4
8.- Sweden 3.8 21.- Bosnia 2.2
9.- Slovak Rep. 3.8 22.- Belgium 1.7
10.- Albania 3.4 23.- Czech Rep. 1.7
11.- Latvia 3.3 24.- France 1.6
12.- Estonia 3.3 25.- Netherlands 1.5
13.- Finland 3.1 26.- Romania 1.5

26. GDP Africa
1.- Ghana 13.7 12.- Gambia 5.5
2.- Angola 7.8 13.- Niger 5.5
3.- Mozambique 7.5 14.- Namibia 4.8
4.- Zimbabwe 7.3 15.- Burundi 4.5
5.- Nigeria 6.9 16.- Senegal 4.5
17.- Guinea Bissau 4.3
6.- Zambia 6.8
18.- Mauritius 4.1
7.- Rwanda 6.5
19.- Guinea 4
8.- Botswana 6
20.- Morocco 3.9
9.- Uganda 6 21.- Algeria 3.6
10.- Kenya 5.7 22.- Togo 3.6
11.- Burkina Faso 5.5 23.- South Africa 3.5

27. GDP Asia & Oceania
1.- Qatar 20 15.- Myanmar 5.5
2.- Mongolia 9.8 16.- Hong Kong 5.4
3.- China 9.6 17.- Taiwan 5.4
4.- Iraq 9.6 18.- Kuwait 5.3
5.- Papua N Guinea 8
19.- Singapore 5.2
6.- Afghanistan 8
20.- Philippines 5
7.- India 8.2
21- Kyrgyzstan 5
8.- Saudi Arabia 7.5 22.- Nepal 4.5
9.- Uzbekistan 7 23.- South Korea 4.5
10.- Bhutan 6.5 24.- Oman 4.4
11.- Indonesia 6.2 25.- United Emirates 3.3
12.- Kazakhstan 5.8 26.- Brunei 3.1
13.- Tajikistan 5.8 27.- Australia 3
28.- Pakistan 2.8
14.- Malaysia 5.5

28. Where international
buyers invest in the
United States & who you
are competing against
www.scribd.com/fullscreen/96699373?access_key=key-15stie5faa03zgkjw1qn

29. Total U.S. Market:
Estimated at $928.2 Billion
Estimated International Sales $82.5 Billion

30. Percent of U.S.
Transactions
by Non-Resident Foreigners
They are more likely to decide to purchase
on Easter, Summer and Christmas holidays

31. 27% of Realtors ®
during last 12 months reported having
worked with international clients

32. Geographic Market
Concentration
and Segmentation
The international home sales market in the U.S. is concentrated in
terms of purchasers’ home country and preferred destination.
International buyers came from nearly all over the globe, but 5
countries accounted for 55 percent of transactions :
1. Canada
2. China (including Hong Kong)
3. Mexico
4. India
5. the United Kingdom

33. % of International sales by
country buying homes in the
United States

34. Percent of International
Sales by State in the U.S.

35. Proximity to the home country, the presence of
relatives, friends, and associates, the convenience of
air transportation and climate and location appear to
be important considerations to prospective buyers.
• The East Coast attracts Europeans.
• The West Coast is attractive to Asian purchasers.
• Texas, California & Arizona attracts Mexicans
• Florida appears to be attractive to South
Americans as well as Europeans and Canadians.
* Within markets in an individual state, it is not unusual to find concentrations
of people grouped by nationality. One could speculate that word-of-mouth and
shared experiences influence the purchase.

36. What type of market
international buyers invest

37. Hispanic market
28.5 million
Mexicans live in USA

38. Why International Clients Purchase in the U.S.
• The houses are less expensive than is the case in the home country.
• Low prices and high inventory of homes.
• Moved because of their employment.
• As security for their families and that they would have their own home and
would not have to pay rent the rest of their lives; in addition their children
would always have a place of their own to come to.
• Clients have family members and wish to be near them; relatives in area.
• My clients wanted their children to be educated in the U.S.
• Security reasons in some cities of Mexico.
• A safe escape from home politics while making a smart investment.
• To escape turmoil in the country.
• U.S. Democracy with laws protecting private property rights.
• Stability and security.
• Vacation destination.
• Canadians purchase second homes in AZ because of the weather.
• Southern California - Retirement/Vacation Home

39. Why international clients didn't purchase
in the U.S.

40. Method of payment of
international buyers

41. Home prices as seen by domestic
and foreign purchasers

42. Impact of Value of Dollar
and Exchange Rate

43. Purchase Price of
international buyers

44. Market to Market
NAR & AMPI Program
Networking and closing transactions
with those Real Estate Professionals
where there is a flow of buyers
that are coming and going
to invest in to specific markets

45. Market to Market Program
Case scenario A
Fact Business proposal
Mexican National Houston Association
Prospect Buyers of Realtors signs a
from Monterrey, Mexico collaboration agreement
are coming to Houston with the Monterrey
to invest in Real Estate AMPI chapter
Increase your market share
and the number of transactions

46. Market to Market Program
Case scenario B
Business proposal
Fact
The AMPI Chapter of
Successful
Real Estate Professionals
entrepreneurs
of Cozumel signs a
from Houston, Texas
collaboration agreement
are coming to Cozumel
with the Houston
to invest in Real Estate
Association of Realtors
Take advantage you have a partner in
México and diversify your income

47. Rule # 1
in sales
If you aren't working
with your clients,
someone else will
take care of them.
They will buy with
or without you.

48. 50% of Closed Transactions of
AMPI Real Estate
Professionals of Cancun,
Playa del Carmen & Cozumel
are with international buyers.
Due to their International Networking
Canada, Spain, America, United Kingdom, Italy, Russia,
ex Russia, Czech Rep, France, Netherlands, Luxemburg,
Belgium, China, Central American, Switzerland, etc.

49. 60% of Closed Transactions of
The Miami
Association of Realtors
were with international buyers.
They participated in many International
Real Estate and Entrepreneur Events
From 70 different countries
40% Canada, 8% China, 7% Mexican,
7% India, 7% English, 5% Argentina, 5%Brazil,
4% French, 3% Russian, emerging countries, etc.

50. 70% of Closed Transactions of
ADIPE Real Estate
Professionals
of Punta del Este, Uruguay
were with international buyers.
Due to their Regional networking
Brazil, Argentina, Paraguay,
Chile, Peru and Spain

51. n 2011 9% of all the Real Estate
ransactions in Texas are
one with Mexican Nationals

52. AMPI Real Estate Professionals
are Realtor® members, working
in close collaboration with US
Realtors® generating positive
effects like trade missions in
both countries. Sergio Dueñas,
past AMPI National president
and Adrian Arriaga, past NAR
Liason structured the first Trade
Mission over 5 years ago in the
city of Guadalajara.

53. We just had a Trade Mission in
Cozumel this past May 25,
Where 100 Texas Realtors and
100 Mexican Realtors and
AMPI are working in
conjunction to close
businesses among each other.

54. Challenge: Increase International Real Estate
Transactions between México and Texas
Solution: NAR/AMPI Market to Market
Progam
• Aguascalientes • Matamoros
• Angelopolis Cholula • Metro Edo. Mex.
• Chihuahua • Monclova
• Ciudad de México • Monterrey
• Coatzacoalcos • Morelia
• Cozumel • Nuevo Laredo
• Culiacan • Reynosa
• Guadalajara • Tampico
• Irapuato • Villahermosa

55. • Abilene
• Amarillo
• Austin
• Brownsville
• South Padre
• Corpus Christi
• Greater El Paso
• Houston
• Lubbock
• Greater Fort Worth
• Greater McAllen
• MetroTex Dallas Regional
• San Antonio
• San Marcos

56. Texas Realtors Welcome Reception to
AMPI Chapter Presidents Trade Mission

57. La Misión Comercial de AMPI a Texas

58. Realtor® specialization
on the buyer’s side of
the market such as foreign
language capabilities,
cultural affinity or orientation
with the prospective
purchaser and experience in
explaining U.S. Real Estate
to foreigners appear to be
important in bringing an
international transaction to
successful conclusion.

59. It is better to be
known for something
than being ignored
for everything

60. Is the fee of
a General Doctor
the same as
the Specialist?

61. “Perceptions
Always Become
Reality”

62. If you want International Clients,
you must become a member of
Certified International
Property Specialist
International Federation
of Real Estate Professions
International Consortium of
Real Estate Associations

63. Get involved with FIABCI. (The Federation of Real Estate
Professions). You have the opportunity to network with the
industry leaders, because the FIABCI members are directly
related with international real estate investment funds and
developers representing Multiple Business Possibilities
in the following areas:
• Investment & • Industrial
developer financing • Land Reserve
• Construction • Office space
• Housing and Residential • Macro projects Mix use
• Second homes and Tourist • Mining
• Commercial property • Agricultural
• Urban service properties • Short sales &
• Real Estate Development Foreclosure
• Consulting

64. The international Consortium
of Real Estate Associations
is conformed by the 45 Leading
Real Estate Associations
working together to solve
common problems, business
opportunities, international MLS,
exchanging knowledge,
certifications, differentiation tools,
service programs, marketing
strategies and helping Real
Estate Professionals to find
their way to specialize
in a niche market.

65. We invite you
to get involved and discover
the multiple benefits
of International collaboration
in the Real Estate Arena

66. AMPI IS key in
The Union of
Real Estate ALAAI
Associations of
Latin America

67. Tourism in Mexico
Central America
Latin-America Argentina, Uruguay & Paraguay
Brazil
Chile, Bolivia & Peru
Colombia & Ecuador
Venezuela
Dominican Republic
Bahamas
Netherlands Antilles
Caribbean
Mexico has 34%
Market Share

68. The portfolio of Real Estate opportunities that México has to
offer is very rich, interesting, international appeal, and very
diverse ranging from native American cultures, cultural towns
of a Spanish colony, in all sorts of ways, new concepts, an
impressive biodiversity, natural wonders etc.

69. Second homes market is booming throughout
the country. Fonatur is beginning the largest
project ever in Playa Espíritu, Sinaloa.
Even larger than the Riviera Maya

70. 28%
Air France
increase of
french tourist
to México Announced that
during 2012 they will increase
Routes to México

71. Mexico is important
to baby boomers
estate and assets
portfolio,
because inheritance
tax in our country
is 0%
compare to 60% in
the United states

72. 50% of International flights
of Latin America
happen to be in Mexico
exico's 7 strong connectivity airport
• Mexico City # 1
• Cancun # 2
• Guadalajara
• Monterrey
• Tijuana
• Los Cabos
• Puerto Vallarta

73. Getting a list of
all the direct flights to your city
will determine where your prospect investors
are coming from and going to buy Real Estate

74. Canadian entrepreneurs were the most important investment
group in the United States during 2011. In México they
represented 3.4% of the foreign direct investments.
They actively invest in second homes.
• Mazatlán
• Puerto Vallarta
• San Miguel
Allende
• Los Cabos
• Oaxaca
• Campeche

75. Social Networking
between
48 to 62%
of your leads come from our
sphere of influence
Are you using a CRM?
And Facebook?

76. Importance of high visibility and
contacts was reported by Realtors®
55% of clients
were referred
to them through
friends,
previous clients, and
international and
domestic referrals.
20% percent of
clients are obtained
through
website/online
Client recommendation is key
listings.

77. 43% of the Real Estate Markets
in Mexico are tourist and
second home related.
30% of them are from all over
the world. Generating a
positive enrichment in the
AMPI mission of raising the
standard of the industry.
The relationships and
networking with their clientele
and Real Estate professionals
have generated and launched
important international
investments throughout México

78. Number of Months
Intending
to Use the Property

79. Tourist market share
composition in México
Hotel 32.0%
Studio 17.9%
1 Bedroom 32.6%
2 Bedroom 14.9%
3 Bedroom 02.4%

80. Tourism in major Domestic
Coastal destinations Private
Cancún & Ribiera maya
Cozumel
Huatulco
Acapulco
Ixtapa Zihuatanejo
Manzanillo & B Navidad
Puerto Vallarta
Mazatlán
Los Cabos
La Paz
Loreto
Guaymas / San Carlos
Rocky Point
Rosarito/Ensenada

81. Market share of most important
Tourist ocean side markets
Acapulco 28.4%
Cancún 31.2%
Cozumel 02.4%
Huatulco 02.4%
Ixtapa 04.3%
Los Cabos 06.7%
Manzanillo 03.3%
Mazatlán 09.9%
Puerto Vallarta 11.3%

82. Forbes magazine
recently published
a study where it reveals
that a lot of US and Canadian
citizens of all sort of ages,
(35 and older), are continuously
moving to México, not only for
weather reasons, but also for
economic opportunities, to
meet people, quality of life and
Lifestyle that Mexico offers.
Illegal immigration to the
United States has slowed
down and now, it is mainly
from Central Americans.

83. In recent studies of the United
Nations reveal that the people
who live in Mexico, India and
Canada, are the places where
people live the happiest,
representing a strong
attraction and key for the
development of these counties.

84. U.S. Citizens reside in
Every single State of México

85. Mexico's second home markets

86. México offers the opportunity to start your own business
with less competition, even to continue working regardless
of your age or work rhythm. The cost of living and medical
expenses are dramatically cheaper.

87. In México 2 million of US
Citizen reside permanently
& over 2 million US and
Canadians live for periods
that range between
2-6 months in winter time.
They are taking advantage
of our cultural heritage,
people opportunities,
weather, lifestyle and our
land.

88. Carlos Slim is building
hospitals throughout
Mexico because U.S.
Medicare Healthcare benefits
will start to be honored in 2014!

89. Privileged information
on Mexico

90. México has the largest number of international
collaboration and free trade agreements,
placing Mexico in an appealing position of real estate
Investment groups.
43 Free Trade International agreements

91. Mexico's 1. Little economic productive
economic activity and growth in Europe
strength is 2. Steady Mexican exports to
due to: the USA, Europe and China
3. Macro economic stability
throughout the country
4. Controlled inflation
5. Steady general conditions
for credit and mortgage
conditions flow.

92. Mexico
Closed
Home
Transaction
s
1,106,674 Houses sold
during 2011, and same
expectations and even
higher for 2012 due to
tourist market recovery.
A Real Estate Opportunity

93. Real Estate
inventory
in Mexico
Properties 50 million
Housing 35 million
Commercial 15 million

94. Inflation
in México
3.4%

95. Constructio ¿
n Brazil and the rest of Latin
America needs to invest in
Sector highways, hospitals, schools,
airports and infrastructure
Since 1990 Mexico has been
investing in infrastructure
representing 50.6% of
the total value; meanwhile
private construction
A Real Estate Opportunity represents 49.4% .

96. For each dollar invested
in private construction
the Mexican government
invests another dollar in
public infrastructure

97. 2013
construction
of
the bullet
train
between
Queretaro and
Mexico City
French, Japanese and
Mexican joint venture
from 2013-2023

98. Tren Bala

99. Tijuana will be the city that will grow the most
in Mexico percent-wise for 2030 in Mexico
Tijuana 220% Hermosillo 90% Morelia 65%
Cancun 210% Villahermosa 90% Irapuato 65%
Tuxtla Gutz 145% San L Potosi 85% Culiacan 65%
Juarez 135% Toluca 85% Torreon 60%
Chihuahua 110% Puebla 80% Reynosa 60%
Aguascaliente 105% Matamoros 75% Tampico 55%
Leon 70% Guadalajara 55%
Queretaro 105%
Merida 70% Acapulco 55%
Oaxaca 95%
Saltillo 65% Durango 50%
Celaya 95% Veracruz 65% Coatzacoalcos 45%
Mexicali 95% Mazatlan 65% Metropolitana 40%
Cuernavaca 95% Monterey 65% Dist. Federal 40%
Xalapa 25%
A Real Estate Opportunity

100. City growth of Mexico,
Measured in percentages
A Real Estate Opportunity

101. The 15 Fastest growing cities
percent wise in México for
2030
Tijuana . .Mexicali
135%
220% .
Ciudad Juarez
135%
Hermosillo
90%. .
Chihuahua
110%
San Luís Potosí 85%
Querétaro 105%
. . Toluca 85%
Cancun
.
..
210%
Aguascalientes 105%
Celaya 95% ..
Cuernavaca 95% . . Gutierrez
Tuxtla
Oaxaca 95% 145%

102. The next 15 faster growing
cities
percent wise in México for
. . 2030
. Torreón 60%
. .
Saltillo 65%
Monterey 65%
. . . .Matamoros 60%
. Reynosa 75%
.. Mérida 80%
Culiacán 65%
Mazatlán 65% .. . . . Tampico 55% 80% . .
. . . .. . Veracruz 65%
Puebla
León 70%
Irapuato 65%
. ..
Morelia 65% . . .
Guadalajara 55%

103. Fast growing cities percent
wise
in México for 2030
. . Los Cabos 25%
Nuevo Laredo 55%
.
. . . Xalapa 25%
. . .. Coatzacoalcos 55%
. .. . .
La Paz . . . Villahermosa 55%
50%
Tepic 55% . . .. . . .
Durango 50%
Puerto Vallarta 25% . . . .
.. . .
Colima
Metropolitana Edo. Mex. 40% . .. . . .
. . . .
Chetumal 50%
25% Distrito Federal 40%
. . .
Ixtapa 25% .
Acapulco 55% Huatulco 25%

104. Growing Mexican Urban Markets
Mexico City Aguascalientes Culiacan
Tijuana Tuxtla Gutierrez Villahermosa
Monterrey Leon Tampico
Guadalajara Cuernavaca Saltillo
Juarez San Luis Potosi Morelia
Puebla Torreon Acapulco
Cancún Merida Oaxaca
Chihuahua Hermosillo Matamoros
Querétaro Nuevo Laredo Reynosa
Mexicali Irapuato Chetumal
Toluca Veracruz La Paz
Tepic Celaya
* Mayor International Urban Cities with Direct flights to your city
* Order according to growing number of houses for the next 20 years

105. City growth of Mexico,
measured in number of houses
The average Mexican family
is conformed by 4.3 members

106. Current Housing Deficit
in Latin America
Paraguay 43%
Dominican Rep 41%
Panama 39%
Colombia 37%
Mexico 34%
Brazil 33%
Argentina 32%
Venezuela 29%
Uruguay 26%
Chile 23%
Costa Rica 18% A Real Estate Opportunity

107. Population Growth
for 2030
Sao Paulo 10,300,000
Mexico City 8,500,000
Rio de Janeiro 6,100,000
Tijuana 4,500,000
Bogotá 3,800,000
Monterrey 2,600,000
Guadalajara 2,350,000
A Real Estate Opportunity

108. Which countries are investing
the most in Mexico?

109. Foreign Direct Investment
in Mexico
Other 10.2%
Japan 3.4%
Canada 3.4%
Switzerland 6.3%
BENELUX 6.7%
USA 55%
Spain 15%
2011

110. Foreign Direct Investment
La Inversión Extranjera Directa en México
in Mexico 2001-2011
Durante los últimos 10 años
2.1 FDI Accumulated by country origin 2.2 FDI Accumulated by country origin
2000-2011 2000-2011
Millions of dollars Millions of dollars
Other Counties 28,845 United States
Switzerland 7,461 2.7% Spain
3.0%
8,234 4.0% BENELUX
United Kingdom 10.6%
Canada 11,062 Canada
38,756
14.2% United Kingdom
BENELUX 50.4%
41,204
Switzerland
Spain 15.1%
137,905
Other Counties
United States
0 50,000 100,000 150,000

111. Foreign Direct Investment
La Inversión Extranjera Directa en México
in sector, Durante 2001-2011
Por Mexico los últimos 10 años
2.3 FDI Accumulated by specific sector 2.4 FDI Accumulated by specific sector
2000-2011 2000-2011
Millions of dollars Percentages
26,604 Manufactured Goods
Other 9.7%
Real Estate Services 9,886 3.6% Financial Services
3.9%
Mining 10,576 3.9% Trading
42.6%
Business Services 10,568 Communication
8.3%
Communication 14,308 Business Services
22.8%
Trading 22,591
Mining
Financial Services 62,324
Real Estate Services
Manufactured Goods 116,510
Other
0 100,000 200,000

112. How is the Mexican economy?

113. The 3 world economies that
will grow the most for 2012
1st place China
2nd place India
3rd place México

114. Middle Class Evolution
In Mexico
Middle Class is also growing
in the rest of Latin America

115. Mortgage Evolution
In the United States
Only 11% of the Mexican
homes have a mortgage

116. Income acquisition
power growth
GDP
GDP
Income growth in Mexico
exceeded all forecasts

117. GNP/Capita Launch
In 2030 Mexican Families Income acquisition
power will grow to US$23,000, average

118. It is important to be aware that
The United States is the
principal foreign investor
In the Republic of Mexico,
during 2011 & represented 55%
of the foreign direct
investment.
A Real Estate Opportunity

119. New Mexican
Embassy
The United States Embassy in Mexico is the largest in
the world with over 35,000 employees. In process of
building a new one in the Polanco Business District-

120. Chinese Boomers Project: Riviera Maya, Quintana Roo.
China is developing a land reserve to develop 300 hectares
for retiring Chinese in the Caribbean oceanfront lifestyle.

121. Spain's investment in Mexico is very important with
the tourist area being a major player. Foreign direct
investment from Spain in Mexico represented 15%.

122. The most important Spanish
developers actively participate in
construction of macro projects in the
following areas: Residential, Tourist,
Commercial and Corporate offices.

123. Other complementary sectors in which countries
collaborate are Gastronomic and Retail.
AEGI (Spanish Association of Real Estate Management)
jointly with AMPI are structuring seminars and
business opportunities.

124. (Association of Real Estate developers
and Promoters of Madrid), also has a collaboration
agreement with AMPI, generating business opportunities
actively.

125. Canadian investments are key in the
Development of corporate offices
throughout Mexico
• Tijuana,
• Querétaro,
• Puebla
• San Luís Potosí,
• León
• Ciudad Juárez
• among others

126. 80% of Transnational Corporate Offices
of Latin-America are located in Mexico
• 70% México City, 16% Monterrey, 06% Guadalajara, 08% Tijuana, Querétaro, Puebla,
San Luís Potosí, León, Juárez, Hermosillo, Toluca, Aguascalientes, Mérida, etc.

127. Office Space Market
Mexico city 10 corporate office areas
there is a total inventory of 6.5 million m²
mainly composed by A+, A & B types.
New corporate buildings recently added
110,000 m²of inventory.
Información elaborada por Colliers International.

128. Office Market Segmentation

129. Available Office Space
Información elaborada por Colliers International.

130. Office Market Demand
During the last 4 years the office market has grown dramatically.
But the availability factor due to an important absorption rate of a
steady demand that we forecast to continue.
2008-2012
Información elaborada por Colliers International.

131. Office
Market
Pricing
Información elaborada por Colliers International.

132. Canada's mining investments are in:
silver, gold, copper, lead and zinc,
in the states of: Durango, Sonora,
Chihuahua, Puebla and Guerrero.

133. In 1848-1855 gold was
found in the Sierra Madre
generating the gold rush.
Carlos Slim, (the wealthiest
man in the world according to Forbes),
investors from China and Canada
are investing
in the mountains of Baja California
& Sonora for exactly the same reasons

134. United Kingdom has special
interest in energy related,
chemical industry and
Pharmaceutical:
- Oaxaca
- State of Mexico
- Distrito Federal
Also in Mexican tourist
markets. Such as hotels and
second homes:
- Jalisco
- Nayarit
- Colima

135. The Risen Project: Durango:
Project designed to capture
solar energy. The objective
of this project is to sell it to
the north part of Mexico and
the southwestern region of
the United States

136. Industrial Market in México
Mexico city and its metropolitan area
is composed by 1600 industrial
properties larger than 2000m², adding
up a total amount of 18,694,956m² of
inventory. 44% of this properties are
“class A” and 56% are “class B”.
Only 95 properties are available in the
market. A brand new complex “class
A” recently finished and leased of
12,000m². Industrial properties
demand in Mexican cities is high. 29%
of the industrial properties are located
in Mexico City metropolitan area.
Información elaborada por Colliers International.

137. Industrial Warehouse Market
251,000 m² were closed in purchase &
lease transactions during the second
quarter of 2012.
• 17% “Class A” warehouses range
from USD $3.20/m² to USD $8.30/m²
• 83% “Class B” warehouses range
from USD $2.20/m² to USD $6.47/m²
* The monthly price difference is mainly due
to location. 3.6% is available in the mkt
Información elaborada por Colliers International.

138. 12 NEW
Irapuato, Gto.
Car Plants Celaya, Gto.
México State México State Silao, Guanajuato Puebla, Pue
San Luis Potosi
Aguascalientes Mexico State Cuernavaca, Mor. Puebla, Pue
Tlaxcala

139. In 2011, México occupied second place in foreign
direct investment growth (17%) right after China (19%).

140. Giant Eagle: Durango:
Textile Project where they
invested heavily, but
additional info will be
published after Mexico and
China sign their free trade
agreement this summer.

141. Golden Dragon: Coahuila:
Automobile industry project to
manufacture auto parts for the
Mexican and North American
markets. Initial investment is of
50 million Dollars.

142. Lenovo: Monterrey, Nuevo
León: This was the first
Chinese investment project
in Mexico, where China
realized high-skilled
manufacture labor available
in electronic and computer
related goods, confirming
their interest to continue
investing in México.

143. FAW Automotriz:
Car and motorcycle
manufacture project composed
of 3 plants in the State of México, Tlaxcala and San Luis
Potosi. Exclusively marketed
by Elektra department stores.

144. HUAWEI: Cuernavaca,
Morelos. China is
assembling cellular phones
to market them throughout
the continent.

145. Homeport: Rocky Point,
Sonora: Master project that
will launch the Nautical
Stairway of the Sea of Cortes.
This master project includes
corporate offices, commercial
companies, corporate offices,
distribution center of Chinese
products and services.
Boom is coming to all these
cities and in this region there
are mines so Mexican, Chinese
and Canadians are investing.

146. Ensenada
Escalera Náutica Los Cabos
Espíritu
del Mar de Cortes

147. Red Dragon City:
Chihuahua: City Master
Project next to Ciudad
Juarez is the largest
extension of land that China
has acquired outside their
country. They will build an
entire city re-flourishing the
“Maquiladora” industry in
Mexico. Also will include the
largest distribution center in
the country.

148. Xin-Tian: Campeche, Campeche: an investment of 20 million
dollars in farming industry due to the fact that Mexican fruit
in Asia is a costly delicacy. They wil continue in other states.

149. China is interested mainly in the ports, bays,
Mexico/US
border cities, where they are studying, working and
developing master projects to continue new investments:
• Tijuana
• Los Cabos
• Mexicali
• Puerto Lázaro Cárdenas
• Colima
• Los Mochis
• Puerto Progreso
• San Felipe
• Los Mochis
Tijuana and Los Cabos have direct flights from China,
and they are also entering from Los Angeles airport.

150. We forecast that China will invest:
Baja California Sur, Sinaloa
Veracruz y Tamaulipas

151. Commercial
Market
Información elaborada por Colliers International
This sector has continued a strong expansion trend that can
clearly be noticed by the opening of all kinds of commercial centers.
At the same time brand new concepts have being developed. Due to
the important number of historical building throughout the country
investors are taking advantage remodeling and recycling their use.

152. Información elaborada por Colliers International
Niche growth by segment
Commercial • Specialty stores +16.3%
Market • Auto service stores + 9.0%
• Department stores + 6.5%

153. During the first semester of 2012, new 12 shopping malls were
opened with over 10,000 m², adding a new shopping capacity of
226,000m². By geographic leased space the commercial in new
shopping centers distributes as follows:
52% Mexico Metropolitan area
29% Central region
07% Northwest region
06% Southeastern region
06% North region
Información elaborada por Colliers International

154. Commercial Activity
First semester 2012
Información elaborada por Colliers International

155. Currently 44 new commercial centers are in construction
process, with 890,622,000 m² lease capacity. Only 4 of these
are expansion projects.
Metropolitan
Central region
Southeast
Northwest
North
Información elaborada por Colliers International

156. Retail market conditions
From January 2011 until now, the confidence index has shown
significant recovery signs, reflecting growth in retail sales.
Power centers and fashion malls are clearly the trend use by
developers, even though the demand for retail space at
fashion malls is quite higher.
Información elaborada por Colliers International

157. Price trend of Retail
Recycled historical places such
as downtown Mexico city in the
street of Madero. Converted in
to a pedestrian corridor has
developed a price increase in
this kind of locations. Investors
are now making it a national
trend and taking advantage of
the beauty of historical sites
throughout the country. High
end uber market corridors in
Mexico city such as: Polanco,
Reforma y Centro, followed by
Interlomas, Periférico and
Bosques de las Lomas.
Información elaborada por Colliers International

158. Some of the most prominent new commercial centers that
opened during the first semester are:
• Town Center El Rosario (Power Center)
• Galerías de León (Entertainment Center)
• Portal Conchal (Neighborhood Shopping Center),
• Plaza Altabrisa Tabasco 2ª phase (Fashion Mall)
• Bazar Pericoapa expansion (Entertainment Center).

159. Dragon Mart: Puerto Morelos,
Quintana Roo: Corporate,
commercial, cultural and
distribution centre of 1.2 square
kilometers designed to promote
Chinese products and services
to the America's markets. The
first was built in Dubai.

160. Intended use of property
The annual rate of return of Commercial
property in Mexico ranges from 15-30%

161. “ If you want to be enthusiastic,
act enthusiastic ”
Dale Carnegie

162. Let's break
mental
barriers
and
let's work
together

163. Sales and Marketing are
the driving forces
that move the world

164. If you haven't
visited Mexico
lately
it´s because
you been
watching
too much TV

165. “The secret of business is to know
something nobody else does ”
Aristotle Onassis

166. “ Business is like riding a
bicycle.
Either you keep moving
or you fall down.”
Frank Lloyd Wright

167. We are

168. The Mexican Association
of Real Estate Professionals
La Asociación Mexicana de
Profesionales Inmobiliarios

169. The Network
that provides
PRESTIGE
®