This document discusses lessons learned from successful supporter-led fundraising appeals on social media platforms like Facebook and Twitter. It provides examples of campaigns that worked well, such as an atheist bus campaign and a Radiohead fan campaign. Data shows that Facebook and social networks can effectively engage supporters and raise funds, especially if the appeal is quirky, timely, and shares passion among like-minded people. Tips are provided for using pre-existing online communities and supporters' networks to maximize sharing and donations. Testing approaches and learning from failures is also advised.
The document summarizes a presentation about using blogs and the internet in a first-year university media studies course. It describes the course topics including media ownership, alternative media, and integrating blogs in assessments. It provides examples of resources used and challenges in teaching the course.
Theses are the slides from a presentation made by Justgiving's head of client services, Tom Mansel, at the Institute of Fundraising's National Convention on July 9th 2008
The 2007 3rd Annual Souper Bowl Bash was held, where Disco Bowl by Joe Boyle won first prize. The event raised $107 for The Daily Bread of Melbourne. Thanks were given to all who attended for a wonderful evening.
Social Media for the Public Sector presentation - Connected Nottingham - 3 De...simonwakeman
This document discusses best practices for using social media for public sector communications and reputation management. It emphasizes the importance of monitoring social media conversations, assessing their scale and ability to respond, and having clear protocols, roles, and response channels in place. Effective social media relations requires investing time in interactions, offering value to online communities, and being ready to engage and respond when issues arise in order to influence reputation through two-way communications.
This document discusses lessons learned from successful supporter-led fundraising appeals on social media platforms like Facebook and Twitter. It provides examples of campaigns that worked well, such as an atheist bus campaign and a Radiohead fan campaign. Data shows that Facebook and social networks can effectively engage supporters and raise funds, especially if the appeal is quirky, timely, and shares passion among like-minded people. Tips are provided for using pre-existing online communities and supporters' networks to maximize sharing and donations. Testing approaches and learning from failures is also advised.
The document summarizes a presentation about using blogs and the internet in a first-year university media studies course. It describes the course topics including media ownership, alternative media, and integrating blogs in assessments. It provides examples of resources used and challenges in teaching the course.
Theses are the slides from a presentation made by Justgiving's head of client services, Tom Mansel, at the Institute of Fundraising's National Convention on July 9th 2008
The 2007 3rd Annual Souper Bowl Bash was held, where Disco Bowl by Joe Boyle won first prize. The event raised $107 for The Daily Bread of Melbourne. Thanks were given to all who attended for a wonderful evening.
Social Media for the Public Sector presentation - Connected Nottingham - 3 De...simonwakeman
This document discusses best practices for using social media for public sector communications and reputation management. It emphasizes the importance of monitoring social media conversations, assessing their scale and ability to respond, and having clear protocols, roles, and response channels in place. Effective social media relations requires investing time in interactions, offering value to online communities, and being ready to engage and respond when issues arise in order to influence reputation through two-way communications.
This document is a message from Miranda thanking friends from 2007 for making the year amazing and memorable as they transition from middle school to high school. Miranda expresses love and appreciation for everyone who contributed to a great year and how much they will be missed, though the memories will last.
The document discusses a survey of local government communicators on their use of social media. It finds that while social networking tools are not widely used by local authorities now, many plan to adopt them in the next six months. It also describes one local authority's experience launching a podcast for young people to get their input, which was downloaded hundreds of times and gave positive feedback. Barriers to wider social media use included low individual awareness, firewalls, and risks versus benefits concerns.
The document discusses charities' views and use of online fundraising. It finds that over half of charities feel they could do better with online fundraising and are behind other charities. It provides data showing a range of age groups donate online and that many donors will give less or stop giving due to the economic downturn. However, it also discusses how community and grassroots fundraising through social media like Facebook, Twitter and user-created events can help charities weather the economic storm and provide innovative ways to engage donors.
The document discusses factors that create a compelling experience for avatar-based innovation within virtual worlds. It identifies that high levels of interactivity, usability, and activities that capitalize on the virtual world's media richness and playfulness are important. Focus groups found that a sense of place, critical mass of users, and opportunities for social interaction were key elements of a compelling place in Second Life.
This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.
The story of how we leveraged a number of agile practices and lived the agile principles to turn a project on the edge of disaster into a resounding success, delivering 46% more functionality than planned.
This document is a message from Miranda thanking friends from 2007 for making the year amazing and memorable as they transition from middle school to high school. Miranda expresses love and appreciation for everyone who contributed to a great year and how much they will be missed, though the memories will last.
The document discusses a survey of local government communicators on their use of social media. It finds that while social networking tools are not widely used by local authorities now, many plan to adopt them in the next six months. It also describes one local authority's experience launching a podcast for young people to get their input, which was downloaded hundreds of times and gave positive feedback. Barriers to wider social media use included low individual awareness, firewalls, and risks versus benefits concerns.
The document discusses charities' views and use of online fundraising. It finds that over half of charities feel they could do better with online fundraising and are behind other charities. It provides data showing a range of age groups donate online and that many donors will give less or stop giving due to the economic downturn. However, it also discusses how community and grassroots fundraising through social media like Facebook, Twitter and user-created events can help charities weather the economic storm and provide innovative ways to engage donors.
The document discusses factors that create a compelling experience for avatar-based innovation within virtual worlds. It identifies that high levels of interactivity, usability, and activities that capitalize on the virtual world's media richness and playfulness are important. Focus groups found that a sense of place, critical mass of users, and opportunities for social interaction were key elements of a compelling place in Second Life.
This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.
The story of how we leveraged a number of agile practices and lived the agile principles to turn a project on the edge of disaster into a resounding success, delivering 46% more functionality than planned.
La escritora Katixa Agirre ha publicado una nueva aventura de Amaia Lapitz titulada "Amaia Lapitz eta Didoren ermandade sekretua". En esta ocasión, Amaia viaja a Túnez donde es secuestrada mientras investiga el intento de extorsión a su madre. Su aventura la lleva finalmente a Londres. El libro combina la trama detectivesca con aspectos culturales y sociales de Túnez al inicio de la Primavera Árabe. Agirre ya está trabajando en su próxima novela pero
The girls are coming! Gender, youth and the new Basque literaturekatixa
This document summarizes the history and development of Basque literature, with a focus on the emergence of women writers. It outlines how Basque literature was limited for many years due to political and linguistic factors. It then discusses how women began publishing works in the 19th-20th centuries but were still underrepresented. The document highlights how since the 2000s, there has been a new generation of women writers born in the 1970s-1980s who are receiving significant attention and critical acclaim for their works across various genres and styles. It notes some perceptions of their literature but also emphasizes the diversity within this new generation of women authors.
Post feminist representations of pre-feminist timeskatixa
This document discusses the post-feminist representations of pre-feminist times depicted in the television show Mad Men. It explores how the show utilizes nostalgia to suggest sexism is in the past while still depicting scenarios that would be condemned if portrayed as contemporary. The document also examines debates around whether the show is misogynistic or feminist. It analyzes how post-feminism has saturated pop culture to seem like a natural social formation, undermining feminist gains of previous decades through self-indulgent nostalgia.
El documento describe los principales aspectos de la comunicación 2.0, incluyendo la sala de prensa en línea, blogs corporativos internos y externos, redes sociales como Facebook y Twitter, y el papel del community manager. Explica que la Web 2.0 permite una comunicación más directa, pública y global entre las organizaciones y sus audiencias a través de estas nuevas plataformas y herramientas.
El documento describe las principales áreas y herramientas de la comunicación corporativa y las relaciones públicas. Explica que la comunicación corporativa se ocupa de gestionar las señales emitidas por una organización hacia la sociedad, y que puede utilizar herramientas como el mantenimiento de relaciones, la promoción de debates, y la movilización de la opinión pública. También describe los sujetos involucrados en el proceso de comunicación corporativa y las relaciones con los medios de comunicación y agencias de comunicación.
La comunicación corporativa e institucional se refiere a la comunicación estratégica de una empresa u organización con sus públicos internos y externos. Incluye la gestión de la imagen corporativa, las relaciones públicas, la comunicación interna y externa. El objetivo es establecer empatía con los públicos y proyectar los valores y la misión de la organización para lograr un valor añadido que la diferencie de la competencia.
El documento describe las etapas del proceso publicitario, incluyendo el briefing, la estrategia de comunicación, creativa y de medios, y la medición del éxito. Explica que el briefing proporciona información sobre el producto y objetivos, la estrategia define qué y cómo comunicar, y la medición mide si se cumplieron los objetivos de marketing y comunicación. Usa el caso de BMW X3 como ejemplo, que logró aumentos en ventas y tráfico usando un spot viral con Bruce Lee.
El documento describe los elementos estructurales clave de la comunicación comercial, incluyendo el anunciante, la agencia, el receptor, la marca e imagen de marca, el mensaje y los canales o medios. Explica que el anunciante inicia el proceso comunicativo buscando la rentabilidad, la agencia ofrece servicios de estrategia y creatividad, y el receptor es el foco de la comunicación. También define la marca, imagen de marca y el mensaje, y analiza los principales medios de comunicación masiva y su ventajas y desventajas
Este documento define los conceptos fundamentales de la comunicación comercial y sus objetivos, como crear una imagen de marca y fidelizar clientes. Explica los tipos de comunicación comercial como la publicidad, relaciones públicas y estudios de mercado. Describe la publicidad como una técnica masiva para promover un producto o servicio a través de medios, y sus formas dependiendo del anunciante, producto y medios utilizados como prensa, audiovisual, exterior e Internet. Finalmente, resume que la comunicación comercial es una herramienta del marketing de una empresa
TEMA1: intro a la industria de la comunicaciñonkatixa
El documento introduce los conceptos de publicidad y comunicación, señalando que la publicidad habla al público mientras que la comunicación habla con el público. También describe la evolución de la comunicación integrada, que combina la comunicación interna, comercial y corporativa. Explica que los medios de comunicación son el entorno donde ocurre la comunicación y que existen diferentes modelos de financiamiento de medios. Por último, resume los posibles efectos cognitivos, emocionales, económicos y sociológicos de la comunicación comercial.
Lolita: mito y representación en el cine de Hollywoodkatixa
Este documento analiza la representación del mito de Lolita en el cine de Hollywood. Examina dos adaptaciones cinematográficas de la novela de Nabokov y cómo películas posteriores han deconstruido paródicamente el mito. También explora cómo el mito refleja temas recurrentes de la ausencia paterna, la obsesión por el paso del tiempo y la pureza de la infancia.
The document discusses Vladimir Nabokov's 1955 novel Lolita and the character of Lolita, a 12-year-old girl who becomes sexually involved with her stepfather. It explores how the character and story of Lolita have taken on a life as a cultural myth, influencing perceptions of childhood sexuality and gender relations. Two film adaptations of Lolita from 1962 and 1997 are analyzed, noting how censorship impacted the changes made in each compared to the original novel.
3. Sofres TNS / EGM Panel iraunkorra Telebista Sofres A.M. Audimetro panela Elkarrizketa pertsonal eta erregularrak Telebista Irratia Zinea Egunkariak Dominikalak Aldizkariak Internet Asociación para la Investigación de Medios de Comunicación Estudio General de Medios Metodologia Hedabideak Enpresa/erakunde Ikerketa