Sukellus somen perusteisiin, kärkijuttuina Facebook, YouTube, LinkedIn sekä yleiset asiat. Miksi mennä someen, mitä sieltä voi hyötyä ja miten? Iltatilaisuus STUL aluejärjestölle. Kouluttajana Sanna Jylänki, Redesan Oy 8.3.2017
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Sukellus somen perusteisiin, kärkijuttuina Facebook, YouTube, LinkedIn sekä yleiset asiat. Miksi mennä someen, mitä sieltä voi hyötyä ja miten? Iltatilaisuus STUL aluejärjestölle. Kouluttajana Sanna Jylänki, Redesan Oy 8.3.2017
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
11. GOOGLE+ & LINKEDIN
GOOGLE + LINKEDIN
● Työnteon tehostaminen
● Verkkonäkyvyyden
parantaminen
● Aihepiirien mukaan
verkostoituminen
kansainvälisesti
● Videoneuvottelut
● Seuraa ketä haluat! Postaa
valitulle kohdejoukolle.
● Asiantuntijaprofiilin
vahvistaminen
● Kontaktihenkilöiden
löytäminen
● Ammatillinen
verkostoituminen
● Hyväksytkö minut
kontaktiksesi?
@jarvenpaa
12. TWITTER & FACEBOOK
TWITTER FACEBOOK
● Ajankohtaisten aiheiden
seuraaminen
aihetunnisteiden avulla
esim. #rekry
● Livetweettaus tapahtumista
ja vaikkapa tv-ohjelmista
● 140 merkkiä, lyhennä urlit!
● Seuraa ketä haluat - suora
kontaktimahdollisuus
● Yhteydenpito tuttaviin
● “Päiväkirja”
● Ryhmät samasta aiheesta
kiinnostuneille
● Tapahtumasivut
● Et näe kaikkea mitä seuraat.
Yrityssivuilla maksuton
näkyvyys heikko.
● Ollaanko kavereita?
@jarvenpaa
13. INSTAGRAM & WHAT’S UP
INSTAGRAM WHAT’S UP
● Kuvia, kuvia, kuvia ja
hashtageja
● Selfiet, lifestyle, design
● Yritykset heränneet
hyödyntämään
markkinoinnissa.
● Ilmaiset tekstarit
● Ryhmäviestit
● Harrasteryhmien /
kaveriporukoiden
yhteydenpito
● Yritykset vasta miettivät
miten palvelua voisi
hyödyntää
@jarvenpaa
16. MITÄ LINKEDINILLÄ VOI TEHDÄ?
● Rakentaa ammatilaisprofiilia, jotta puoleesi käännytään
silloin kun apua tarvitaan. (Google hakutulokset!)
● Jakaa informaatiota, joka tekee sinusta kiinnostavan
yhteistyökumppanin. (auta, poista “ostamisen” esteet)
● Rakentaa aktiivisen verkoston. Kutsu, suosittele!
● Seurata yhtiöitä (yhteistyökumppanit, kilpailijat)
● Seurata oman ammattiryhmän keskusteluja ja osallistua
niihin.
● Löytää työpaikkoja ja työntekijöitä
● Tukea oman yhtiön/tiimin työtä tietoa jakamalla.
@jarvenpaa
17. TÄRKEIMMÄT LINKEDIN VINKIT
● Tee profiili englanniksi jos haluat jossain vaiheessa
työskennellä kansainvälisessä tehtävässä.
● Pistä profiiliin tiedot opiskeluistasi, työkokemuksestasi ja
projekteista joissa olet ollut mukana. Myös
harrastustoiminta voi olla osa LinkedIn CV:tä.
● Postaa vain osaamiseesi ja työhösi liittyviä asioita. Älä
kuitenkaan jumitu nykypositioon, jos haaveilet jostain
muusta. Kerro toiveistasi ja kiinnostuksenkohteistasi ja
verkostoidu toivomaasi suuntaan.
● Pistä perusasetukset kuntoon niin ettet saa liikaa
roskapostia palvelusta
@jarvenpaa
18. ● ammattilaisprofiilin rakennuskanava
● verkostoitumiskanava
● kilpailijaseurannan kanava
● kriisinhallintatyöväline
● asiakassuhteen vahvistaja ja
sitouttaja
VOIMAANNUTTAVA
- HYVÄSSÄ JA PAHASSA
SOME ON
Flickr: Mopsografie
19. SOMESSA POLUT OVAT
ARVAAMATTOMIA -JOKU VOI VIEDÄ
YLLÄTTÄEN KOHTI UNELMAA!
SOMEPOLUT OVAT ARVAAMATTOMIA
JOKU VOI VIEDÄ YLLÄTTÄEN
KOHTI UNELMAA
@jarvenpaa
34. VARO MYÖS NÄITÄ
● Omaa työnantajaa vastaan “kampanjointi”
(lojaliteettivelvoite)
● Salassa pidettävien työasioiden jakaminen somessa
(suljettuun piiriinkään ei sovi jakaa)
● Piilomainonta (blogit, arvostelut, keskustelupalstat)
● Verkostomarkkinointi pyramidihuijaukset, kiertokirjeet,
“jos et jaa tätä, olet huono ihminen” -postaukset<
@jarvenpaa
35. EROTA TYÖKÄYTTÖ VAPAA-AJAN
KÄYTÖSTÄ ERI PROFIILEILLA
TYÖ VAPAA-AIKA
● Tiedon avoin jakaminen
työyhteisön sisällä
● Tiimien keskustelukanava
● Ammattilaisprofiilin ja
verkostojen kehittäminen
● Dokumenttien muokkaus
yhdessä, videoneuvottelut
● Työhön liittyvien projektien
työpöytä
● Harrastuksiin / omiin
kiinnostuksen kohteisiin
liittyvän tiedon haku ja
jakaminen
● Kielten opiskelu
● Itseilmaisu
● Ihmissuhteiden ylläpito ja
rakentaminen
37. ● asiakaspalvelukanava
● uusien potentiaalien
asiakkaiden löytämiskanava
● kilpailijaseurannan kanava
● osa palveluiden ja
tuotevalikoiman kehittämistä
● kriisinhallintatyöväline
● asiakassuhteen vahvistaja ja
sitouttaja
● väline keskusteluun eri
sidosryhmien kanssa
Picture size =
W 100 mm x H 115 mm
SOME VOISI OLLA...
Photo: Joey Gannon
Kuka olen.
Jos kertoisin työroolissa, 2011 menin viestintäpäälliköksi taloon, jossa some oli kielletty. Tehtäväkseni annettiin uudistaa kaikki. Harrastuspuolella olen intohimoinen somen käyttäjä. Voin kuvata realistisesti, missä somen käytön kanssa tällä hetkellä työelämässä mennään.
Some = Elämä
Käytetty aika, prioriteetti esim ihmisiä kohdatessamme
SOME EI OLE ELÄMÄ
Vastustajat, ne jotka eivät osaa tai eivät haluaVaikka haluaisi, voi olla tiedon jakamiseen liittyviä pelkoja
SOME > ELÄMÄ
Joskus somessa tapahtuu asioita, joita emme voisi kuvitella muutoin tapahtuvan. Vai asteletko ministeriön ovesta sisään juttelemaan asioista?
Taneli Pasanen: "Sain kutsun Valtiovarainministeriön seminaariin esittelemään graduani."
Aistin vastakkainasettelua, hajaantumista leireihin? Toisaalta, kumpi polku on se, johon uskon tulevaisuudessa enemmän mentävän? Ehkä jokin somen kohtuukäytön mahdollistaminen osana muuta elämää olisi ideaali.
Me voimme osaltamme estää hajaantumista, kertomalla, miksi me olemme somessa:
Some = Elämä
Käytetty aika, prioriteetti esim ihmisiä kohdatessamme
SOME EI OLE ELÄMÄ
Vastustajat, ne jotka eivät osaa tai eivät haluaVaikka haluaisi, voi olla tiedon jakamiseen liittyviä pelkoja
Aistin vastakkainasettelua, hajaantumista leireihin? Toisaalta, kumpi polku on se, johon uskon tulevaisuudessa enemmän mentävän? Ehkä jokin somen kohtuukäytön mahdollistaminen osana muuta elämää olisi ideaali.
Me voimme osaltamme estää hajaantumista, kertomalla, miksi me olemme somessa:
Googlaa parisi nimi - mitä löytyy?
Tsekkaa myös kuvahaku?
Piditkö näkemästäsi? Minä en pitänyt vielä 10 vuotta sitten. Löytyi Jeesukselle runoja kirjoittava viestiä, kantritanssija ja poliittisesti aktiivinen henkilö. Siksi päätin ryhtyä näkymään.
Kysy eri somekanavien käytöstä
Esimerkkejä siitä miten jokin ihan pieni voi vyöryä vähän suuremmaksi.
Tuntemattomista poppunkkareista Suomen viisufinaaliin twiitatuimpana bändinä.
Jaettiin biisin raidat ja annettiin porukan miksata omia versioitaan.
Luotiin someyhteisössä appsukka, jossa biisiä voi miksailla + sanoitukset monella kielellä.BMX pyöräilijä finaaliin, Susijengin tuki
Some = Elämä
Käytetty aika, prioriteetti esim ihmisiä kohdatessamme
SOME EI OLE ELÄMÄ
Vastustajat, ne jotka eivät osaa tai eivät haluaVaikka haluaisi, voi olla tiedon jakamiseen liittyviä pelkoja
Aistin vastakkainasettelua, hajaantumista leireihin? Toisaalta, kumpi polku on se, johon uskon tulevaisuudessa enemmän mentävän? Ehkä jokin somen kohtuukäytön mahdollistaminen osana muuta elämää olisi ideaali.
Me voimme osaltamme estää hajaantumista, kertomalla, miksi me olemme somessa:
Esim. Haluaako firma, että kaikki kilpailijat näkevät, ketä toimipisteessä on vieraillut (Foursquare)
Kun kerrot, missä olet, paljastat samalla missä et ole
Asiakasrekisterin kerääminen LinkedIniin, oikein vai väärin?
Haluathan omistaa omat vapaa-ajan kontaktisi ja tietosi? Kytke ne muuhun kuin työsähköpostiin!
Kupla:
Twitterissä 300 000 käyttäjää,
4.5 miljoonaa yli 15 vuotiasta, eli yli 4 miljoonaa ei käytä → Tiedän, toimittajat käyttää, mutta markkinointia tekevän yrityksen tulee miettiä resurssointi järkevästi
Emme ole ainoita. Tänä vuonna eräs asiakkaamme viestintätiimi pyysi lähettämään videon tiedostona, koska eivät pääse Youtubeen.
Monissa firmoissa FB on edelleen kielletty.
Meillä ei ole Twitter tiliä, vain yksi kuluttajatuote on FB:ssä
Täytyy miettiä, mihin voi resurssoida, mitkä ovat tavoitteet ja mittarit. Ei voi olla osaamaton ostaja!
Olen huomannut, että alalla pyörii paljon samoja puhujia. Tai sitten puhujia, joiden some-presenssi on aika vaatimaton. Alalla on paljon oravanpyörästä some-konsultiksi hypänneitä/vasta-valmistuneita idealisteja ja juuri lomautettuja. Eli monta pikku yrittäjää someunelmia piirtämässä.
Te ette ole mitenkään myöhässä! Mukaan ehtii!
Mutta toisaalta, enää on hankalampi tehdä asioita ensimmäistä kertaa. Tykkäämiskamppanjoiden huomioarvo on aikalailla nolla. En suostu ostamaan mainostajan “vakiopakettia”.
ROHKEA TARTTUMINEN
YHDESSÄ TEKEMINEN
HENKILÖITYMINEN
Huomasimme kampanjan. Ehkä 10 000 seuraajaa.
Yksi Algolin yhtiöistä maahantuo ja markkinoi mm. hedelmöityshoidossa tarvittavia laitteistoja sekä vastasyntyneiden tehohoidon laitteita, esimerkiksi keskoskaappeja.
Koska myymme keskoskaappeja, tunsimme kuitenkin velvollisuudeksemme seurata ilmiötä. Kirjoitimme tj:lle viestin, että tässä kampanjassa on mahdollisuuksia, mutta myös riskejä. Epäilimme Enkeli Elisaa, kampanjan isällä ei ollut nimeä.
“Ei tiedetä, kuka taustalla. Kun lapsi kotiutuu, unohtuuko koko asia”.
Tuntematon uusi yritys: Kaksi piikkiä; lahjoitus ja Turkuun vienti
YLE, IL, TS, IMAGE, APU
Algol Diagnostics mentioned in national tv- and radio news, interviewed for biggest tablet (2 000 people shared that video via social media) and many papers and radio channels
13 000 new visitors for web-site
Budget, 10 000
HENKILÖITYMINEN
Uskon yhdessä tekemiseen ja auttamiseen.
Käytännön esimerkki yhdessä tekemisestä, joka liittyy someen ja businekseenkin. Ja nyt on pienen rahan kampanja.
B2B sektoriin, muualle kuin terveydenhuoltoalalle?
Anssi Tuulenmäki -fani
MIND on monitieteinen tutkimusryhmä Aalto Design Factoryllä Espoon Otaniemessä. Keksivät hidaskassan.
+ Muotoilijoita, insinöörejä, kauppatieteilijöitä
+ 20 eri alan asiantuntijan tiivis verkosto
+ 2000 MIND-agenttia eri puolilla maailmaa
Voisiko sinkkurollaattori saada huomiota?Mietimme, että saisimme varmaan samaan kauppaan läpi, mutta mitä huomiota sillä saisimme.
Päätimme kerätä sosiaali- ja terveysalan kontakteiltamme ehdotuksia lahjoituspaikoiksi (taustalla tarvelöytää myös uutta potentiaalista asiakaskuntaa)
Rea ja Sune
Marjaana Malkamäki
Ihana kuvauspäivä
Sama kohdejoukko
Mitä voisimme tarjota, kun tämä webbisivu on varmaan maksanut jo kymppitonneja ja mukana on jo rahalla kumppaneita
- lahjoitamme duunatut rollaattorit (arvo 800 e)
- win win → Invalidiliitolle lisää huomiota (me maksamme kuvat ja teemme tiedotteen) → Läpimeno parempi kuin kaupallisella tiedotteella
- lähetämme omalle kohdejoukollemme kampanjaan liittyvää suoramainontaa
Eka kerta, kun oma tiedotteeni menee läpi “Seksi & Parisuhde” -osioon.
Ylen Suoran Linjan Päivän hyvä uutinen
- Kampanjan aikana verkkosivustojemme kävijämäärät kasvoivat 40 %
- Yhteystietosivuille asiakkaat päätyivät 400 kertaa useammin kuin vastaavana aikana edellisvuonna
- Rollaattorimyynti kasvoi kampanjan aikana 61,6 %
- Saimme paljon ideoita siitä, missä julkisissa kohteissa rollaattoreita tarvittaisiin ja sinkkurollaattorit lähtevät lahjoituskohteisiin ihan lähiviikkojen aikana.
- Kampanja maksoi meille noin 4 200 e + sisäisesti tehdyt työtunnit. Saimme käyttöömme upeat sinkkurollaattorikuvauspäivän kuvat ja yhteistyömme Invalidiliiton kanssa on jatkunut esimerkiksi liukastumistapaturmien estämiseen liittyvän kampanjoinnin osalta.
Jos yritys esiintyy somessa vain yrityksenä, se on heikoilla.
Iso vs pieni
Vahva vs. heikko
Koneisto vs. ihminen
Epäsosiaalinen media
Syventää eriytymistä, huutamista sormet korvissa
Some voimaannuttaa hyväss ja pahassa. Siellä ovat myös itsekeskeiset ihmiset, masentuneet ihmiset. Spiidiä vetänyt tyranosaurus ei tunnista muita ihmisiksi.
Kun ihminen puhuu ihmiselle, olemme tasa-arvoisempi keskustelukumppani.
Ihmiselle sallitaan jopa virheet
Vaatii siis henkilökohtaista heittäytymistä!