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Embarka is a women's fashion retailer that caters to young professional women ages 18-30. It aims to provide fashionable, versatile clothing that can easily transform from work to leisure attire. Embarka prides itself on high quality designs and fabrics for its reasonably priced clothing. It has locations in New York, Los Angeles, and Chicago, and all employees are highly trained to provide excellent customer service.

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EMBARKA  
MISSION  STATEMENT   EMBARKA   •  EMBARKA  OFFERS  THE  MOST  UP  TO  DATE  FASHIONS  FOR  THE  YOUNG   WOMAN,  WHO  WANTS  TO  LOOK  CITY  CHIC,  BUT  WHO  IS  SOMEWHAT   PRICE  CONSCIOUS.  CATERING  TO  WOMEN  AGES  18-­‐30,  WE  FEATURE   ITEMS  THAT  MAKE  THE  TRANSFORMATION  FROM  BUSINESS  9  TO  5,  TO   STUNNING  CASUAL  ATTIRE  EASY.    AT  WORK  OR  AT  PLAY,  OUR  VERSATILE   LINE  IS  IDEAL  FOR  THE  BUSY  YOUNG  PROFESSIONAL  WHO  WANTS  TO   STAY  AHEAD  OF  THE  REST.  FROM  OUR  STORE  ASSOCIATES  TO  OUR   CORPORATE  EXECS,  WE  SHARE  A  COMMON  GOAL:  TO  STRIVE  FOR  THE   BEST,  AND  DRESS  OUR  CUSTOMERS  FOR  SUCCESS.      
Mission  Philosophy      EMBARKA     •  EMBARKA  prides  itself  when  it  comes  to  the  quality  of  our  designs  and  fabrics  for   our  clothing.  All  aspects  of  our  product  down  to  the  buXons,  and  zippers  are   carefully  selected  from  some  of  the  best  fabrics  to  saZsfy  our  on  the  go  customer   who  cares  about  quality,  but  who  does  not  want  to  break  the  bank.  To  go  along   with  our  high  quality  product,  we  also  like  to  deliver  high  quality  service  in  all  three   of  our  locaZons  [New  York,  Los  Angeles,  and  Chicago]  and  at  our  headquarters   located  in  Brooklyn,  New  York.  All  of  our  employees  are  highly  trained  to  cater  to   our  customers.  Therefore,  you  will  always  be  in  contact  with  someone  who  knows   the  in-­‐and-­‐outs  of  the  retail  and  customer  care  industry  when  shopping  with   EMBARKA.  With  our  selling  period  set  from  November  to  August  we  take  our  Zme   to  research,  and  carefully  select  items  that  will  be  best  for  our  customer,  and  keep   fresh  items  to  display,  so  our  customers  are  in  contact  with  our  new  best  pieces   throughout  our  selling  period.    
EMBARKA        VISION  BOARD  
Customer  Profile  
Cont.   •  Name:  Elizabet  Cartola   •  Age:  24     •  Loca/on:  Brooklyn,  New  York     •  Hometown:  SeaXle,  Washington     •  Educa/on:  Bachelors  degree  in  Journalism  from  University  of  Washington     •  Occupa/on:  Assistant  Editor  at  a  Music  and  Cultural  Arts  magazine.   •  Personality  &  Lifestyle:     •  SarcasZc   •  Great  Sense  of  Humor     •  Very  outgoing     •  Friendly     •  Stubborn   •  Short  tempered     •  AthleZc     •  Likes  to  keep  busy     •  Neat   •  Works  beXer  under  pressure     •  Loves  spicy  food;  Jerk  chicken,  plantains  and  rice  are  her  favorite  dish    
Cont..   •  Doesn’t  really  care  for  sweets,  but  will  eat  cake  if  it’s  around   •  Listens  to  Prince  whenever  she  is  sad  or  lonely   •  Knows  all  the  lyrics  to  any  Jay-­‐Z  song     •  Plays  the  piano  and  her  boyfriend  is  teaching  her  the  guitar     •  Has  a  ritual  to  go  out  to  dinner  every  Thursday  with  her  boyfriend  JusZn     •  Goes  out  to  eat  all  the  Zme  instead  of  cooking   •  Favorite  Restaurant  is  Dressler  in  Brooklyn.     •  Has  a  French  bull  dog  named  Fifi     •  Has  a  membership  to  AnyZme  fitness  and  uses  it  whenever  she  has  Zme     •  Loves  to  play  soccer  and  basketball   •  Always  wears  heels  or  Converse.     •  Hates  texZng  and  rather  talk  on  the  phone.     •  She  hates  social  networks,  excluding  TwiXer.  She  always  tweets  wiXy  quotes  that  she  thinks  of  randomly.     •  Treats  herself  to  a  Spa  day  once  a  month;  pedicure,  manicure,  massage,  facial,  and  hair  treatments.   •  Favorite  perfume  is  anything  by  CarZer   •  Keeps  her  makeup  natural,  or  just  a  red  lipsZck.     •  Loves  wearing  her  glasses   •  Every  Halloween  she  plays  Amnesia  (videogame)   •  She  barely  follows  fashion  trends,  but  she  loves  upgrading  her  electronics     •  Has  a  checking  account  at  Chase  
Cont…   •  Price  conscious     •  Likes  to  read;  “The  Kite  Runner,”  “Like  Water  for  Chocolate,”  and  “Vogue”   •  Hates  taXoos  on  women     •  Favorite  color  is  Grey.     •  Loves  Casio  watches,  owns  10.     •  Comes  from  a  well-­‐to-­‐do  family,  but  is  independent  and  supports  herself….  for  the  most  part.     •  Loves  children,  but  isn’t  sure  if  she  wants  any.     •  Loves  spending  Zme  with  her  family     •  Very  close  to  her  older  sister  (4  years  older)     •  Loves  Coca  Cola,  but  prefers  drinking  Spa  infused  water  (lemon,  and  cucumbers).     •  Enjoys  simng  on  the  top  of  her  apartment  building  roof  drawing  and  drinking  wine  in  the  evening     •  Enjoys  red  wine   •  Hennessey  and  Coke  is  her  favorite  mixed  drink  when  she  goes  out     •  Loves  to  go  out  during  the  weekends,  concerts,  and  movies.     •  Prefers  Dance  clubs  instead  of  Bars.     •  Loves  comedies  and  acZon  movies   •  Favorite  TV  shows  are;  Sons  of  Anarchy,  and  Breaking  Bad  
STYLE NUMBERING SYSTEM 1 YEAR 1 2013 2 SEASON A FALL 3 CLASS 1 TOPS 2 BOTTOMS 3 OUTERWEAR 4 SUB CLASS 1 TOPS 1 THE BOYFRIEND BUTTON DOWN 2 THE MINNIE T-SHIRT 3 CAMPER SWEATER 4 THE POSH CREW NECK 5 DIAMOND V NECK 2 BOTTOMS 1 DENIMLICIOUS JEAN 2 HUG ME LEATHER LEGGINGS 3 RELAXED PANT 3 OUTERWEAR 1 JOHNNY BLAZE BLAZER 2 THE MICHAEL JACKET 3 THE CHANELLE BOLERO 5 COLOR 1 MULTI 2 BLACK 3 WHITE 4 RED 5 GREY 6 BLUE 7 TAN 6 FABRICATION 1 COTTON 2 DENIM 3 FAUX LEATHER 4 CABEL KNIT 5 GABARDINE 7 SIZE 1 SMALL 2 MEDIUM 3 LARGE 4 EXTRA LARGE 5 2 6 4 7 6 8 9 9 10 B 12 EXAMPLE: 1A12413 1 2013 2 FALL 3 TOP 4 T-SHIRT 5 RED
Planning  Calendar   FASHION MERCHANDISING PLANNING CALENDAR SEASON/YEAR: FALL 2013 IN-STORE DELIVERY: AUG 2013 MONTH OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. STEP 1 Research market, packaging & scents STEP 2 Begin to design & sketch STEP 3 Swatch & begin to make samples STEP 4 Early production, retail orders placed STEP 5 Major production begins STEP 6 Major production continued… STEP 7 Major production… in-store promotions STEP 8 Shipping period, in-store promotions STEP 9 Shipping period, in-store promotions STEP 10 Shipping continued… STEP 11 Store set up STEP 12 SEPT. Track retail selling, plan for next season
UNIT DISTRIBUTION PLAN VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASON EMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013 X NEW ORDER SHIPPED: X ORDINARY SIZE STYLE # DESCRIPTION COLOR S M L XL TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE 1A13441 CABLE KNIT SWEATER RED 4 4 $16.70 $34.00 $66.80 1A13442 CABLE KNIT SWEATER RED 5 5 $16.70 $34.00 $83.50 1A13443 CABLE KNIT SWEATER RED 4 4 $16.70 $34.00 $66.80 1A13444 CABLE KNIT SWEATER RED 5 5 $16.70 $34.00 $83.50 1A13741 CABLE KNIT SWEATER TAN 6 6 $16.70 $34.00 $100.20 1A13742 CABLE KNIT SWEATER TAN 8 8 $16.70 $34.00 $133.60 1A13743 CABLE KNIT SWEATER TAN 4 4 $16.70 $34.00 $66.80 1A13744 CABLE KNIT SWEATER TAN 5 5 $16.70 $34.00 $83.50 1A13341 CABLE KNIT SWEATER WHITE 6 6 $16.70 $34.00 $100.20 1A13342 CABLE KNIT SWEATER WHITE 8 8 $16.70 $34.00 $133.60 1A13343 CABLE KNIT SWEATER WHITE 5 5 $16.70 $34.00 $83.50 1A13344 CABLE KNIT SWEATER WHITE 4 4 $16.70 $34.00 $66.80 1A13541 CABLE KNIT SWEATER GREY 5 5 $16.70 $34.00 $83.50 1A13542 CABLE KNIT SWEATER GREY 6 6 $16.70 $34.00 $100.20 1A13543 CABLE KNIT SWEATER GREY 4 4 $16.70 $34.00 $66.80 1A13544 CABLE KNIT SWEATER GREY 4 4 $16.70 $34.00 $66.80 1A12311 COTTON T-SHIRT WHITE 5 5 $12.74 $26.00 $63.70 1A12312 COTTON T-SHIRT WHITE 9 9 $12.74 $26.00 $114.66 1A12313 COTTON T-SHIRT WHITE 7 7 $12.74 $26.00 $89.18 1A12314 COTTON T-SHIRT WHITE 5 5 $12.74 $26.00 $63.70 1A12611 COTTON T-SHIRT BLUE 5 5 $12.74 $26.00 $63.70 1A12612 COTTON T-SHIRT BLUE 7 7 $12.74 $26.00 $89.18 1A12613 COTTON T-SHIRT BLUE 4 4 $12.74 $26.00 $50.96 1A12614 COTTON T-SHIRT BLUE 4 4 $12.74 $26.00 $50.96 1A12111 COTTON T-SHIRT MULTI 5 5 $12.74 $26.00 $63.70 1A12112 COTTON T-SHIRT MULTI 6 6 $12.74 $26.00 $76.44 1A12113 COTTON T-SHIRT MULTI 4 4 $12.74 $26.00 $50.96 1A12114 COTTON T-SHIRT MULTI 4 4 $12.74 $26.00 $50.96 1A14311 CREW NECK T-SHIRT WHITE 6 6 $12.04 $24.00 $72.24 1A14312 CREW NECK T-SHIRT WHITE 8 8 $12.04 $24.00 $96.32 1A14313 CREW NECK T-SHIRT WHITE 5 5 $12.04 $24.00 $60.20 1A14314 CREW NECK T-SHIRT WHITE 4 4 $12.04 $24.00 $48.16 1A14611 CREW NECK T-SHIRT BLUE 5 5 $12.04 $24.00 $60.20 1A14612 CREW NECK T-SHIRT BLUE 7 7 $12.04 $24.00 $84.28 1A14613 CREW NECK T-SHIRT BLUE 4 4 $12.04 $24.00 $48.16 1A14614 CREW NECK T-SHIRT BLUE 4 4 $12.04 $24.00 $48.16 1A14411 CREW NECK T-SHIRT RED 5 5 $12.04 $24.00 $60.20 1A14412 CREW NECK T-SHIRT RED 6 6 $12.04 $24.00 $72.24 1A14413 CREW NECK T-SHIRT RED 4 4 $12.04 $24.00 $48.16 1A14414 CREW NECK T-SHIRT RED 4 4 $12.04 $24.00 $48.16 1A11711 LONG SLEEVER BUTTON UP TAN 4 4 $18.52 $37.00 $74.08 1A11712 LONG SLEEVER BUTTON UP TAN 6 6 $18.52 $37.00 $111.12 1A11713 LONG SLEEVER BUTTON UP TAN 5 5 $18.52 $37.00 $92.60 1A11714 LONG SLEEVER BUTTON UP TAN 4 4 $18.52 $37.00 $74.08 1A11311 LONG SLEEVER BUTTON UP WHITE 5 5 $18.52 $37.00 $92.60 1A11312 LONG SLEEVER BUTTON UP WHITE 9 9 $18.52 $37.00 $166.68 1A11313 LONG SLEEVER BUTTON UP WHITE 5 5 $18.52 $37.00 $92.60 1A11314 LONG SLEEVER BUTTON UP WHITE 4 4 $18.52 $37.00 $74.08 1A15311 V-NECK T SHIRT WHITE 6 6 $16.70 $34.00 $100.20 1A15312 V-NECK T SHIRT WHITE 8 8 $16.70 $34.00 $133.60 1A15313 V-NECK T SHIRT WHITE 5 5 $16.70 $34.00 $83.50 1A15314 V-NECK T SHIRT WHITE 5 5 $16.70 $34.00 $83.50 1A15611 V-NECK T SHIRT BLUE 6 6 $16.70 $34.00 $100.20 1A15612 V-NECK T SHIRT BLUE 7 7 $16.70 $34.00 $116.90 1A15613 V-NECK T SHIRT BLUE 4 4 $16.70 $34.00 $66.80 TOTAL RETAIL $136.00 $170.00 $136.00 $170.00 $204.00 $272.00 $136.00 $170.00 $204.00 $272.00 $170.00 $136.00 $170.00 $204.00 $136.00 $136.00 $130.00 $234.00 $182.00 $130.00 $130.00 $182.00 $104.00 $104.00 $130.00 $156.00 $104.00 $104.00 $144.00 $192.00 $120.00 $96.00 $120.00 $168.00 $96.00 $96.00 $120.00 $144.00 $96.00 $96.00 $148.00 $222.00 $185.00 $148.00 $185.00 $333.00 $185.00 $148.00 $204.00 $272.00 $170.00 $170.00 $204.00 $238.00 $136.00
UNITDISTRIBUTIONPLAN VENDORNAME BEGINSHIP COMPLETE LABEL SEASON EMBARKA OCTOBER SEPTEMBER EMBARKA FALL2013 X NEWORDER SHIPPED: X ORDINARY SIZE STYLE# DESCRIPTION COLOR S M L XL TOTALUNITS WHOLESALE RETAIL TOTALWHOLESALE 1A1564 V-NECKTSHIRT BLUE 4 4 $16.70 $34.00 $66.80 1A33231 BOLEROJACKET BLACK 5 5 $17.08 $35.00 $85.40 1A33232 BOLEROJACKET BLACK 7 7 $17.08 $35.00 $119.56 1A33233 BOLEROJACKET BLACK 6 6 $17.08 $35.00 $102.48 1A33234 BOLEROJACKET BLACK 8 8 $17.08 $35.00 $136.64 1A31651 BLAZERJACKET BLUE 6 6 $17.28 $35.00 $103.68 1A31652 BLAZERJACKET BLUE 7 7 $17.28 $35.00 $120.96 1A31653 BLAZERJACKET BLUE 6 6 $17.28 $35.00 $103.68 1A31654 BLAZERJACKET BLUE 8 8 $17.28 $35.00 $138.24 1A32231 FAUXLEATHERJACKET BLACK 5 5 $17.68 $36.00 $88.40 1A32232 FAUXLEATHERJACKET BLACK 8 8 $17.68 $36.00 $141.44 1A32233 FAUXLEATHERJACKET BLACK 7 7 $17.68 $36.00 $123.76 1A32234 FAUXLEATHERJACKET BLACK 8 8 $17.68 $36.00 $141.44 GRANDTOTAL 378 $5,895.70
Unit  DistribuZon     UNIT DISTRIBUTION PLAN VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASON EMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013 X NEW ORDER SHIPPED: X ORDINARY SIZE STYLE # DESCRIPTION COLOR 2 4 6 9 10 12 TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL 1A23755 RELAXED PANT TAN 5 5 $17.80 $36.00 $89.00 $180.00 1A23756 RELAXED PANT TAN 6 6 $17.80 $36.00 $106.80 $216.00 1A23757 RELAXED PANT TAN 9 9 $17.80 $36.00 $160.20 $324.00 1A23758 RELAXED PANT TAN 4 4 $17.80 $36.00 $71.20 $144.00 1A23759 RELAXED PANT TAN 4 4 $17.80 $36.00 $71.20 $144.00 1A2375B RELAXED PANT TAN 5 5 $17.80 $36.00 $89.00 $180.00 1A23355 RELAXED PANT WHITE 6 6 $17.80 $36.00 $106.80 $216.00 1A23356 RELAXED PANT WHITE 8 8 $17.80 $36.00 $142.40 $288.00 1A23357 RELAXED PANT WHITE 9 9 $17.80 $36.00 $160.20 $324.00 1A23358 RELAXED PANT WHITE 5 5 $17.80 $36.00 $89.00 $180.00 1A23359 RELAXED PANT WHITE 4 4 $17.80 $36.00 $71.20 $144.00 1A2335B RELAXED PANT WHITE 4 4 $17.80 $36.00 $71.20 $144.00 1A23655 RELAXED PANT BLUE 5 5 $17.80 $36.00 $89.00 $180.00 1A23656 RELAXED PANT BLUE 7 7 $17.80 $36.00 $124.60 $252.00 1A23657 RELAXED PANT BLUE 8 8 $17.80 $36.00 $142.40 $288.00 1A23658 RELAXED PANT BLUE 5 5 $17.80 $36.00 $89.00 $180.00 1A23659 RELAXED PANT BLUE 4 4 $17.80 $36.00 $71.20 $144.00 1A2365B RELAXED PANT BLUE 4 4 $17.80 $36.00 $71.20 $144.00 1A23455 RELAXED PANT RED 6 6 $17.80 $36.00 $106.80 $216.00 1A23456 RELAXED PANT RED 8 8 $17.80 $36.00 $142.40 $288.00 1A23457 RELAXED PANT RED 9 9 $17.80 $36.00 $160.20 $324.00 1A23458 RELAXED PANT RED 5 5 $17.80 $36.00 $89.00 $180.00 1A23459 RELAXED PANT RED 4 4 $17.80 $36.00 $71.20 $144.00 1A2345B RELAXED PANT RED 4 4 $17.80 $36.00 $71.20 $144.00 1A21625 DENIM JEANS BLUE 8 8 $18.02 $36.00 $144.16 $288.00 1A21626 DENIM JEANS BLUE 8 8 $18.02 $36.00 $144.16 $288.00 1A21627 DENIM JEANS BLUE 9 9 $18.02 $36.00 $162.18 $324.00 1A21628 DENIM JEANS BLUE 5 5 $18.02 $36.00 $90.10 $180.00 1A21629 DENIM JEANS BLUE 4 4 $18.02 $36.00 $72.08 $144.00 1A2162B DENIM JEANS BLUE 4 4 $18.02 $36.00 $72.08 $144.00 1A22235 FAUX LEATHER LEGGINGS BLACK 8 8 $18.02 $36.00 $144.16 $288.00 1A22236 FAUX LEATHER LEGGINGS BLACK 9 9 $18.02 $36.00 $162.18 $324.00 1A22237 FAUX LEATHER LEGGINGS BLACK 4 4 $18.02 $36.00 $72.08 $144.00 1A22238 FAUX LEATHER LEGGINGS BLACK 5 5 $18.02 $36.00 $90.10 $180.00 1A22239 FAUX LEATHER LEGGINGS BLACK 4 4 $18.02 $36.00 $72.08 $144.00 Total 206 $3,681.76 $7,416.00 Grand Total 584 $9,577.46 $19,363.00
Invoice  
Invoice  cont.  
! Introductory*Floor*Plan* * * ! ! ! ! ! ! ! ! ! ! Cash*Wrap* Cash*Wrap* Fitting*Rooms* BEGINNING!ON!HAND:!! ! ! 584! ! SALES:!!! ! ! ! ! ! 234! ! ! ! ! ! ! ENDING!ON!HAND:! ! ! ! 350!
!!!!!!!!!!!!!!!!MAINTENANCE!FLOOR!PLAN! ! ! ! ! BEGINNING!ON!HAND:!! ! ! 350! ! SALES:!! ! ! ! ! ! ! 140! ! ! ! ! ! ! ENDING!ON!HAND:! ! ! ! 210!
! CLEARANCE!FLOOR!PLAN!! ! ! ! ! ! ! ! Cash!Wrap! Fitting!Rooms! N/A! N/A! BEGINNING!ON!HAND:!! ! ! 210! ! SALES:!! ! ! ! ! ! ! 42! ! ! ! ! ! ! ENDING!ON!HAND:! ! ! ! 168!
! MANNEQUINS)) ! FIXTURES:!G,!H,!I!! ! USED!TO!DISPLAY!OUTFIT!SUGGESTIONS,!&!NEW! ARRIVALS!ITEMS.!PLACED!AT!THE!FRONT!OF!THE! STORE.!!
! ARMOIRE! ! ! ! ! ! FIXTURES:!M,!N,!O,!P! ! USED!TO!DISPLAY!BOTTOMS,!AND!SOME!TOPS! (SWEATERS,!AND!BUTTON!UPS).!PLACED!IN!THE! BACK!OF!THE!STORE!
! TABLES! ! ! ! ! ! ! ! FIXTURES:!J,!K,!L! ! USED!TO!DISPLAY!TOPS,!AND!LEGGINGS.!PLACED! IN!THE!FRONT!OF!THE!STORE.!!
! STRAIGHT(RACKS(( ! FIXTURES:!A,!B,!C,!D,!E,!F! ! USED!TO!DISPLAY!TOPS,!INCLUDING!BLAZERS!AND! JACKETS,!AND!NEW!ARRIVALS.!PLACED!IN!FRONT! OF!THE!STORE.!
BUDGET   •  TOTAL  RETAIL  SALES:  $19,363   •  %  MARKETING  BUDGET:  8.0%   •  $  MARKETING  BUDGET:  $1,549  
MARKETING PLAN 1 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014 STRATEGY: TRUNK/SHOW/ TACTICS: /////////////////1/HOLD/A/TRUNK/SHOW/IN/THE/BOUTIQUE/ 2 PICK/ITEMS/THAT/ARE/GOING/TO/BE/DISPLAYED/DURING/THE/TRUNK/SHOW 3 PICK/WHICH/INTERNS/AND/SALES/ASSOCIATES/THAT/WILL/BE/WORKING/THE/TRUNK/SHOW 4 PUT/AN/ADVERTISEMENT/OF/THE/TRUNK/SHOW/ON/THE/BOUTIQUE/WEBSITE/ (MARKETING/MANAGER) 5 DECIDE/WHERE/IN/THE/BOUTIQUE/WILL/THE/TRUNK/SHOW/BE/SET/UP EVALUATION/METHOD: SALES/ASSCOCIATES/WILL/KEEP/TRACK/OF/SALES/FROM/TRUNK/SHOW,/AND/WHAT/WAS/SOLD./THE/MORE/POPULAR/ITEMS/WILL/BE/PUT/DISPLAYED/IN/THE/FRONT/OF/THE/STORE./THEY/WILL/ALSO/DETERMINE/IF / 2 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014 STRATEGY: NEWS/PAPER/AD TACTICS: 1 CONTACT NEWSPAPER: SECURE DATE,SIZE (MARKETING MANAGER) 2 PICK PRODUCT (CREATIVE DIRECTOR) 3 CREATE ROUGH LAYOUT (CREATIVE DIRECTOR) 4 PHOTOGRAPH PRODUCT (CREATIVE DIRECTOR) 5 TURN IN LAYOUT, AD TO NEWSPAPER (MARKETING MANAGER) EVALUATION/METHOD: MARKETING MANAGER WILL CHECK SALES WITHIN WEEK OF THE RELEASE OF THE AD. THEN WILL CHECK ON JANUARY 2014 TO SEE IF SALES HAVE INCREASED BY 10% 3 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014 STRATEGY: OPEN/AN/ONLINE/STORE TACTICS: 1 CREATE/AN/ONLINE/STORE/ON/BOUTIQUE/WEBSITE/ALLOWING/CUSTOMERS/FROM/ALL/OVER/THE/UNITED/STATES/TO/PURCHASE/ITEMS 2 MARKETING/MANAGER/WILL/HIRE/A/WEBDESIGNER/TO/DESIGN/THE/ONLINE/STORE/ON/THE/WEBSITE/ 3 CERTAIN/SELLS/ASSOCIATES/WILL/BE/ACCOUNTABLE/FOR/ORGANIZING,/KEEPING/UP/WITH/AND/SHIPPING/ONLINE/ORDERS/ 4 ACCEPTING/ALL/CREDIT/CARDS/AND/AVALIABLE/FOR/CUSTOMERS/ANYWHERE/IN/THE/UNITED/STATES EVALUATION/METHOD: MARKETING/MANAGER/WILL/KEEP/TRACK/OF/SALES/FROM/ONLINE/STORE/AND/DETERMINE/IF/THEY/INCREASE/OVERALL/SALES,/AND/IF/THEY/WILL/CONTRIBUTE/TO/THE/10%/BY/JANUARY/2014 4 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014/ STRATEGY: OPEN/SOCIAL/NETWORK/PAGE TACTICS: 1 CREATE/A/FACEBOOK/PAGE/RAN/BY/PUBLIC/RELATION/MANAGER/ 2 RESPOND/TO/QUESTIONS/ASKED/BY/THE/PUBLIC/ 3 SHARE/PROMOTIONS,/SALES,/AND/NEW/ITEMS/IMMEDIATELY/THROUGH/SOCIAL/MEDIA EVALUATION/METHOD: PUBLIC/RELATIONS/MANAGER/WILL/KEEP/TRACK/OF/HOW/MANY/"LIKES"/AND/"FOLLOWERS"/OUR/SOCIAL/NETWORKS/GAIN/AND/THEN/KEEP/TRACK/OF/CUSTOMERS/WHO/COME/INTO/THE/STORE/USING/OFFERS/AND/PROMOTIONS/TH
MARKETING PLAN STRATEGY TACTICS PERSON RESPONSIBLE $ BUDGET 1 NEWSPAPER AD CONTACT NEWSPAPER: SECURE DATE,SIZE MARKETING MANAGER $315 PICK PRODUCT CREATIVE DIRECTOR CREATE ROUGH LAYOUT CREATIVE DIRECTOR PHOTOGRAPH PRODUCT MARKETING MANAGER $284 TURN IN LAYOUT, AD TO NEWSPAPER MARKETING MANAGER 2 TRUNK SHOW PICK PRODUCTS CREATIVE DIRECTOR PUT AN ADVERTISEMENT ON WEBSITE PUBLIC RELATIONS MANAGER DECIDE WHAT SPACE WILL BE USED FOR SHOW INTERNS SET UP FOR THE SHOW INTERNS HIRE A BARTENDER TO SERVE DRINKS MARKETING MANAGER $200 3 CREATE AN ONLINE STORE HIRE A WEB DESIGNER MARKETING MANAGER $150 GATHER INVENTORY FOR ONLINE SALES SALES ASSOCIATES/INTERNS PURCHASE SHIPPING SUPPLIES MARKETING MANAGER $600 4 SOCIAL MEDIA CREATE/RUN FACEBOOK PAGE PUBLIC RELATIONS MANAGER CREATE/RUN TWITTER PAGE PUBLIC RELATIONS MANAGER 5 6 COMPLETION DATE 20-Apr 25-Apr Apr-31 5-May 10-May 20-Jun 25-Jun 7-Jul 15-Jul 20-Jul 1-Jul 20-Jul 1-Apr 1-Apr
•  EMBARKA     •      •      •  News  Release   •      •  CONTACT:   •  Laura  Dawn,  Public  RelaZons  Manager          CELL:  212.  555.4534   •  dawnlaura@embarka.com   •  BridgeXe  Jones,  MarkeZng  Manager        CELL:  212.  555.1114   •  jonesbridgeXe@embarka.com   •      •  EMBARKA  INTRODUCES  THEIR  FIRST  SEASONAL  FALL  2013  TRUNK  SHOW   •      •    EMBARKA  IS  EXCITED  TO  KICK  OFF  OUR  FIRST  EVER  SEASONAL  TRUNK  SHOW  TO  INTRODUCE  EXCLUSIVE  AND  UNIQUE  PIECES  INCLUDING  FAUX  LEATHER  JACKETS  AND  LEGGINGS,   SWEATERS,  AND  DENIM  JEANS  FROM  OUR  FALL  2013  COLLECTION  AT  OUR  FLAGSHIP  STORE  IN  THE  LOGAN  SQUARE  NEIGHBORHOOD.  OUR  COMPELLING  TRUNK  SHOW  WILL  BE  HELD   AT  THE  EMBARKA  STORE  IN  CHICAGO,  525  W.  BELDEN.  EMBARKA  WILL  CELEBRATE  THEIR  FALL  2013  COLLECTION  TRUNK  SHOW  WITH  UPBEAT  MUSIC,  DRINKS  AND  HORS  D’OEUVRE   THAT  WILL  BE  SERVERED  THROUGHOUT  THE  NIGHT  AND  GOODIE  BAGS  WILL  BE  HANDED  OUT  AT  THE  END  OF  THE  EVENT.  THE  TRUNK  SHOW  WILL  START  AT  6:00  PM  AND  END   10PM,  BEGINNING  WITH  AN  INTRODUCTION  TO  THE  COLLECTION  GIVEN  BY  EMBARKA  CREATIVE  DIRECTOR  BRANDY  JACKSON.  THE  TRUNKS  WILL  THEN  OPEN,  DISPLAYING  PREMIER   ITEMS  OF  OUR  COLLECTION.  ATTENDEES  WILL  BE  ABLE  TO  BROWSE  AND  PURCHASE  ITEMS  THAT  WERE  SPECIFICALLY  HAND  CHOSEN  BY  THE  CREATIVE  DIRECTOR  FOR  THE  EVENT.  THIS   SEASONS  DESIGNS  ARE  NOT  ONLY  THE  FIRST  COLLECTION  FOR  EMBARKA,  BUT  THEY  ARE  ALSO  FRESH  AND  INNOVATIVE  WITH  UNIQUE  FABRIC  CHOICES  FOR  COMFORTABLE  WARM   SWEATERS,  FORM  FITTING  DENIM  JEANS,  BOYFRIEND  BLAZERS,  AND  RELAXED  PANTS.  THE  COLOR  PALETTE  FOR  THIS  COLLECTION  IS  VERY  RICH,  AND  PERFECT  FOR  THIS  SEASON  WITH   COLORS  LIKE  OXBLOOD,  OCEAN  BLUE,  AND  LACQUERED  BLACK  JUST  TO  NAME  A  FEW.     •  “I  AM  VERY  GRATEFUL  TO  BE  ABLE  TO  SHARE  MY  DESIGNS  WITH  OTHER  WOMEN  WHO  LOVE  TO  FEEL  CONFIDENT  AND  LOOK  GOOD  IN  WHAT  THEY  ARE  WEARING.  THIS  TRUNK  SHOW   WILL  INTRODUCE  THIS  COLLECTION  TO  CUSTOMERS  BEFORE  THEY  ARE  AVAILABLE  IN  THE  STORE  SO  THEY  CAN  HAVE  AN  IDEA  OF  WHAT  OUR  BOUTIQUE  AND  DESIGNS  ARE  ALL  ABOUT.   COMFORT,  UP  TO  DATE,  AND  REFRESHING.”  SAYS  CREATIVE  DIRECTOR  BRANDY  JACKSON.         •      •      •      •  PRESS  &  STORE  BUYERS,  PLEASE  EMAIL  FOR  ACCREDITATION.  INCLUDE  CREATIVE  DIRECTOR  NAME  AND  TITLE,  COMPANY  PHONE  AND  EMAIL  ADDRESSES.   DAWNLAURA@EMBARKA.COM  OR  212.  555.  4534.  EDITORS:  HI-­‐RESOLUTION  PHOTOS  ARE  AVAILABLE  UPON  REQUEST.    
BUSINESS  CARD  
DESIGNER  PROFILE   •  EMBARKA   •          •            •      •  DESIGNER  PROFILE     •      •      •  BRANDY  JACKSON,  CREATIVE  DIRECTOR,  WAS  BORN  IN  DAVENPORT,  IOWA.  AT  A  YOUNG  AGE  SHE  HAD  A  PASSION   FOR  DESIGNING,  CUTTING  OUT  CROQUIS  AND  DRAWING  FANCY  DRESSES  ON  THEM.  YEARS  LATER,  JACKSON   ATTENDED  PARSONS  THE  NEW  SCHOOL  OF  DESIGN  IN  NEW  YORK,  STUDYING  FASHION  DESIGN.  DURING  HER   SENIOR  YEAR  AT  PARSONS  SHE  WORKED  IN  THE  FASHION  CLOSETS  OF  MAJOR  PUBLICATIONS  INCLUDING  TEEN   VOGUE,  AND  ELLE.  AFTER  GRADUATING  FROM  THE  NEW  SCHOOL  SHE  INTERNED  AT  KENNETH  COLE,  MARC  BY   MARC  JACOBS,  AND  THEN  LATER  BECAME  A  DESIGNER  ASSISTANT  AT  ANNA  SUI.  AFTER  LEAVING  ANNA  SUI  IN  2005   JACKSON  WORKED  AS  ASSISTANT  BUYER  OF  SHOES  AT  BERGDORF  GOODMAN  UNTIL  2008,  WHEN  SHE  DECIDED  TO   TEAM  UP  WITH  A  FRIEND  TO  START  HER  OWN  BOUTIQUE.  IN  2010  JACKSON  MOVED  TO  LINCOLN  PARK  IN  A  ONE   BEDROOM  APARTMENT  “LITERALLY,  DESIGNING  DAY  TO  NIGHT  LOCKED  IN  MY  BEDROOM,”  SHE  SAID   …”SOMETIMES  I  WOULD  FORGET  TO  EAT!”  AFTER  THE  LONG  WAIT  JACKSON  FINALLY  RECEIVED  THE  LICENSE  TO   OPEN  HER  FIRST  STORE  IN  THE  LOGAN  SQUARE  NEIGHBORHOOD  OF  CHICAGO.  JACKSON  BELIEVES  THAT  FASHION   IS  ALL  ABOUT  EXPRESSION,  AND  THROUGH  HER  DESIGNS  SHE  WANTS  TO  SHOW  HER  BELIEFS  BY  DONATING  A   PERCENTAGE  OF  EVERY  PURCHASE  TO  ANY  ORGANIZATION  THE  CUSTOMER  CHOOSES.  “I  THINK  THAT  IT  IS  ALWAYS   IMPORTANT  TO  GIVE  BACK,  BECAUSE  WE  ARE  ALL  UNITED  AS  ONE  IN  THE  END,  THE  WAY  WE  TREAT  OTHERS  IS  THE   WAY  WE  TREAT  OURSELVES”-­‐  BRANDY  JACKSON.        
! EMBARKA CHICAGO NEWYORK LOSANGELES WWW.EMBARKA.COM
Model  Line  Sheets  
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merchmgmtjackson

  • 1.
  • 2.
    MISSION  STATEMENT   EMBARKA   •  EMBARKA  OFFERS  THE  MOST  UP  TO  DATE  FASHIONS  FOR  THE  YOUNG   WOMAN,  WHO  WANTS  TO  LOOK  CITY  CHIC,  BUT  WHO  IS  SOMEWHAT   PRICE  CONSCIOUS.  CATERING  TO  WOMEN  AGES  18-­‐30,  WE  FEATURE   ITEMS  THAT  MAKE  THE  TRANSFORMATION  FROM  BUSINESS  9  TO  5,  TO   STUNNING  CASUAL  ATTIRE  EASY.    AT  WORK  OR  AT  PLAY,  OUR  VERSATILE   LINE  IS  IDEAL  FOR  THE  BUSY  YOUNG  PROFESSIONAL  WHO  WANTS  TO   STAY  AHEAD  OF  THE  REST.  FROM  OUR  STORE  ASSOCIATES  TO  OUR   CORPORATE  EXECS,  WE  SHARE  A  COMMON  GOAL:  TO  STRIVE  FOR  THE   BEST,  AND  DRESS  OUR  CUSTOMERS  FOR  SUCCESS.      
  • 3.
    Mission  Philosophy      EMBARKA     •  EMBARKA  prides  itself  when  it  comes  to  the  quality  of  our  designs  and  fabrics  for   our  clothing.  All  aspects  of  our  product  down  to  the  buXons,  and  zippers  are   carefully  selected  from  some  of  the  best  fabrics  to  saZsfy  our  on  the  go  customer   who  cares  about  quality,  but  who  does  not  want  to  break  the  bank.  To  go  along   with  our  high  quality  product,  we  also  like  to  deliver  high  quality  service  in  all  three   of  our  locaZons  [New  York,  Los  Angeles,  and  Chicago]  and  at  our  headquarters   located  in  Brooklyn,  New  York.  All  of  our  employees  are  highly  trained  to  cater  to   our  customers.  Therefore,  you  will  always  be  in  contact  with  someone  who  knows   the  in-­‐and-­‐outs  of  the  retail  and  customer  care  industry  when  shopping  with   EMBARKA.  With  our  selling  period  set  from  November  to  August  we  take  our  Zme   to  research,  and  carefully  select  items  that  will  be  best  for  our  customer,  and  keep   fresh  items  to  display,  so  our  customers  are  in  contact  with  our  new  best  pieces   throughout  our  selling  period.    
  • 4.
    EMBARKA        VISION  BOARD  
  • 5.
  • 6.
    Cont.   •  Name:  Elizabet  Cartola   •  Age:  24     •  Loca/on:  Brooklyn,  New  York     •  Hometown:  SeaXle,  Washington     •  Educa/on:  Bachelors  degree  in  Journalism  from  University  of  Washington     •  Occupa/on:  Assistant  Editor  at  a  Music  and  Cultural  Arts  magazine.   •  Personality  &  Lifestyle:     •  SarcasZc   •  Great  Sense  of  Humor     •  Very  outgoing     •  Friendly     •  Stubborn   •  Short  tempered     •  AthleZc     •  Likes  to  keep  busy     •  Neat   •  Works  beXer  under  pressure     •  Loves  spicy  food;  Jerk  chicken,  plantains  and  rice  are  her  favorite  dish    
  • 7.
    Cont..   •  Doesn’t  really  care  for  sweets,  but  will  eat  cake  if  it’s  around   •  Listens  to  Prince  whenever  she  is  sad  or  lonely   •  Knows  all  the  lyrics  to  any  Jay-­‐Z  song     •  Plays  the  piano  and  her  boyfriend  is  teaching  her  the  guitar     •  Has  a  ritual  to  go  out  to  dinner  every  Thursday  with  her  boyfriend  JusZn     •  Goes  out  to  eat  all  the  Zme  instead  of  cooking   •  Favorite  Restaurant  is  Dressler  in  Brooklyn.     •  Has  a  French  bull  dog  named  Fifi     •  Has  a  membership  to  AnyZme  fitness  and  uses  it  whenever  she  has  Zme     •  Loves  to  play  soccer  and  basketball   •  Always  wears  heels  or  Converse.     •  Hates  texZng  and  rather  talk  on  the  phone.     •  She  hates  social  networks,  excluding  TwiXer.  She  always  tweets  wiXy  quotes  that  she  thinks  of  randomly.     •  Treats  herself  to  a  Spa  day  once  a  month;  pedicure,  manicure,  massage,  facial,  and  hair  treatments.   •  Favorite  perfume  is  anything  by  CarZer   •  Keeps  her  makeup  natural,  or  just  a  red  lipsZck.     •  Loves  wearing  her  glasses   •  Every  Halloween  she  plays  Amnesia  (videogame)   •  She  barely  follows  fashion  trends,  but  she  loves  upgrading  her  electronics     •  Has  a  checking  account  at  Chase  
  • 8.
    Cont…   •  Price  conscious     •  Likes  to  read;  “The  Kite  Runner,”  “Like  Water  for  Chocolate,”  and  “Vogue”   •  Hates  taXoos  on  women     •  Favorite  color  is  Grey.     •  Loves  Casio  watches,  owns  10.     •  Comes  from  a  well-­‐to-­‐do  family,  but  is  independent  and  supports  herself….  for  the  most  part.     •  Loves  children,  but  isn’t  sure  if  she  wants  any.     •  Loves  spending  Zme  with  her  family     •  Very  close  to  her  older  sister  (4  years  older)     •  Loves  Coca  Cola,  but  prefers  drinking  Spa  infused  water  (lemon,  and  cucumbers).     •  Enjoys  simng  on  the  top  of  her  apartment  building  roof  drawing  and  drinking  wine  in  the  evening     •  Enjoys  red  wine   •  Hennessey  and  Coke  is  her  favorite  mixed  drink  when  she  goes  out     •  Loves  to  go  out  during  the  weekends,  concerts,  and  movies.     •  Prefers  Dance  clubs  instead  of  Bars.     •  Loves  comedies  and  acZon  movies   •  Favorite  TV  shows  are;  Sons  of  Anarchy,  and  Breaking  Bad  
  • 9.
    STYLE NUMBERING SYSTEM 1YEAR 1 2013 2 SEASON A FALL 3 CLASS 1 TOPS 2 BOTTOMS 3 OUTERWEAR 4 SUB CLASS 1 TOPS 1 THE BOYFRIEND BUTTON DOWN 2 THE MINNIE T-SHIRT 3 CAMPER SWEATER 4 THE POSH CREW NECK 5 DIAMOND V NECK 2 BOTTOMS 1 DENIMLICIOUS JEAN 2 HUG ME LEATHER LEGGINGS 3 RELAXED PANT 3 OUTERWEAR 1 JOHNNY BLAZE BLAZER 2 THE MICHAEL JACKET 3 THE CHANELLE BOLERO 5 COLOR 1 MULTI 2 BLACK 3 WHITE 4 RED 5 GREY 6 BLUE 7 TAN 6 FABRICATION 1 COTTON 2 DENIM 3 FAUX LEATHER 4 CABEL KNIT 5 GABARDINE 7 SIZE 1 SMALL 2 MEDIUM 3 LARGE 4 EXTRA LARGE 5 2 6 4 7 6 8 9 9 10 B 12 EXAMPLE: 1A12413 1 2013 2 FALL 3 TOP 4 T-SHIRT 5 RED
  • 17.
    Planning  Calendar   FASHIONMERCHANDISING PLANNING CALENDAR SEASON/YEAR: FALL 2013 IN-STORE DELIVERY: AUG 2013 MONTH OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. STEP 1 Research market, packaging & scents STEP 2 Begin to design & sketch STEP 3 Swatch & begin to make samples STEP 4 Early production, retail orders placed STEP 5 Major production begins STEP 6 Major production continued… STEP 7 Major production… in-store promotions STEP 8 Shipping period, in-store promotions STEP 9 Shipping period, in-store promotions STEP 10 Shipping continued… STEP 11 Store set up STEP 12 SEPT. Track retail selling, plan for next season
  • 18.
    UNIT DISTRIBUTION PLAN VENDORNAME BEGIN SHIP COMPLETE LABEL SEASON EMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013 X NEW ORDER SHIPPED: X ORDINARY SIZE STYLE # DESCRIPTION COLOR S M L XL TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE 1A13441 CABLE KNIT SWEATER RED 4 4 $16.70 $34.00 $66.80 1A13442 CABLE KNIT SWEATER RED 5 5 $16.70 $34.00 $83.50 1A13443 CABLE KNIT SWEATER RED 4 4 $16.70 $34.00 $66.80 1A13444 CABLE KNIT SWEATER RED 5 5 $16.70 $34.00 $83.50 1A13741 CABLE KNIT SWEATER TAN 6 6 $16.70 $34.00 $100.20 1A13742 CABLE KNIT SWEATER TAN 8 8 $16.70 $34.00 $133.60 1A13743 CABLE KNIT SWEATER TAN 4 4 $16.70 $34.00 $66.80 1A13744 CABLE KNIT SWEATER TAN 5 5 $16.70 $34.00 $83.50 1A13341 CABLE KNIT SWEATER WHITE 6 6 $16.70 $34.00 $100.20 1A13342 CABLE KNIT SWEATER WHITE 8 8 $16.70 $34.00 $133.60 1A13343 CABLE KNIT SWEATER WHITE 5 5 $16.70 $34.00 $83.50 1A13344 CABLE KNIT SWEATER WHITE 4 4 $16.70 $34.00 $66.80 1A13541 CABLE KNIT SWEATER GREY 5 5 $16.70 $34.00 $83.50 1A13542 CABLE KNIT SWEATER GREY 6 6 $16.70 $34.00 $100.20 1A13543 CABLE KNIT SWEATER GREY 4 4 $16.70 $34.00 $66.80 1A13544 CABLE KNIT SWEATER GREY 4 4 $16.70 $34.00 $66.80 1A12311 COTTON T-SHIRT WHITE 5 5 $12.74 $26.00 $63.70 1A12312 COTTON T-SHIRT WHITE 9 9 $12.74 $26.00 $114.66 1A12313 COTTON T-SHIRT WHITE 7 7 $12.74 $26.00 $89.18 1A12314 COTTON T-SHIRT WHITE 5 5 $12.74 $26.00 $63.70 1A12611 COTTON T-SHIRT BLUE 5 5 $12.74 $26.00 $63.70 1A12612 COTTON T-SHIRT BLUE 7 7 $12.74 $26.00 $89.18 1A12613 COTTON T-SHIRT BLUE 4 4 $12.74 $26.00 $50.96 1A12614 COTTON T-SHIRT BLUE 4 4 $12.74 $26.00 $50.96 1A12111 COTTON T-SHIRT MULTI 5 5 $12.74 $26.00 $63.70 1A12112 COTTON T-SHIRT MULTI 6 6 $12.74 $26.00 $76.44 1A12113 COTTON T-SHIRT MULTI 4 4 $12.74 $26.00 $50.96 1A12114 COTTON T-SHIRT MULTI 4 4 $12.74 $26.00 $50.96 1A14311 CREW NECK T-SHIRT WHITE 6 6 $12.04 $24.00 $72.24 1A14312 CREW NECK T-SHIRT WHITE 8 8 $12.04 $24.00 $96.32 1A14313 CREW NECK T-SHIRT WHITE 5 5 $12.04 $24.00 $60.20 1A14314 CREW NECK T-SHIRT WHITE 4 4 $12.04 $24.00 $48.16 1A14611 CREW NECK T-SHIRT BLUE 5 5 $12.04 $24.00 $60.20 1A14612 CREW NECK T-SHIRT BLUE 7 7 $12.04 $24.00 $84.28 1A14613 CREW NECK T-SHIRT BLUE 4 4 $12.04 $24.00 $48.16 1A14614 CREW NECK T-SHIRT BLUE 4 4 $12.04 $24.00 $48.16 1A14411 CREW NECK T-SHIRT RED 5 5 $12.04 $24.00 $60.20 1A14412 CREW NECK T-SHIRT RED 6 6 $12.04 $24.00 $72.24 1A14413 CREW NECK T-SHIRT RED 4 4 $12.04 $24.00 $48.16 1A14414 CREW NECK T-SHIRT RED 4 4 $12.04 $24.00 $48.16 1A11711 LONG SLEEVER BUTTON UP TAN 4 4 $18.52 $37.00 $74.08 1A11712 LONG SLEEVER BUTTON UP TAN 6 6 $18.52 $37.00 $111.12 1A11713 LONG SLEEVER BUTTON UP TAN 5 5 $18.52 $37.00 $92.60 1A11714 LONG SLEEVER BUTTON UP TAN 4 4 $18.52 $37.00 $74.08 1A11311 LONG SLEEVER BUTTON UP WHITE 5 5 $18.52 $37.00 $92.60 1A11312 LONG SLEEVER BUTTON UP WHITE 9 9 $18.52 $37.00 $166.68 1A11313 LONG SLEEVER BUTTON UP WHITE 5 5 $18.52 $37.00 $92.60 1A11314 LONG SLEEVER BUTTON UP WHITE 4 4 $18.52 $37.00 $74.08 1A15311 V-NECK T SHIRT WHITE 6 6 $16.70 $34.00 $100.20 1A15312 V-NECK T SHIRT WHITE 8 8 $16.70 $34.00 $133.60 1A15313 V-NECK T SHIRT WHITE 5 5 $16.70 $34.00 $83.50 1A15314 V-NECK T SHIRT WHITE 5 5 $16.70 $34.00 $83.50 1A15611 V-NECK T SHIRT BLUE 6 6 $16.70 $34.00 $100.20 1A15612 V-NECK T SHIRT BLUE 7 7 $16.70 $34.00 $116.90 1A15613 V-NECK T SHIRT BLUE 4 4 $16.70 $34.00 $66.80 TOTAL RETAIL $136.00 $170.00 $136.00 $170.00 $204.00 $272.00 $136.00 $170.00 $204.00 $272.00 $170.00 $136.00 $170.00 $204.00 $136.00 $136.00 $130.00 $234.00 $182.00 $130.00 $130.00 $182.00 $104.00 $104.00 $130.00 $156.00 $104.00 $104.00 $144.00 $192.00 $120.00 $96.00 $120.00 $168.00 $96.00 $96.00 $120.00 $144.00 $96.00 $96.00 $148.00 $222.00 $185.00 $148.00 $185.00 $333.00 $185.00 $148.00 $204.00 $272.00 $170.00 $170.00 $204.00 $238.00 $136.00
  • 19.
    UNITDISTRIBUTIONPLAN VENDORNAME BEGINSHIP COMPLETELABEL SEASON EMBARKA OCTOBER SEPTEMBER EMBARKA FALL2013 X NEWORDER SHIPPED: X ORDINARY SIZE STYLE# DESCRIPTION COLOR S M L XL TOTALUNITS WHOLESALE RETAIL TOTALWHOLESALE 1A1564 V-NECKTSHIRT BLUE 4 4 $16.70 $34.00 $66.80 1A33231 BOLEROJACKET BLACK 5 5 $17.08 $35.00 $85.40 1A33232 BOLEROJACKET BLACK 7 7 $17.08 $35.00 $119.56 1A33233 BOLEROJACKET BLACK 6 6 $17.08 $35.00 $102.48 1A33234 BOLEROJACKET BLACK 8 8 $17.08 $35.00 $136.64 1A31651 BLAZERJACKET BLUE 6 6 $17.28 $35.00 $103.68 1A31652 BLAZERJACKET BLUE 7 7 $17.28 $35.00 $120.96 1A31653 BLAZERJACKET BLUE 6 6 $17.28 $35.00 $103.68 1A31654 BLAZERJACKET BLUE 8 8 $17.28 $35.00 $138.24 1A32231 FAUXLEATHERJACKET BLACK 5 5 $17.68 $36.00 $88.40 1A32232 FAUXLEATHERJACKET BLACK 8 8 $17.68 $36.00 $141.44 1A32233 FAUXLEATHERJACKET BLACK 7 7 $17.68 $36.00 $123.76 1A32234 FAUXLEATHERJACKET BLACK 8 8 $17.68 $36.00 $141.44 GRANDTOTAL 378 $5,895.70
  • 20.
    Unit  DistribuZon     UNIT DISTRIBUTION PLAN VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASON EMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013 X NEW ORDER SHIPPED: X ORDINARY SIZE STYLE # DESCRIPTION COLOR 2 4 6 9 10 12 TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL 1A23755 RELAXED PANT TAN 5 5 $17.80 $36.00 $89.00 $180.00 1A23756 RELAXED PANT TAN 6 6 $17.80 $36.00 $106.80 $216.00 1A23757 RELAXED PANT TAN 9 9 $17.80 $36.00 $160.20 $324.00 1A23758 RELAXED PANT TAN 4 4 $17.80 $36.00 $71.20 $144.00 1A23759 RELAXED PANT TAN 4 4 $17.80 $36.00 $71.20 $144.00 1A2375B RELAXED PANT TAN 5 5 $17.80 $36.00 $89.00 $180.00 1A23355 RELAXED PANT WHITE 6 6 $17.80 $36.00 $106.80 $216.00 1A23356 RELAXED PANT WHITE 8 8 $17.80 $36.00 $142.40 $288.00 1A23357 RELAXED PANT WHITE 9 9 $17.80 $36.00 $160.20 $324.00 1A23358 RELAXED PANT WHITE 5 5 $17.80 $36.00 $89.00 $180.00 1A23359 RELAXED PANT WHITE 4 4 $17.80 $36.00 $71.20 $144.00 1A2335B RELAXED PANT WHITE 4 4 $17.80 $36.00 $71.20 $144.00 1A23655 RELAXED PANT BLUE 5 5 $17.80 $36.00 $89.00 $180.00 1A23656 RELAXED PANT BLUE 7 7 $17.80 $36.00 $124.60 $252.00 1A23657 RELAXED PANT BLUE 8 8 $17.80 $36.00 $142.40 $288.00 1A23658 RELAXED PANT BLUE 5 5 $17.80 $36.00 $89.00 $180.00 1A23659 RELAXED PANT BLUE 4 4 $17.80 $36.00 $71.20 $144.00 1A2365B RELAXED PANT BLUE 4 4 $17.80 $36.00 $71.20 $144.00 1A23455 RELAXED PANT RED 6 6 $17.80 $36.00 $106.80 $216.00 1A23456 RELAXED PANT RED 8 8 $17.80 $36.00 $142.40 $288.00 1A23457 RELAXED PANT RED 9 9 $17.80 $36.00 $160.20 $324.00 1A23458 RELAXED PANT RED 5 5 $17.80 $36.00 $89.00 $180.00 1A23459 RELAXED PANT RED 4 4 $17.80 $36.00 $71.20 $144.00 1A2345B RELAXED PANT RED 4 4 $17.80 $36.00 $71.20 $144.00 1A21625 DENIM JEANS BLUE 8 8 $18.02 $36.00 $144.16 $288.00 1A21626 DENIM JEANS BLUE 8 8 $18.02 $36.00 $144.16 $288.00 1A21627 DENIM JEANS BLUE 9 9 $18.02 $36.00 $162.18 $324.00 1A21628 DENIM JEANS BLUE 5 5 $18.02 $36.00 $90.10 $180.00 1A21629 DENIM JEANS BLUE 4 4 $18.02 $36.00 $72.08 $144.00 1A2162B DENIM JEANS BLUE 4 4 $18.02 $36.00 $72.08 $144.00 1A22235 FAUX LEATHER LEGGINGS BLACK 8 8 $18.02 $36.00 $144.16 $288.00 1A22236 FAUX LEATHER LEGGINGS BLACK 9 9 $18.02 $36.00 $162.18 $324.00 1A22237 FAUX LEATHER LEGGINGS BLACK 4 4 $18.02 $36.00 $72.08 $144.00 1A22238 FAUX LEATHER LEGGINGS BLACK 5 5 $18.02 $36.00 $90.10 $180.00 1A22239 FAUX LEATHER LEGGINGS BLACK 4 4 $18.02 $36.00 $72.08 $144.00 Total 206 $3,681.76 $7,416.00 Grand Total 584 $9,577.46 $19,363.00
  • 21.
  • 22.
  • 23.
    ! Introductory*Floor*Plan* * * ! ! ! ! ! ! ! ! ! ! Cash*Wrap* Cash*Wrap* Fitting*Rooms* BEGINNING!ON!HAND:!! !! 584! ! SALES:!!! ! ! ! ! ! 234! ! ! ! ! ! ! ENDING!ON!HAND:! ! ! ! 350!
  • 24.
    !!!!!!!!!!!!!!!!MAINTENANCE!FLOOR!PLAN! ! ! ! ! BEGINNING!ON!HAND:!! ! !350! ! SALES:!! ! ! ! ! ! ! 140! ! ! ! ! ! ! ENDING!ON!HAND:! ! ! ! 210!
  • 25.
    ! CLEARANCE!FLOOR!PLAN!! ! ! ! ! ! ! ! Cash!Wrap! Fitting!Rooms! N/A! N/A! BEGINNING!ON!HAND:!! !! 210! ! SALES:!! ! ! ! ! ! ! 42! ! ! ! ! ! ! ENDING!ON!HAND:! ! ! ! 168!
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
    BUDGET   •  TOTAL  RETAIL  SALES:  $19,363   •  %  MARKETING  BUDGET:  8.0%   •  $  MARKETING  BUDGET:  $1,549  
  • 31.
    MARKETING PLAN 1 OBJECTIVE:INCREASE/SALES/BY/10%/BY/JANUARY/2014 STRATEGY: TRUNK/SHOW/ TACTICS: /////////////////1/HOLD/A/TRUNK/SHOW/IN/THE/BOUTIQUE/ 2 PICK/ITEMS/THAT/ARE/GOING/TO/BE/DISPLAYED/DURING/THE/TRUNK/SHOW 3 PICK/WHICH/INTERNS/AND/SALES/ASSOCIATES/THAT/WILL/BE/WORKING/THE/TRUNK/SHOW 4 PUT/AN/ADVERTISEMENT/OF/THE/TRUNK/SHOW/ON/THE/BOUTIQUE/WEBSITE/ (MARKETING/MANAGER) 5 DECIDE/WHERE/IN/THE/BOUTIQUE/WILL/THE/TRUNK/SHOW/BE/SET/UP EVALUATION/METHOD: SALES/ASSCOCIATES/WILL/KEEP/TRACK/OF/SALES/FROM/TRUNK/SHOW,/AND/WHAT/WAS/SOLD./THE/MORE/POPULAR/ITEMS/WILL/BE/PUT/DISPLAYED/IN/THE/FRONT/OF/THE/STORE./THEY/WILL/ALSO/DETERMINE/IF / 2 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014 STRATEGY: NEWS/PAPER/AD TACTICS: 1 CONTACT NEWSPAPER: SECURE DATE,SIZE (MARKETING MANAGER) 2 PICK PRODUCT (CREATIVE DIRECTOR) 3 CREATE ROUGH LAYOUT (CREATIVE DIRECTOR) 4 PHOTOGRAPH PRODUCT (CREATIVE DIRECTOR) 5 TURN IN LAYOUT, AD TO NEWSPAPER (MARKETING MANAGER) EVALUATION/METHOD: MARKETING MANAGER WILL CHECK SALES WITHIN WEEK OF THE RELEASE OF THE AD. THEN WILL CHECK ON JANUARY 2014 TO SEE IF SALES HAVE INCREASED BY 10% 3 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014 STRATEGY: OPEN/AN/ONLINE/STORE TACTICS: 1 CREATE/AN/ONLINE/STORE/ON/BOUTIQUE/WEBSITE/ALLOWING/CUSTOMERS/FROM/ALL/OVER/THE/UNITED/STATES/TO/PURCHASE/ITEMS 2 MARKETING/MANAGER/WILL/HIRE/A/WEBDESIGNER/TO/DESIGN/THE/ONLINE/STORE/ON/THE/WEBSITE/ 3 CERTAIN/SELLS/ASSOCIATES/WILL/BE/ACCOUNTABLE/FOR/ORGANIZING,/KEEPING/UP/WITH/AND/SHIPPING/ONLINE/ORDERS/ 4 ACCEPTING/ALL/CREDIT/CARDS/AND/AVALIABLE/FOR/CUSTOMERS/ANYWHERE/IN/THE/UNITED/STATES EVALUATION/METHOD: MARKETING/MANAGER/WILL/KEEP/TRACK/OF/SALES/FROM/ONLINE/STORE/AND/DETERMINE/IF/THEY/INCREASE/OVERALL/SALES,/AND/IF/THEY/WILL/CONTRIBUTE/TO/THE/10%/BY/JANUARY/2014 4 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014/ STRATEGY: OPEN/SOCIAL/NETWORK/PAGE TACTICS: 1 CREATE/A/FACEBOOK/PAGE/RAN/BY/PUBLIC/RELATION/MANAGER/ 2 RESPOND/TO/QUESTIONS/ASKED/BY/THE/PUBLIC/ 3 SHARE/PROMOTIONS,/SALES,/AND/NEW/ITEMS/IMMEDIATELY/THROUGH/SOCIAL/MEDIA EVALUATION/METHOD: PUBLIC/RELATIONS/MANAGER/WILL/KEEP/TRACK/OF/HOW/MANY/"LIKES"/AND/"FOLLOWERS"/OUR/SOCIAL/NETWORKS/GAIN/AND/THEN/KEEP/TRACK/OF/CUSTOMERS/WHO/COME/INTO/THE/STORE/USING/OFFERS/AND/PROMOTIONS/TH
  • 32.
    MARKETING PLAN STRATEGY TACTICSPERSON RESPONSIBLE $ BUDGET 1 NEWSPAPER AD CONTACT NEWSPAPER: SECURE DATE,SIZE MARKETING MANAGER $315 PICK PRODUCT CREATIVE DIRECTOR CREATE ROUGH LAYOUT CREATIVE DIRECTOR PHOTOGRAPH PRODUCT MARKETING MANAGER $284 TURN IN LAYOUT, AD TO NEWSPAPER MARKETING MANAGER 2 TRUNK SHOW PICK PRODUCTS CREATIVE DIRECTOR PUT AN ADVERTISEMENT ON WEBSITE PUBLIC RELATIONS MANAGER DECIDE WHAT SPACE WILL BE USED FOR SHOW INTERNS SET UP FOR THE SHOW INTERNS HIRE A BARTENDER TO SERVE DRINKS MARKETING MANAGER $200 3 CREATE AN ONLINE STORE HIRE A WEB DESIGNER MARKETING MANAGER $150 GATHER INVENTORY FOR ONLINE SALES SALES ASSOCIATES/INTERNS PURCHASE SHIPPING SUPPLIES MARKETING MANAGER $600 4 SOCIAL MEDIA CREATE/RUN FACEBOOK PAGE PUBLIC RELATIONS MANAGER CREATE/RUN TWITTER PAGE PUBLIC RELATIONS MANAGER 5 6 COMPLETION DATE 20-Apr 25-Apr Apr-31 5-May 10-May 20-Jun 25-Jun 7-Jul 15-Jul 20-Jul 1-Jul 20-Jul 1-Apr 1-Apr
  • 33.
    •  EMBARKA     •      •      •  News  Release   •      •  CONTACT:   •  Laura  Dawn,  Public  RelaZons  Manager          CELL:  212.  555.4534   •  dawnlaura@embarka.com   •  BridgeXe  Jones,  MarkeZng  Manager        CELL:  212.  555.1114   •  jonesbridgeXe@embarka.com   •      •  EMBARKA  INTRODUCES  THEIR  FIRST  SEASONAL  FALL  2013  TRUNK  SHOW   •      •    EMBARKA  IS  EXCITED  TO  KICK  OFF  OUR  FIRST  EVER  SEASONAL  TRUNK  SHOW  TO  INTRODUCE  EXCLUSIVE  AND  UNIQUE  PIECES  INCLUDING  FAUX  LEATHER  JACKETS  AND  LEGGINGS,   SWEATERS,  AND  DENIM  JEANS  FROM  OUR  FALL  2013  COLLECTION  AT  OUR  FLAGSHIP  STORE  IN  THE  LOGAN  SQUARE  NEIGHBORHOOD.  OUR  COMPELLING  TRUNK  SHOW  WILL  BE  HELD   AT  THE  EMBARKA  STORE  IN  CHICAGO,  525  W.  BELDEN.  EMBARKA  WILL  CELEBRATE  THEIR  FALL  2013  COLLECTION  TRUNK  SHOW  WITH  UPBEAT  MUSIC,  DRINKS  AND  HORS  D’OEUVRE   THAT  WILL  BE  SERVERED  THROUGHOUT  THE  NIGHT  AND  GOODIE  BAGS  WILL  BE  HANDED  OUT  AT  THE  END  OF  THE  EVENT.  THE  TRUNK  SHOW  WILL  START  AT  6:00  PM  AND  END   10PM,  BEGINNING  WITH  AN  INTRODUCTION  TO  THE  COLLECTION  GIVEN  BY  EMBARKA  CREATIVE  DIRECTOR  BRANDY  JACKSON.  THE  TRUNKS  WILL  THEN  OPEN,  DISPLAYING  PREMIER   ITEMS  OF  OUR  COLLECTION.  ATTENDEES  WILL  BE  ABLE  TO  BROWSE  AND  PURCHASE  ITEMS  THAT  WERE  SPECIFICALLY  HAND  CHOSEN  BY  THE  CREATIVE  DIRECTOR  FOR  THE  EVENT.  THIS   SEASONS  DESIGNS  ARE  NOT  ONLY  THE  FIRST  COLLECTION  FOR  EMBARKA,  BUT  THEY  ARE  ALSO  FRESH  AND  INNOVATIVE  WITH  UNIQUE  FABRIC  CHOICES  FOR  COMFORTABLE  WARM   SWEATERS,  FORM  FITTING  DENIM  JEANS,  BOYFRIEND  BLAZERS,  AND  RELAXED  PANTS.  THE  COLOR  PALETTE  FOR  THIS  COLLECTION  IS  VERY  RICH,  AND  PERFECT  FOR  THIS  SEASON  WITH   COLORS  LIKE  OXBLOOD,  OCEAN  BLUE,  AND  LACQUERED  BLACK  JUST  TO  NAME  A  FEW.     •  “I  AM  VERY  GRATEFUL  TO  BE  ABLE  TO  SHARE  MY  DESIGNS  WITH  OTHER  WOMEN  WHO  LOVE  TO  FEEL  CONFIDENT  AND  LOOK  GOOD  IN  WHAT  THEY  ARE  WEARING.  THIS  TRUNK  SHOW   WILL  INTRODUCE  THIS  COLLECTION  TO  CUSTOMERS  BEFORE  THEY  ARE  AVAILABLE  IN  THE  STORE  SO  THEY  CAN  HAVE  AN  IDEA  OF  WHAT  OUR  BOUTIQUE  AND  DESIGNS  ARE  ALL  ABOUT.   COMFORT,  UP  TO  DATE,  AND  REFRESHING.”  SAYS  CREATIVE  DIRECTOR  BRANDY  JACKSON.         •      •      •      •  PRESS  &  STORE  BUYERS,  PLEASE  EMAIL  FOR  ACCREDITATION.  INCLUDE  CREATIVE  DIRECTOR  NAME  AND  TITLE,  COMPANY  PHONE  AND  EMAIL  ADDRESSES.   DAWNLAURA@EMBARKA.COM  OR  212.  555.  4534.  EDITORS:  HI-­‐RESOLUTION  PHOTOS  ARE  AVAILABLE  UPON  REQUEST.    
  • 34.
  • 35.
    DESIGNER  PROFILE   • EMBARKA   •          •            •      •  DESIGNER  PROFILE     •      •      •  BRANDY  JACKSON,  CREATIVE  DIRECTOR,  WAS  BORN  IN  DAVENPORT,  IOWA.  AT  A  YOUNG  AGE  SHE  HAD  A  PASSION   FOR  DESIGNING,  CUTTING  OUT  CROQUIS  AND  DRAWING  FANCY  DRESSES  ON  THEM.  YEARS  LATER,  JACKSON   ATTENDED  PARSONS  THE  NEW  SCHOOL  OF  DESIGN  IN  NEW  YORK,  STUDYING  FASHION  DESIGN.  DURING  HER   SENIOR  YEAR  AT  PARSONS  SHE  WORKED  IN  THE  FASHION  CLOSETS  OF  MAJOR  PUBLICATIONS  INCLUDING  TEEN   VOGUE,  AND  ELLE.  AFTER  GRADUATING  FROM  THE  NEW  SCHOOL  SHE  INTERNED  AT  KENNETH  COLE,  MARC  BY   MARC  JACOBS,  AND  THEN  LATER  BECAME  A  DESIGNER  ASSISTANT  AT  ANNA  SUI.  AFTER  LEAVING  ANNA  SUI  IN  2005   JACKSON  WORKED  AS  ASSISTANT  BUYER  OF  SHOES  AT  BERGDORF  GOODMAN  UNTIL  2008,  WHEN  SHE  DECIDED  TO   TEAM  UP  WITH  A  FRIEND  TO  START  HER  OWN  BOUTIQUE.  IN  2010  JACKSON  MOVED  TO  LINCOLN  PARK  IN  A  ONE   BEDROOM  APARTMENT  “LITERALLY,  DESIGNING  DAY  TO  NIGHT  LOCKED  IN  MY  BEDROOM,”  SHE  SAID   …”SOMETIMES  I  WOULD  FORGET  TO  EAT!”  AFTER  THE  LONG  WAIT  JACKSON  FINALLY  RECEIVED  THE  LICENSE  TO   OPEN  HER  FIRST  STORE  IN  THE  LOGAN  SQUARE  NEIGHBORHOOD  OF  CHICAGO.  JACKSON  BELIEVES  THAT  FASHION   IS  ALL  ABOUT  EXPRESSION,  AND  THROUGH  HER  DESIGNS  SHE  WANTS  TO  SHOW  HER  BELIEFS  BY  DONATING  A   PERCENTAGE  OF  EVERY  PURCHASE  TO  ANY  ORGANIZATION  THE  CUSTOMER  CHOOSES.  “I  THINK  THAT  IT  IS  ALWAYS   IMPORTANT  TO  GIVE  BACK,  BECAUSE  WE  ARE  ALL  UNITED  AS  ONE  IN  THE  END,  THE  WAY  WE  TREAT  OTHERS  IS  THE   WAY  WE  TREAT  OURSELVES”-­‐  BRANDY  JACKSON.        
  • 36.
  • 37.