The document is a marketing brochure from Bramkamp Printing promoting their web2print and multi-touch marketing solutions. It highlights how their 1 to 1 personalized direct mail, email, and digital campaigns have achieved 500% greater response rates than traditional marketing. It provides examples of campaigns they have run for banks, including personalized postcards and websites for collecting customer data. The brochure promotes attending an upcoming lunch and learn seminar about using direct mail and email together effectively.
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)Chiara Ojeda
Tweak your Slides, workshop on visual design for educators. This is draft 3, which includes examples of my own past slide shows and revisions of these shows.
Bricks and Mobile - State of Retail MobileRemodista
There are so many exciting changes going on in the retail and mobile commerce space. We will take a look at what’s to come with marketing and loyalty programs meeting mobile payment and virtual wallets, discuss what you can do right now to engage your customer, share methods for building a loyalty program while being compliant, and considering the security issues that will be faced.
To get our focus for the day, Julie will give us a big picture – 30,000 ft view of what is going on with mobile in the retailer’s world. She will share high level trends in mobile usage from a consumer behavior perspective, such as, what they are researching, when mobile usage is highest, the incrementally of mobile to desktop and other exciting mobile trends in retail.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)Chiara Ojeda
Tweak your Slides, workshop on visual design for educators. This is draft 3, which includes examples of my own past slide shows and revisions of these shows.
Bricks and Mobile - State of Retail MobileRemodista
There are so many exciting changes going on in the retail and mobile commerce space. We will take a look at what’s to come with marketing and loyalty programs meeting mobile payment and virtual wallets, discuss what you can do right now to engage your customer, share methods for building a loyalty program while being compliant, and considering the security issues that will be faced.
To get our focus for the day, Julie will give us a big picture – 30,000 ft view of what is going on with mobile in the retailer’s world. She will share high level trends in mobile usage from a consumer behavior perspective, such as, what they are researching, when mobile usage is highest, the incrementally of mobile to desktop and other exciting mobile trends in retail.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Geoff Mulgan is recognized internationally as a leading speaker on social innovation and its successful realization. Very familiar with the pinch of austere budgets in the UK, Geoff will discuss the opportunities society has to overcome the barriers that fiscal challenges present to innovation.
Following the 2008 global financial crisis Geoff laid out the challenges ahead during his 2009 TED Talk: “I think what connects the challenge for business, the challenge for government and the challenge for communities now, is both simple and difficult. We know our societies have to radically change. We know we can’t go back to where we were before. We know it’s only through experiment that we’ll discover exactly how to run a low carbon city, how to care for a much older population, how to deal with drug addiction – and so on.”
Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Bost...ProductCamp Boston
Each year, Pragmatic Marketing conducts a survey of 1000s of product managers and product marketing managers to understand compensation and responsibilities. This presentation reveals the state of product management in 2010.
Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor since 1996 and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy.
Het food-based concept voor een wereld post coronaRomydekkers
Tijdens mijn stageperiode bij het Amsterdamse bedrijf 16 Mammals, heb ik mij bezig gehouden met het toekomstbeeld post corona op het gebied van food-retail. Het verslag bevat een grondig onderzoek naar de invloed van corona op food-retail Nederland. Vanuit dit onderzoek is er een een innovatief food-based concept op gesteld. Wil jij weten wat voor concept er is ontworpen? Klik dan hier!
MeasureWorks - TSOC - Creating business opportunities with mobile customer ex...MeasureWorks
TSOC is a society with more than 600 members active in telecom, media and ICT. TSOC facilitates business contacts and knowledge about developments in the market.
MeasureWorks was invited to speak about the challenges that a mobile strategy brings for companies. Not only for engaging with their customers, but also to create a sustainable business model. Themes are customer experience, mobile challenges and business requirements.
My presentation at the recent Open Camp in Dallas, TX
Is your content ready to go mobile? Is your audience spending more time viewing your site on their iPhone then a desktop? If they're not, they will be soon. Mobile is exploding, and to make sure your message is getting across to the largest audience, you need to make sure you're giving mobile user the best experience. Jeremy will go over tips, tricks, examples - along with some easy ways to get your site ready for a mobile audience.
Nowadays, celebrities play an important role in consumer’s behaviors, especially young people. This report is made to find out who are favored by Vietnamese in terms of actor, singer and atheles.
This survey was conducted among nearly 600 male and female in nationwide in June 2021.
Get Me a Mobile Strategy or You're FIRED!Jason Grigsby
Pitching in to help cover for a speaker who was unable to make it to Design4Mobile so I've modified a version of my Mobile Strategy slides for the afternoon session.
Covers DOs and DONTs of Mobile Strategy for businesses.
Findes der millioner i velfærdsteknologi?Lakeside A/S
Oplæg afholdt i forbindelse med InnovationX arrangement maj 2011. Innovation X er en fælles platform for erhvervs- og innovationsaktører i Nordjylland. Formålet er at give små og mellemstore virksomheder, erhvervsledere og iværksættere et overblik over mulighederne for rådgivning, innovation og samarbejde.
Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...Nonprofit Finance Fund
In NFF's first SIB e-vent, we held a live web chat exploring the challenges and opportunities of SIB and their potential to develop in the US marketplace. In this second e-vent, experts from The Young Foundation (UK), the Centre for Social Impact (New South Wales), and NFF discussed:
1. What SIB models exist for risk sharing and rewards incentives
2. How other countries have come to determine the right SIB structures for their transactions
3. Initial implications for structuring SIBs/Pay for Success projects in the United States
See this and other resources, including the recording of the live webinar at our Social Impact Bond discussion group, which is free for anyone to join here: http://nonprofitfinancefund.org/sib
Geoff Mulgan is recognized internationally as a leading speaker on social innovation and its successful realization. Very familiar with the pinch of austere budgets in the UK, Geoff will discuss the opportunities society has to overcome the barriers that fiscal challenges present to innovation.
Following the 2008 global financial crisis Geoff laid out the challenges ahead during his 2009 TED Talk: “I think what connects the challenge for business, the challenge for government and the challenge for communities now, is both simple and difficult. We know our societies have to radically change. We know we can’t go back to where we were before. We know it’s only through experiment that we’ll discover exactly how to run a low carbon city, how to care for a much older population, how to deal with drug addiction – and so on.”
Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Bost...ProductCamp Boston
Each year, Pragmatic Marketing conducts a survey of 1000s of product managers and product marketing managers to understand compensation and responsibilities. This presentation reveals the state of product management in 2010.
Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor since 1996 and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy.
Het food-based concept voor een wereld post coronaRomydekkers
Tijdens mijn stageperiode bij het Amsterdamse bedrijf 16 Mammals, heb ik mij bezig gehouden met het toekomstbeeld post corona op het gebied van food-retail. Het verslag bevat een grondig onderzoek naar de invloed van corona op food-retail Nederland. Vanuit dit onderzoek is er een een innovatief food-based concept op gesteld. Wil jij weten wat voor concept er is ontworpen? Klik dan hier!
MeasureWorks - TSOC - Creating business opportunities with mobile customer ex...MeasureWorks
TSOC is a society with more than 600 members active in telecom, media and ICT. TSOC facilitates business contacts and knowledge about developments in the market.
MeasureWorks was invited to speak about the challenges that a mobile strategy brings for companies. Not only for engaging with their customers, but also to create a sustainable business model. Themes are customer experience, mobile challenges and business requirements.
My presentation at the recent Open Camp in Dallas, TX
Is your content ready to go mobile? Is your audience spending more time viewing your site on their iPhone then a desktop? If they're not, they will be soon. Mobile is exploding, and to make sure your message is getting across to the largest audience, you need to make sure you're giving mobile user the best experience. Jeremy will go over tips, tricks, examples - along with some easy ways to get your site ready for a mobile audience.
Nowadays, celebrities play an important role in consumer’s behaviors, especially young people. This report is made to find out who are favored by Vietnamese in terms of actor, singer and atheles.
This survey was conducted among nearly 600 male and female in nationwide in June 2021.
Get Me a Mobile Strategy or You're FIRED!Jason Grigsby
Pitching in to help cover for a speaker who was unable to make it to Design4Mobile so I've modified a version of my Mobile Strategy slides for the afternoon session.
Covers DOs and DONTs of Mobile Strategy for businesses.
Findes der millioner i velfærdsteknologi?Lakeside A/S
Oplæg afholdt i forbindelse med InnovationX arrangement maj 2011. Innovation X er en fælles platform for erhvervs- og innovationsaktører i Nordjylland. Formålet er at give små og mellemstore virksomheder, erhvervsledere og iværksættere et overblik over mulighederne for rådgivning, innovation og samarbejde.
Pay for Success Projects and Social Impact Bonds: Structuring Considerations ...Nonprofit Finance Fund
In NFF's first SIB e-vent, we held a live web chat exploring the challenges and opportunities of SIB and their potential to develop in the US marketplace. In this second e-vent, experts from The Young Foundation (UK), the Centre for Social Impact (New South Wales), and NFF discussed:
1. What SIB models exist for risk sharing and rewards incentives
2. How other countries have come to determine the right SIB structures for their transactions
3. Initial implications for structuring SIBs/Pay for Success projects in the United States
See this and other resources, including the recording of the live webinar at our Social Impact Bond discussion group, which is free for anyone to join here: http://nonprofitfinancefund.org/sib
Online Community Building and Why My Sociology Degree Wasn't a Waste of Money:
Online communities exist because of usefulness, purpose, and trust. How GovLoop grew from a few passionate friends to 40,000+ members solving everyday problems in government.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
Let's Make GREAT!'s case study detailing how coaching helped a creative professional by overcoming his mental obstacles ultimately resulting in improvements to both his personal satisfaction and startup's productivity.
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
How to get the most out of LinkedIn
3-Essentials of Personal Branding
How to create a digital footprint for yourself?
How do you make your profile effective?
Why treat LinkedIn as a search engine?
How do you get an ALL STAR Rating?
How do position yourself to both get found and get recommended?
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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2. Stuck at the bottom of the heap?
Want to get your marketing material under control?
1 to 1 Multi-touch - 500% higher response rates
Bramkamp can show you how a web2print solution can help
you manage your marketing material, save money, reduce inventory,
and be strategic using cross-media marketing. Learn how personalized
direct mail, e-mail, variable data, Purls and effective web landing pages can
generate results that will have your bank getting noticed.
Our 1 to 1 multi-touch campaigns have achieved at least 500% greater
response rates - and conversions - than “spray and pray” marketing
Bramkamp Printing: Get Strategic.
Our new lunch ‘n learn is May 19th on “direct mail & email: the perfect pair”
Register at www.bramkamp3point.com for a chance at $500 off your next
direct mail and to attend
2
3. BRAMKAMP’S WHIZ KID
Multi-Touch 1 to1 Marketing
BANKING EXAMPLES
• Campaign targeting new car buyers for cross-selling into other banking products
• Why Us? Why Now?
• 1 to 1 personalized postcards with PURLs - 500% higher response rates
• Fifth Third Bank “web to whatever” portal - complete CRM for direct mail, e-mail, phone
and social media
• Sample of range of banking collateral (both online and in print)
3
7. http://jason.53advantage.com/
JULY
2009
Jason, thank you for financing your new Buick with Fifth Third BANK - here are some special discounts just for you on other
fifth third BANK products, check the box next to any offer you are interested in to request more info or just click on the icon
to go straight to the application form.
GREAT RATES ON 5,300 REWARDS POINT ON .50% DISCOUNT POINTS
HOME EQUITY LOANS FIFTH THIRD MASTERCARD CARD ON MORTGAGE
YOUR E-MAIL:
7
9. Changing or
Leaving a Job? Insurance Services
Don’t leave your money behind For more information about
Fifth Third Securities can help you our complete line of insurance
preserve your 401(k) retirement options, call or visit a Fifth Third
savings. We provide a wide range Insurance Specialist at any one of
of investment options and help our convenient banking centers,
you develop a retirement strategy or visit us at www.53.com.
based on your objectives.
The implementation of new mortality
tables has caused insurance premiums
Contact a Fifth Third Investment to drop. Therefore, a re-evaluation of
Professional by visiting your local your current insurance program may
Fifth Third Banking Center. show that you are able to get more
coverage at lower rates.
* Fifth Third Securities does not provide tax advice. Please
consult your tax advisor before making any decisions or
taking any action based on this information. ** Source: John Hancock, 4/09
Fifth Third Securities is the trade name used by Fifth Fifth Third Securities is the trade name used by Fifth
Third Securities, Inc., member FINRA/SIPC, a Third Securities, Inc., member FINRA/SIPC, a
registered broker-dealer and registered investment registered broker-dealer and registered investment
advisor. Securities and Investments offered through advisor. Securities and Investments offered through
Fifth Third Securities, Inc.: Fifth Third Securities, Inc.:
Are Not FDIC Insured Offer No Bank Guarantee Are Not FDIC Insured Offer No Bank Guarantee
May Lose Value Are Not A Deposit May Lose Value Are Not A Deposit
Are Not Insured By Any Federal Government Agency Are Not Insured By Any Federal Government Agency
Insurance products made available through Insurance products made available through
Fifth Third Insurance Agency, Inc. Fifth Third Insurance Agency, Inc.
4/09 6/09
654283 653302
9
11. Creating a
Fifth Third Bank is committed to providing To learn more, please ask to speak with your
both our customers and employees with a Banking Center Manager or contact
safer banking environment. Therefore, we will
Safer Banking
Corporate Safety and Security at
be installing a new security vestibule in this 1-800-436-4400.
Banking Center.
This state-of-the-art weapons-detecting
Environment
vestibule consists of two separate chambers,
each with an interior and exterior door. When
entering, each person is required to pass
through a metal detector before proceeding
through the interior door. Should a weapon
or other heavy metal object be detected by
the system, the interior door will not open.
Additionally, an alarm will sound to alert Fifth
Third Bank employees. Please avoid bringing
items that might activate the alarm—such as cell
phones, large belt buckles, large jewelry—into
the Banking Center so that you can avoid any
inconvenience.
We believe that by installing this new security
vestibule we are creating a safer banking
environment for you and slamming the door
on crime in our community. Thank you for your
cooperation.
Fifth Third and Fifth Third Bank are registered
services marks of Fifth Third Bancorp. Member FDIC
11
12. Funding a Healthy Future
Enroll in a Fifth Third Bank
HSA today by visiting
www.53hsa.com.
12
13. Fifth Third Securities, Inc. is an a liate Our goal is the same for both
of Fifth Third Bank. Its predecessor was
individual and institutional clients,
established in 1925 and it continues to
provide full service securities brokerage namely, to build client wealth and
Institutional Underwriting and underwriting services for its clients. provide the level of customer
and Investments Fifth Third Securities serves both
individual and institutional clients with a
service and attention that you
wide range of brokerage and investment have come to expect from
products. We o er many products that every area of Fifth Third.
originate from our underwriting activities.
Fifth Third Securities Underwriting and
Investments o ers a comprehensive financial
package to help meet your investment
objectives. If your needs are on the asset side
of the balance sheet, we o er a wide range
of investment products and services. If your
needs are on the liability side, we can advise
you on financing and debt issuance. Our
seasoned professionals will help you formulate
strategies to help create an investment or
financing plan that fits your specific risk
profile. Through portfolio analysis we will
measure the e ectiveness of these strategies
to help you pursue your goal of maximizing
income while adhering to your risk parameters.
Fifth Third Securities’ Public Finance area
o ers specific borrowing strategies to meet
your financial needs. We are one of the
largest underwriters of municipal debt in
1. May be subject to certain state and local taxes and, depending on your tax status, the
alternative minimum tax. the states of Ohio, Michigan and Indiana,
2. Subject to market conditions and ratings. with markets expanding in Kentucky, Illinois,
3. Excluding any investment company security investments.
Tennessee, Florida, Missouri, Georgia, North
Fifth Third Securities is the trade name used by Fifth Third Securities, Inc., member FINRA/SIPC, Carolina, Pennsylvania and West Virginia.
a registered broker-dealer registered investment advisor, and wholly-owned subsidiary of By competitively working both sides of
Fifth Third Bank. Securities and Investments o ered through Fifth Third Securities, Inc.:
the balance sheet, we will help you achieve
Are Not FDIC Insured O er No Bank Guarantee May Lose Value
financial success.
Are Not Insured By Any Federal Government Agency Are Not a Deposit
Insurance products made available through Fifth Third Agency, Inc.
654391
03/10
13
17. Cut costs,
cut programs,
bunker down and
wait til it is over!
Once in a lifetime
opportunity,
while others
hesitate we can
make gains
17
18. WHY NOW?
NOW IS THE TIME TO INVEST IN MARKETING
FOUR YEARS AFTER A DOWNTURN, COMPANIES THAT MAINTAINED OR
INCREASED MARKETING DURING THE ECONOMIC SLOWDOWN
TYPICALLY EXPERIENCED 14 TIMES MORE GROWTH THAN THOSE THAT
CUT BACK.
WILL THE RESULTS LAST?
COMPANIES THAT GAIN SHARE DURING DOWNTURNS HISTORICALLY
KEEP THAT INCREASED SHARE WHEN THE ECONOMY BOUNCES BACK.
SOURCE: MCGRAW-HILL RESEARCH
18
19. WHY US?
PROVEN UNIQUE RESULTS - 500% INCREASED RESPONSE RATES
THE GRAPHIC VILLAGE - ONE STOP SHOPPING FOR ALL YOUR GRAPHICS
AND MARKETING NEEDS
EXPERIENCE COUNTS
WITH ALMOST 100 YEARS GRAPHIC SOLUTIONS EXPERIENCE, INCLUDING:
50 SUCCESSFUL WEB2PRINT PROGRAMS WITH 300+ ITEMS ON-SITE
12 YEARS INTEGRATED MARKETING SOLUTIONS
12 YEARS VARIABLE DIGITAL PRINT
7 YEARS OF BANKING SOLUTIONS - TOWER BANK, FIFTH
THIRD BANK, ETC.
19
31. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
!"#$%&'$()*++,+-$&+
&(#+,+-$%&'"$.#/&+0
1'*"2#"$345678
.2*2#9#+2:
31
32. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
Mike, are you planning on
!"#$%&'$()*++,+-$&+
opening your second
&(#+,+-$%&'"$.#/&+0
quarter 401(k)
1'*"2#"$345678
statement?
.2*2#9#+2:
to learn more
visit MikeS.53forward.com
32
33. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
!"#$%&'$()*++,+-$&+
Jennifer, are you planning
&(#+,+-$%&'"$.#/&+0
on opening your second
1'*"2#"$345678
quarter 401(k)
.2*2#9#+2:
statement?
to learn more
visit JenniferM.53forward.com
33
34. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
!"#$%&'$()*++,+-$&+
Doug, are you planning
&(#+,+-$%&'"$.#/&+0
on opening your second
1'*"2#"$345678
quarter 401(k)
.2*2#9#+2:
statement?
to learn more
visit DougW.53forward.com
34
35. A SPECIAL TELECONFERENCE FOR THE
FIFTH THIRD BANCORP
MASTER PROFIT SHARING/401(K) PLAN:
!"#$%&'$()*++,+-$&+
Jennifer, are you planning
&(#+,+-$%&'"$.#/&+0
on opening your second
1'*"2#"$345678
.2*2#9#+2:401(k)
quarter
statement?
to learn more
visit JenniferM.53forward.com
35
37. Project: Alerus Financial Solicits New Business With Variable Data
and Personalized URL Mail Campaign
Vertical Market: Financial Services
Business Application: Direct Marketing/Lead Generation
Alerus Financial, a North Dakota banking institution, wanted to encourage
new loan applications. In a unique side-by-side test of variable data and
static direct mail, the company saw a 3.67% response rate to the variable
data segment versus a response rate of less than 1% from the static portion.
Program Objectives
! Obtain new loan customers
! Establish a direct marketing baseline for future marketing efforts
! Compare variable data marketing to traditional static methods
Significant Results Reported by User
! 3.67% response rate to variable mailer
! New loans during the campaign
- 59.46% response rate from variable mailer
- 29.73% response rate from static mailer
- 10.81% could not be attributed to either mailer and it is assumed
came from word-of-mouth advertising
! 59.46% of those who responded to the variable data mail segment were
new customers to Alerus.
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