The document analyzes a menu with detailed insights on various food items, including sales volume, costs, selling prices, and contribution margins. It categorizes items into quadrants based on popularity and profitability, labeling them as stars, plowhorses, puzzles, and dogs. The overall food cost percentage is noted as 21.87%, with recommendations for replacing non-profitable items and adjusting prices to enhance profitability.

1. Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
1 AVOCADO 36.00 0.55 4.00 3 13.75 19.80 144.00 High Low PlowHorse
2 BACON 135.00 0.65 6.00 5 10.83 87.75 810.00 High High Star
3 CROISSANT 26.00 0.95 4.00 3 23.75 24.70 104.00 Low Low Dog
4 HALOUMI 127.00 1.38 6.00 5 23.00 175.26 762.00 High High Star
5 HASHBROWNS 189.00 1.33 4.00 3 33.25 251.37 756.00 High Low PlowHorse
6 MUSHROOMS 23.00 1.28 4.00 3 32.00 29.44 92.00 Low Low Dog
7 ROASTED TOMATOS 13.00 0.25 4.00 4 6.25 3.25 52.00 Low High Puzzle
8 SHRIMP 17.00 2.04 7.00 5 29.14 34.68 119.00 Low High Puzzle
9 SIDE CHICKEN 61.00 1.04 7.00 6 14.86 63.44 427.00 High High Star
10 SMOKED SALMON 30.00 4.14 6.00 2 69.00 124.20 180.00 High Low PlowHorse
11 SOURDOUGH BREAD 177.00 0.59 1.00 0 59.00 104.43 177.00 High Low PlowHorse
918.32 3623.00
29
4
Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
1 AVOCADO TOAST 2056 2.93 12.00 9 24 6024.08 24672.00 High Low PlowHorse
2 BANANA BREAD 1777 1.24 5.00 4 25 2203.48 8885.00 High Low PlowHorse
3 BIG BREKKIE 2094 3.63 19.00 15 19 7601.22 39786.00 High High Star
4 BLT 902 2.69 14.00 11 19 2426.38 12628.00 Low High Puzzle
5 EGG SANDWICH 1623 2.39 12.50 10 19 3878.97 20287.50 High Low PlowHorse
6 GRANOLA 700 2.78 10.00 7 28 1946.00 7000.00 Low Low Dog
7 MUSHROOM BENEDICT 963 2.98 16.00 13 19 2869.74 15408.00 Low High Puzzle
DOGS
Total Food Cost Percentage 28.62%
Items that are popular and profitable
Items that are not profitable but popular
Items that are profitable but not popular
STARS
PLOWHORSE
PUZZLES
MENU ENGINEERING WORKSHEET - F DUDLEY,S
Period from 12/27/2022 to 03/19/2023
ADD ONS & SUBS
Items that are neither popular nor profitable
AVERAGE MENU MIX
AVERAGE CONTRIBUTION MARGIN
BREKKIE TIME
Page 1 of 5

2. Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
8 ORGANIC EGGS 1064 1.55 10.00 8 16 1649.20 10640.00 Low Low Dog
9 RICOTTA HOTCAKES PLATE 1913 2.84 15.00 12 19 5432.92 28695.00 High High Star
10 SALMON BENEDICT 1512 4.69 17.00 12 28 7091.28 25704.00 High High Star
41123.27 193705.50
1460
10
Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
1 BEYOND BURGER 265 3.45 17.00 14 20 914.25 4505.00 Low High Puzzle
2 BRONTE BURGER 2780 3.02 16.00 13 19 8395.60 44480.00 High Low PlowHorse
3 CHEESE BURGER 3759 2.77 15.00 18 10412.43 56385.00 High Low PlowHorse
4 DUDLEY'S CHICKEN ROLL 1641 1.43 14.00 13 10 2346.63 22974.00 Low Low Dog
5 FRIED CHICKEN SANDWICH 3444 1.64 15.00 13 11 5648.16 51660.00 High High Star
27717.07 180004.00
2378
13
Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
1 BRANZINO 492 7.47 25.00 18 30 3675.24 12300.00 Low Low Dog
2 CHICKEN SCHNITZEL 1435 2.35 20.00 18 12 3372.25 28700.00 High Low PlowHorse
STARS
PLOWHORSE
PUZZLES
DOGS
Total Food Cost Percentage 15.76%
Items that are popular and profitable
Items that are not profitable but popular
Items that are profitable but not popular
AVERAGE MENU MIX
AVERAGE CONTRIBUTION MARGIN
MAINS
STARS
PLOWHORSE
PUZZLES
DOGS
AVERAGE CONTRIBUTION MARGIN
Items that are neither popular nor profitable
BURGERS/SANDWICHES
Total Food Cost Percentage 21.51%
Items that are popular and profitable
Items that are not profitable but popular
Items that are profitable but not popular
Items that are neither popular nor profitable
AVERAGE MENU MIX
Page 2 of 5

3. Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
3 HALF ROTISSERIE CHICKEN SALAD 1 4.36 22.00 18 20 4.36 22.00 Low Low Dog
4 HALF ROTISSERIE CHICKEN WITH FRIES
1012 4.39 22.00 18 20 4442.68 22264.00 High Low PlowHorse
5 LAMB PAPPARDELLE 709 5.55 20.00 14 28 3934.95 14180.00 Low Low Dog
6 SHRIMP LINGUINE 2558 3.08 20.00 17 15 7878.64 51160.00 High Low PlowHorse
7 STEAK FRITES 679 9.63 27.00 17 36 6538.77 18333.00 Low Low Dog
8 TRUFFLE PASTA 532 4.85 30.00 25 16 2580.20 15960.00 Low High Puzzle
32427.09 162919.00
927
18
Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
1 AFFOGATO 118 1.91 8.00 6 24 225.38 944.00 Low Low Dog
2 BANOFEE SUNDAE 281 2.84 10.00 7 28 798.04 2810.00 High High Star
3 CHOCOLATE POT 174 1.77 9.00 7 20 307.98 1566.00 Low High Puzzle
4 TIRAMISU 391 2.77 9.00 6 31 1083.07 3519.00 High Low PlowHorse
2414.47 8839.00
241
7
Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
PUZZLES
DOGS
STARS
DOGS
AVERAGE CONTRIBUTION MARGIN
SALADS / BOWLS/SIDES - SNACKS ETC.,
Items that are profitable but not popular
Items that are neither popular nor profitable
AVERAGE MENU MIX
AVERAGE CONTRIBUTION MARGIN
DESSERTS
Total Food Cost Percentage 25.68%
Items that are popular and profitable
Items that are not profitable but popular
Items that are profitable but not popular
Items that are neither popular nor profitable
AVERAGE MENU MIX
PLOWHORSE
PUZZLES
Items that are not profitable but popular
STARS
PLOWHORSE
Total Food Cost Percentage 22.05%
Items that are popular and profitable
Page 3 of 5

4. Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
1 BROWN RICE BOWL 711 1.67 15.00 13.33 11.13 1187.37 10665.00 Low High Puzzle
2 CHOP SALAD 3093 1.47 14.50 13.03 10.14 4546.71 44848.50 High High Star
3 CRISPY RICE SALAD 2345 2.15 14.50 12.35 14.83 5041.75 34002.50 High High Star
4 GEM CAESAR 1581 2.79 14.50 11.71 19.24 4410.99 22924.50 High High Star
5 BROCCOLINI 574 2.40 8.00 5.60 30.00 1377.60 4592.00 Low Low Dog
6 BRUSSEL SPROUTS 1478 2.77 10.00 7.23 27.70 4094.06 14780.00 High Low PlowHorse
7 CRISPY SWEET POTATOES 395 1.59 8.00 6.41 19.88 628.05 3160.00 Low Low Dog
8 FRIES 2406 1.04 7.50 6.46 13.87 2502.24 18045.00 High Low PlowHorse
9 MASHED POTATOES 346 1.33 10.00 8.67 13.30 460.18 3460.00 Low Low Dog
10 OLIVES & HALOUMI 709 2.80 8.50 5.70 32.94 1985.20 6026.50 Low Low Dog
11 TRUFFLE FRIES 1970 1.75 9.50 7.75 18.42 3447.50 18715.00 High Low PlowHorse
29681.65 181219.00
1419
9
Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
1 BURRATA 448 5.43 15.00 10 36 2432.64 6720.00 Low Low Dog
2 CALAMARI 980 2.74 14.00 11 20 2685.20 13720.00 High High Star
3 CAULIFLOWER SOUP 642 0.44 10.00 10 4 282.48 6420.00 Low Low Dog
4 SHRIMP TOAST 304 5.12 16.00 11 32 1556.48 4864.00 Low High Puzzle
5 WHIPPED RICOTTA 1076 1.09 12.00 11 9 1172.84 12912.00 High High Star
8129.64 44636.00
AVERAGE MENU MIX 690
PLOWHORSE
PUZZLES
STARS
STARTERS
Items that are not profitable but popular
Items that are profitable but not popular
Items that are neither popular nor profitable
AVERAGE MENU MIX
AVERAGE CONTRIBUTION MARGIN
Items that are popular and profitable
DOGS
Items that are neither popular nor profitable
STARS
PLOWHORSE
PUZZLES
DOGS
Total Food Cost Percentage 20.25%
Items that are popular and profitable
Items that are not profitable but popular
Items that are profitable but not popular
Total Food Cost Percentage 19.22%
Page 4 of 5

5. Item
No
Item Name
Menu Mix
(Total No.
Sold)
ITEM
Cost
Price ($)
ITEM
Selling
Price ($)
ITEM C.
M
Food
Cost %
Age
Total Item
Cost ($)
Total Item
Revenue
($)
Gradatio
n with
MM
Gradation
with CM
Quadrant
Placement
AVERAGE CONTRIBUTION MARGIN 10
142,411.51 774,945.50
Overall Food Cost : 21.87%
NOTE: All DOG products that are not profitable nor popular may be replaced with new products. Except for a few items marked in red, the food cost
of the menu items is ideal overall. The selling prices of these DOG items might be raised, which would boost profitability as a whole.
Page 5 of 5