Network$ discusses leveraging dialogue between buyers and sellers through enhanced media placements that allow for deeper discussions to build familiarity and trust over time. As opportunity costs decrease with more choices, the value of accessibility increases, making the placement of access points crucial to generating increased mind share and opening dialogue. Maintaining longer dialogues through improved interactions makes a sale more likely due to enhanced confidence and trust from familiarity.

1. NETWORK$ Leveraging the power of dialogue

2. Auto Sales Finance & Insurance Prospecting Service & Parts

3. Attention Deficit Disorder Advertisers overwhelm consumers and create inertia. The power to move is credibility.

4. Time & Placement As choices increase opportunity costs decrease. (failure to act now = zero)‏ As opportunity costs decrease the value of time increases. As the value of time increases the need for 24 hour accessibility increases. As the demand for accessibility increases the placement of access points is crucial.

5. Placement & Credibility The intersection of placement, attention, and credibility will generate an increased share of mind-space and open dialogue between buyers and sellers. The longer this dialogue is maintained the more likely it is that a sale will be made.

6. Leveraging Dialogue Enhanced media allows for deeper richer dialogue. Improved dialogue sustains contact. Extending the duration of contact builds a sense of familiarity. Familiarity enhances confidence and trust

7. Confidence New Car Purchase Service appointments Referrals Repeat

8. Positive experience = collateral sales Transportation specialists Rental cars Airfare Motorcycles