Menards is a Midwest home improvement store founded in 1962 that operates 286 stores across 13 states, making it the third largest home improvement retailer in the US. While Menards has a presence on YouTube and Facebook, the document recommends that Menards establish an official Twitter account to better engage with customers, as competitors Home Depot and Lowe's are using Twitter to their advantage, and also suggests Menards could make better use of Flickr, its website, and social media to improve customer interactions and build credibility.