The document provides a summary of stocks for the day, including Chipotle Mexican Grill (CMG), Google Inc (GOOG), and Amazon.com (AMZN). It notes that CMG reported strong comparable store sales growth and operating margin expansion in Q4. GOOG is up in after-hours trading as its stock split is set to take place. AMZN saw revenue growth decelerate in Q4 compared to the previous two quarters and is down in after-hours trading.
How to Compete on Google Shopping (#brightonseo)Samantha Noble
Slides from my Google Shopping presentation at BrightonSEO in September 2015. With over 1,000 changes to the AdWords interface in 2013, it is clear that Google invest a lot in this platform. A lot of the changes were for Google Shopping and in this presentation I am giving away lots of tips and techniques to maximise ROI from this channel
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
Five Keys to Profitable Growth with Google ShoppingAdlucent
With product listing ads (PLAs) now accounting for 30%-50% of paid search budgets, retailers must implement the right management and growth strategy in order to grow profitably. In this complimentary report, you'll learn five ways to grow your Google Shopping program. You'll also see how two retailers were able to achieve triple-digit growth in click-through rates, conversion, and revenue by implementing these tips.
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent
In this session, Catherine Roe of Google will discuss why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans. Also, how best-in-class companies have leveraged strong manufacturer, retail and media integration to drive sales & retail partnerships. Google will also present a case study on how search & display advertising has been proven to drive sales and ROI for a CPG company.
Startup Growth Case Study: How Autopilot Grew from 0-3,500 Customers in 2 YearsAutopilot
In March 2015, Autopilot re-launched with a brand new product and zero customers. Despite entering a crowded marketing automation scene, Autopilot rapidly grew to 3,500 paying customers over the next 2 years. In this case study, learn the playbook behind Autopilot's journey including the community and content strategies, nurturing tactics, and partner integrations that have driven growth – and how you can do the same.
Try Autopilot out for free:
https://autopilothq.com/free-trial.html
How to Compete on Google Shopping (#brightonseo)Samantha Noble
Slides from my Google Shopping presentation at BrightonSEO in September 2015. With over 1,000 changes to the AdWords interface in 2013, it is clear that Google invest a lot in this platform. A lot of the changes were for Google Shopping and in this presentation I am giving away lots of tips and techniques to maximise ROI from this channel
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
Five Keys to Profitable Growth with Google ShoppingAdlucent
With product listing ads (PLAs) now accounting for 30%-50% of paid search budgets, retailers must implement the right management and growth strategy in order to grow profitably. In this complimentary report, you'll learn five ways to grow your Google Shopping program. You'll also see how two retailers were able to achieve triple-digit growth in click-through rates, conversion, and revenue by implementing these tips.
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent
In this session, Catherine Roe of Google will discuss why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans. Also, how best-in-class companies have leveraged strong manufacturer, retail and media integration to drive sales & retail partnerships. Google will also present a case study on how search & display advertising has been proven to drive sales and ROI for a CPG company.
Startup Growth Case Study: How Autopilot Grew from 0-3,500 Customers in 2 YearsAutopilot
In March 2015, Autopilot re-launched with a brand new product and zero customers. Despite entering a crowded marketing automation scene, Autopilot rapidly grew to 3,500 paying customers over the next 2 years. In this case study, learn the playbook behind Autopilot's journey including the community and content strategies, nurturing tactics, and partner integrations that have driven growth – and how you can do the same.
Try Autopilot out for free:
https://autopilothq.com/free-trial.html
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
A Tale of Two Giants: Google and Amazon in the Shopping AuctionMike Ryan
The Google Shopping auction is one of the toughest competitive environments in performance marketing – yet highly rewarding for those who can win it.
The situation is made even more dynamic by Google's ever-evolving product strategy (keywords: full automation, walled garden) and Amazon's aggressive tactics designed to steal traffic away from this channel.
What is coming next from these huge players, and what can you do about it? Here is a current analysis and forward-looking projections, plus tips on how to outmaneuver these lumbering giants.
Topic: Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s PLA campaigns
- Some of the latest features launches for PLA’s