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[object Object],[object Object],[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Characteristics
What do our members do?  ,[object Object],[object Object],[object Object],[object Object]
Primary Specialty Area
Secondary Specialty Area
Years of Experience in Real Estate
Number of Personal Assistants ALL REALTORS® 2 years or less 3 to 5 years 6 to 15 years 16 years or more None 83% 94% 90% 82% 78% One 14 6 9 15 17 Two or more 4 1 1 3 5
Make a Difference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will Remain Active in Real Estate for Two More Years by Experience All Members 2 years or less 3 to 5 years 6 to 15 years 16 years or more Very certain 73% 70% 74% 74% 73% Somewhat certain 18 19 17 18 17 Not certain 9 11 9 8 10
Business Activity
Business Activity 2009 Survey 2010 Survey 2011 Survey Properties appraised 200 200 200 Transaction sides 7 7 8 Percent of members who had a transaction involving a foreclosure 41% 48% 51% Percent of members who had a transaction involving a short sale 28% 40% 45% Brokerage sales volume $1.2 million $1.2 million $1.1 million Number of properties managed 40 33 25
Transaction Sides
Most Important Factor Limiting Clients RESIDENTIAL SPECIALISTS   ALL REALTORS® All Broker/ Broker Associate Sales Agent Commercial Specialists Difficulty in obtaining mortgage finance 33% 32% 35% 31% 42% Expectation that prices might fall further 26 26 24 28 22 Low consumer confidence 15 15 17 13 12 Difficulty in finding the right property 10 10 8 11 10 No factors are limiting potential clients 8 8 7 9 11 Concern about losing job 4 4 5 4 3 Expectation that mortgage rates might come down 1 1 1 1 1
Where Clients Come From ,[object Object],[object Object],[object Object],[object Object]
Technology
Changes in Technology  Communication Source 2009 Survey 2010 Survey 2011 Survey Realtor website 60% 63% 62% Realtor blog 7 10 10 Use of social media 35 51 49
Blog Use ALL REALTORS® AGE 2011 Survey 2010 Survey 29 or younger 30 to 39 40 to 49 50 to 59 60 or older Have a blog 10% 10% 16% 18% 12% 10% 6% Do not have a blog 81 77 69 66 77 79 88 Do not have a blog, but plan to in the future 9 12 15 15 11 10 6
Social Media Use ALL REALTORS® 29 or younger 30 to 39 40 to 49 50 to 59 60 or older Yes 49% 83% 72% 64% 52% 31% No 42 10 20 28 38 58 No, but plan to in the future 9 6 8 8 10 9
Firm Web Presence
Median Amount Spent on Website
Percent of Business from Website by Amount to Maintain
Income and Expenses
Compensation Structures All REALTORS Percentage commission split 68% 100% Commission 18 Commission plus share of profits 3 Salary plus share of profits/production bonus 3 Salary only 2 Share of profits only 1 Other 6 Median year-starting percentage commission split 70% Median year-ending percentage commission split 70%
Commission Split by Years of Experience
Gross Annual Income, 2010
Net Annual Income, 2010
Gross Annual Income by Experience, 2010
Net Annual Income by Experience, 2010
Expenses 2010 2010 2011 Total Expenses $5,480 $4,270 Business Use of Vehicle 1,580 1,680 Technology 720 630 Professional Development 700 600 Administrative  690 720 Marketing of Services 690 550 Median percent spent on online marketing 10%  10%  Business Promotion 670 580 Affinity/Referral Relationship 0 0 Office/Lease Building  0 0
Office and Firm Affiliation
Where do our members work?
What type of firm? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship to the Firm
Benefits from the Firm ALL REALTORS® Employees Independent Contractors Errors and omissions (liability insurance) 20% 38% 19% Health insurance 5  37  2  Pension/SEP/401(K) 3  25  1  Life insurance 3  21  1  Dental insurance 3  24  1  Paid vacation/sick days 3  38  1  Vision care 2  19  1  Disability insurance (long-term care) 1  11  * Other 2  3  1  None 75  41  79
Demographics
Who Are Our Members? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For More Information Member Profile Webpage http:// www.realtor.org/topics/member_profile Economists Blog: http://economistsoutlook.blogs.realtor.org/ Via the FaceBook Page: http://www.facebook.com/narresearchgroup Via Twitter Account: http://twitter.com/#!/NAR_Research

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2011 REALTOR Member Profile Webinar

  • 1.
  • 2.
  • 4.
  • 7. Years of Experience in Real Estate
  • 8. Number of Personal Assistants ALL REALTORS® 2 years or less 3 to 5 years 6 to 15 years 16 years or more None 83% 94% 90% 82% 78% One 14 6 9 15 17 Two or more 4 1 1 3 5
  • 9.
  • 10. Will Remain Active in Real Estate for Two More Years by Experience All Members 2 years or less 3 to 5 years 6 to 15 years 16 years or more Very certain 73% 70% 74% 74% 73% Somewhat certain 18 19 17 18 17 Not certain 9 11 9 8 10
  • 12. Business Activity 2009 Survey 2010 Survey 2011 Survey Properties appraised 200 200 200 Transaction sides 7 7 8 Percent of members who had a transaction involving a foreclosure 41% 48% 51% Percent of members who had a transaction involving a short sale 28% 40% 45% Brokerage sales volume $1.2 million $1.2 million $1.1 million Number of properties managed 40 33 25
  • 14. Most Important Factor Limiting Clients RESIDENTIAL SPECIALISTS   ALL REALTORS® All Broker/ Broker Associate Sales Agent Commercial Specialists Difficulty in obtaining mortgage finance 33% 32% 35% 31% 42% Expectation that prices might fall further 26 26 24 28 22 Low consumer confidence 15 15 17 13 12 Difficulty in finding the right property 10 10 8 11 10 No factors are limiting potential clients 8 8 7 9 11 Concern about losing job 4 4 5 4 3 Expectation that mortgage rates might come down 1 1 1 1 1
  • 15.
  • 17. Changes in Technology Communication Source 2009 Survey 2010 Survey 2011 Survey Realtor website 60% 63% 62% Realtor blog 7 10 10 Use of social media 35 51 49
  • 18. Blog Use ALL REALTORS® AGE 2011 Survey 2010 Survey 29 or younger 30 to 39 40 to 49 50 to 59 60 or older Have a blog 10% 10% 16% 18% 12% 10% 6% Do not have a blog 81 77 69 66 77 79 88 Do not have a blog, but plan to in the future 9 12 15 15 11 10 6
  • 19. Social Media Use ALL REALTORS® 29 or younger 30 to 39 40 to 49 50 to 59 60 or older Yes 49% 83% 72% 64% 52% 31% No 42 10 20 28 38 58 No, but plan to in the future 9 6 8 8 10 9
  • 21. Median Amount Spent on Website
  • 22. Percent of Business from Website by Amount to Maintain
  • 24. Compensation Structures All REALTORS Percentage commission split 68% 100% Commission 18 Commission plus share of profits 3 Salary plus share of profits/production bonus 3 Salary only 2 Share of profits only 1 Other 6 Median year-starting percentage commission split 70% Median year-ending percentage commission split 70%
  • 25. Commission Split by Years of Experience
  • 28. Gross Annual Income by Experience, 2010
  • 29. Net Annual Income by Experience, 2010
  • 30. Expenses 2010 2010 2011 Total Expenses $5,480 $4,270 Business Use of Vehicle 1,580 1,680 Technology 720 630 Professional Development 700 600 Administrative 690 720 Marketing of Services 690 550 Median percent spent on online marketing 10% 10% Business Promotion 670 580 Affinity/Referral Relationship 0 0 Office/Lease Building 0 0
  • 31. Office and Firm Affiliation
  • 32. Where do our members work?
  • 33.
  • 35. Benefits from the Firm ALL REALTORS® Employees Independent Contractors Errors and omissions (liability insurance) 20% 38% 19% Health insurance 5 37 2 Pension/SEP/401(K) 3 25 1 Life insurance 3 21 1 Dental insurance 3 24 1 Paid vacation/sick days 3 38 1 Vision care 2 19 1 Disability insurance (long-term care) 1 11 * Other 2 3 1 None 75 41 79
  • 37.
  • 38. For More Information Member Profile Webpage http:// www.realtor.org/topics/member_profile Economists Blog: http://economistsoutlook.blogs.realtor.org/ Via the FaceBook Page: http://www.facebook.com/narresearchgroup Via Twitter Account: http://twitter.com/#!/NAR_Research