MELT LLC is an Atlanta-based integrated marketing firm focusing on sports and entertainment, particularly in the professional, collegiate, entertainment and racing arenas. MELT is currently working on the entertainment for its 10th Final Four this year in New Orleans; its fourth season of Full Throttle NHRA Racing; KIA Automotive; State Farm; Gulf Shores/Orange Beach Tourism and many others.

2. Over $25B is spent annually on collegiate sports, creating a huge and growing opportunity
Audience Size Fan Support Licensed Merch Media Rights Ad Dollars
20.4MM
college
Tailga:ng
is
a
$15B
$2.5B
is
spent
on
$1.1B
currently
spent
$1.3B
TV
ad
revenue
for
students
industry
college
licensed
merch
on
media
rights
college
basketball
$5.6B
spent
by
fans
on
New
College
Football
$700MM
TV
ad
200MM
fans
of
college
sports
:ckets
Tied
with
NFL
for
#1
in
Playoffs
expected
to
earn
$600-­‐700MM
for
revenue
for
college
college
sports
and
$1.0B
spent
on
licensed
merch
sales
media
rights
football
travel
to
events
*NACS
2012
**Neilsen
State
of
Sports
2011
*Smith
&
Streets
Sports
2012

3. Unlike Pro sports, where you may adopt a team, College fandom goes from cradle to grave

4. MELT is a full-service marketing firm devoted to monetizing and
driving brand loyalty through the collegiate and campus space
Websites Original TV Shows Concerts POS, merchandising Sponsorship evaluation Proprietary software Champion Coaches
Social Media TV ads and displays
Mobile tours and negotiation package Memorabilia
Apps Sweeps
Radio ads Sampling Sponsorship strategy Campus ambassadors Appearances
Content and Social Gift with purchase
Viral video Campus tours network Events
Management
Incentive programs
Systems Visual ID Tailgating events Research tool Content
Print & digital Ads Customer hospitality

5. MELT represents the country’s leading brands

6. MELT produced a national advertising campaign and led a rebranding initiative for the ACC
Project Highlights:
• Produced TV/Radio/Digi/Social Ad Campaign
• Generated Custom content
• Developed Long-term Strategic brand plan
• Implemented custom research studies
• Generating social maternity ward
• Supporting ACC on integrating Pitt, Syracuse and Notre
Notre Dame into the conference

7. MELT evolved and streamlined the visual ID for the SEC
Project Highlights:
• Generated Visual ID guidelines for conference
and member institutions
• Established circular mark, as iconic logo,
removing other emblems from the branding
• Created various applications for the circular
SEC logo including digital and video formats
• Logo has generated consistency and staying
power for the past 5 years

8. MELT produced the SEC’s 75th anniversary campaign, “Stories of Character,” which
featured famous southern storytellers like former President Clinton and Ashley Judd
Project Highlights:
• TV/Radio/Print/Digi/Social Campaign
• Brought Nissan in as Official Auto partner of SEC
• Produced Nissan SEC Heisman Tour featuring 75 greatest SEC moments
• Led development of Sports Illustrated SEC 75th Custom pub

9. MELT created the entertainment strategy for Coca-Cola and the NCAA Final Four in 2003 and
remains lead producer today
Project Highlights:
• Produced 10 Final Four Big Dance Concerts including talent,
branding, ROS, staging, sound, lighting, etc.
• Streamed the Concert on Facebook and March Madness Live
• Produced Vignette and Live Drop In for CBS, as well as
programming for CMT, VH1 and Food Network
• Integrated Ryan Seacrest, Fergie, Ludacris, Carrie Underwood,
Taylor Swift, Black Eyed Keyes, Maroon 5, Sugarland, Slash,
Janelle Monae, C-Lo Green and more
• Managed surrounding branding and host city activation
including Bracket-town

10. MELT produced the national screening of The ESPN movie, "A Sporting Chance",
celebrating 40 years of Title IX on behalf of the NCAA, Coca-Cola and ESPN
Project Highlights:
• Brought in inspiring female athletes to tell their individual stories through the lens of Title IX.
• Panel invitees included: Billie Jean King, Jackie Joyner-Kersee, Summer Sanders, and
Cheyenne Woods
• Filmed a highlight video and live stream of the panel discussion
• Developed all creative elements and set design

11. MELT created the tourism category for BP and the SEC
Project Highlights:
• Created the tourism category for the
SEC with Gulf Shores orange Beach
Project Highlights: and BP
• Created the first-ever tourism partner for the • Developed ad campaign and brand
SEC and strategy around “Where the SEC
• Developed multi-media ad campaign “where comes to Play,” featuring legendary
SEC Families come to play” featuring legends SEC Coaches such as Gene
coaches of the SEC Stallings and Pat Dye and their
• Produced Inaugural SEC Beach Fest and Fan families
Fare • Conceived and produced SEC Beach
• Activated SEC & Chick Fil A Fan Fares & Lead Fest, as an official kick-off to football
Generation season featuring Nick Saben, Les
Miles and Gene Chizk
• Developed ESPN U SEC Beach Fest
1-hour TV special

12. MELT has activated and developed sponsorships for top brands against the collegiate space
Highlights:
• First Data: B2B and fan integration into PGA Tour Championship and SEC
• Kia: Fan and dealership SEC and NFL
• Macy’s: True colors of the SEC in-store activation
• Powerade: NCAA, 25 elites colleges, MLB and NBA trainer and brand relationship management
• Primesport: Corporate Hospitality across every major collegiate and pro sporting property
• Senior Bowl: Sponsorship, content and activation plans
• State Farm: UGA and Falcons experiential fan recruitment tour

13. MELT has driven significant volume at retail via in-store and on
premise promotions against collegiate and pro sports

14. MELT has produced award winning national TV, social and digital content
Highlights:
• Palladia & My Space: Two-hour Hangout Festival
highlight show and a one-hour Flaming Lips cover
of the “Dark Side of the Moon” show
• CBS: Two Final Four documentaries hosted by
Greg Gumbel airing pre-tip off in 2011 and 2012
• ESPN U: Live to tape show of SEC Beach Fest
showcasing last three national champion coaches:
Nick Saben, Gene Chizk and Les Miles
• Facebook & MMOD/MML Live Stream: Coke Zero
Countdown Concert from Final Four
• Maxim Live Stream: Ludacris performs from Super
Bowl Party
• Food Network: Produced a Coach-Chef Cook-off
featuring top San Antonio Chefs and Final Four
Coaches
• ESPN, ESPN2 and Comcast: Produced 50+
episodes of Full Throttle TV capturing the lifestyle of
the NHRA
• Emmy Winning Producer: Craig Silver, Executive
Producer of SEC Football on CBS leads MELT
productions

15. MELT developed a website that will connect college student with real world
experiences in sports and entertainment careers
Highlights:
• Career-minded content to provide students info
and training for the workplace
• Exclusive internship and experience
opportunities in sports & entertainment
• Supporting social sites, sweeps and contests
Event
MELT
U
WOM
Earn
Points
Experiences

16. MELT is an award winning agency recognized by its peers

17. How can we into your business?
www.meltatl.com