Melissa_R_Pohl_Resume_2016_LinkedIn

CALL ME (510) 579-1614 melissa@melissapohl.com
I’m a UI/UX Artist, Game Artist, Marketing Artist, and Indie Game Designer, with five years of
experience working in the mobile game industry. I have led the UI on a total of 15 different
games, shipped six games, and managed teams of up to five UI Artists. I’ve worked with
partners including Disney, LucasArts, Lifetime, Marvel, FOX and Warner Brothers.
UI combines my biggest strengths: Visual Design, Illustration, Game Design, and User
Experience, into one job that gives me the opportunity to deliver engaging experiences to
players around the world.
Through my following on Dribbble and Pinterest, I’ve become a trendsetter in the game UI
community and have attracted editorial interview requests from design publications such as
Dribbble, Vectortuts, and InVision.
My body of work displays a high caliber of presentation and polish, which has contributed to
many of the games I’ve worked on being featured on the Apple, Google, and Amazon app
stores.
UX CONSULTANT - freelance October 2016 - Present
Fifth Journey
KUBO’S QUEST
• Provided the product team with actionable UX improvements to existing games.
• Reviewed wireframes and finished UI produced by the game team.
• Created wireframes and diagrams that illustrated a UX improvement plan for increased user
retention and monetisation.
LEAD UI ARTIST - contract April 2016 - June 2016
Babeltime Games
LEGENDS TD
• Created multiple concepts to determine an ideal UI style for the game’s midcore audience.
• Rapidly iterated on the UI style based on Art Director’s feedback and paintovers.
• Finalized the fully polished final UI style in under two weeks.
• Collaborated with the team to determine the best UX strategy for each screen I designed.
• Utilized Unity to implement many of the nine UI screens that I designed for the game.
• Collaborated with Lead Animator to design the UI animations used in the game.
• Produced over a dozen art assets used as icons for the IAP packages in the game.
• Optimized my designs for localization.
• Communicated with the Lead Engineer to ensure proper UI implementation.
WORK
ABOUT
MELISSA R. POHL
LEAD UI ARTIST
INTERACTIVE MEDIA The Art Institute of California, San Francisco 2010-2011
DESIGN AND TECHNOLOGY The San Francisco Art Institute 2008-2010
EDUCATION
INDUSTRY
YEARS
5
DRIBBBLE
FOLLOWERS
2.8K
GAMES
WORKED ON
20
SHIPPED
GAMES
6
UI ARTISTS
MANAGED
7
CONTINUED >
Melissa R. Pohl, 3325 227th St, Brier, WA 98036
Telephone: (510) 579-1614
melissa@melissapohl.com
www.dribbble.com/vectricity

CALL ME
LEAD UI ARTIST - freelance January 2016 - March 2016
Bake More Cake Maker Inc.
UNRELEASED GAME
• Developed an original UI style applied to a single fully polished mockup of the Main HUD for
a new mobile game built for HD tablets.
• Created multiple icons for use throughout the game.
LEAD UI ARTIST - contract September 2015 - January 2016
Redemption Games
UNRELEASED GAME
• Developed an original UI style for this match three game, after multiple iterations, in order to
meet the goals of the Product team.
• Finalized the visual design and layout of multiple screens.
• Presented multiple UX strategies for each game screen with the use of wireframes.
• Provided organized files to the Technical Artist for export and implementation.
• Travelled to the company’s San Diego office to meet with the team in person.
• Collaborated in determining on the appropriate UI/UX strategy for each screen in the game.
LEAD UI ARTIST - full time April 2015 - August 2015
TinyCo
AVENGER’S ACADEMY
• Created multiple concepts to determine the ideal UI style for this freemium simulation game.
• Collaborated with Game Designers to determine the best UX strategy for each screen.
• Produced detailed wireframes for each game feature to communicate my UX strategy.
• Worked with Design and Engineering to produce a complete game prototype.
• Created a comprehensive style guide which demonstrated my visual design strategy in a
coherent manner, allowing my team to maintain complete visual consistency.
• Managed tasks and deadlines for myself and other UI team members on the project.
• Communicated with Engineering Lead to improve efficiency of interdepartmental pipeline.
• Collaborated in designing the game’s final logo.
UNRELEASED GAME
• Led the UI on this simulation/shoot 'em up game featuring a well known sci-fi franchise.
• Through multiple iterations, developed an original UI style for the game that blended
seamlessly with the all other game art.
• Collaborated with Game Designers to determine the best UX strategy for each game screen.
• Worked with Engineering to produce a complete prototype for testing and demonstration.
• Produced detailed wireframes for each game feature to communicate my UX strategy.
• As the sole UI Artist assigned to the project, I designed, finalized, and implemented all UI/UX
on the project from concept to polished, complete game.
MANAGEMENT
• Managed a team of five UI Artists across two different games and various projects.
• Trained new hires on the UI pipeline and best practices.
• Provided useful feedback and mentorship to the members of my UI team.
• Motivated my UI team to deliver excellent quality work on tight deadlines.
• Performed 360 performance reviews for all direct reports.
• Created tutorials and documentation to enhance the quality of my team’s work.
RECRUITING
• Helped to expand the UI team by re-writing job descriptions, and crafting effective UI tests.
• Utilized Jobvite to evaluate UI applicants and facilitate follow-ups for promising candidates.
• Performed numerous interviews by phone and on-site.
OTHER ACHIEVEMENTS
• Created polished UI mock-ups for several successful game pitches to major partners such as
Warner Brothers and Fox.
WORK
CONTINUED
CONTINUED >
Telephone: (510) 579-1614
(510) 579-1614 melissa@melissapohl.com
MELISSA R. POHL
LEAD UI ARTIST

CALL ME
SR. UI ARTIST - full time April 2014 - April 2015
TinyCo
FAMILY GUY - THE QUEST FOR STUFF
• Worked in an already established UI style to create new features and updates.
• Created a style guide for the UI style established by my predecessor.
• Utilized TinyCo’s proprietary software to implement my designs.
• Developed UI for localization optimization.
• Collaborated QA, Content and Engineering teams to find and fix bugs.
• Worked with Design and Product teams to create UX flows for new features such as the
event system which generated millions of dollars in revenue.
• Worked under tight deadlines to develop four new themed event skins for the UI, while
working with partners such as San Diego Comic-con and Warner Brothers.
• Created event logos to be used for marketing purposes and in game.
• Produced marketing art and other promotional materials.
• Assigned tasks to all UI artists on my team.
• Provided UI artists on my team with feedback to ensure that all UI was consistent in quality.
LEAD UI ARTIST - freelance August 2013 - September 2013
Nimble Minds
WORD MORPH
• Created UI for four main screens in the game, as well as a UI kit which was used by other
team members to create the remaining UI.
• Developed the final approved UI style in under two work days.
• Contributed to the game’s featuring on the Apple’s App Store, by developing a high caliber
of polish to the game’s visual style.
UI ARTIST - full time July 2013 - September 2013
Breaktime Studios
PAPER STREETS
• Provided feedback on existing game UI/UX.
• Supplemented the existing UI lead to prepare this unique side scrolling city builder
simulation for launch.
• Worked in the already established visual style to create UI for new features.
• Utilized the company’s proprietary UI tool to implement my designs.
UNRELEASED GAME #1
• Led the UI/UX as the sole UI artist on this tower defence game until it’s cancellation.
• Developed two final polished UI style options in under a week.
• Reviewed concept art and provided feedback which effected the final game art style.
• Worked closely with Lead Game Designer to determine the best UX approach for the entire
game.
UNRELEASED GAME #2
• Finalized the partially established UX flow on this mobile strategy game.
• Creating a final UI style for the UI of this
BLUTRUMPET
• Redesigned and updated the logo for this existing venture.
• Generated an updated visual design of the UI for this app used to cross-promote games and
other apps.
OTHER ACHIEVEMENTS
• Presented a tutorial to the art team which lead to a more efficient workflow, cutting
production time for the other UI artists on the team.
• Successfully spearheaded an effort to improve existing UI tools for a more efficient UI
implementation process.
WORK
CONTINUED
CONTINUED >
Telephone: (510) 579-1614
MELISSA R. POHL
LEAD UI ARTIST

CALL ME
CO-FOUNDER - full time January 2012 - November 2013
PlayVenture Games
I co-founded this two person indie game studio with engineer and former TinyCo colleague,
Michael Sheldon.
UNICORN REVENGE
• Determined the look and feel of this fun multi-level endless runner.
• Designed the core loop and monetization strategy for the game, as well as collaborating on
other aspects of the game design.
• Created game design specs, and content lists that helped us to work efficiently towards
launching the game.
• Created all game art including characters, backgrounds, and props.
• Was responsible for designing all of the UI/UX from the wire-frames to the shipped final
product.
• Designed all the miscellaneous promotional assets required to launch the game, including
app icons, app store screenshots, and the game logo.
• Created sprite based animations for characters and FX animations, and directed additional
programmatic animations.
• Helped to write many of the config files in the game.
• Wrote the majority of the copy which appears in the game, as well as the app description.
• Directed sound design by procuring appropriate sound effects and music for the game.
BALLOON ESCAPE
• Designed the entire core loop and monetization strategy for this fun casual game which
utilized accelerometers used in mobile devices.
• Created all game art including characters, backgrounds, and obstacles.
• Designed all UI/UX for the MVP product from concept to polished final UI assets.
UI ARTIST - full time August 2011 - March 2013
TinyCo
TINY PETS
• Took over as the lead UI Artist on this freemium mobile simulation game which made it to
the top ten free games on the Apple App Store.
• Finalized the partially established UI style to prepare the game for it’s international release.
• Produced mock-ups and prototypes to design new features and improve the UX.
• Created a significant amount of game art, during times when I was blocked on UI.
TINY MONSTERS
• Created wireframes for every feature in this popular breeding simulation.
• Created an original UI style for the game that complemented existing game art.
• Executed final UI designs for every game screen with no supervision and extremely minimal
iteration.
• Employed Apple’s Interface Builder to implement final UI designs.
• Came up with simple and fast fixes for all issues that arose during play testing.
• Continued to add all new features and promotions to the game for a year after it’s launch.
• Advised the product team on determining the best approach to localization.
• Provided feedback and guidance to the UI Artist assigned with porting the existing game to
Android, in order to maintain the quality of the original UI.
• Designed the game’s logo and app icons.
• Produced hundreds of banner ads and other promotional materials.
TINY CASTLE
• Joined the team of this nearly finished game to overhaul the UI style with weeks till launch.
• Completed finalization of the approved UI style in under two weeks.
• Led a team of four UI Artists to design and implement all additional UI needed for the game
launch in only four weeks.
• Designed the game’s logo and app icons.
WORK
CONTINUED
CONTINUED >
Telephone: (510) 579-1614
MELISSA R. POHL
LEAD UI ARTIST

UNRELEASED GAME
• Developed an original UI style which complemented existing game art for this midcore sci-fi
themed mobile MMO strategy game.
• Contributed to the game’s UX design in collaboration with my team.
OTHER ACHIEVEMENTS
• Worked closely with engineers to help design a new, improved tool for UI implementation.
• Presented multiple tutorials to the UI team which cut production time for the entire team.
GAME ARTIST - full time January 2011 - August 2011
50cubes
MALL WORLD
• Created dozens of clothes, makeup looks, hairstyles, accessories, furniture, and backgrounds
for this established fashion themed Facebook game.
• Created cross promotional art and items with partners including Disney and Lifetime.
• Designed multiple icons for new features.
MALL WORLD’S FASHION DESIGNER
• Created all the original character designs in this new spin off of the team’s original hit game.
• Illustrated clothing design kits to be used in this interactive fashion design game.
OTHER ACHIEVEMENTS
• Designed websites for two unreleased 50cubes projects.
• Recruited and managed one other illustrator who worked remotely.
WEB DESIGNER - freelance August 2010 - January 2011
Global Mattress Group
• Designed original websites, logos, banner ads, and other web graphics for several of the
brands owned by Global Mattress Group.
DESIGN INTERN - part time March 2009- January 2011
Lesley Evers
• Performed digital product photography and image editing.
• Utilized a CMS to add products and other updates to LesleyEvers.com.
• Collaborated with Fashion Designer and Founder; Lesley Evers, directly, in creating new
textile designs for her line of women’s clothing and accessories.
CALL ME
SKILLS
SOFTWARE Adobe Illustrator
Adobe Photoshop
Adobe Flash
Unity
Adobe Dreamweaver
HTML & CSS
UX/
WIRE-FRAMES UI STYLE MANAGEMENT/
TRAINING
IMPLEMENTATION
UI
ANIMATION
https://www.linkedin.com/in/vectricitywww.dribbble.com/vectricity
WORK
CONTINUED
CONTINUED >
Telephone: (510) 579-1614
MELISSA R. POHL
LEAD UI ARTIST

FIFTH JOURNEY
KUBO’S QUEST
I was asked to consult on
Kubo’s Quest, an existing
mobile game that needed
some UX improvements. I
created several wireframes to
communicate to the game
team how to best improve the
UX, and better retain and
convert their players to
payers.
BABELTIME
LEGENDS TD
When I led the UI on this
game, I helped the team
develop a final, polished UI
style that built on existing
placeholder UI already in the
game, creating a unique UI
style that was perfect for the
midcore audience. I designed
a total of 9 screens, most of
which I also exported and
implemented in Unity. I also
collaborated with the Lead
Animator to design the UI
animations used in the game,
as well as working with the
team to refine the UX, and
creating art for all of the IAP
packages in the game.
Available here now:
https://itunes.apple.com/us/
app/legends-td-none-shall-p
ass!/id1153080939?mt=8&ig
n-mpt=uo%3D4
MELISSA R. POHL
LEAD UI ARTIST
Telephone: (510) 579-1614

CALL ME
Telephone: (510) 579-1614
PERSONAL
CARTOON GRAPHIC
STYLES AND LOGO KIT
This huge set of customizable
cartoon text styles can be
applied with a single click. is
Available now at:
https://crmrkt.com/G7J3W
PERSONAL
ULTIMATE CASUAL GAME
UI KIT - PARADISE
LAGOON
This UI kit is perfect for
creating UI for a casual,
mobile, or social game with a
tropical, jungle, forest, beach,
island, or tribal theme.
It’s one of the largest and
most complete UI kits out
there, with several
background, border, and
button options to suit the
needs of many unique games.
Get it now at:
https://crmrkt.com/8JMxk
You can also get the game
pieces you see here at the link
below:
https://crmrkt.com/J4635
MELISSA R. POHL
LEAD UI ARTIST

Telephone: (510) 579-1614
PERSONAL
FANTASY GAME BUTTON
MAKER
This huge set of customizable
button styles includes dozens
of accessories and is on sale
now here:
https://crmrkt.com/qpAA9
PERSONAL
CASUAL GAME BASIC
ICONS SET
This set contains over 84
unique, and fully customizable
icons.
Get them now at:
https://crmrkt.com/G7J3W
TINYCO
AVENGERS ACADEMY
This free to play mobile game
is based on the popular team
of superheroes, whom, in this
game, attend a special
academy.
I created over a dozen UI style
concepts for this project ,and
wireframed every feature in
the game, while leading a
team of 4 UI Artists.
MELISSA R. POHL
LEAD UI ARTIST

Telephone: (510) 579-1614
PERSONAL
GAME LOGOS
These game logos were
created just for fun to
showcase my skills at game
logo design.
TINYCO
FAMILY GUY THE QUEST
FOR STUFF
While I did not define the UX
or UI style on the top
Grossing game Family Guy
the Quest for Stuff, I did have
the opportunity to define UI
styles for 4 special events
featured in the game, 2 of
which are shown here.
Check out the current game
here:
PERSONAL
COMPLETE FANTASY
GAME UI KIT
My latest UI kit, perfect for
use in a fantasy themed battle
game. Available now at:
https://crmrkt.com/w3X5d
MELISSA R. POHL
LEAD UI ARTIST

Telephone: (510) 579-1614
NIMBLE MINDS
WORD MORPH
This UI was created for the
fun and unique new word
game Word Morph, the first
game released by Developer,
Nimble Minds. It was chosen
for featuring on the Apple
App store.
Find it here:
app/word-morph!-endless-w
ord-puzzle/id956096270?mt
=8
BREAKTIME
STUDIOS
UNRELEASED PROJECT 1
This tower defence game
featured toys defending a
sleeping child with gameplay
similar to that found in the
popular game “Plants vs.
Zombies”.
I created the entire UX flow
for this game as well as
creating the UI style.
PERSONAL
COMPLETE MOBILE
GAME UI KIT
This UI Kit is perfect creating
UI for a casual, mobile, or
social game with a theme
involving farming, restaurants,
parks, or nature.
It’s been sold over 20 times.
Buy now at:
https://crmrkt.com/0DvGr
MELISSA R. POHL
LEAD UI ARTIST

Telephone: (510) 579-1614
PLAYVENTURE
GAMES
BALLOON ESCAPE
I created this free to play
mobile game with my
business partner; Michael
Sheldon.
I created all of the art,
animation and UI, in addition
to designing the game.
PLAYVENTURE
GAMES
UNICORN REVENGE
I created this unreleased free
to play mobile game with my
business partner; Michael
Sheldon.
I created all the art, animation
and UI, in addition to
designing the core game
loop.
You can buy a version of the
water level in the game as
complete game kit here:
https://crmrkt.com/eN0AW
BREAKTIME
STUDIOS
UNRELEASED PROJECT 2
This game was a artillery
strategy game which featured
gods from various cultures
battling one another with
gameplay similar to the
popular game “Worms”.
I finalized the UX flow for this
game, as well as creating the
final UI style.
MELISSA R. POHL
LEAD UI ARTIST

Telephone: (510) 579-1614
TINYCO
TINY CASTLE
I created the UI style and
contributed to designing the
UX flow for this free to play
mobile game, which once
made the top grossing games
list on the Apple App Store.
Find it here:
https://play.google.com/stor
e/apps/details?id=com.tinyc
o.realms&hl=en
TINYCO
TINY MONSTERS
I did all the UX and created
the UI style on this top
grossing mobile game. I also
created and implemented
every piece of UI in the game
until a year after it’s launch.
Find it here:
https://play.google.com/stor
e/apps/details?id=com.tinyc
o.monsters&hl=en
TINYCO
UNRELEASED PROJECT
This freemium mobile MMO
strategy game which was set
in a near future sci-fi world,
featured gameplay similar to
that found in the popular
game “Clash of Clans”.
I created the UI style for the
game while another UI artist
designed the UX flow.
MELISSA R. POHL
LEAD UI ARTIST

Melissa_R_Pohl_Resume_2016_LinkedIn

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