Melissa Hamilton

1. © MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT.
OMMA CHICAGO | ART & SCIENCE OF DIGITAL ADVERTISING
VIRTUAL REALITY AND THE NEXT
SHOPPING EXPERIENCE |
KEEPING IT REAL
27/OCTOBER MATT DENTEN, EXECUTIVE CREATIVE DIRECTOR
MELISSA HAMILTON, DIRECTOR OF INTEGRATED
PRODUCTION

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KEEPING IT REAL

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MATT DENTEN MELISSA HAMILTON
EXECUTIVE
CREATIVE DIRECTOR
DIRECTOR INTEGRATED
PRODUCTION & TECHNOLOGY

4. PREDICTING
THE FUTURE

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TRADITIONALLY,
AGENCIES HAD
ONE OPPORTUNITY
FOR PERFECT
DELIVERY.

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TIME
TECHNOLOGY
> COMPLEXITY

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EXPERIENTIAL IS
STILL ABOUT
MAKING ONE SHOT
TO GET IT RIGHT

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AND FOR SHOPPERS
SOME THINGS HAVEN’T
REALLY CHANGED

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ADVERTISING IS FAKE
EXPERIENCES ARE REAL

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VR MAKES
THE REAL
FAKE

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THE EXPERIENCE
ITSELF IS REAL

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WE WANT IT
TO BE REAL

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ADVERTISING VS. ART
THE INTENT TO PERSUADE

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ALTERING REALITY
IS PERSUASION

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VR IS OUR CHANCE
TO GET IT RIGHT

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IS THIS THE END?

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VALUE HUMAN INTERACTION
OVER TECH INNOVATIONS

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EXPERIENCE
IS WHAT
CONNECTS US ALL

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technologists, engineers,
fabricators, producers,
studio, compliance,
retail space designer EXPERIENCE IS THE PRODUCT
IF A BRAND IS A METAPHOR FOR A STORY…
strategists,
art directors,
copywriters,
visual designers
STORY
TELLERS
TELLING THAT STORY IN REAL-TIME,
LEVERAGING THE LINKAGES BETWEEN
THE CUSTOMER, THEIR INTERESTS,
THEIR AGENTS AND
THE ECONOMIC OPPORTUNITY
FOR THE BRAND.STORY
MAKERS

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MAKE SOMETHING
MAKING ANYTHING
INSPIRES EVERYTHING

23. © MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT.
THANK
YOU