This slides show the small steps from the idea generation to the MVP.

1. Product Development
Diogo Teles - @diogocteles
Head of Product
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2. The Beginning
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“ If you wish to make an apple pie from scratch, you must
first invent the universe ”
Carl Sagen

3. The Problem
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“Don’t mistake speed for precocity: the world doesn’t need
wrong answers in record time.”

4. The Market
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Size + Competiveness + Fuckedupness = Ready to
Disruption Factor

5. The Technology
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Global availability + Defendability + Hard To Implement =
Science Fiction Index

6. Small Market
+
Easy To Implement
Big / Competitive
Market
+
Easy To Implement
Small Market
+
Hard To Implement
Big / Competitive
Market
+
Hard To Implement
Ready to Disruption Factor
Science Fiction Index
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/ 6Copyright © Faber Ventures - Confidential

7. The Problem
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“ Don’t be the pike ”
Tom Hulme

8. A Story
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“We need stories to reach facts”

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Who are the personas?
What is the role of each persona on the discovered problem?
What are the main pain points?
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10. No Assumptions
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“ Apostas são as mães de todas as cagadas! “
My Grandmother

11. /
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12. Solution
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Define a one liner value proposition!

13. Feature Definition
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14. Feature
Prioritization
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This guy has a brilliant method. Oh Well a good method.
To be fair its just a method.

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User interest
How important is this feature to the user?
Development effort
How hard is it to develop?
Business importance
Is this feature killer for the business?
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16. MVP Definition
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“So what if we started pushing “Minimum Lovable
Products” into the world?”

17. Define Key Metrics
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“ You are what you measure “

18. Go-To-Market
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If you pay for it, you are not doing it right!

19. Test the MVP
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It doesn’t need to look pretty, it just needs to WORK!

20. /
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21. Feedback,
Feedback and
more Feedback
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22. Conclude and
React
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Metrics + Distribution Channels + Costumer Satisfaction =
Great Success

23. Roadmap and
Long Term Vision
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“ I have a dream. Oh and btw this is my plan to get there.
“

24. Build your
investment deck
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Problem
Solution
Market Size
Competition
Confirmed Value Proposition
Validated Metrics
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Validated Go-To-Market Strategy
Product Roadmap
Long Term Vision
A solid and build upon real metrics financial plan
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27. “ This is not good enough, just
take it to the back of the barn
and shoot it ”
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/ 27Copyright © Faber Ventures - Confidential