This document discusses dopamine and how it relates to gaming. Dopamine is a neurotransmitter that provides feelings of pleasure and motivation. Video games have been shown to increase dopamine levels during play. Many popular games are "dopamine squirters" because they provide intermittent positive reinforcement through achievements, progress tracking, and social comparison features that condition players to keep playing. The document also briefly describes some examples of "mashup games" that combine gaming with other web APIs.
How Pornography Affects Developing Brains - Dr. Jennifer Brownucap4utah
Dr. Jennifer Brown has done extensive research on the effects of pornography on children's developing brains. This PowerPoint presentation details some of the main points of her study. Dr. Brown presented this information to the Prevent Child Abuse Utah Joining Forces Conference in October 2014. This research was also instrumental in passing S.B. 227 in Utah to allow a judge to reduce or restrict custody if a parent has intentionally exposed their child to pornography.
Some ideas and thoughts arising from Cong14. Idea is to start a conversation with interested people on how we can engage parents and teens about the issue of porn addiction, and raise awareness of the repercussions of watching too much porn.
How Pornography Affects Developing Brains - Dr. Jennifer Brownucap4utah
Dr. Jennifer Brown has done extensive research on the effects of pornography on children's developing brains. This PowerPoint presentation details some of the main points of her study. Dr. Brown presented this information to the Prevent Child Abuse Utah Joining Forces Conference in October 2014. This research was also instrumental in passing S.B. 227 in Utah to allow a judge to reduce or restrict custody if a parent has intentionally exposed their child to pornography.
Some ideas and thoughts arising from Cong14. Idea is to start a conversation with interested people on how we can engage parents and teens about the issue of porn addiction, and raise awareness of the repercussions of watching too much porn.
Primer on Play: Case Study for Knowledge GuruMarlo Gorelick
As shared in #GE4L, great structure of how and why to create game based learning. Prime case study to use when discussing possibilities of gamification for business
Creating Learner Engagement Through GamificationKarl Kapp
Presentation provided to the St. Louis Metropolitan Chapter of ASTD. It used an interactive story format to convey the message that thinking like a game developer is critical to creating engaging instructional design.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
Primer on Play: Case Study for Knowledge GuruMarlo Gorelick
As shared in #GE4L, great structure of how and why to create game based learning. Prime case study to use when discussing possibilities of gamification for business
Creating Learner Engagement Through GamificationKarl Kapp
Presentation provided to the St. Louis Metropolitan Chapter of ASTD. It used an interactive story format to convey the message that thinking like a game developer is critical to creating engaging instructional design.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
Similar to IDIA 620: Information Culture - Dopamine (9)
4. Definition
Primary neurotransmitter (chemicals in the brain
that help communicate messages from cell to cell)
found in the brain that is responsible for
happiness and other emotions.
It is essential for the normal functioning of the
central nervous system.
Provides feelings of enjoyment and reinforcement
that motivate a person proactively to “feel good.”
Sometimes referred to as the:
“reward chemical”
“pleasure molecule”
“anti-stress” molecule
5. Salience
Wikipedia states that Dopamine may also have a role
in the salience or „noticeableness‟ of important stimuli,
such as sources of:
Reward
Danger
This hypothesis argues that dopamine assists
decision-making by influencing the priority, or level of
desire, of such stimuli to the person concerned.
It has been argued that dopamine is more associated
with anticipatory desire and motivation (commonly
referred to as "wanting") as opposed to actual
consummatory pleasure (commonly referred to as
"liking").
6. Games
A study in 1998 monitored changes in dopamine
levels from subjects who were playing a video game.
Noted that dopamine levels increased during game play “at
least twofold” or doubled
Games that are challenging or competitive increases
dopamine level.
Stimulation provokes excitement, in its absence,
people feel bored.
Patterns of intermittent reinforcement over time can
release dopamine squirts.
This “intermittent reinforcement” is the addictive
quality of games and it affects people at the core
level.
7. “Dopamine Squirters”
Many popular games are “dopamine squirters”
by:
Deliverdopamine in small, frequent doses
Give periodic, positive reinforcement
Have achievements and leaderboards
“Nags” (come play me alerts)
Measurable, identifiable, frequent progress
Give users a reason to come back to your game
Players will play anything if they can advance,
compete, or compare.
9. Mashup Games - localiz.me
An online
treasure hunt
game on Google
Maps.
APIs used
include:
GoogleStreetVie
wImage,
GoogleMaps.
10. Mashup Games -
musicpopquiz.com
Guess the artist from
a song clip or a
picture.
Questions are
randomly generated
from the 7digital*
catalogue and get
more difficult as you
progress through
levels.
Compare scores with
others.
APIs used include:
7digital.
*7digital is a digital
media delivery
company.
11. Mashup Games - Climatecraft
A Minecraft mod
that adds tracking of
carbon emissions
using the AMEE
API.
APIs used include:
AMEE.
http://www.youtube.
com/watch?v=L0DfI
98DuDM
12. Conclusion
Mining the dopamine center for all it's worth
If you are aware:
of the patterns of intermittent reinforcement
that over time, this can release dopamine squirts
when people use your game
anyone can be conditioned with the help of this
pattern.
YOU can design a game that fits into this pattern and
take advantage of it.
Marketers are testing that this dopamine-rush
moment is the perfect time to reach out with a
brand message.