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Read this First: The Executive’s Guide to New
   Media- from Blogs to Social Networks
                By: Ron Ploof




           Presentation by Meghan Callahan
All About Ron!
       • 25-years in high-
         tech business
       • One of the earliest
         podcasters
       • Founder of OC New
         Media, LLC
Ron Amok! Blog
What can we learn from this
          book?
              • Companies fall into
                2 categories:
                • Those embracing
                  online conversations
                • Those ignoring them
What did we learn from this
          book?
              • “Advertising
                resembles a squirrel
                climbing a greased
                pole. With enough
                time and effort he’ll
                eventually get to
                where he wants to
                go, but it’ll take
                more time and effort
                than he planned”
The Power of Influence
• Businesses want access to vast
  audiences for minimal cost
• Businesses bombard the press with
  releases every day and the press can’t
  keep up
• Businesses and content providers
  overwhelm customers with messages
What was a surprise?
          • 3 Core Principles of
            a Wikipedia Article
            • Neutral Point of View
            • Verifiability
            • No original research
What was a surprise?
         • Admit that you’ve
           lost control.
           • “The only remaining
             control you have
             over your brand is
             how you react to
             what others are
             saying about it”
What do we want to learn
      more about?
            • 3 Groups in
              Companies relating
              to New Media:
              • The “Get-Its”
              • The Running with
                Scissors People
              • The Traditionals
Conclusion: Read This Book!
              • Puts abstract ideas into
                tangible stories
              • Highlights the most
                important concepts in
                Social Media for the PR
                Pro
              • Broken down into broad
                rules so it is easy to
                transfer into your
                specific business
Contact Me!
      • Phone: 404-538-4205
      • Email:
        mcallah2@georgiasouthern.edu

      • Twitter: @meghanc99
      • Linkedin:
        http://www.linkedin.com/in/meghancallahan
Meghan Callahan's Trade Book Review
Meghan Callahan's Trade Book Review
Meghan Callahan's Trade Book Review
Meghan Callahan's Trade Book Review
Meghan Callahan's Trade Book Review

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Meghan Callahan's Trade Book Review

  • 1. Read this First: The Executive’s Guide to New Media- from Blogs to Social Networks By: Ron Ploof Presentation by Meghan Callahan
  • 2. All About Ron! • 25-years in high- tech business • One of the earliest podcasters • Founder of OC New Media, LLC
  • 4. What can we learn from this book? • Companies fall into 2 categories: • Those embracing online conversations • Those ignoring them
  • 5. What did we learn from this book? • “Advertising resembles a squirrel climbing a greased pole. With enough time and effort he’ll eventually get to where he wants to go, but it’ll take more time and effort than he planned”
  • 6. The Power of Influence • Businesses want access to vast audiences for minimal cost • Businesses bombard the press with releases every day and the press can’t keep up • Businesses and content providers overwhelm customers with messages
  • 7. What was a surprise? • 3 Core Principles of a Wikipedia Article • Neutral Point of View • Verifiability • No original research
  • 8. What was a surprise? • Admit that you’ve lost control. • “The only remaining control you have over your brand is how you react to what others are saying about it”
  • 9. What do we want to learn more about? • 3 Groups in Companies relating to New Media: • The “Get-Its” • The Running with Scissors People • The Traditionals
  • 10. Conclusion: Read This Book! • Puts abstract ideas into tangible stories • Highlights the most important concepts in Social Media for the PR Pro • Broken down into broad rules so it is easy to transfer into your specific business
  • 11. Contact Me! • Phone: 404-538-4205 • Email: mcallah2@georgiasouthern.edu • Twitter: @meghanc99 • Linkedin: http://www.linkedin.com/in/meghancallahan