Being a model diverse organization in cannabis means having a diverse workforce which will include management and senior management positions serving a diverse community as effectively and efficiently as possible. This means having a workforce that reflects the community we serve, respecting differences, and leveraging differences and similarities in people to help them be the best they can be. A model diverse organization includes a robust supplier diversity program supporting the use of contractors and subcontractors from diverse business groups.

1. Medical Marijuana
Diversity Planning Svcs.
June 17, 2017
Roz McCarthy
The Genesis Group
1000 East Robinson Street #A
Orlando, FL 32801

2. Who Are We?
The Genesis Group, an independent minority and woman
owned consulting firm, provides marketing, branding, public
relations, and business management & development consulting
services to public, private, and non- profit companies and
organizations in the cannabis industry.
Our services are used by enterprises (clients) who need to
identify long term goals, get a new idea or venture "off the
ground" or expand, acquire or reinvest into a project.
Agency Overview

3. The Genesis Group Certifications

4. Title Diversity: 3 key building
blocks
1. Assess
2. Develop the Plan
3. Implementation
Organizations offers an opportunity
discussions and open forums that
can provide insight into challenges
and obstacles of diversity. Based on
Step1 a series of attainable and
measurable goals are developed.
Implementation of the plan is based
on the commitment of senior
executives and management.
Formulating action plans based on
goals established in step 2 and
assignment of implementation and
measurement of those plans must
follow. The action plan is the
responsibility of the entire
organization.

5. Title Diversity: 3 key
qualities blocks:
1. Lack of Help
2. No Defined
Expectation
3. Failure to Observe
The resulting qualities are
lack of anticipation of change
management needs, no
initiative on the part of the
company or its employees,
and zero insight into what’s
needed, whether it is stated
in the diversity plan or not.

6. What’s a
diversity plan?
What do great
diversity plan
and guidelines
look like?
Facts and figures

7. Title
Inform
Good Cop
-Effectively
Communicate
Information
-Communicate
Efficiently
-Teaches Who You
Are
Inspire
Good Cop
-Diversity Gives
Company
Personality
-Wow! Your
Customer
-It Represents You
Enforce
Bad Cop
-Enforceable
-The Do’s and
Don’ts
-Remain Strict

8. Did you know?
What should be included in a
diversity plan?
First and foremost, a good plan
is, just a plan unless you
implement execute responsibly.
you have to make rules and
some boundaries, but also keep
it flexible enough to move
forward and change and develop
as the company changes and
develops.
Facts and figure

9. FL’s MMJ Diversity
Legislative Lanuguage
• Authored by Roz McCarthy, CEO, The Genesis Group and
M4MM.
• Influenced by Pennsylvania MMJ Diversity Language Goals
• Creates opportunity for diverse groups to participate in
Florida’s MMJ industry
• Goals and plans will be tangible and measurable. Execution
is key.
• License renewal must show the effectiveness of the
diversity plan.

10. FL’s MMJ Legislation/SB-8a
(Diversity Language)
10. A diversity plan that promotes and ensures the
896 involvement of minority persons and minority business
897 enterprises, as defined in s. 288.703, or veteran business
898 enterprises, as defined in s. 295.187, in ownership,
management,
899 and employment. An applicant for licensure renewal must show
the
900 effectiveness of the diversity plan by including the following
901 with his or her application for renewal:
902 a. Representation of minority persons and veterans in the
903 medical marijuana treatment center’s workforce;
904 b. Efforts to recruit minority persons and veterans for
905 employment; and
906 c. A record of contracts for services with minority
907 business enterprises and veteran business enterprises.

11. The Genesis Group Consulting Services
-MMJ Diversity Planning Research and Discovery
-Develop Diversity Plan ( Include Execution Strategies)
-Create Supplier Diversity Program
-Create Diversity Policy and Procedure for HR Inclusion
-Educate and Train Staff/Leaders in Practice and Priniciple for
Highly Productive Diversity and Inclusion Practice
-Ongoing Diversity Program Management and Development *
.
Title

12. AWARENESS|EQUITY|INCLUSION