This document provides information about the luxury market in Spain, including statistics on luxury consumption, consumers, and the relationship between luxury and tourism. It also discusses the premium editorial market in Spain and provides details about the Chinese community in Spain, including residents and tourists. The document promotes Illustrated Avenue China magazine, describing its target audience, distribution details, and positioning as a publication for wealthy Chinese people in Spain.

2. 00.6 AV SAYS LONGCHAMPok:Layout 1 19/07/2012 12:14 Page 1
ILLUSTRATEDSAYS
Longchamp
grab it!
La línea de accesorios recupera su antiguo logo para recrearlo de nuevo en
cada uno de los artículos de temporada. Plenas de color, llegan las bolsas de
viaje, de mano, piezas ideales para marchas ligeras de equipaje, accesorios de
piel, mascadas de seda y la famosa bolsa “Le Pliage”… Todas y cada una de
ellas poseen una suntuosa mezcla de materiales, de singular belleza y creatividad. Lo difícil será decidir cual es la que mejor combina con los sueños de
verano.
A MAGAZINE THAT DEFINES A CULTURAL BUSINESS
MODEL. A SINGULAR COMPOSITION WHERE CREATIVITY
DRAWS THE EDITORIAL LINE AND APPROACHES THE
READER TO A CONTEMPORARY PHOTOGRAPHY OF AN
EXCLUSIVE LIFESTYLE.
V
V202
FOTOGRAFÍA ALBERTO MIRANDA RODRIGUEZ
ASISTENTE DE FOTOGRAFÍA LUCAS TORRES AUSEJO
A VERY IMPORTANT MAGAZINE.

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ILLUSTRATEDTHEN&NOW
FASHI
ON
HER
ILLUSTRATEDTIME
...TO AVENUE ILLUSTRATED CHINA
对于雕塑爱好者来说，夏航的名字不会没有听闻。他的艺术
作品可以定义为“玩的雕塑”。由隐藏的、 连接的和相接合的部
件组成，这位中国艺术家的那些精心制作的和出色的由不锈钢制
成的作品转变成为了一个神奇的世界。夏航艺术创作的概念，是
从反现代主义的故事中得到启发，带着给雕塑添加“玩”元素的
希望，拒绝“崇高”，以此来创造可以消除二元对立的主体与对
象。因此允许作品和观众之间的相互作用，他的两次个人展览：“
请别碰”，新时代画廊、 北京 (2008 年) 和”玩与乐趣”，J 艺术画
廊，上海，中国 （2010 年） 邀请参观者触摸并“用手感受”他的
作。由于在多元文化的环境中长大，这位青年雕塑家得到内在的
发展，在他的艺术作品中，呈现了青年人的自
AS TIME GOES BY
对于雕塑爱好者来说，夏航的名字不会没有听闻。他的艺术
作品可以定义为“玩的雕塑”。由隐藏的、 连接的和相接合的部
件组成，这位中国艺术家的那些精心制作的和出色的由不锈钢制
成的作品转变成为了一个神奇的世界。夏航艺术创作的概念，是
从反现代主义的故事中得到启发，带着给雕塑添加“玩”元素的
希望，拒绝“崇高”，以此来创造可以消除二元对立的主体与对
象。因此允许作品和观众之间的相互作用，他的两次个人展览：“
请别碰”，新时代画廊、 北京 (2008 年) 和”玩与乐趣”，J 艺术画
廊，上海，中国 （2010 年） 邀请参观者触摸并“用手感受”他的
作。由于在多元文化的环境中长大，这位青年雕塑家得到内在的
发展，在他的艺术作品中，呈现了青年人的自
下
的
是
光
的
痕
迹
对于雕塑爱好者来说，夏航的名字不会没有听闻。他的
艺术作品可以定义为“玩的雕塑”。由隐藏的、 连接的和
相接合的部件组成，这位中国艺术家的那些精心制作的和
出色的由不锈钢制成的作品转变成为了一个神奇的世界。夏
航艺术创作的概念，是从反现代主义的故事中得到启发，带
着给雕塑添加“玩”元素的希望，拒绝“崇高”，以此来创
造可以消除二元对立的主体与对象。因此允许作品和观众之
间的相互作用，他的两次个人展览：“请别碰”，新时代画
廊、 北京 (2008 年) 和”玩与乐趣”，J 艺术画廊，上海，中国
（2010 年） 邀请参观者触摸并“用手感受”他的 作。由于在
多元文化的环境中长大，
A UNIVERSE OF DREAMS AND ICONS THAT CONTAINS THE KEYS OF
LUXURY FOR THE ASIAN MARKET.
golden feather
化妝理髮
A VERY IMPORTANT PRODUCT IN COLLABORATION WITH (MEDITERRÁNEA
CULTURA Y MEDIOS, S.L.), EDITORIAL COMPANY OF THE NEWSPAPER
“OUHUA” FOUNDED BY ACEC (ASOCIACIÓN COMERCIAL DE CHINOS EN
ESPAÑA –CHINESE BUSINESS-RELATED ASOSIATION IN SPAIN) AND 3E
MULTINATIONAL GROUP ON DECEMBER 8 2002, WITH HEADQUARTERS
IN MADRID.
IT COUNTS WITH JOURNALISTS IN BOTH EUROPE AND CHINA AND
IS AN OFFICIAL MEMBER OF THE ASOCIACIÓN INTERNACIONAL DE
REVISTAS Y PERIÓDICOS (INTERNATIONAL ASSOCIATION OF MAGAZINES
AND NEWSPAPERS) AND THE ASOCIACIÓN ESPAÑOLA DE REVISTAS Y
PERIÓDICOS (SPANISH ASSOCIATION OF MAGAZINES AND NEWSPAPERS).
IT IS THE ONLY NEWSPAPER MEMBER OF “XINMIN EVENING NEWS” OF
SHANGHAI AND THE TV CHANNELS CCTV AND PHOENIX TV.

5. LUXURY MARKET IN SPAIN
LUXURY CONSUMERS
- LUXURY PERSONAL CARE MARKET (COSMETICS, FASHION, ACCESORIES, WATCHES AND
JEWELLRY) RISE TO MORE THAN 5.000 MILLON EUROS.
- THIS MARKET WILL INCREASE IN 2013 IN SPAIN AROUND 1,5%.
- LUXURY CONSUMPTION IN SPAIN COUNTS WITH ALMOST FOUR MILLION FAMILIES AS
CONSUMERS
- 70% OF THE LUXURY SALES IN SPAIN ARE INTENDED FOR FASHION AND ACCESSORIES
POTENTIAL CONSUMERS OF PREMIUM PRODUCTS EQUAL 20% OF THE COUNTRY’S FAMILY
UNITS, DIVIDED IN “MAJOR INCOMES” AND “ASPIRATIONAL INCOMES”.
LUXURY AND TOURISM
PREMIUM EDITORIAL MARKET IN SPAIN
- 30% OF THE LUXURY CONSUMPTION IN THE SPANISH MARKET COMES FROM TOURISM
(YEAR 2011).
- CONSUMERS, DEPENDING ON THE EXPENSES, ARE IN FIRST PLACE CHINESE TOURISTS,
FOLLOWED BY RUSSIAN TOURISTS.
- SPAIN IS THE SECOND OPTION WORLDWIDE IN TERMS OF TOURIST INCOME.
THE AMOUNT OF FASHION AND BEAUTY MAGAZINES IN SPAIN HAS INCREASED IN THE PAST
FIVE YEARS AS WELL AS ITS CIRCULATION WHICH HAS DOUBLED.
AMONG THE 4 MILLON POTENTIAL FAMILIES THAT CONSUME LUXURY, 2,8 MILLON
CORRESPOND TO THE ASPIRATIONAL SECTOR. THESE ARE FAMILIES WITH ANNUAL INCOMES
OF AN AVERAGE OF 45.000 AND 100.000 EURO. THIS SECTOR REPRESENTS NEARLY 35% OF
THE MARKET VALUE.
DESPITE THE SALES DROP IN THE MAGAZINE SECTOR, THE TOP OF THE RANGE GO UP;
STATISTICS SHOW SPANISH BUY THEM MORE AND MORE AND DEDICATE THE DOUBLE OF
TIME TO READ THEM COMPARED TO OTHER MAGAZINES WITH DIFFERENT CONTENTS.

6. TOURISM
IN 2012 THE NUMBER OF TOURISTS HAS EXCEEDED THE 155,000:
MORE THAN 30% OF GROWTH FROM THE PREVIOUS EXERCISE.
ALMOST 50% OF THE CHINESE TOURISTS THAT VISIT SPAIN STAYS AN
AVERAGE OF A WEEK; A 21% MORE THAN TWO.
IF WE ANALYZE THE AVERAGE EXPENSES FROM A PURE EUROPEAN
POINT OF VIEW, CHINESE TOURISTS SPEND AN AVERAGE OF 1,500
AND 3,000€ PER TRIP, MORE THAN 300€ PER PERSON AND DAY.
EXPENSES DISTRIBUTION: MORE THAN 40% IS SET ASIDE FOR SHOPPING.
ALMOST 80% GO TO MADRID AND BARCELONA, THEN VALENCIA
(7,8%), THE BASQUE COUNTRY (5,70%) AND ANDALUCIA (3,40%).
RESIDENTS
57% LIVE IN MADRID AND BARCELONA, AND THE ANOTHER 43% IS
DISTRIBUTED THROUGHOUT THE TERRITORY (MOSTLY VALENCIA,
ALICANTE, MALAGA AND SEVILLA).
IN THE YEAR 2011, THERE WERE 169,132 CHINESE RESIDENTS IN SPAIN.
WITH AN AVERAGE ANNUAL GROWTH OF 19% IN THE PERIOD 20002010, IN 2012 IT IS EXPECTED TO ACHIEVE THE 200,000 INHABITANTS.
THE PURCHASING POWER ALMOST DOUBLES (43%) THE AVERAGE
SPANISH CITIZEN.
SOURCES: GRAFF AND HU, 2008, EUROPEAN TRAVEL COMISSION 35, CTA, OBSERVATORIO TURÍSTICO
ESPAÑOL, TURESPAÑA, EUROMONITOR INTERNATIONAL AND INE (INSTITUTO NACIONAL DE
ESTADÍSTICA).

7. ILLUSTRATED MEN AND WOMEN
MEMBERS OF THE CHINESE COMMUNITY, RESIDENTS AND TOURISTS IN SPAIN
THAT USE THEIR TRIPS TO THE OLD CONTINENT FOR SHOPPING.
BUYERS OF EXCLUSIVE GOODS
AVANT-GARDE AND TECHNOLOGICAL
BRAND AND LUXURY LOVERS
59% WOMEN | 41% MEN
6 ISSUES PER YEAR: OUT EVERY TWO MONTHS
ON NEWSSTANDS ON THE 28TH OF JANUARY, MARCH, JULY, SEPTEMBER, NOVEMBER
15.000 ISSUES FOR THE MAIN MARKETS
PRESENCE IN THE MOST IMPORTANT EUROPEAN LOCATIONS
85% OF THE DISTRIBUTION IS CONCENTRATED IN THE TWO MAIN RESIDENT AND TOURIST
CENTERS FOR THE CHINESE, MADRID AND BARCELONA.
CONVENTIONAL POINTS OF SALE:
PREMIUM NATIONAL NEWSSTANDS
VIPS STORES
EL CORTE INGLÉS DEPARTMENT STORES
SPECIALIZED AGREEMENTS:
PERIODIC DELIVERIES THROUGH DATABASES OF NEWSPAPERS OUHUA AND EL MANDARÍN,
MEMBERS OF THE CHINA CLUB AND CASA ASIA IN SPAIN.
PRESENCE IN AIR CHINA AIRPLANES AND AGREEMENTS WITH THEIR MOST IMPORTANT
CLIENTS
VIP AREAS IN AENA MADRID AND INTERNATIONAL AIRPORTS
CHINESE EMBASSY IN SPAIN
CHINESE CULTURAL CENTERS AND RESTAURANTS IN SPAIN
SPECIAL EDITIONS FOR THE CHINESE CLIENTS OF THE RITZ HOTEL,THE PALACE, LAS ROZAS
VILLAGE AND CHOCRÓN JOYEROS IN MADRID AND THE MAJESTIC IN BARCELONA.
DISTRIBUTION PERCENTAGES
AVENUE ILLUSTRATED CHINA:15.000 COPIES
AIR CHINA AND TOUROPERATORS 35% (DISTRIBUTION THROUGH THE DELIVERY OF THE
MAGAZINE IN COMMERCIAL FLIGHTS AND VIP AREAS OF MADRID, BARCELONA, MILAN
AND PARIS AIRPORTS)
NATIONAL POINTS OF SALE 15% (PREMIUM NEWSSTANDS, BOOKSTORES, VIPS
STORES, EL CORTE INGLÉS DEPARTMENT STORES, RELAY STORES)
INTERNATIONAL POINTS OF SALE 10% (PREMIUM NEWSSTANDS)
MEDITERRÁNEA CULTURA Y MEDIOS S.L. 15% (OUHUA Y EL MANDARÍN
VIP SUBSCRIBERS)
DATABASES AND SPECIAL EDITIONS 20% (PREMIUM CLIENTS, COMMERCIAL CHINES
LOBBIES IN EUROPE -CHINA CLUB IN SPAIN, CASA ASIA IN SPAIN, CHINESE EMBASSY
IN SPAIN, CHINESE CULTURAL CENTER-, 4 & 5 STAR HOTELS, FASHION STORES,
JEWELRY STORES, LAS ROZAS VILLAGE...)
MARKETING SPECIAL ACTIONS 5% (EVENTS WITH PREMIUM BRANDS AND
COMMERCIAL CHINESE LOBBIES IN EUROPE).
APPROXIMATED %

8. “The only real elegance is in the mind; if you’ve got that,
the rest really comes from it.” Diana Vreeland
“Looking good and dressing well is a necessity.
Having a purpose in life is not.” Oscar Wilde
“A girl should be two things: classy and fabulous.” Coco Chanel
“I choose my friends for their good looks, my acquaintances for their good
characters and my enemies for their good intellects.” Oscar Wilde
“Youth is happy because it has the capacity to see beauty.
Anyone who keeps the ability to see beauty never grows old.” Franz Kafka
“Never drive faster than your guardian angel can fly.” Author unknown
ELEGANT, ARTISTIC, POWERFUL,
NOTORIOUS
INSIDE PRODUCTION OF THE CONTENTS,
FASHION & BEAUTY EDITORIALS
EXCLUSIVE STORIES
HIGH VISUAL IMPACT
ACCLAIMED PROFESSIONALS
“Take care of the earth and she will take care of you.” Author unknown
“A great time and above all, great people.” Donald Trump
“It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.” Steve Jobs
EMERGING TALENTS
STRATEGIC PROJECTION
360º BRAND DEVELOPMENT

9. NATIONAL AND
INTERNATIONAL COVERAGE
IN MORE THAN 100 MEDIA
+ THAN 500.000 RESULTS
IN BROWSERS
PRESENCE AND MINUTES
ON TV: SPANISH CHANNELS
“CUATRO” AND “LA SEXTA”
INTERVIEWS AND SPORTS
COVERAGE ON RADIO
CHANNEL “COPE”
(STATION WITH THE
LARGEST NUMBER OF
SPORTS LISTENERS)
OFFICIAL RADAMEL
FALCAO TWITTER (2.702.617
FOLLOWERS)
OFFICIAL ATLETICO
DE MADRID CLUB WEB
PAGE, FACEBOOK AND
SUPPORTERS’ CLUBS
MARCA.COM

10. FORMATS
COST(1) MEASUREMENTS(2)
FULL PAGE
DOUBLE PAGE SPREAD
10.500
19.000
225 x 300
450 x 300
24.500
23.000
21.500
20.500
15.500
14.500
13.000
12.000
11.000
13.500
13.000
21.850
14.500
450 x 300
450 x 300
450 x 300
450 x 300
225 x 300
225 x 300
225 x 300
225 x 300
225 x 300
225 x 300
225 x 300
225 x 300
225 x 300
18 x 300
SPECIAL EMPLACEMENTS
FIRST DOUBLE PAGE SPREAD
SECOND DOUBLE PAGE SPREAD
THIRD DOUBLE PAGE SPREAD
FOURTH DOUBLE PAGE SPREAD
UNEVEN-NUMBERED PAGE FACING SUMMARY
TECHNICAL SPECIFICATIONS
- 5 MM INDENTATION FOR ALL FORMATS
- DISK MUST INCLUDE IMAGES IN HIGH
RESOLUTION, ALL SOURCES, ILLUSTRATIONS
AND LOGOS AND A PDF IN HIGH RESOLUTION
- DOCUMENTS MUST COME IN TIFF FORMAT
(PHOTOSHOP) OR QUARK WITH 300 DPI
RESOLUTION OR EPS
- DIGITAL INFORMATION MUST COME IN A MAC
OR PC COMPATIBLE CD
- CD MUST COME WITH COLOR PROOF
FIRST UNEVEN-NUMBERED PAGE
SECOND UNEVEN-NUMBERED PAGE
THIRD UNEVEN-NUMBERED PAGE
UNEVEN-NUMBERED PAGES (4th - 8th)
INSIDE FRONT COVER
INSIDE BACK COVER
OUTSIDE BACK COVER
FACING SECTION
SPINE
COVER
ADVERTORIAL
CONSULT
CONSULT
CONSULT
CONSULT
CONSULT
(1) AMOUNTS IN EUROS (2) MEASUREMENTS IN MM

11. A ACQUA DI PARMA, APPLE, ARMANI, AUDEMARS PIGUET, AUDI B BALLY, BARBOUR, BEEFEATER, BELL&ROSS,
BENETTON, BENTLEY, BIOTHERM, BLANCPAIN, BMW, BOMBAY, BOUCHERON, BREGUET, BREITLING, BUGATTI,
BULGARI, BURBERRY C CANON, CARTIER, CARRERA Y CARRERA, CHANEL, CHIVAS, CALVIN KLEIN, CHRISTIAN
LOUBOUTIN, CARRERA, COCA COLA, CUERVO Y SOBRINOS D DIESEL, DIOR, DIRK BIKKEMBERGS, DOCKERS,
DOLCE&GABBANA, DOM PERIGNON, DKNY, DSQUARED2, DUCATI, DUPONT E ELIE SAAB, EL CORTE INGLÉS,
ERMENEGILDO ZEGNA, ESCADA F FAY, FERRARI, FERRAN ADRIÁ, FLOR DE CAÑA G GANT, GAS, GUCCI,
GIANFRANCO FERRÉ, GIORGIO ARMANI, GIVENCHY, GREY GOOSE, GUESS H HACKETT, HAMILTON, HARLEY
DAVIDSON, HARMONT&BLAINE, HEDI SLIMANE, HERMÉS, HONDA, HUBLOT, HUGO BOSS, HUNTER I INFINITI,
ISSEY MIYAKE, IWC J JAGUAR, JAMESON, JAEGER-LECOULTRE, JEAN PAUL GAULTIER, JOHN RICHMOND, JIMMY
CHOO K KARL LAGERFELD, KENZO, KRUG L L’ORÉAL, LACOSTE, LAMBORGHINI, LANCOME, LANVIN, LEVI’S,
LEXUS, LOEWE, LONGINES, LOUIS VUITTON M MANOLO BLAHNIK, MARLBORO CLASSICS, MARTINI, MASERATTI,
MCLAREN, ME BY MELIA, MERCEDES-BENZ, MIRTO, MICROSOFT, MINI, MOET CHANDON, MONT BLANC, MOVADO,
MOVISTAR N NARCISO RODRIGUEZ, NÁUTICA, NINA RICCI, NIVEA, NOKIA O OLYMPUS, OMEGA P PAL ZILERI,
PALACE HOTEL, PANERAI, PANASONIC, PATEK PHILIPPE, PAUL SMITH, PEQUIGNET, PHILIPS, PIAGET, PRADA,
PIAGET, PORSCHE, PUCCI R RADO, RALPH LAUREN, RANGE ROVER, RARE, RAY BAN, RAYMOND WEIL, REPLAY,
RITZ HOTEL, ROLEX, ROLLS ROYCE, RYKIEL S SAAB, SALVATORE FERRAGAMO, SAMSONITE, SAMSUNG, SANTA
TERESA, SHISEIDO, SISLEY, SWATCH T TAG HEUER, TIFFANY, TIMBERLAND, TOD’S, TOM FORD, TOMMY HILFIGER,
TOYOTA, TRIUMPH, TRUSSARDI, TUDOR U UGG V VERSACE, VALENTINO, VERTU, VEUVE CLIQUOT, VOLKSWAGEN,
VOLVO Y YVES SAINT LAURENT Z ZACAPA, ZENITH