Media pack-eng-nov2010

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The “Information about Andalucía” website was created in 1996.
It offers clear, concise information about the region primarily for the
tourist, the foreign resident and the international investment market.

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Media pack-eng-nov2010

  1. 1. Media Information
  2. 2. The most visited website aboutSouthern Spain in the worldThe “Information about Andalucía” website was created in 1996.It offers clear, concise information about the region primarily for thetourist, the foreign resident and the international investment market.Our site receives over 450,000 visitors every month.The information that you will find in the 10.000 pages at Chris Chaplow, Managing DirectorAndalucia.com is gathered from a wide variety of internationallypublished writers, photographers, and journalists, all of whom We have helped thousandsshare a great love for all things Spanish and in particular,all things Andalucían. of businesses in Andalucía promote their products worldwide Our site receives over 450,000 visitors every month
  3. 3. Andalucia.com is the most visited website in the Englishlanguage dedicated to Southern Spain. 350,000 EVOLUTION OF UNIQUE MONTHLY VISITORS: NOVEMBER 1996 – MAY 2010 300,000 250,000 200,000 150,000 100,000 50,000 0 NOVEMBER 1996 MAY 2010 10,000 pages of information relating to Andalucía, Spain
  4. 4. Because of its huge popularity, Andalucia.com offers aunique opportunity to businessesAs well as 16 main content sections including hotels, rentals, banking, carhire, business and destinations we have other very popular sections:Forum An extremely active forum with over 100 posts per day where members exchange thoughts about AndalucíaMagazine A chance to catch up on our monthly ezine featuresBlog Our editor explores Andalucían cultureNewsletter A bi-monthly newsletter is emailed to an opt in list of over 16,000 members.My.andalucia My Andalucia is a virtual meeting place where users can write and read stories relating to Andalucia.Search Engine A specialist search engine with results that are exclusively related to Andalucia. 16,000 registered recipients with an interest in Spain
  5. 5. We have half a million visitors, reading more than twomillion pages of information each month! MONTHLY STATISTICS MAY 2010 MOST VISITED PAGES MAY 2010 OTHER INTERESTING FACTS:Unique visitors 322,043 Home Page 83,730 Wikipedia: Listed on 84 pagesNumber of visits 449,700 Forums Index Page 80,235 DMOZ Directory: 23 listings for Andalucia.comPages viewed 1,558,443 City of Sevilla 20,505 Yahoo! Directory: 41 listings for Andalucia.comHits 12,635,149 City of Málaga 18,260 Alexa Rank: #56.660 City of Granada 17,381 Compete Rank: #23,336 Destinations Page 12,793 Quantcast Rank: #39,717 Travel & Tourism Page 11,993 Pages indexed and registered with Google: Accommodation Page 10,649 between 8,700 and 10,000 Málaga Airport 9,092 Inbound links to home page: 7,231 Nerja Page 9,536 Inbound links to website: 27,613 Costa del Sol Page 8,988 In a recent survey 88% of visitors said they would be back
  6. 6. Providing accurate marketing data to over 500 advertisersacross all sectors VISITOR SOURCE VISITOR GEOGRAPHIC PROFILE 45% Search engines 40% UK 8% 15% 40% Direct from address 17% Spain (expats in English language) bar or favourites 20% 40% 45% 20% Other EU countries 15% Referring websites 40% 15% 15% USA 17% 8% Rest of the world VISITOR STICKYNESS:Average time on site 4’ 08” New visitors 2’ 04” Returning Visitor 6’ 53”Average Number of Pages Viewed 5.4 New visitors 2.9 Returning Visitor 10.2 16 categories & ease of navigation keeps visitors online
  7. 7. The ideal platform to reach the English speaking populationwho live in or visit Andalucía on a regular basis VISITOR MAIN RESIDENCE VISITOR AGE GROUP 6% Andalucía 27% 3 36-50 years 36% 7% 11% UK 36% 8% 51-65 years 31% 27% 36% 20% Rest of world 20% 26-35 years 15% 15% EU 11% 18-25 years 8% 36% 31% Spain 6% 65+ years 7% under 18 years 3% Nº 1 information portal on Andalucía (Alexa.com)
  8. 8. 80% of visitors are looking for information on either livingor travelling in Andalucía VISITOR EMPLOYMENT NUMBER OF CHILDREN IN HOUSEHOLD VISITOR GENDER 80 4% Full time 54% 70 8% 61% Retired 19% 60 14% Part time 14% 50 55% 45% 54% FEMALE MALE 40 19% Student 8% 30 Unemployed 4% 20 15% 12% 10 7% 3% 1% 0 0 1 2 3 4 5 Nº OF CHILDREN IN HOUSEHOLD Average of 5.27 pages viewed per visit
  9. 9. Our pages are highly optimised and receive consistentlyhigh positions on google.com WHICH NEWSPAPERS DO OUR VISITORS READ? WHAT INTERESTS DO OUR VISITORS HAVE? 12% 3 Times/Telegraph 32% 8% 10% Spanish Provincial 21% 11% 32% 8% Express/Mail 15% INVESTMENT/SAVING 15% Tabloid 11% 6% WATER SPORTS 21% Spanish National 8% ART & CULTURE 4% FOOD & WINE GARDENING OUTDOORS SHOPPING PROPERTY Marca 3% WALKING WALKING READING WILDLIFE HEALTH 2% TRAVEL FILMS GOLF BARS 0 Returning visitors view at least 10 pages
  10. 10. The Spanish Edition waslaunched in 2006The Spanish language version of Andalucia.com was re-launchedon our 10th anniversary in April 2006 and now has some 2,500pages of information relating to the 800 villages and destinations inAndalucía, as well as plenty of events and cultural items.Even though it’s young in comparison with the English version,it’s popular. It receives around 50,000 visits a month. Jaén Cathedral at sunrise 2,500 pages of information in Spanish relating to 800 destinations in Andalucía Spanish version receives 50,000 visitors per month
  11. 11. Developing online marketing campaigns and presence forboth local and international businessesWe welcome inquiries from businesses whowish to advertise on Andalucia.com in order toreach this high profile targeted market.Over 500 advertising clients trust Andalucia.com as their source of web traffic.Range of products from high traffic ‘clickthrough rate’ text links to high profile banners,section sponsorship and video advertising.Very high rate of return CPM models due tohighly targeted sectors.Call (+34) 952 897 865email: advertising@andalucia.com 500 clients trust Andalucia.com as their source of web traffic
  12. 12. Advertising options BannersWe offer Banners, Button Banners, 468 x 60Text Links, Multiple Text links, Logo ButtonLinks and Page Sponsorships. BannersPrices depend on page positions and 120 x 60traffic ranking.Volume discounts based on the levelof investment committed. Text links Logo links 75% renewal rate for advertisers
  13. 13. The company behind the websiteAndalucia Com SLU is the company behind the“Information about Andalucía” website. Formedin 1997 it is staffed by passionate professionalsfrom a myriad of different backgrounds andinterests. All are dedicated to maintaining the highstandards that visitors to the website have cometo expect for more than a decade. It is this team-based approach which is the backbone of ourcontinued success.COMPANY OF THE YEAR Chris Chaplow,director of Andalucia.com said he was “honouredto receive this prize from the Junta de Andalucía Andalucia.com was awarded Company of the Year at theand the Chamber of Commerce of Málaga” as, Junta de Andalucia’s 2008 Costa del Sol Business Awards.he added, “it’s recognition for 12 years of work Andalucia.com winner of Communicator of the Yearpromoting Andalucía”. 2009 awarded by the international Costa Press Club. Andalucia.com is the market leader in its field
  14. 14. Andalucia Com SLUAvenida del Carmen 9, Ed. Puertosol1ª Planta, Oficina 30, Estepona, 29680Málaga, SpainTel: +34 952 897 865 Fax: +34 952 897 874CIF: B-29873437Registro Mercantil, Málaga: Tomo: 2075 Libro: 988Folio: 120 Sección: 8 Hoja: MA-30617www.andalucia.com - your indespensible guide to Andalucía

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