Take a look at the ten lessons MediaVision's Head of Social, Jodie Harris, learnt about social media in 2014.

1. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
10 THINGS
I LEARNT ABOUT SOCIAL IN 2014
Head of Social Jodie Harris

2. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
Like the bright lights of New York City, social media never
sleeps. This doesn’t mean that you should be speaking
about your brand 24/7. If you have a social following
that is forever switched on, create social content that will
engage with them and is aligned with your
brand first.
NO ONE CARES ABOUT YOUR BRAND 24/7

3. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
As much as the main three (Twitter, Facebook and Google+)
play a prominent role in today’s social media marketing, new
platforms are forever emerging. Embrace the new platforms,
as they could be the perfect space for a particular client.
NEW PLATFORMS SHOULD NEVER BE IGNORED

4. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
‘Facebook is becoming the granny platform’ is another
scare mongering statement like ‘print or SEO is dead’.
Facebook is changing, yes. Facebook is evolving, yes.
But dying? No!
FACEBOOK IS NOT LOSING THE YOUTH

5. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
Just because your social media marketing is attracting a lot of
followers, doesn’t mean they are your target market or they
will engage with your brand. Focus on quality content that
only your true fans will love and engage with.
ENGAGEMENT > FOLLOWING

6. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
Ask the client what is happening across all departments -
from their design team, to marketing, PR, and sales, right
down to the showroom floor. This will ensure that you
give their content calendar as diverse a feel
as possible.
ASK CLIENTS THE RIGHT QUESTIONS

7. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
A brand’s social needs to look natural and a little unpolished
for it to feel effortless. A content plan can be great to forward
plan, but it needs to be balanced with the unplanned activity
to feel current.
BALANCE THE PLANNED AND UNPLANNED

8. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
A great social campaign or plan relies on its allies.
Whether it is Digital PR or Content Marketing, make sure
they are utilised in your social media campaign.
RELY ON OTHER SERVICES

9. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
READ, READ & READ SOME MORE
Social is ever changing and what you read 6 months ago might
not apply to what you are working on now. Make sure you set
aside some time every week to scan marketing and brand news
that can affect your social marketing.

10. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
No social account should be handled by just one person.
Either a team or an understudy needs to make sure they are
on hand to take over when needed. It is important to not
only call on the understudy, but to work
with them every week to keep them up
to speed with the client.
HAVE AN UNDERSTUDY

11. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
10Keep your objectives for an overall social strategy
clear and concise, with the aims and targets
segmented for each platform. Regular reporting
and measuring will keep your
aims and goals front of mind.
KEEP YOUR OBJECTIVES SIMPLE

12. www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
Visit www.mediavisioninteractive.com or
join us on Facebook or Twitter
PLAN YOUR NEXT SOCIAL MEDIA CAMPAIGN WITH US.
Jodie Harris