This document contains discussion questions about Toni Morrison's novel "The Bluest Eye". It addresses themes in the novel like race relations, purity, and violence. It also analyzes Morrison's use of excerpts from Dick and Jane primers at the beginning of sections and the symbolism of a cat in the story. Finally, it discusses the perspective of seeing the story through different characters' eyes rather than the main character Pecola's direct point of view.
Judith Butler's theory suggests that gender is performative rather than determined by sex assigned at birth. While feminism rejected biological determinism of gender roles, it risked replacing that with a view of fixed masculine and feminine identities built on male and female bodies. This limits choice and difference. The documents discuss applying this theory to argue that clothing, not biology, sexualizes women's bodies by implying what is underneath and allowing the male gaze. Magazines are also examined for how they discuss sexuality differently for male and female audiences.
This poster for the 1963 horror film "Kiss of the Vampire" depicts two vulnerable young women being attacked by bats at night, with the vampire protagonist lurking in the background. The summary analyzes how the poster uses representations of gender, with the women portrayed as weak and objectified compared to the strong male vampire. It also examines the cultural context of 1960s gender and racial stereotypes present in the poster's imagery and symbolism.
This poster for the 1960 film "Kiss of the Vampire" uses various signs and symbols to convey meaning. It depicts a vampire backing away as a woman protects a man lying on the floor from an attack. The signs like blood, bats, and a castle in the background signify horror elements. The woman fighting back challenges gender stereotypes of the time. Analysis of dress codes and gestures also present alternative meanings beyond the preferred reading, showing how semiotics allows for multiple interpretations.
A level media studies y2 C1SA Kiss of The Vampire media language and represen...KBucket
This document provides context and analyzes representations in the 1963 film Kiss of the Vampire. It is a horror/monster movie produced by Hammer Film Productions and intended as a sequel to Dracula, though it does not reference Stoker's character. Released in 1963, the film reflects the social changes of the 1960s including women's liberation and the introduction of the contraceptive pill. However, the poster depicts stereotypical representations of women as passive victims threatened by the vampire that may encode "older" or "male fears" about women challenging male dominance. The document discusses applying various media theories to analyze representations and identities in the poster.
Feminist film theory views representations of women in film as culturally constructed and often unrealistic. Early feminist criticism examined the stereotyped portrayals of women in classic Hollywood films and their negative effects. These portrayals were seen as reflecting a male perspective since films were written and directed by men. Feminists called for more positive representations of women that were not defined by a male gaze or passive roles in narratives centered around male characters and their desires.
Feminists seek to challenge unequal power structures and gender roles in society. They argue that society is patriarchal, meaning it is dominated by male rule and power. The media plays a key role in shaping dominant ideas about appropriate gender roles and stereotypes. Traditional stereotypes present femininity as caring, nurturing, emotional and passive, while masculinity is depicted as tough, rational, and active. However, some argue newer stereotypes have simply replaced old ones without truly empowering women. Feminist movements have aimed to challenge these stereotypes and fight for women's social, political, and legal equality.
This document provides a summary and analysis of the films Legally Blonde (2001) and Picture Perfect (1997) through the lens of feminist film theory. It discusses how the films represent femininity and gender roles, as well as stereotypes like the "dumb blonde." Both films challenge stereotypes by showing strong, intelligent female leads who face gender inequality but prevail. While some scenes rely on objectification of the female characters for male pleasure, overall the films push back against patriarchal norms and unrealistic representations of women in media.
This document contains discussion questions about Toni Morrison's novel "The Bluest Eye". It addresses themes in the novel like race relations, purity, and violence. It also analyzes Morrison's use of excerpts from Dick and Jane primers at the beginning of sections and the symbolism of a cat in the story. Finally, it discusses the perspective of seeing the story through different characters' eyes rather than the main character Pecola's direct point of view.
Judith Butler's theory suggests that gender is performative rather than determined by sex assigned at birth. While feminism rejected biological determinism of gender roles, it risked replacing that with a view of fixed masculine and feminine identities built on male and female bodies. This limits choice and difference. The documents discuss applying this theory to argue that clothing, not biology, sexualizes women's bodies by implying what is underneath and allowing the male gaze. Magazines are also examined for how they discuss sexuality differently for male and female audiences.
This poster for the 1963 horror film "Kiss of the Vampire" depicts two vulnerable young women being attacked by bats at night, with the vampire protagonist lurking in the background. The summary analyzes how the poster uses representations of gender, with the women portrayed as weak and objectified compared to the strong male vampire. It also examines the cultural context of 1960s gender and racial stereotypes present in the poster's imagery and symbolism.
This poster for the 1960 film "Kiss of the Vampire" uses various signs and symbols to convey meaning. It depicts a vampire backing away as a woman protects a man lying on the floor from an attack. The signs like blood, bats, and a castle in the background signify horror elements. The woman fighting back challenges gender stereotypes of the time. Analysis of dress codes and gestures also present alternative meanings beyond the preferred reading, showing how semiotics allows for multiple interpretations.
A level media studies y2 C1SA Kiss of The Vampire media language and represen...KBucket
This document provides context and analyzes representations in the 1963 film Kiss of the Vampire. It is a horror/monster movie produced by Hammer Film Productions and intended as a sequel to Dracula, though it does not reference Stoker's character. Released in 1963, the film reflects the social changes of the 1960s including women's liberation and the introduction of the contraceptive pill. However, the poster depicts stereotypical representations of women as passive victims threatened by the vampire that may encode "older" or "male fears" about women challenging male dominance. The document discusses applying various media theories to analyze representations and identities in the poster.
Feminist film theory views representations of women in film as culturally constructed and often unrealistic. Early feminist criticism examined the stereotyped portrayals of women in classic Hollywood films and their negative effects. These portrayals were seen as reflecting a male perspective since films were written and directed by men. Feminists called for more positive representations of women that were not defined by a male gaze or passive roles in narratives centered around male characters and their desires.
Feminists seek to challenge unequal power structures and gender roles in society. They argue that society is patriarchal, meaning it is dominated by male rule and power. The media plays a key role in shaping dominant ideas about appropriate gender roles and stereotypes. Traditional stereotypes present femininity as caring, nurturing, emotional and passive, while masculinity is depicted as tough, rational, and active. However, some argue newer stereotypes have simply replaced old ones without truly empowering women. Feminist movements have aimed to challenge these stereotypes and fight for women's social, political, and legal equality.
This document provides a summary and analysis of the films Legally Blonde (2001) and Picture Perfect (1997) through the lens of feminist film theory. It discusses how the films represent femininity and gender roles, as well as stereotypes like the "dumb blonde." Both films challenge stereotypes by showing strong, intelligent female leads who face gender inequality but prevail. While some scenes rely on objectification of the female characters for male pleasure, overall the films push back against patriarchal norms and unrealistic representations of women in media.
The document discusses issues of representation and casting of African Americans in modern media such as films and magazines. It provides examples of roles that were originally written as black characters being cast as white actors. It also discusses the common stereotypical portrayals of black women and men in films. The document argues that even films focusing on black stories often reinforce stereotypes and fail to show the full diversity of black experiences. It concludes that portrayal of black people in media could be improved and that magazines should stop digitally lightening the skin of black celebrities.
This document discusses various perspectives in feminist film theory, including the male gaze, female gaze, oppositional gaze, and matrixial gaze. It explores how early feminist film theory, beginning with Laura Mulvey's concept of the male gaze, viewed women as sexual objects for the male viewer's pleasure. Later theories proposed the ideas of the female gaze, where women can objectify men, and the oppositional gaze, where marginalized groups critique stereotypical representations. The document also examines post-feminism and whether contemporary female characters truly move beyond earlier feminist politics.
The document discusses how social groups are represented in the media product. It represents women and racial minorities in stereotypical ways, following conventions of other thrillers where women are vulnerable victims and racial minorities are more likely to die. However, it subverts some stereotypes by having the killer be a girl, showing women can be strong. It also positively portrays young girls through their costumes and caring nature, rather than ignoring stereotypes of promiscuity. So while some stereotypes are followed, the media product also challenges conventions and represents social groups in a more positive light at times.
Toni Morrison wrote several acclaimed novels that focus on the experiences of African American women. Her first novel, The Bluest Eye, tells the story of a black girl who faces racism, incest, and molestation in Ohio in the 1930s. Sula explores the friendship of two women in a small Ohio town from childhood into adulthood. Song of Solomon follows an African American man named Milkman Dead from birth to adulthood in Michigan. Beloved portrays the life of a former slave and mother named Sethe living in Ohio after the Civil War. Jazz is set in Harlem during the 1920s but also flashes back to the American South in the 19th century. A Mercy reveals the complex realities beneath the surface of
The document summarizes several media theorists and their perspectives on representation. It discusses Laura Mulvey's concept of the male gaze and how women are portrayed as passive objects in film. John Berger's theory that women appear for male objectification across media is also mentioned. Theories by Alvarado, Bell Hooks, Stuart Hall, and others address how ethnicity, race, gender, and class are commonly represented and interpreted in Western media through stereotypes, exoticism, and blurred associations. Narrative and audience reception theories are also briefly outlined.
The document provides information about the film "Suffragette" which tells the story of women in the early feminist movement in England who fought for women's right to vote. It focuses on Maud, a working-class woman who joins the radical efforts to push for change through protest and civil disobedience. The film features Meryl Streep, Carey Mulligan, and Helena Bonham Carter and highlights the dangerous efforts of these women to fight for equality through any means necessary, risking their lives, families, homes and jobs. Production details are also provided about the studios involved, release date, budget and box office earnings.
The document discusses Toni Morrison's novel The Bluest Eye through a postcolonial lens. The Bluest Eye tells the story of Pecola Breedlove, a young black girl growing up in Ohio in the 1930s who internalizes white beauty standards and believes having blue eyes will make her beautiful. The document examines how concepts like stereotyping, the uncanny, and mimicry from postcolonial theory are relevant to understanding Pecola's experience. It also discusses how the novel addresses the double oppression faced by black women from the hierarchies established by white men over both white women and black women during this time period following the legacy of slavery.
This document summarizes issues around the sexual objectification and harmful portrayal of women in media. It notes that approximately 85,000 women are raped and over 400,000 are sexually assaulted in the UK each year. The CEO discusses how media helps shape attitudes in society and reproduces attitudes that condone violence against women. Examples are given of images that reduce women to body parts or commodities. The document argues that such objectification has negative impacts and is a problem, covering various groups like working class women and trans women. It frames debates around objectification as often misrepresenting activists and ignoring the multi-billion dollar industries involved. The CEO advocates for better representation and notes examples of successful campaigns.
Bell Hooks - The oppositional gaze by Nagarjuna.K. University of hyderabad, I...Lawgone K N
This document discusses Bell Hooks' concept of the "oppositional gaze". It summarizes that for Hooks, the gaze has historically been a site of political resistance for black women. As black women were objectified under white supremacist standards of beauty, developing an oppositional gaze allowed for black women to look back and assert their own subjecthood and agency. The document also reviews how independent black cinema has helped establish new representations that resist stereotypical portrayals and instead provide points of identification for black women.
Angela McRobbie is a British cultural theorist who researches how gender roles are represented in media like magazines. She argues that media portrays men as masculine, aggressive and powerful, and women as weak, subservient to men and in traditional roles. While some media shows women in more powerful sexual roles, McRobbie acknowledges this is controversial as other feminists argue it is demeaning. Overall, her theory is that media influences and "socializes" people into stereotypical gender roles through these portrayals.
Question 2: ‘How does your media product represent particular social groups?’doloko7
The document discusses how the media product represents social groups through its characters. It notes that the female protagonist Joan is portrayed as powerful and in control over the male hostage, contrasting common media portrayals of women as victims. It also aims to represent diversity through the inclusion of characters from different ethnicities and nationalities, such as Joan who is Jamaican and an ally named Dimitri who is Russian. The document argues this more positive representation of gender and inclusion of diversity will be well received by audiences.
A powerpoint presentation for a Media Studies College level (CEGEP) class as a complement to showing "Carrie", the 1976 film directed by Brian De Palma. Discusses girl culture, stereotypes and coming of age stories in media.
Giles Duley is a British photojournalist known for documenting humanitarian crises. He lost both legs and an arm while photographing the war in Afghanistan. This motivated him to give voice to vulnerable people through his photography. He focuses on portraits of individuals who are sick or injured to raise awareness of their plights. Though his work is difficult, Duley continues documenting humanitarian issues around the world to advocate for those without a voice.
Sexist media: the presence of gender stereotypes in US advertisementAmanda Pereira Santos
The way women are portrayed in US’ advertisement changed, but it’s still sexist and women are still marginalized by the media. In the old days, advertisers related women with beauty, childcare and domestic works. Nowadays, there’s more pressure to avoid content that influences gender inequality - despite this, we can find many ads that stereotype women, mostly showing them as sexual objects.
https://bit.ly/sexistmedia
This document discusses issues around the portrayal of gender in popular culture. It examines examples of lyrics from hip hop music that contain explicit misogyny and objectification of women. It also discusses debates around whether certain music videos and media depictions reinforce patriarchal and sexist attitudes or attempt to subvert them. The document raises topics like cultivation theory, which proposes that repeated exposure to certain representations in media can influence people's views of the real world. It also discusses the concept of misandry, or hatred of men, and whether some media portrayals stereotype men in a negative or silly light. Overall, the document presents a wide range of perspectives on the complex interplay between gender, media, and society.
Transition from housewife to feminist GUINDI S - 19-24.pdfRossMatthews19
The document discusses the transition from depictions of women as housewives to feminist artists challenging those stereotypes in the post-World War 2 era. It focuses on second-wave feminist artists in the 1960s-1980s like Cindy Sherman, Eleanor Antin, Hannah Wilke, Barbara Kruger and Martha Rosler who subverted stereotypical fashion images by manipulating photos and focusing their lenses on their own bodies. The investigation will also look at how depictions of women in 1950s advertising and television portrayed the negative "sexist" stereotype of the housewife, and how these artists challenged those depictions to help shape modern female identity.
The document discusses the history and key concepts of feminism from the 19th century to present day. It covers the three waves of feminism, fighting for women's political, social, and economic rights. It also examines ongoing debates around representations of women in media and their impact, including the objectification of women's bodies and the pressure to conform to narrow beauty ideals. Critics argue this influences women's self-image and reinforces gender inequality, while others believe audiences are more active and resistant to media effects.
The document discusses the history and key concepts of feminism from the 19th century to present day. It covers the three waves of feminism, fighting for women's political, social, and economic rights. It also examines ongoing debates around representations of women in media and their impact, including the objectification of women's bodies and the pressure to conform to narrow beauty ideals. Critics argue this contributes to women's negative body image and mental health issues, while others note a lack of direct causal evidence. The document presents various feminist perspectives on these complex issues over time.
The document discusses issues of representation and casting of African Americans in modern media such as films and magazines. It provides examples of roles that were originally written as black characters being cast as white actors. It also discusses the common stereotypical portrayals of black women and men in films. The document argues that even films focusing on black stories often reinforce stereotypes and fail to show the full diversity of black experiences. It concludes that portrayal of black people in media could be improved and that magazines should stop digitally lightening the skin of black celebrities.
This document discusses various perspectives in feminist film theory, including the male gaze, female gaze, oppositional gaze, and matrixial gaze. It explores how early feminist film theory, beginning with Laura Mulvey's concept of the male gaze, viewed women as sexual objects for the male viewer's pleasure. Later theories proposed the ideas of the female gaze, where women can objectify men, and the oppositional gaze, where marginalized groups critique stereotypical representations. The document also examines post-feminism and whether contemporary female characters truly move beyond earlier feminist politics.
The document discusses how social groups are represented in the media product. It represents women and racial minorities in stereotypical ways, following conventions of other thrillers where women are vulnerable victims and racial minorities are more likely to die. However, it subverts some stereotypes by having the killer be a girl, showing women can be strong. It also positively portrays young girls through their costumes and caring nature, rather than ignoring stereotypes of promiscuity. So while some stereotypes are followed, the media product also challenges conventions and represents social groups in a more positive light at times.
Toni Morrison wrote several acclaimed novels that focus on the experiences of African American women. Her first novel, The Bluest Eye, tells the story of a black girl who faces racism, incest, and molestation in Ohio in the 1930s. Sula explores the friendship of two women in a small Ohio town from childhood into adulthood. Song of Solomon follows an African American man named Milkman Dead from birth to adulthood in Michigan. Beloved portrays the life of a former slave and mother named Sethe living in Ohio after the Civil War. Jazz is set in Harlem during the 1920s but also flashes back to the American South in the 19th century. A Mercy reveals the complex realities beneath the surface of
The document summarizes several media theorists and their perspectives on representation. It discusses Laura Mulvey's concept of the male gaze and how women are portrayed as passive objects in film. John Berger's theory that women appear for male objectification across media is also mentioned. Theories by Alvarado, Bell Hooks, Stuart Hall, and others address how ethnicity, race, gender, and class are commonly represented and interpreted in Western media through stereotypes, exoticism, and blurred associations. Narrative and audience reception theories are also briefly outlined.
The document provides information about the film "Suffragette" which tells the story of women in the early feminist movement in England who fought for women's right to vote. It focuses on Maud, a working-class woman who joins the radical efforts to push for change through protest and civil disobedience. The film features Meryl Streep, Carey Mulligan, and Helena Bonham Carter and highlights the dangerous efforts of these women to fight for equality through any means necessary, risking their lives, families, homes and jobs. Production details are also provided about the studios involved, release date, budget and box office earnings.
The document discusses Toni Morrison's novel The Bluest Eye through a postcolonial lens. The Bluest Eye tells the story of Pecola Breedlove, a young black girl growing up in Ohio in the 1930s who internalizes white beauty standards and believes having blue eyes will make her beautiful. The document examines how concepts like stereotyping, the uncanny, and mimicry from postcolonial theory are relevant to understanding Pecola's experience. It also discusses how the novel addresses the double oppression faced by black women from the hierarchies established by white men over both white women and black women during this time period following the legacy of slavery.
This document summarizes issues around the sexual objectification and harmful portrayal of women in media. It notes that approximately 85,000 women are raped and over 400,000 are sexually assaulted in the UK each year. The CEO discusses how media helps shape attitudes in society and reproduces attitudes that condone violence against women. Examples are given of images that reduce women to body parts or commodities. The document argues that such objectification has negative impacts and is a problem, covering various groups like working class women and trans women. It frames debates around objectification as often misrepresenting activists and ignoring the multi-billion dollar industries involved. The CEO advocates for better representation and notes examples of successful campaigns.
Bell Hooks - The oppositional gaze by Nagarjuna.K. University of hyderabad, I...Lawgone K N
This document discusses Bell Hooks' concept of the "oppositional gaze". It summarizes that for Hooks, the gaze has historically been a site of political resistance for black women. As black women were objectified under white supremacist standards of beauty, developing an oppositional gaze allowed for black women to look back and assert their own subjecthood and agency. The document also reviews how independent black cinema has helped establish new representations that resist stereotypical portrayals and instead provide points of identification for black women.
Angela McRobbie is a British cultural theorist who researches how gender roles are represented in media like magazines. She argues that media portrays men as masculine, aggressive and powerful, and women as weak, subservient to men and in traditional roles. While some media shows women in more powerful sexual roles, McRobbie acknowledges this is controversial as other feminists argue it is demeaning. Overall, her theory is that media influences and "socializes" people into stereotypical gender roles through these portrayals.
Question 2: ‘How does your media product represent particular social groups?’doloko7
The document discusses how the media product represents social groups through its characters. It notes that the female protagonist Joan is portrayed as powerful and in control over the male hostage, contrasting common media portrayals of women as victims. It also aims to represent diversity through the inclusion of characters from different ethnicities and nationalities, such as Joan who is Jamaican and an ally named Dimitri who is Russian. The document argues this more positive representation of gender and inclusion of diversity will be well received by audiences.
A powerpoint presentation for a Media Studies College level (CEGEP) class as a complement to showing "Carrie", the 1976 film directed by Brian De Palma. Discusses girl culture, stereotypes and coming of age stories in media.
Giles Duley is a British photojournalist known for documenting humanitarian crises. He lost both legs and an arm while photographing the war in Afghanistan. This motivated him to give voice to vulnerable people through his photography. He focuses on portraits of individuals who are sick or injured to raise awareness of their plights. Though his work is difficult, Duley continues documenting humanitarian issues around the world to advocate for those without a voice.
Sexist media: the presence of gender stereotypes in US advertisementAmanda Pereira Santos
The way women are portrayed in US’ advertisement changed, but it’s still sexist and women are still marginalized by the media. In the old days, advertisers related women with beauty, childcare and domestic works. Nowadays, there’s more pressure to avoid content that influences gender inequality - despite this, we can find many ads that stereotype women, mostly showing them as sexual objects.
https://bit.ly/sexistmedia
This document discusses issues around the portrayal of gender in popular culture. It examines examples of lyrics from hip hop music that contain explicit misogyny and objectification of women. It also discusses debates around whether certain music videos and media depictions reinforce patriarchal and sexist attitudes or attempt to subvert them. The document raises topics like cultivation theory, which proposes that repeated exposure to certain representations in media can influence people's views of the real world. It also discusses the concept of misandry, or hatred of men, and whether some media portrayals stereotype men in a negative or silly light. Overall, the document presents a wide range of perspectives on the complex interplay between gender, media, and society.
Transition from housewife to feminist GUINDI S - 19-24.pdfRossMatthews19
The document discusses the transition from depictions of women as housewives to feminist artists challenging those stereotypes in the post-World War 2 era. It focuses on second-wave feminist artists in the 1960s-1980s like Cindy Sherman, Eleanor Antin, Hannah Wilke, Barbara Kruger and Martha Rosler who subverted stereotypical fashion images by manipulating photos and focusing their lenses on their own bodies. The investigation will also look at how depictions of women in 1950s advertising and television portrayed the negative "sexist" stereotype of the housewife, and how these artists challenged those depictions to help shape modern female identity.
The document discusses the history and key concepts of feminism from the 19th century to present day. It covers the three waves of feminism, fighting for women's political, social, and economic rights. It also examines ongoing debates around representations of women in media and their impact, including the objectification of women's bodies and the pressure to conform to narrow beauty ideals. Critics argue this influences women's self-image and reinforces gender inequality, while others believe audiences are more active and resistant to media effects.
The document discusses the history and key concepts of feminism from the 19th century to present day. It covers the three waves of feminism, fighting for women's political, social, and economic rights. It also examines ongoing debates around representations of women in media and their impact, including the objectification of women's bodies and the pressure to conform to narrow beauty ideals. Critics argue this contributes to women's negative body image and mental health issues, while others note a lack of direct causal evidence. The document presents various feminist perspectives on these complex issues over time.
Fem-vertising: A feminist approach in advertingDanianese Woods
The document discusses the feminist approach to analyzing portrayals of women in advertising over time. It provides context on the waves of feminism and the goals of each wave. It also summarizes several studies that analyzed the shifting depictions of women in magazines from the 1950s to 2000s, noting that while women have more roles today, sexism and objectification still exist. The document also discusses how some feminist magazines and campaigns challenged sexist advertising and promoted alternative portrayals of women.
The document discusses several representation theories:
- The male gaze objectifies women and portrays them to please the heterosexual male view. The creator will not use this theory.
- The notion of complicity suggests women allow objectification for attention or to attract male audiences, which the creator will also not use.
- The empowered female theory positions women as in control of their sexuality and presentation, which the creator will use to send a message of non-objectification.
- Gender performance theory holds that gender is determined by behavior not sex assigned at birth, allowing anyone to pursue any life regardless of stereotypes. The creator will use this and the empowered female theory for their positive, empowering messages.
The document discusses representation and stereotypes in media. It defines representation as how media constructs reality through selective presentation. Representations encode certain ideologies and paradigms while excluding others to shape a preferred view. Stereotypes are shortcuts used to understand media that define characters as either belonging or not belonging in a society. While stereotypes can enhance a text's realism, they also risk oversimplifying groups and misrepresenting reality. The document analyzes how various theories like the male gaze approach stereotypes and representation in media production and reception.
Gender inequality in media is a major issue that affects both men and women. Women are often portrayed more negatively and are underrepresented compared to men. In television commercials, women are usually depicted as homemakers, while men are shown as strong decision makers. Magazines also commonly objectify or stereotype women, such as focusing on their appearance, sexuality, or domestic roles. The music industry also exploits and degrades women, portraying them as sexual objects. To address these issues, advertising needs to avoid enforcing strict gender roles for children. Media representation of both women and men should be more equal and avoid negative stereotypes that can harm self-esteem and confidence. Laws and awareness campaigns are also needed to promote gender equality.
Gender inequality in media.Gender inequality is always an major issue faced in world. Now a days, Media is one of the areas affected by gender inequality.
The male gaze theory describes how women are portrayed and objectified for the heterosexual male viewer in media and popular culture. It was first explained by film theorist Laura Mulvey in 1973, describing how mainstream media portrays women through a male lens as secondary characters to appeal to male desire. Magazines owned by Hearst Communications, like Cosmopolitan, Seventeen, and Good Housekeeping have historically catered covers and content to the male gaze through sexualized images of women and articles promoting unrealistic beauty standards. This objectification can negatively impact women's self-esteem and empowerment by encouraging them to alter their appearance and behaviors to fit male-defined ideals of attractiveness.
A2 representation theory feminism and the mediaKBucket
This document provides an overview of feminist perspectives and their application to media studies. It discusses key concepts in feminism such as the oppression and exploitation of women. It outlines the origins and types of feminism, including first, second, and third wave feminism as well as Marxist, radical, liberal, black, and postmodern feminism. The document also examines influential feminist media theories like Laura Mulvey's concept of the male gaze and how it constructs passive representations of women in film. It notes criticisms of Mulvey's work and discusses other types of gazes as well as further feminist readings of media like those of Jean Kilbourne and Naomi Wolf.
This document summarizes research on body image and its determinants. It discusses how the media promotes an idealized thin body image for women through advertisements. Studies show this exposure is linked to negative body image in both men and women. Factors like race, ethnicity, and culture also influence perceptions of attractiveness. The widespread portrayal of thin women in Western media has affected body image standards globally. Exposure to thin ideals in TV shows and magazines is found to increase body dissatisfaction in women.
1) The document discusses research on how media representations of idealized thin female bodies negatively impact women's body image.
2) Studies show both men and women now view their bodies more negatively due to constant exposure to thin ideals in advertisements and media.
3) Content analyses find women in media are overwhelmingly portrayed as thin while men are usually average weight, and negative stereotypes are associated with overweight people of both genders.
This document discusses feminism and key feminist theories related to media representation. It covers the history of feminism from first wave to third wave feminism and debates around post-feminism. It outlines several influential feminist theorists and their arguments, including Laura Mulvey's concept of the male gaze and objectification of women in film. It also discusses criticisms of some feminist perspectives and debates around representations of gender in media like soap operas. Feminist theory provides a lens for critically analyzing gender representations and their social impacts across different media forms and texts.
The document discusses the history and waves of feminism. It describes the first wave in the late 19th/early 20th century which focused on women's suffrage and right to vote. The second wave occurred in the 1960s-1980s and aimed to fight gender discrimination and promote women's liberation. The third wave emerged in the 1990s and addressed the perceived failures of the second wave to be inclusive of all women.
The document summarizes the history of feminism through its three waves. It discusses the goals and activities of the suffragette movement (first wave), women's liberation movement of the 1960s-70s (second wave), and third wave beginning in the 1990s focused on diversity. It also addresses ongoing issues like body image pressures and lack of diverse representation that third wave feminism continues to tackle.
Media Representation of Women- Gender Studies.pptxAshik Mondal
Historically, media representations of women have often been limited to stereotypical roles such as caregivers, homemakers, or romantic interests. Women are frequently objectified and sexualized in media portrayals, reducing them to their physical appearance and reinforcing narrow beauty standards. This can contribute to body image issues, low self-esteem, and unhealthy relationships among women and girls.Women are often underrepresented in media, particularly in leadership roles, STEM fields, and other traditionally male-dominated areas. When they are represented, they may be portrayed as exceptions or tokens rather than as fully developed characters with agency and complexity.Media representations of women often intersect with other aspects of identity such as race, ethnicity, sexuality, and disability. Intersectional analysis reveals how these intersecting identities shape women's experiences and opportunities in media portrayals. Women from marginalized groups may face additional layers of stereotypes and discrimination.Feminist scholars, activists, and media watchdogs have long critiqued the representation of women in media and advocated for more diverse, inclusive, and empowering portrayals. This includes initiatives to increase the visibility of women's voices and stories, challenge stereotypes, and promote media literacy and critical thinking among audiences.Overall, media representation of women plays a powerful role in shaping societal attitudes and perceptions. Efforts to promote more diverse, authentic, and inclusive portrayals of women are essential for challenging gender stereotypes, promoting gender equality, and fostering a more equitable and inclusive media landscape. While there have been some improvements in recent years, including the emergence of strong female characters in film, television, and literature, significant challenges remain. Women continue to face systemic barriers to equal representation and opportunities in media industries, including issues of pay equity, workplace harassment, and lack of access to decision-making roles.
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Tanjore Painting: Rich Heritage and Intricate Craftsmanship | Cottage9Cottage9 Enterprises
Explore the exquisite art of Tanjore Painting, known for its vibrant colors, gold foil work, and traditional themes. Discover its cultural significance today!
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3. Katharina Lindner (2004, p.409)
The media teaches male and females a certain manner and
appearance to adhere to.
Media advertisement campaign in 1983 showed women in a
balanced place in society e.g. Female astronauts, Ferranti.
The changes in advertisements saw a rise of female employment
within respected job roles.
4. Erving Goffman (1979, p.29&33)
Considers
‘the feminine touch’ whereby
models hands in advertisements
are usually female to show
the outlines or the caressing
of an object.
Uncovered ‘function ranking’
e.g. Men are used to act as the
professional in advertisements,
such as doctors.
5. However...
Noni Hazlehurst (2009, p.7)
Proposes to challenge the objection of females.
Concerned of the exposure to the sexualisation of women in our daily
lives and how it is beginning to go unrecognised.
Emma Rush and Andrea La Nauze (2006, p.14)
Argues that girls do no understand themselves to be healthy and
imaginative but as hot and sassy.
O’Dea (2007)
20% of Australian girls are fasting for two or more days per week to
lose weight.
13% of Australian girls use vomiting to lose weight.
7. Caryn Franklin
Fashion advertisements are no longer selling fashion but are selling sex.
In the 1980’s fashion was focused on empowering the female.
Today a females breasts and pout reflect an ‘artistic statement’.
Although Franklin’s article is fighting against
the demoralising objectification of women
it is quite the contradiction to the
portrayal of the Daily Mail; there is an
apparent sexualisation in almost every
release.
9.
This image shows a male model
looking straight into the camera,
with no attempt in attracting the
woman.
The advertisement suggests by
wearing this fragrance females will
be longing for him.
The male consumer has
fallen for the objectification
of the female.
10.
The female model wears a jumper with her pose suggesting a sexual nature
which she has gained through wearing this garment.
The female consumers
are also falling for the
objectification of females.
11. Andrea Dworkin
Fights against sexual violence and speaks out for those who cannot do so
for themselves.
Her views are not always taken lightly by society.
She sees pornography as sexual acts performed for the arousal of others,
but as women, who have been seduced by a man, go to the gym or wear
make up.
Her extreme views leave women trembling at the word ‘feminist’.
12. Terry Richardson
An esteemed fashion photographer known for
his racy and controversial edge.
He is employed by the likes of Vogue magazine.
He is responsible for the new look of
Miley Cyrus.
13. His ever so apparent objectification of females is
ruthless on the pages of magazines, yet it is loved by
the elite within the fashion world.
14.
The adoption of the aesthetics of porn in fashion photography does in fact
contribute to the continuing objectification of women.
It is undeniably the dictator of sexualising women.
As the media keeps pushing the boundaries to become noticed and exposed,
the less we are aware of its presence.
It is not to say the correct response, yet we
find ourselves so deep within it.
15.
16. Project Manager: Meg Plenderleith
Researcher: Lottie Dickens
Content Creator: Beth La-Garde
P&D’s – Brogan Watts and Maiken Olsnes