The document provides 5 steps for golf clubs to successfully conduct media relations: 1) Create a media list by researching local and community media outlets. 2) Create effective media releases by including logos, contact details, neat formatting, low-res images, and master images. 3) Become a great photographer by learning to use a decent camera. 4) Know graphic file rules for print versus web, including minimum file sizes. 5) Keep media releases simple by getting to the story quickly without exaggeration.

1. Basic Media
Relations
Golf SA Club Forum
April 2011

2. 5 STEPS TO SUCCESS
 Create your own media list
 Create an effective media release
 Become a great photographer
 Know your graphics rules
 Keep it simple

3. Create your own Media list
 Do your research
 ‘Media’ extends beyond local papers
 Use your community resources

4. Create an effective Media Release
 Use a good quality logo
 Include all contact details
 Keep formatting neat and tidy
 Include ‘low res’ image with
caption
 Include ‘more details’ contact
information
 Don’t forget to file your ‘master
image’

5. Become a great photographer
 Buy a decent camera (and learn how to use it)

7. Photo buzzwords
Outdoors, happy, cap off, uncluttered background

8. Know your ‘graphics rules’
 BIG FILE = PRINT
 SMALL FILES = WEB / ELECTRONIC
 Print files minimum 1MB
 Web files under 250KB
 Label trophy_original_print.jpg / trophy_web.jpg

9. Keep it simple
 Get to the story in your opening sentence
 Don’t tell a story
 Don’t exaggerate
Advertising is expensive but editorial
is priceless