This document provides information about Smart Choice Magazine, including its mission, vision, distribution network, readership demographics, and advertising rates. Some key details: - Smart Choice Magazine aims to provide a platform for corporate clients to reach its target audience and address consumer needs directly. - The magazine has a monthly print run of 30,000 copies and is distributed across major supermarkets, malls, and offices in cities like Nairobi, Mombasa, Nakuru, and Naivasha. - The estimated monthly readership is 120,000 people. The website also receives over 10,000 hits per month. - Advertising rates range from KES 56,250 for a quarter page to K

1. Issue No. 24 - 30/04/2016www.smartchoice.co.ke Next Issue May 31/05/2016
Magazine
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Experience
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Magazine
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Magazine
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February 2016
1
Value| Art| Ideas| Goodliving
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Magazine
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Value | Art | Ideas | Goodliving
Media Pack
2016
Smart Choice

2. Smart Choice Media Pack
Aspire to inspire creativity in all our stake
holders’ aspirations in remaining visible
and relevant in the market place.
To serve all passionately, selflessly with unmeasured
commitment and ensure that our smart choice team
remains the most professionally motivated, to keep
up with the ever changing customers’ needs and
demands, and to remain relevant in the market every
day.
Smart Vision:
Smart Mission:
MAGAZINE
Value/ Art/ Ideas/ Goodliving

3. Smart Choice Media Pack
S
mart Choice Magazine started its magical journey
in the year 2012 through an initiative by a
group of directors who have accumulated vast
experience in the corporate marketing world across the
East African Region spanning a total of more than 20
years. Published in an A5 Format for two years, we are
now proud to present to you our new B5 magazine as
from June 2016, complimented by an updated website
and backed by social media on Facebook, Twitter,
Instagram and LinkedIn.
On realization of the need for a holistic, practical and
human faced platform - custom made to embrace
the unfulfilled needs of the corporate clientele - the
Smart Choice Magazine was conceived to address
the traditional advertising wastage by focusing on a
select target audience that would give our advertisers
tangible value for their money while giving consumers
much needed relief by addressing their buying needs
directly.
On inception, our highly dedicated team first swung
into action to secure contracts with many stake holders
in a bid to establish an impeccable distribution network
throughout the region.
Smart Choice Magazine is an up-market publication
catering for the middle to upper classes in Kenya and
the expatriate community and is distributed through
a select network that ensures that you have proper
visibility to the people who have spending and buying
power. Almost 30% of our readership is comprised of
investors with a keen interest on investing in viable
and lucrative businesses in Kenya and the region.
Smart Choice Magazine is distributed through
selected Nakumatt and Tuskys Supermarkets in
Kenya, all major shopping malls and arcades and
has a visible presence in Nairobi, Mombasa, Diani,
Malindi, Vipingo, Nakuru and Naivasha among
many other outlets and office buildings.
Besides the physical distribution points, we also
have a team of highly motivated foot soldiers
who swing into action whenever we have product
activations for our clients and especially when
launching new products into the market. Our foot
soldiers distribute our magazines at selected major

4. Smart Choice Media Pack
roads, junctions, roundabouts and client outlets. They also talk to our readers about specific advertisements found in the publication that piques their interests.
To add to our strength in distribution, we also have existing contracts with Kenya’s leading retail giants that allow us to install our branded distribution and pick up
racks in all their branches from where our readers are free to pick a copy of Smart Choice Magazine at zero cost since the magazine is a free copy and not for sale.
Every edition of Smart Choice Magazine, with a monthly print run of 30,000 copies circulated on the 1st day of every month, and an active shelf life of 30 calendar
days, is a treasured gem safely kept by our readers for future reference and as reading materials in their offices, receptions and homes long after the active shelf life of
the magazine. Your inclusion in the magazine therefore gives you added value within and beyond the period of active coverage.
We have a demographically estimated readership of about 120,000 people per edition per month. In addition to this, there is an estimated 40% more readership
online at
www.smartchoice.co.ke from more than 10,000 hits per month
In our short term goals, Smart Choice Magazine plans to launch: The Smart Choice Expo and an online platform that is meant to complement our offline platform.

5. Smart Choice Media Pack
Karen:
The Stables, Nakumatt Cross Road, Nakumatt
Galleria, The Hub
Ngong Road:
Nakumatt junction, Nakumatt Prestige
Hurlingham:
Yaya Centre, Adlife Plaza
Lavington:
Valley Arcade - Eco Bank,
Lavington Green:
Chandarana Lavington Green, Lavington Mall
Aromatic spa
Mombasa Road:
Sameer business park, Nakumatt Mega.
Wayaki Way:
ABC Place, ZUCCHINI, Chapa Copy
Distribution

6. Smart Choice Media Pack
Westlands:
Nakumatt Ukay, The Oval, Sarit Center; Copy X’ Press
Ltd, Ground floor, Sarit Center, Next to the Shah
Chemist.
Gigiri:
Nakumatt Village Market, ZUCCHINI Village Market
New Muthaiga:
Tuskys Thigiri
Ngong:
Tuskys Milele
Runda:
The Lord Errols
Kiambu Road:
Nakumatt Ridgeways
Thika Road:
Nakumatt TRM, Nakumatt Thika, Nakumatt Garden City
Muthaiga:
Mobil Plaza Chandarana
CBD:
Nakumatt Lifestyle
Naivasha:
Buffalo Mall
Nakuru:
Nakumatt westside mall
Coastal Region:
Nakumatt Diani, Nakumatt Nyali, Chandarana Diani,
Nakumatt Cinemax(Nyali), Sai Rock Nyali, Vipingo Ridge
Kilifi, Watamu, Malindi Lamu
Distribution

7. Smart Choice Media Pack
Advertising sizing
Full page
15.6 cm by 23Cm
Half page
17Cm by 11.2 Cm
Third page1/3
16.7Cm by 7 Cm
Front strip
17.6Cm by 5 Cm
Landscape quarter 1/4
17.5Cm by 5Cm
Potrait quarter 1/4
8Cm by 11.2Cm
BLEED
It is necessary to extend art works by at
least 0.3Cm/ 3mm in from the edge of
the normal trim area (more on the sides
going into the spine) to prevent them
being trimmed out should the final book
trim be slightly inaccurate
PRINTING
Back & front cover - 170gsm
Inside - 130gsm

8. Smart Choice Media Pack
International Community, high and middle class in Kenya
Distribution: 30,000 copies
Issued every 30 days
75,000
42,000
29,000
22,000
11,500 10,350
67,500
37,800
26,100
19,800
63,750
35,700
24,650
18,700
9,775 8,625
56,250
31,500
21,750
16,500
Front Strip
1st left
1st & 2nd
back cover
80,000
60,000
93,000
86,000
83,000
Strip
Photography
& Building
of Artwork is Free
at SmartChoice
Magazine
Issue
Magazine
Advertising Rates (Ksh)

9. Smart Choice Media Pack
Advertising Rates (Usd)

10. Smart Choice Media Pack
All orders in respect of Smart Choice Magazine are subject to and governed by
the following terms and conditions
1. All approved orders must be accompanied by payment. Advertisements will
NOT be published with lack of payment unless otherwise agreed upon by both
parties.
2. You and your representatives agree to reimburse Smart Choice Magazine for
its attorneys’ fees and cost in collection of any unpaid amounts in respect of your
order. Any delayed payments will attract 5% interest on the total amount per
week.
3. Smart Choice Magazine reserves the rights at its absolute discretion, and at
any time, to cancel any advertising order or reject any advertisement, whether
or not the same has already been acknowledged and/or previously published.
In the event of your cancellation of any portion of any advertising order not in
compliance with the terms hereof or failure to have published the specified.
4. Any cancellations MUST be followed by an official Email or in Writing One
week Before Publication Deadline, telephone cancellations will NOT be accepted.
5. Deadline for sending in any Art work for Publishing will be Accepted No
Later than the 22nd of every Month. In case we are unable to include an
Advertisement due to time factor one will be offered the opportunity to
advertise in the subsequent issue.
6. All content in this publication will NOT be published without a Company’s
Official Authority; this will include an Email, a signed letter in writing or a Signed
contract.
7. The Client has the right to request for editing up to One Day prior to the copy
deadline.
Terms & Conditions
8. No refund will be made after Receipt of Payments; one will be given the option
to advertise in the subsequent Editions.
9. The publisher reserves the rights to move entries except booked special pages
1,2,3 and back cover.
10. Advertising orders that contain rates that vary from the standard rates of Smart
Choice magazine shall not be binding on Smart Choice Magazine unless approved
in writing by an authorized officer of Smart Choice Magazine. In the event, any
discount rates are not approved in writing by an authorized officer of Smart Choice
Magazine; the standard rates shall apply to such order at the discretion of Smart
Choice Magazine.
11. Orders for advertising containing restrictions or specifying positions, facings,
editorial adjacencies or other requirements may be accepted and inserted, but
such restrictions or specifications are at Smart Choice Magazine’s sole discretion.
12. Smart Choice Magazine is not responsible for errors or omission in, or
the product quality of, furnished inserts, and you shall be responsible for any
additional costs or expenses incurred by Smart Choice Magazine arising out of
your failure to deliver furnished inserts pursuant to Smart Choice Magazine’s
specifications or time requirements.
13. You shall remain liable for the full advertising rate in each of the following
instances:
(i) Smart Choice Magazine is unable to publish an advertisement as a result
of your failure to comply with Smart Choice Magazine’s specifications or time
requirements.
(ii) Your failure to cancel the applicable order in accordance with the
cancellation requirements contained herein.

11. Smart Choice Media Pack
14. In the event an order is placed by an agency on your behalf, such agency warrants and represents
that it has full rights and authority to place such order on your
behalf and that all legal obligations arising out of the placement of the advertisement will be binding
on both you and the applicable agency. Any agreement made by the agency on your behalf will be
binding on you and such agency.
15. You may not use any advertising space either directly or indirectly for any business, organization,
enterprise, product or service other than that for which the advertising space is provided by Smart
Choice Magazine, nor may you authorize any other to use any advertising space in such manner.
16. In the event your order includes a photo shoot, you agree to appear at the agreed upon place and
time for the photo shoot and to otherwise adhere to the instruction and requirements for the photo
shoot. If you are having a location shoot, please beware that arrangements may have to be changed at
the last minute due to weather conditions (should this happen, we will either move to another agreed
location on that day, or rebook for another time). In the event you fail to appear for
the photo shoot on time or otherwise fail to adhere to the instructions and requirements for the
photo shoot, you will remain responsible for the full price of photo shoot.
17. The copyright in each article is owned by Smart Choice Magazine, and such article may not be used
by you or third parties without Smart Choice Magazine’s prior
written consent. Smart Choice Magazine reserves the right at its absolute discretion, and at any
time, to cancel or reject any article, whether or not the same has already been acknowledged and/or
previously published.
18. You and your applicable representatives represent to Smart Choice Magazine that all materials,
information, examples or samples submitted to Smart Choice Magazine comply with all applicable
laws and regulations and do not violate the rights of, and are not harmful to, any person, corporation
or other entity.
19. No cash payments to be made to any representative whatsoever.
20. Payments to be made by MPESA TILL NUMBER 159 309 or by CHEQUE addressed to SMART
CHOICE EAST AFRICA LIMITED
21. The terms of this agreement are deemed to be accepted if signed by both parties.
Terms & Conditions

12. Main Office:
The Stables office suite 49, Karen Road.
For Enquiries: 0726226432
Tel: 0726 226 432/ 0723 944 963/ 0705 063 885/ 0720 470 280
Email: info@smartchoice.co.ke
Website: www.smartchoice.co.ke